Have you ever wondered if email marketing has been pushed to the sidelines in this social media and influencer marketing era?

As a digital marketer who’s seen the ebb and flow of various content marketing strategies, I often encounter this question.

Let’s dive into the reality of email marketing today and uncover its relevance in todays time (2025).

The Evolution of Email Marketing

Remember the excitement of hearing “You’ve got mail!” back in the 90s? That was the golden era of email, a novel tool for both personal communication and marketing.

Fast forward to today, and email has transformed significantly. It’s no longer just a novelty but a staple in our daily digital diet.

Email marketing has had to adapt to changes in technology and user behavior. For instance, the rise of smartphones has made emails more accessible, leading to more on-the-go interactions.

I recall the shift in my own strategies when mobile optimization for emails went from being a ‘nice-to-have’ to an absolute necessity.

Current State of Email Marketing

Despite rumors of its demise, email marketing continues to thrive. Email marketing statistics show high ROI figures and engagement rates.

Image Source

The image above tells us that email marketing revenue is estimated to reach almost 12.5 billion by the end of 2024.

In my experience, a well-crafted email campaign can yield significant results, often outperforming other marketing channels.

It’s a myth that social media has rendered email obsolete.

As the statistics tell, more than half of us are email users who check emails before doing anything else online (probably before even getting out of bed).

The point is, email and social media can work synergistically. I’ve seen email marketing campaigns where email drove traffic to social media and vice versa, creating a cohesive digital marketing strategy.

Recommended Reading: Email Marketing vs. Social Media: Is There a Clear Winner?

Challenges Facing Email Marketing

Every marketing channel has its hurdles, and email is no exception. The challenges are real, from avoiding spam filters to crafting engaging content that stands out.

I remember the first time my meticulously crafted campaign landed in the spam folder – it was a learning curve in understanding email algorithms.

The introduction of GDPR was a game-changer. It forced marketers, myself included, to rethink strategies and prioritize consent, which, surprisingly, led to more engaged and targeted audiences.

The Strengths of Email Marketing

One of email marketing’s greatest strengths is personalization. Tools that segment audiences and tailor messages based on user behavior have been game-changers in my campaigns, leading to higher engagement and conversion rates.

Secondly, it’s one of the most cost-effective marketing instrument.

Email allows for a direct line to your audience. I’ve found that regular, value-driven emails have helped in building trust and loyalty among my subscribers, turning them into long-term customers.

Recommended Reading: 13 Benefits of Email Marketing: Why (and How) to Grow Your List

Integrating Email with Other Digital Marketing Strategies

Integrating email with other digital marketing strategies can amplify overall campaign effectiveness.

For instance, using email to follow up on a social media campaign can significantly boost engagement. I’ve seen a single integrated campaign outperform isolated efforts across different channels.

Using insights from social media management tools and website analytics to inform email content can lead to more relevant and engaging email campaigns. This cross-channel data utilization has been a cornerstone in refining my email strategies.

The Future of Email Marketing

The future of email marketing is exciting. With advancements like AI and machine learning, the potential for hyper-personalized content is enormous. I’m particularly excited about the prospects of AI in automating and optimizing email content.

Email marketers need to stay abreast of technological advancements and evolving consumer preferences to remain relevant. Continuous learning and adaptation have been key in keeping my email campaigns effective.

Conclusion

In conclusion, the rumors of email marketing’s demise are greatly exaggerated and certainly, email marketing is not dead.

As we’ve explored, it remains a dynamic and vital part of the digital marketing landscape, offering unparalleled personalization, direct communication, and impressive ROI.

The key to harnessing the full power of email marketing lies in using the right tools and strategies. This is where OptinMonster comes into play.

As a leading conversion optimization tool, OptinMonster can revolutionize your email marketing efforts.

Whether you’re looking to grow your email list, segment your audience, or create targeted campaigns that resonate with your subscribers, OptinMonster provides the tools you need to succeed.

With its user-friendly interface, many customizable templates, and powerful targeting features, OptinMonster takes the guesswork out of email marketing.

You can create email capture popup forms, conduct A/B testing to understand what works best for your audience, and even track the success of your campaigns with detailed conversion analytics.

But what truly sets OptinMonster apart is its ability to turn your website visitors into subscribers and customers.

By understanding user behavior, OptinMonster helps you present the right message at the right time, significantly boosting your conversion rates.

I can attest to the effectiveness of OptinMonster in supercharging email marketing campaigns. It’s not just about sending emails; it’s about sending the right emails to the right people at the right time. And that’s exactly what OptinMonster helps you achieve.

It’s an investment that can lead to more engaged subscribers, higher conversions, and a stronger bottom line. Give it a try and see the difference it can make in your email marketing strategy.

More on Email Marketing:

• What Is Email Automation? A Beginner’s Guide to Email Marketing Automation
• 8 Best Email Marketing Tools For Saving Time and Increasing Conversions
• 50 Email Segmentation Strategies You Need To Use
• How to Increase Email Open Rate (With 10 Proven Tips!)
• 130+ Email CTA Examples That Can Boost Your Conversion Rate
• What Is a Good Open Rate for Email?(+ How To Measure Yours)
• Metrics for Email Marketing: 17 Email Metrics You Must Track
• 10 Brilliant Email Marketing Examples and Why We Love Them
• How to Create a Winning Email Marketing Strategy
• 13 Ways to Boost Your Marketing Email Click-Through Rate
• 184 Best Email Subject Lines And Why They Work!

Email segmentation can drastically improve the effectiveness of your email marketing campaigns.

Statistically speaking, segmented campaigns average 46% higher open rates, and segmented, targeted, and personalized emails generate 58% of all revenue.

Smart marketers know the value of email list segmentation, but many need help to use it effectively.

Therefore, in this guide, you’re about to learn how to segment your email list and get a huge leg up on your competitors as we share 50 email marketing segmentation strategies that the pros use to create targeted email lists.

So whether you’re starting to use email list segmentation or would like to use it more effectively, we have 50 email segmentation ideas for you.

• What Is Email Segmentation?
• Benefits of Email Segmentation
• How To Segment Email Lists
• Email Segmentation Tools and Software
• Email Marketing Segmentation Strategies

Let’s start with answering the question: what is email segmentation?

What Is Email Segmentation?

Email segmentation is the practice of dividing email subscribers into groups or segments based on specific characteristics, such as demographics, interests, or behavior. This allows for more targeted and personalized email marketing campaigns and significantly increases conversions.

The difference in tactics is like how a shotgun and a sniper rifle operate. The former blasts away broadly and blindly hopes a few pellets hit. The latter tracks, targets, and precisely hits it.

You want your marketing campaign to be as precise as possible so the right message can hit the right people at the right time. For this, email segmentation is an absolute must.

Now that we have answered what email segmentation is, let’s look at the benefits of email segmentation in more detail.

Benefits of Email Segmentation

Why is segmentation important in email marketing?

Email list segmentation offers numerous benefits for both the sender and the recipient. Here are some of the key advantages:

1. Increased Relevance: By segmenting your list, you can send more targeted content relevant to a specific group of subscribers. This relevance can lead to higher engagement rates as the content resonates more with the recipients.
2. Improved Open and Click-Through Rates: Segmented email campaigns have higher open and click-through rates than non-segmented campaigns. This is because the content is tailored to the interests and needs of the segment.
3. Better Conversion Rates: With more relevant content, recipients are more likely to take the desired action, whether that’s making a purchase, signing up for a webinar, or following a call to action (CTA).
4. Decreased Unsubscribe Rates: People are less likely to unsubscribe when emails are relevant. Segmentation ensures that you are not sending the same generic message to everyone, which can be a turn-off for many subscribers.
5. Enhanced Customer Retention: Personalized and relevant emails can improve customer satisfaction and loyalty. Customers feel valued when receiving content catering to their interests and behaviors.
6. Efficient Use of Resources: By focusing on more likely-to-convert segments, you can allocate your marketing resources more efficiently, ensuring you’re wisely using your time and money on more interested parties.
7. A/B Testing and Optimization: Segmentation allows you to test different strategies with different groups to see what works best. This can help you optimize your overall email marketing strategy.
8. Better Data and Insights: Segmented email campaigns can provide valuable data on the preferences and behaviors of different groups within your audience. This data can inform future marketing strategies and content creation.
9. Compliance with Regulations: With data protection regulations like GDPR, it’s important to send relevant and wanted emails by the recipients. Segmentation helps ensure compliance by targeting only those most likely to be interested in your content.
10. Increased Sales: Ultimately, all the above benefits lead to the most important advantage: increased sales. By sending the right message to the right people at the right time, you’re more likely to see a positive impact on your bottom line.

Email Segmentation can be based on various criteria, such as demographics, past purchase behavioral data, engagement levels, position in the sales funnel, and more. The key is to collect and utilize customer data effectively to create segments that will respond positively to your campaigns.

Let’s explore the various methods for segmenting your email list.

How To Segment Email Lists

Here are several ways you can segment your email list to tailor your messaging and offers:

1. Demographic Segmentation

This is based on demographic information such as age, gender, income level, education, occupation, etc. For instance, you might send different emails to students and retirees because their interests and needs are likely different.

2. Geographic Segmentation

Segmenting by location can be particularly useful for local businesses or when your product/service has regional relevance. You can also tailor your content to cultural events or weather patterns in specific areas.

3. Behavioral Segmentation

This involves segmenting your list based on consumer behavior, such as purchase history, product usage, and previous interactions with your website or emails. For example, you could segment users who frequently purchase a particular product and send them information on related products.

4. Email Engagement Level

Segmenting by engagement involves examining how subscribers interact with your emails. You might have a segment for those who open and click through most of your emails and another for those who rarely engage.

5. Purchase History

Segmenting by purchase history can be very effective. You can target customers who have purchased within a specific timeframe, are frequent buyers, or last purchased a while ago.

6. Sales Funnel Position

Depending on where a subscriber is in the sales funnel, you might want to send different information or offers. New leads might get educational content, while those closer to purchasing might get a demo or a discount code.

7. Customer Loyalty

Loyal customers can be segmented into a VIP list that receives special offers, loyalty discounts, or early access to new products.

8. Abandoned Cart

For e-commerce, segmenting users who have left items in their cart without completing the purchase can be a way to send targeted reminders or offers to encourage them to finish their purchase.

9. Email Preferences

Some subscribers prefer daily emails, others weekly or monthly. Segmenting by preference respects the subscriber’s wishes and can reduce unsubscribe rates.

10. Lead Magnet

If you offer various lead magnets (free content in exchange for an email address), you can segment your list based on the specific lead magnets downloaded. This indicates the subscriber’s interests.

11. Survey Responses

If you’ve conducted surveys or collected feedback, you can segment your list based on the responses, targeting specific concerns or interests.

12. Membership or Subscription Type

If you offer different levels of membership or subscription services, you can segment your list accordingly to send the most relevant information about each service level.

13. Seasonal Purchasing Behavior

Some customers may only purchase during certain times of the year, like holidays or back-to-school season. Segmenting these customers can help you target them at the right time.

14. Event Attendance

For those who have attended your webinars, conferences, or other events, you can create a segment to follow up, provide additional resources, or promote future events.

15. Technology Usage

Segmenting by the type of device used to open emails (mobile vs desktop) or the email client can help optimize the email design for better readability and engagement.

Remember, the more data you have on your subscribers, the more effectively you can segment your list.

Next are the tools that we recommend for the job.

Email Segmentation Tools and Software

You’ll need an email service provider that allows you to segment your list. You’ll also need a tool that will enable you to create targeted email optin forms and add them to the appropriate email segments.

The email service providers we recommend are:

• Constant Contact
• Drip
• Brevo
• AWeber
• ConvertKit
• GetResponse
• ActiveCampaign
• InfusionSoft
• HubSpot

For your optin forms, OptinMonster is by far the most powerful solution.

OptinMonster’s page level targeting module allows you to display unique optin offers based on the visitor’s location and interaction on your website.

For instance, if you want to show a specific lead magnet only to visitors reading blog posts from a specific category, you can do that.

Once you’ve captured their email address with a high-converting lightbox popup or another OptinMonster campaign, OptinMonster integrates with your email service provider to add new subscribers to the appropriate segment(s).

For the best bulk email services to reach a wider target audience, check out the Top 10 Best Bulk Emails Services.

Are you ready to start segmenting your email list?

Email Marketing Segmentation Strategies

Here are 50 email marketing segmentation strategies that the pros use:

1. New Subscribers

Don’t neglect your brand new subscribers by taking their email addresses and leaving them in the cold. Instead, give them a warm welcome with a welcome email.

Simply add an exit-intent popup to convert abandoning website visitors into email subscribers. Then engage with them to convert them into customers.

Lululemon uses their welcome email to remind you of the benefits of being a subscriber: you’ll be the first to see the new gear. They also set expectations by telling you that they’ll be emailing you once per week, and they introduce you to their blog.

Crayon’s welcome email helps you to get started with an article for new users. They also recommend some fellow Crayon marketers to follow.

But why stop at just one welcome email? You could even send a series of emails to all new subscribers with the best of your blog content, or show your new app users how to take the first step, and then the next, and the next.

Whatever you decide to do with your welcome email or welcome sequence, make sure that you’re introducing your new subscribers to your best stuff, so you can begin to grow that relationship with them.

For more inspiration, check out these highly effective welcome email examples.

2. Preferences

Amy Gesenhues, a reporter for Marketing Land says, “One area where brands continue to fail is marketing to customers based on their preferences.”

Ask your customers how often they wish to receive your emails, and give them the option to select the type of emails they want to receive. Do they want blog posts updates, discounts, important updates, or all of the above?

Bonobos give their subscribers a chance to update their frequency preferences when they click “unsubscribe” in an email. As a result, Bonobos retains 25% of those subscribers who would have otherwise opted out.

3. Interests

Use your data on your subscriber’s interests to curate content that you know they’ll love.

Rdio uses their data on what music you listen to in order to create targeted emails that recommend more music by your favorite artists.

After signing up for their email list, Skillshare sends you opportunities to enroll in courses that match the criteria you specified when you signed up.

4. Geographical Location

Unless people travel across the country or the world to attend your events, you probably don’t want to blast your entire email list every time you have an in-person event in a particular city.

Instead, use your subscriber’s location to send targeted emails to let them know about upcoming events in their area.

5. Open Rate

Use information about your subscriber’s open rate to segment subscribers who frequently engage with your emails vs. those who engage less frequently.

For example, you could reward your more engaged subscribers by giving them special opportunities, like beta access to your new program before anyone else even hears about it.

6. Inactivity

If your subscribers have been inactive for a little while, remind them of the next step that you want them to take.

The Proctor Gallagher Institute segments subscribers who opted in for a free coaching appointment but still haven’t followed through after two weeks.

Webflow uses social proof to draw inactive users back to their platform. They let you know how many new users they’ve had since your last engagement, so you’ll get on the ball for fear of missing out on what everyone else is doing.

For subscribers who have been inactive for a longer period of time, you may want to send out a targeted email to see if they still want to hear from you, or if they’d rather unsubscribe. And at a certain point, you may want to remove subscribers who have been inactive for a long time.

This way, you keep your list fresh.

7. Lead Magnet

Segment your subscribers by the specific lead magnet that they opted in for.

You can do this by creating lists specifically for your lead magnets with your email service provider. Then, you can design your campaigns in OptinMonster and send subscribers directly to that list:

Or you can go directly to your email service provider to add tags to certain email segments of your list. Here’s what that would look like in Constant Contact:

You can add tags to certain email segments of your list depending on which campaign they opted into. Manually adding these tags may seem a bit cumbersome at first, but it will pay off in a big way.

Plus, once your tags are created, you can add them to your OptinMonster campaigns to easily add leads to just the right segment.

Kobo does a good job at lead segmentation. After downloading a free preview of an eBook, they send you an email inviting you to purchase the full version.

This is a highly targeted email because it is going to people who have already expressed interest in the product.

8. Lead Magnet Type

Everyone learns in different ways. Some subscribers may prefer to attend your live webinars, others prefer to read your summarized PDF reports.

When you segment your subscribers based on the type of lead magnet that they initially opted in for (and any additional types they opted in for later), you can continue to give them the type of content they like best.

9. Opt-in Frequency

Some of your subscribers opt-in for one of your lead magnets, while others may opt-in for multiple lead magnets.

Create a segment of subscribers who opted in for more than one lead magnet, and you’ll know who is most likely to want to hear about any new lead magnets that you have coming out. Then, you can notify that segment about your new lead magnets without pestering your other subscribers.

Image via Flywheel

10. Abandoned Form

How about targeting visitors who started to fill out a form on your website, but never completed it?

For example, you may have a web app with a free trial that requires a signup. A certain percentage of your visitors are going to start to sign up and then either change their minds or get distracted. You can recover those signups by sending them an email reminding them to finish the process.

Just make sure that the first step in your signup form is to ask visitors to submit their email address, or use the WPForms Form Abandonment Addon to automate capturing emails even if they never hit “submit.”

11. Abandoned Shopping Cart

Shopping cart abandonment is a common issue for eCommerce sites. Thankfully, you can use win back email campaign to re-engage those shoppers.

Here is a fun example from Bonobos. The main call-to-action in this email is to “Finish the Job” (finish checking out). The secondary call-to-action is to reply and talk to a “customer service Ninja” with any questions or if you need help.

For more inspiration, see our roundup of the best abandoned cart email examples.

12. Didn’t Buy

Perhaps your visitor missed out on an opportunity to buy something altogether. For instance, you may have launched a product for a limited time, and now they’ve missed the window of opportunity to buy.

What is the next step for these subscribers? The first thing you may want to do is send them some really valuable free content, to remind them of why they wanted to follow your brand in the first place. Maybe they didn’t buy because they don’t know your brand well enough, or they don’t have enough trust for you yet.

Build a stronger relationship with these subscribers, and the next time you have something to offer they will be much more likely to buy.

13. Purchase History

Use your customer’s purchase history to offer cross-sells or up-sells.

For example, the Dollar Shave Club sends you an email before the box you ordered is set to ship, while you still have a chance to add on more items. Why not toss in a few more while you’re at it?

14. Amount of Purchase

Segmenting your customers by the amount of their purchase allows you to offer them an appropriate up-sell on the backend.

You can also give special treatment to customers with especially large purchase amounts by offering them a free “thank you” gift, or some other bonus that will reinforce in their minds that they made a good decision by buying from you.

15. Type of Purchase

Especially if you offer a lot of different types of products, segmenting your customers by purchase type is a great way to determine what their interests are so you can offer curated products that you know they’ll love.

Here’s an example of a curated email from Fab, an accessory shop.

If you want to learn more, read 8 Product Recommendation Email Examples to Drive Sales.

16. Purchase Frequency

Reward your frequent shoppers with a special coupon just for 3rd time buyers, or an invitation to join your loyalty program.

On the flip side, you use targeted email marketing to encourage one-time customers to come back for seconds.

17. Buyer Satisfaction Level

When you get a new customer, do you ask them the following loyalty question: “On a scale from 0-10, how likely is it that you’d recommend us to a friend or colleague?”

You can use their answers to segment your list based on Net Promoter Score (NPS), or those who have a high score between 9-10 (“Promoters”), a medium score between 7-8 (“Passives”) and a low score between 0-6 (“Detractors”).

18. Purchase Cycle

Certain purchases have a cycle: they are seasonal, or they occur at certain times. Knowing where your customers are in their unique purchase cycle can guide your email marketing campaigns.

For instance, let’s say you sell diapers, and one pack usually lasts for one month. When the customer is probably starting to run out of diapers (say, 21 days after their purchase), you might send them a friendly reminder email asking them if they’re ready for a new shipment.

19. Stage in Sales Funnel

Each subscriber’s stage in your sales funnel should determine what email they receive next.

New subscribers need to be nurtured. Warm leads need to be primed for the sale and eventually sold. Customers need to be presented with cross-sells or upsells. Every stage should have its own unique email marketing campaign.

20. Change in Engagement

Sometimes people simply get busy and they stop engaging with your emails like they used to. This can happen no matter what you do. However, if you don’t do anything to re-engage those subscribers, you could lose them forever.

Duolingo is sensitive to the fact that you’ve probably been busy, so when you haven’t logged in for a while they send you a targeted email with the call-to-action to take a 5-minute lesson to get back on track. Anyone can spare 5 minutes, right?

21. Change in Purchase Behavior

Particularly if you offer a monthly subscription, or you have a product that needs to be re-purchased on a regular basis, you should check in with customers when they change their purchase behavior.

If a customer cancels their subscription, you might want to send them an email to ask them why. Even if you don’t get that customer back, their answer will help you to improve the experience for future customers.

22. Mobile vs. Desktop

Online consumers are increasingly using their mobile devices for eCommerce. And while you may be optimizing your content for mobile, are you segmenting your email list for it?

If the answer is “no,” you may want to rethink your current email segmentation strategy. The email reading experience is completely different depending on whether you’re reading on your mobile phone or your desktop.

Most email statistics point to the growing trend of accessing inbox from mobile devices. EmailMonday sources several stats backing this up, showing that 61.9% of email opens occurred on mobile in 2019.

This trend is expected to continue, meaning that responsive email design will be more important than ever, so make sure you’re segmenting your list based on your subscriber’s device. And don’t forget, you should target your popups and opt-in forms to your mobile audience as well!

Here’s an example of an email campaign by Domino’s. The desktop version is on the left, and the mobile version is on the right:

Image source Selligent

23. Type of Email Account

If you want to refine your email design more, you can segment by the different email clients that your subscribers use.

Perhaps an even better use of this segmentation, however, is to interpolate what other services your subscribers have along with their email provider. For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader.

24. Affiliates

Do you have an affiliate program? Don’t forget about your affiliates! Nurturing that relationship will really pay off, so make sure you have specific email campaigns just for them.

For example, you could run a contest for your affiliates and offer a big prize to whoever has the most sales over the next 30 days. You can even send email updates to your affiliates as the contest progresses, showing off the “leaderboard” of affiliates who are currently in the Top 10.

25. Subscribers Who Referred You

Maybe you don’t have an affiliate program, but you do have subscribers who referred you to their friends. These are highly valuable subscribers who should be treated with special care, so give those people a special tag.

Once tagged, you can give these evangelist subscribers a special “thank you” gift, an exclusive discount, or VIP access that no one else gets. Let them know how much you appreciate them for spreading the word about your brand, and they will show you undying loyalty.

26. Customers Who Haven’t Left a Review

Your customers can be your best brand advocates, but only if they take action by sharing their experience.

Customers who haven’t left a review yet can be sent a targeted email with a friendly request to leave a review. TradeGecko does an excellent job of this by first complimenting the customer, then making their request to leave a review, and closing the email with another compliment.

27. Brick-and-Mortar Customers

If you have both a brick-and-mortar plus an online shop, segment your customers by where they shop. That way, you can provide specific information to your brick-and-mortar customers about in-store only promotions.

28. Customer Lifetime Value

Do you have different customer profiles who are worth more or less over their lifetime as a customer? Be sure to segment those out so that you can really focus in on those customers who are worth the most over the long-term.

For example, you might have one segment of consulting customers who hire you to give them advice, and another segment who hires you to provide them with high-end, done-for-you services. The done-for-you customers have a much higher lifetime value, so you may want to give them some special treatment.

29. Website Activity

Monitor your subscriber’s activity on your website so you know exactly what they are looking for.

For example, Canopy takes your personalized data collected from their website to curate very specific items for you. Not only that, but they tell you the exact criteria they used. It’s like they read your mind!

30. Website Inactivity

You can also use website inactivity to segment your email list and get those users back on task.

Handy flags users who got a free credit, but never actually claimed it on their website.

And Dropbox sends you an email when you sign up for their service but don’t follow through with the install.

31. Web Store Visit History

Use your website visit data to send targeted email campaigns to subscribers who visited your web store or your sales page but didn’t purchase.

For example, you could let them know that the offer is about to expire. Or, you could offer them free shipping or a free bonus to sweeten the deal.

32. Buyer Persona

Most businesses have more than one buyer persona. These personas usually have different needs and respond to different copy, so why not send targeted campaigns to each?

You can create targeted email lists by separating your subscribers into various buyer personas by looking at what they’ve opted in to, what they’ve clicked on inside your email campaigns, and their behavior on your website. Use that collective info to create email segments for each of your customer profiles.

OptinMonster’s page level targeting makes it easy to segment by buyer persona. You can use display rules to target specific buyer personas with a specific opt-in form, and then automatically add those subscribers to a segment on your email list.

33. Job Title

What does your subscriber do for a living? Are they a designer or an art director? Are they a salesperson or a customer service representative?

Each job title has different pain points which can be addressed separately with email segmentation.

34. Seniority

When it comes to making the decision to purchase your product or service, your subscriber’s seniority in their company often plays an important role.

For example, a busy manager may want to know that your solution is something that they can delegate to their employees. On the other hand, the employee will need to have compelling reasons to give their manager for making the purchase, since their primary motive is to make their manager happy.

35. Skill Level

How skilled is your subscriber at the discipline you’re trying to help them with? Are they a complete beginner or fairly proficient? Or are they already advanced, and looking to take their skills to an even higher level?

The content you send to your subscribers can vary greatly depending on the skill level of your audience. So knowing what level to speak to them can be extremely helpful for your campaigns.

36. Birthday

Segmenting by birthday is a nice thing to do for your subscribers, and it makes them feel special.

By sending them targeted emails with special offers, or even just a simple “happy birthday” note, you can connect with them on a much more personal level.

As you can see in this example from Facebook, you don’t necessarily have to give them anything except a friendly greeting. After all, who doesn’t like to be remembered on their birthday?

37. Weather

Does weather play a role in your subscriber’s behavior? Use what you know about the weather in their area to entice them to take the action you want.

For example, Airbnb sent the following email to a segment of their subscribers who live in parts of the United States that they knew were experiencing chilly weather. The email entices subscribers to take a trip with copy that reads, “Woke up on the wrong side of the cold front? Jack Frost is back. Skip town soon.”

38. Psychographics

What can you deduce about your subscriber’s psychographics from your data?

Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles. If you know what makes your subscribers “tick,” targeting emails to them will be so much easier and more effective.

You can collect your data from lead magnets downloaded to clicks and website activity to “profile” your subscribers by psychographics and send them targeted emails that focus on just what they need from you.

39. Event Attendance

Use your data on who attended your events to send segmented campaigns.

For example, you could keep track of people who attended your webinar vs. those who registered but never showed up.

Or, you could have a segment of subscribers who attended your in-person event so you can send them photos from the event and notify them about the next one you have coming up.

40. Business Industry

If you collect industry information about your subscribers, you can tailor your email content so it is highly relevant to them.

Perhaps you have written a blog post about how to market your business. When promoting that blog post to your email list, you could send one email to your real estate subscribers that explains how this blog post will help them get more clients. You could send another email to your restaurant owners that explains how your blog post will help them get more customers through the door, and so on.

41. Business Type

If your subscribers have their own business, you can segment by the type of business they own.

Are they an eCommerce or a brick and mortar, a franchise or a non-profit, or an enterprise or a small business?

Each business type has its own unique needs that you can specifically address by segmenting.

42. Survey Respondents

If you sent out a survey, send something special to those who participated.

They will be glad to know that you respect and appreciate the time they took out of their day to help you out!

Image Source: ConvertKit

43. Membership Expiration

Is your subscriber’s free trial about to expire? How about their membership that’s almost up? Let them know that it’s time to upgrade or renew.

Here’s an example from Apple Music. They make it super easy for you by allowing you to “Turn On Automatic Renewal.”

44. Webinar Attendance

Segment subscribers who registered for a webinar by whether or not they attended. That way, you can re-engage those who didn’t attend with an opportunity to register for the encore. Or you can simply give them a brief summary of what they missed.

You can also segment your webinar attendees by how long they stayed on the call. Those who stay for the entire presentation might get a special bonus download, whereas those who drop off early might receive a survey about why they had to go, or what caused them to lose interest.

45. VIPs

Reward the top 1% of your email list in terms of engagement and purchase activity with something exclusive, just for them.

Muzli makes their subscribers feel special with an exclusive sneak preview and early bird registration, before the official launch (which doesn’t happen until the following week):

And yes, you can segment your email list by demographics too…

46. Gender

If you have different offerings for men and women, go ahead and segment your subscribers by gender.

Adidas sends out two completely different email campaigns. You’ll get one or the other depending on whether you’re male or female.

47. Age

Sometimes segmenting by your subscriber’s age can be important in relating to them better.

For example, Derek Halpern segments his subscribers by age when they take his Entrepreneur Assessment Tool. Then, they get an email with a story about a like-minded entrepreneur who is also close to them in age:

48. Income

Segmenting your subscribers by income can be helpful.

For instance, some subscribers need different information depending on their current income. If your subscribers are small business owners, one segment may want to learn from you about how to grow their 5-figure business to 6-figures. Another segment might want to know how to scale from 6-figures to 7-figures. Yet another segment may just want to know how to make their first 2K month.

49. Level of Education

In some cases, it may make sense to segment based on the level of education.

For example, if you’re an educational institute, you may need to send different content and promotions to subscribers whose highest level of education is a High School diploma, versus those who have earned their Bachelor’s degree and are looking to get their Master’s.

50. Employment

If you’re a career coach or a recruiter, you may need to segment based on employment. Your groups might look something like this: 1) subscribers who want to change careers, 2) subscribers who are unemployed and looking for employment, 3) subscribers who simply want to “climb the corporate ladder.”

That’s it!

50 smart ways to segment your email list. If this list seems overwhelming, don’t worry: you don’t need to use all of these ideas. Just choose one or two to start. You can keep referring back to this list as your needs grow and your email marketing campaigns become more sophisticated.

But as you grow and start to segment your audience, you may want to add a small twist to your current marketing strategy to gather information on your leads.

Email Segmentation x OptinMonster

In conclusion, the power of email list segmentation cannot be overstated. It’s the cornerstone of a successful email marketing strategy, allowing you to deliver the right message to the right people at the right time.

But to truly harness the potential of email segmentation, you need the right tools. This is where OptinMonster shines.

With its user-friendly interface and robust feature set, OptinMonster empowers you to create targeted campaigns that resonate with your audience segments.

Whether you’re looking to convert visitors into subscribers or turn casual browsers into loyal customers, OptinMonster’s email segmentation capabilities can help you achieve your goals and celebrate the wins with your growing audience.

Remember, in email marketing, one size does not fit all. Embrace the art of email segmentation with OptinMonster, and watch as your email marketing campaigns transform into personalized conversations that lead to more celebrations of success.

Get started with OptinMonster today and take the first step towards smarter email marketing and a brighter business future.

In the digital marketing era, marketing automation tools have become essential for businesses aiming to streamline their marketing efforts, improve efficiency, and deliver personalized customer experiences.

With many options available in the market, choosing the right marketing automation tool can be difficult.

This blog aims to simplify the marketing process by exploring key factors to consider and highlighting the best marketing automation tools to elevate your digital campaigns.

• What Are Marketing Automation Tools?
• How To Choose the Best Marketing Automation Tool?
• Best Marketing Automation Tools To Consider
• Which Is the Best Marketing Automation Tool?

By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing marketing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business.

Let’s jump in!

What Are Marketing Automation Tools?

Marketing automation tools enable businesses to automate repetitive tasks, manage complex workflows, and execute targeted campaigns across multiple channels.

These tools provide functionalities such as email marketing automation, lead nurturing, customer segmentation, social media management, and analytics

By automating these processes, businesses can save time, improve campaign precision, and drive better results.

How To Choose the Best Marketing Automation Software?

Choosing the best marketing automation tool for your business requires careful consideration of the following key factors:

1. Integration capabilities with existing systems: Look for tools that seamlessly integrate with your existing Customer Relationship Management (CRM) system, email marketing platforms, social media channels, and other relevant systems. This ensures smooth data flow and eliminates manual transfers, saving time and effort.
2. Ease of use and user interface: Opt for tools with an intuitive and user-friendly interface. A clean and accessible interface enhances user adoption and facilitates the efficient execution of campaigns. Look for tools that offer a visually appealing and well-organized dashboard, making it easy to navigate and access the desired features.
3. Scalability and flexibility: Consider the scalability and flexibility of the marketing automation tool. As your business grows, the tool should be capable of handling increasing volumes of customer data, adapting to new marketing strategies, and accommodating evolving customer needs. Ensure that the tool can scale alongside your business without compromising performance.
4. Customization options: Choose a tool that allows for customization and tailoring of automation workflows and campaigns to suit your business requirements. Flexibility in designing personalized customer journeys ensures a more engaging and relevant customer experience. Look for tools that offer advanced segmentation capabilities, dynamic content creation, and personalized messaging options.
5. Reporting and analytics features: Comprehensive reporting and analytics capabilities are vital for measuring campaign effectiveness and making data-driven decisions. Look for tools that provide real-time analytics, in-depth performance metrics, and actionable insights to optimize your marketing efforts. Advanced reporting features like campaign ROI tracking and A/B testing analysis can provide valuable insights for continuous improvement.

Best Marketing Automation Tools To Consider

The following marketing automation software is our selection of the top contenders for being the best marketing automation tools.

1. OptinMonster

OptinMonster tops the list of the best marketing automation tools out there, and its goal is to help you get more conversions.

Driving tons of traffic to your site is great, but growing your email list is the secret to a successful business.

With OptinMonster, you can easily create different campaigns with a drag-and-drop builder. These campaigns include Lightbox Popups, Fullscreen Welcome Gates, Floating Bars, Inline Forms, and more.

Plus, with our Exit-Intent technology®, you can capture your visitor’s attention anytime they attempt to exit your page.

Finally, you can set display rules to ensure you are targeting your campaigns to specific audience segments.

Once your visitor has given you their email address, OptinMonster works with almost any email marketing tool, including Mailchimp and Constant Contact, to seamlessly put them into your email campaigns.

Also, everything is trackable, so you can rely on data to make adjustments and improve your workflow. And since we’ve launched OptinMonster’s native analytics, tracking your data in near real-time has never been easier!

Pricing

OptinMonster’s pricing plans start at just $19 per month and up to $99 monthly for the ultimate Growth plan.

2. WPForms

WPForms allows you to build smarter forms and surveys for your site. With WPForms you can build contact forms, payment forms, surveys, newsletter forms, and more.

Plus, you have over 100 templates to work from, saving you tons of time. All forms are 100% mobile-friendly and you can easily embed forms into your site (meaning you don’t need to work with expensive developers).

These forms are excellent for getting feedback from your visitors. And to make sure that your form submissions aren’t SPAM, WPForms allows you to activate reCAPTCHA. That way, you know that your form entries are from interested people and not form-filling bots.

Plus, WPForms offers other cool features like the Form Abandonment addon, which allows you to capture partial form entries and get more leads. There’s also the User Journey addon, which lets you easily see the pages and posts a user visited before they submitted the form.

If you’re looking to add beautiful, custom forms to your site, WPForms is definitely your best bet.

Pricing

WPForm’s pricing begins at $49.50 per year for individual accounts and goes up to $299.50 per year for the Elite package.

3. RafflePress

This tool is perfect for growing your email list, driving traffic to your website, and engaging followers on social media. RafflePress lets you easily create online contests that are bound to go viral.

With its drag and drop technology, you can create contests or surveys that are 100% tailored to your brand and ridiculously easy to share on social media platforms (especially with their “Refer-A-Friend” feature).

RafflePress has tons of integrations for all the major social media platforms. And since social is mostly viewed by mobile devices, you can be sure that all your contests and giveaways are totally mobile-friendly.

Plus, there’s built-in protection to prevent one user from providing multiple entries (to keep your contests fair).

Finally, everything is trackable so you can watch your leads, traffic, and followers grow. When you get new emails or leads, you can seamlessly integrate them with your favorite email marketing service or CRM.

Pricing

RafflePress pricing plans start at $39 per year and go up to $159 per year for the Growth plan. Their Ultimate package is a one-time payment of $359 and gives lifetime access.

4. MonsterInsights

There’s an old saying, “knowledge is power.” Well, that’s not quite right. It turns out knowledge isn’t power.

Knowledge is profit. And MonsterInsights has all the knowledge you need to boost those profits.

When it comes to compiling key metrics to make data-driven decisions for your marketing strategy, MonsterInsights is your best bet. With MonsterInsights, you can get real-time data from multiple channels, so you always have the most current customer data at your fingertips.

You can also have reports sent directly to your MonsterInsights dashboard, which is conveniently located right in your WordPress dashboard. That means you no longer need to go to 20 different sources to compile 20 different reports.

Instead, you can have everything ready and waiting for you in WordPress.

Finally, MonsterInsights integrates with all of WordPress’s most popular plugins. Far from just getting data from Google Analytics and Google Search Console (though they have those, too), you can compile reports for all your KPIs with WooCommerce, WPForms, All in One SEO, PrettyLinks, Google Optimize, AMP, and more.

If you want to know something about anything, MonsterInsights can tell you everything.

Pricing

MonsterInsight’s pricing begins at $99 per year and peaks at $399 per year for the Agency package.

5. ActiveCampaign

ActiveCampaign is a robust marketing automation tool offering a comprehensive set of features, including email marketing automation, lead scoring, behavioral tracking, and CRM integration.

Its user-friendly interface, powerful automation features, and detailed reporting make it an excellent choice for businesses of all sizes.

Pricing

1. Plus: $49 per month
2. Professional: $149 per month
3. Enterprise: Customized plan

6. Marketo Engage – Marketing Automation

Marketo is an enterprise-level marketing automation software that caters to complex marketing campaigns.

It offers advanced features such as lead scoring, predictive analytics, account-based marketing, and multi-channel campaign management.

Marketo’s scalability, customizable options, and deep integration capabilities suit large organizations.

Pricing

Adobe does not offer a free trial. The sales team will provide a quote by analyzing the database size.

7. Constant Contact

Constant Contact is a user-friendly marketing automation tool which comes with features such as email marketing automation, contact management, event management, and social media marketing.

The tool allows you to create tailored sequences for welcome emails, drip campaigns, and other automated email campaigns to choose from over 200+ email templates.

Constant Contact’s simplicity and affordability make it a popular choice for businesses starting with marketing automation.

Pricing

Based on features and list size, ranges from $20 – $335 per month.

8. Keap

Keap, formerly Infusionsoft, is a comprehensive marketing automation tool for small businesses and solopreneurs.

It provides CRM, email marketing automation, lead generation, and e-commerce capabilities.

Keap’s all-in-one platform simplifies managing customer relationships and executing targeted campaigns.

Pricing

1. Pro: $159 per month
2. Max: $229 per month

9. Oracle Eloqua Marketing Automation

Eloqua, part of the Oracle Marketing Cloud, is an enterprise-level marketing automation platform known for its robust features and scalability.

It is packed with advanced marketing automation features, including lead management, campaign orchestration, personalized experiences, and deep analytics.

Eloqua is suitable for large organizations seeking comprehensive marketing automation solutions.

Pricing

Custom plans, reach out to get the quote.

10. Hootsuite

Regarding marketing automation for social media, Hootsuite is one of the more popular software. With Hootsuite, you can automate your social strategy for over 35 social platforms.

Plus, this is more than an automatic post scheduler. You can also find and manage other resources to share on social, track your social metrics, monitor topics of interest to your brand, and much more.

Pricing

Pricing ranges from $99 to $739 per month, depending on your needs and the size of your team.

11. Buffer

Buffer is an excellent resource for both small and medium-sized companies because their pricing is flexible. They have a perfect free version that allows you to automate your post’s scheduling. On the freemium plan, you can work with up to three social media platforms to schedule up to 10 posts simultaneously for each platform.

Their paid versions are more extensive though.

You can have multiple admin users sign up for over 25 social accounts. They have another plan bundling conversations so you can easily reply without switching platforms.

This is particularly useful if you’re working with a marketing team who needs to be able to respond to social comments.

Finally, they offer a paid Analytics package that gives detailed information about your social media campaigns and how to improve them. That means you can fine-tune your posting strategy to find the best time to post for your audience.

The free plan is perfect for small businesses, but as your social media strategy gets more involved, the features in the upgraded plan help you continue to scale.

Pricing

• Essentials: $6 per month for 1 channel
• Team: $12 per month for 1 channel
• Agency: $120 per month for 10 channels

12. Mention

This exciting marketing automation tool allows you to monitor trends across various social media channels. With Mention’s Listen feature, you can keep your finger on the pulse of conversations in your business field to make sure you’re driving the conversation rather than following it.

One of the great things about this marketing automation tool is that you can compile reports on current trends in your field. Then, you can use that data to create content to respond to what is currently engaging your audience.

They also have a Publish service that allows you to plan, schedule, and post across all the major social media platforms.

Pricing

Mention’s paid plans fall between $25 – $83 per month. They also have an Enterprise plan starting at $450 per month.

13. Twilio

Though Twilio has many features, we will focus on its SMS marketing automation today. If you’ve ever used SMS marketing in the past, you’re likely familiar with the brand.

Twilio allows businesses to use SMS to build better, longer-lasting client relationships. And considering SMS campaigns can have a 98% open rate, it’s easy to see why it’s appealing to marketers.

But, if you’ve ever gotten overwhelmed receiving texts from 20 people at the same time, then you can only imagine how hard it would be to handle 20,000 of those conversations.

Twilio helps manage all of that. And not just with one channel. Twilio’s artificial intelligence can create chatbots to accurately handle customer interactions via mobile chat, SMS, or WhatsApp.

Their goal? To get the right message to the right people to improve sales.

If your business relies heavily on mobile campaigns, Twilio may be worth checking out.

Pricing

Twilio’s SMS pricing plan is pay-as-you-go in the United States. This ranges from $0.0075 to $0.02 per SMS sent (depending on whether the number is local, toll-free, or shortcode). They also have international plans and discounts for larger volumes.

14. Omnisend

Like Twilio, Omnisend has more features than just SMS. They also create push notifications, interact on Facebook Messenger, and chat via WhatsApp. Messages can be personalized and work with most eCommerce platforms such as Shopify, WooCommerce, Magento, and more.

One of the coolest features of Omnisend is how marketers can segment their audience to tailor their messaging to specific customers.

This segmentation is automatic and done in a clean dashboard, so everything is located in one convenient place.

They also boast a high open rate for their campaigns and suggest that 95% of their SMS messages are read within 5 minutes of being received.

Pricing

Omnisend’s pricing is flexible and scales with your business. Starting at $16 per month (for 500 subscribers). Their Pro plan is $59 monthly, and larger businesses can get a custom price quote.

15. Brevo (Formerly Sendinblue)

With Brevo, you have all your most powerful tools in one place. It’s a customer relationship management software (CRM), a marketing automation tool, and a transactional email software wrapped up in one. You can track where your customers are in your sales funnel, easily collaborate on team projects, send email newsletters or SMS campaigns, and a ton more.

They also have a lot of resources to help you convert traffic into warm leads. You can build landing pages, track your Facebook ads, and target your banner ads to the right people at the right time.

When it comes to finding a comprehensive marketing automation tool, we highly recommend Brevo. It has a competitive entry price point with enough features to get you the results you’re after quickly.

Pricing

Brevo’s pricing is flexible. Their starter plan starts at $25 per month, up to their Premium plan at $65 per month. Larger businesses can get custom pricing.

16. HubSpot

HubSpot is one of the most popular marketing automation tools choices for businesses because of the number of tools they offer (and their competitive price point).

HubSpot offers everything from inbound marketing, contact management to sales, but it’s their automation service that we’re interested in. They have some cool technology that allows you to rotate leads through different sales reps and automate some of the more tedious tasks that come along with it.

For the marketers on your team, you can automate your follow-up email campaigns to warm up your cold leads into potential buyers. The goal is to use the marketing automation tools to push these leads a little further down the pipeline.

Finally, your customer support team has everything they need to simplify their lives (or at least their jobs). Customer questions or comments are turned into ticket requests and sent to the right person rather than floating from desk to desk.

The great thing about HubSpot is that it really does have a little bit of everything for your company. The only downside is, again, Hubspot marketing plans can be intimidating for small businesses.

Pricing

Their Professional package jumps to $800 per month, and their Enterprise package peaks at $3,600 per month.

17. Uncanny Automator

With Uncanny Automator, you can put your entire WordPress website on autopilot. It works by connecting your existing plugins so they can perform mundane tasks automatically, which can drastically slash admin time.

You can create automation “recipes” easily, no coding required. Simply select your triggers, choose your actions, and let Uncanny Automator do the work.

For example, you can create a recipe so that when a user fills out a form, they’re automatically registered for a training session. Or, when a new blog post is published, automatically send it to your email marketing list.

It integrates with over 50 popular plugins like WPForms, MemberPress, WooCommerce, Easy Digital Downloads, and more. And with Zapier support, you can connect to over 2,000 apps. Billions of automation recipes are possible.

Pricing

Uncanny Automator starts at $149 per year for 1 site, including all triggers and actions. To use Uncanny Automator on up to 10 sites costs $249 per year. And for unlimited sites, Uncanny Automator is $399 per year.

18. Salesforce Marketing Cloud Account Engagement (Formerly Pardot)

Salesforce Marketing Cloud Account Engagement is a powerful marketing automation tool that integrates seamlessly with the Salesforce CRM platform. It offers email marketing automation, lead nurturing, lead scoring, and ROI reporting.

The tool’s integration capabilities and strong CRM functionalities make it an excellent choice for businesses already utilizing Salesforce.

Pricing

Ranges from $1,250 – $4,000 per month, based on the depth of automation and analytics.

Which Is the Best Marketing Automation Tool?

As per the expert and popular opinions, OptinMonster is the best marketing automation tool.

With a Pro Plan at just $30 per month, you can build incredible lead-capturing campaigns that are proven to boost conversions, generate traffic, and increase sales. And your success is 100% tracked so you can make smarter, data-driven decisions.

Plus, OptinMonster gives you features to reduce shopping cart abandonment, share discounts, run contests, and so much more!

There’s a reason why OptinMonster is the world’s #1 conversion optimization kit.

We hope you liked this post, and if so, you may also want to check out our comparison of the Best Push Notification Tools for WordPress.

And if you’re ready to grow your leads and skyrocket your profits, don’t wait another minute, join OptinMonster today!

In the fast-paced world of digital marketing, staying connected with your audience is crucial, and one effective way to achieve this is through email newsletters.

These newsletters allow you to share valuable content, promote your products or services, and nurture customer relationships. In turn, this helps increase conversions and sales.

To simplify the process of creating and managing newsletters, a WordPress newsletter plugin can be a game-changer.

In this blog, we will explore the reasons why you need a WordPress newsletter plugin, highlight the best options available, and touch upon the importance of a reliable email subscription plugin for WordPress.

1. Why You Need a WordPress Newsletter Plugin
2. Best WordPress Newsletter Plugin
3. WordPress Plugins to Grow Your Email List
4. Which Is the Best WordPress Newsletter Plugin?

Why You Need a WordPress Newsletter Plugin

Managing an email list and creating engaging newsletters manually can be a time-consuming and tedious task. That’s where a WordPress newsletter plugin comes in. Here are a few reasons why you need one:

1. Streamlined Newsletter Creation: You can design and customize professional-looking newsletters with a WordPress newsletter plugin effortlessly. Drag-and-drop builders, pre-designed newsletter templates, and easy content integration make the process a breeze.
2. Efficient Subscriber Management: A WordPress newsletter plugin simplifies managing your subscriber list. It allows you to add, import, or export email subscribers, segment them based on preferences and automate subscription processes.
3. Automation and Scheduling: Automating your email campaigns saves time and ensures consistent communication with your audience. A WordPress newsletter plugin enables you to schedule newsletters, set up autoresponders, and trigger emails based on specific actions or dates.
4. Tracking and Analytics: Understanding how your newsletters perform is crucial for optimizing your email marketing strategy. A good WordPress newsletter plugin provides comprehensive analytics, including open rates, click-through rates, and email subscriber engagement, helping you make data-driven decisions.

Best WordPress Newsletter Plugin

When it comes to choosing a WordPress newsletter plugin, several options stand out. Let’s explore some of the top contenders:

1.Constant Contact

Constant Contact is the most popular email marketing service that lets you send targeted and broadcast emails.

It comes with AI-driven tools that make it easy to segment and target your subscribers. That way, you can send out personalized emails to maximize your results.

Plus, it’s easy to set up and has many templates to create newsletters quickly.

You can also create email automation series to welcome new subscribers or reengage with disinterested ones.

Standout Features:

• Drag and drop functionality for easy customization
• Best email deliverability track record
• Segment audience based on purchase activity, website visits, activity, and gender
• Schedule emails and promotional offers
• Track progress with insights and analytics
• Reliable support team
• Integrates with WooCommerce and other eCommerce platforms

Pricing:

Starts at $12 per month.

Get started with Constant Contact today!

2.HubSpot

The HubSpot WordPress Plugin is one of the most versatile WordPress newsletter plugins. With this plugin, you can design, test, optimize, and send personalized email campaigns that connect to your audience.

You can select from a library of pre-made templates or use the drag-and-drop editor to create

your email from scratch; no design or coding experience is necessary.

With HubSpot’s analytics, you can optimize your email campaigns for the best results. Use A/B tests to discover the email subject line and content that resonates with your audience and drives the most conversions.

HubSpot WordPress plugin also integrates with HubSpot CRM. So, you can use the information gathered from your subscribers, like location, content preference, age, and lifecycle stage, to

craft relevant, personalized emails for them.

Standout Features:

• Drag and drop email builder for quick setup
• 20+ beautiful pre-designed email templates
• Smart Rules for dynamic email content
• A/B testing to analyze email performance
• Built-in email analytics
• Live chat, chatbots, signup forms, and CRM are included for free for automated workflows
• Integrates seamlessly with WooCommerce, WPForms, and other marketing tools

Pricing: 

HubSpot’s WordPress plugin is free and lets you send 2000 emails monthly. Paid plans with more features start at $30 per month.

Get started with HubSpot today!

3.Brevo (Formerly Sendinblue)

Brevo is another great email service provider to send out newsletters. The plugin can be downloaded from wordpress.org.

It lets you add signup forms to your WordPress site to collect more leads. Then you can create newsletters in minutes and send them to your subscribers.

Brevois one of the best SMTP email service providers with a good sender reputation and high delivery rates, so you can be sure your email newsletters reach your subscribers.

Standout Features:

• Powerful drag-and-drop builder
• Responsive email designs that look good on all devices
• Add unlimited email subscriber contacts
• Fast and helpful email support
• Easy installation and activation through the API key
• WooCommerce users can connect Brevo’s SMTP with WP Mail SMTP plugin and send confirmation emails to buyers

Pricing:

Brevo has a free version that lets you add unlimited contacts and send up to 300 emails per day. The paid plans start at $25 per month.

Get started with Brevo today!

4.ConvertKit

ConvertKit is a WordPress plugin that helps you find your audience and connect with them.

It lets you embed lead capture forms on your WordPress site to collect subscribers. You can then use the email marketing software to create and send newsletter broadcasts.

ConvertKit has a user-friendly email designer to write, edit, and customize newsletters. That way, you can craft beautiful newsletters in minutes.

Standout Features

• Create branded email templates and set default templates
• Add buttons, images, and videos to your newsletters
• 98% deliverability rate with a 30% average open rate
• Choose who you want to receive your broadcast
• Schedule emails for later or set up automated triggers

Pricing

Free for up to 300 subscribers. Premium plans start at $9 per month.

Get started with ConvertKit today!

5.The Newsletter Plugin

Newsletter is a free WordPress newsletter plugin that lets you create, send, and track WordPress emails.

It’s perfect for blogs and small WordPress websites. You can control the delivery speed, which is great if you send emails through your web host.

And the best part is you can access the plugin through your WordPress dashboard. The catch is that most features you need are available in premium addons and extensions.

Standout Features:

• Check for subscription spam
• Unlimited newsletters and unlimited subscribers
• Easy drag-and-drop builder + customizable themes
• Integrates with popular WordPress plugins

Pricing:

Free with paid addons.

Get started with Newsletter today!

We have explored several other WordPress newsletter plugins like MailPoet, The Newsletter Plugin, and Newsletter Glue. However, we have listed only some of them in this article to avoid overwhelming you with too many options and causing confusion.

WordPress Plugins to Grow Your Email List

The first step in newsletter marketing is to collect leads and grow your subscriber list. These WordPress plugins let you create opt-in forms and lead generation campaigns to get visitors to sign up for your newsletters.

1.OptinMonster

OptinMonster is a premium WordPress plugin to create lead generation campaigns like popups, floating bars, and slide-ins.

It’s the most powerful list building tool to collect leads and exponentially grow your subscribers.

OptinMonster has 100+ beautiful templates and multiple campaign types to set up high-converting campaigns in minutes.

It also comes with a drag-and-drop builder to easily customize your campaigns.

OptinMonster has powerful targeting features so you can display campaigns based on what your visitor is interested in or what actions they’re taking on your site.

For instance, you can use Exit-Intent® to detect when a visitor is leaving your site. OptinMonster will then display a popup asking them to sign up for your newsletter.

That means you can make one last offer to try to retain as many abandoning visitors as possible.

This feature works so well that NeilStrauss.com increased conversions by 125%!

Standout Features

• 9 campaigns types, including popups, subscription widget floating bars, sidebar forms, inline forms, and gamified wheels
• 100+ ready-to-use templates to set up high-converting campaigns in minutes
• Drag and drop builder to customize campaigns
• Powerful targeting features for all sites, including eCommerce
• A/B testing and analytics to optimize results
• Integrates with all popular email marketing services like Constant Contact and Mailchimp
• Also integrates with plugins such as MailPoet and Brevo
• 24/7 reliable and friendly customer support
• Fully GDPR-compliant

Pricing

Starts at $9 per month with a 14-day no-risk money-back guarantee.

Get Started With OptinMonster Today!

2.WPForms

WPForms is the best form builder plugin on the market and a tool every email marketer on WordPress should have. You can add beautiful newsletter signup forms to your site in minutes.

And WPForms lets you customize everything about your contact form using its drag-and-drop builder. Add your logo, colors, and other custom branding options to the subscription forms.

You can easily link it to your email provider to automate form submissions and newsletter broadcasts.

This makes WPForms one of the best and most versatile newsletter plugins around.

Standout Features

• Ready to use templates to create newsletter signup forms easily
• View all your newsletter leads in one place
• Built-in spam protection so you get only genuine email subscribers
• Seamlessly integrates with popular email marketing platforms and tools
• Instant notifications for your team members

Pricing

There’s a lite version of WPForms available for free. Premium version start at $49.50 annually.

Get started with WPForms today!

3.TrustPulse

TrustPulse is the best social proof app for WordPress. It can help you instantly increase your newsletter subscription rate by up to 15%.

TrustPulse captures signup activity and showcases it in non-intrusive popups on your site.

You can display individual signups or group statistics such as ’85 people signed up for my newsletter in the past 7 days.’

The popups are clickable so that you can direct visitors to your newsletter signup form.

This creates a sense of FOMO (fear of missing out) on your site. When visitors see others signing up for your newsletters, they are more likely to do the same.

You can also create action messages that prompt visitors to sign up for your emails.

Standout Features

• Capture recent activity or display static messages
• Track analytics and performance
• Customize popups easily
• A great support team that’s available 24/7

Pricing
Starts at $5 per month.

Get started with TrustPulse today!

4.RafflePress

RafflePress is the best WordPress giveaway plugin to incentivize users to subscribe to your newsletter. This plugin lets you create online contests to boost engagement with your brand, grow your email list, and increase profits.

Standout Features

• Drag and drop builder for your giveaway form
• Viral giveaway templates
• 1 click entry for users to enter your contests
• Fraud protection so only genuine entries are accepted
• Social media integrations
• Integrates with popular email marketing services

For more information, check out this helpful review of RafflePress.

Pricing

Starts at $39.50 per year.

Get started with RafflePress today!

5.SeedProd

SeedProd is the best drag-and-drop page builder for WordPress. With SeedProd, you can easily create beautiful email optin landing pages for your website.

A landing page is laser-focused on a specific offer, and because there’s nothing else on the page to distract users, they’re more likely to sign up for your newsletter.

Plus, SeedProd comes with landing page specific blocks you can use to boost conversion rate. Choose from blocks like countdown timers, testimonials, progress bars, and more.

You can even use this plugin to create a coming soon page so that you can collect email addresses before your site goes live and turn 404 pages into lead magnets.

Standout Features

• Easy drag-and-drop builder
• Over 170+ landing page templates
• Integrates with popular email marketing providers
• Built-in subscriber management
• Responsive and mobile ready
• Supports integrations with email marketing services and WooCommerce

To learn more, check out this detailed SeedProd review.

Pricing

Starts at $39.50 per year.

Get started with SeedProd today!

The next step in newsletter marketing is to create and send your newsletter.

Newsletters are usually sent to broadcast lists that need to follow specific guidelines. For example, if you choose to send bulk email addresses from a personal email, it will get flagged as spam.

And once your email address gets blacklisted, even regular administration and client emails can be blocked.

To avoid this problem, you need to use an email service provider to make sure your emails go to your audience’s inbox and don’t go to the spam folder.

Which Is the Best WordPress Newsletter Plugin?

A WordPress newsletter plugin can significantly enhance your email marketing efforts. These plugins offer many features and benefits, from simplifying newsletter creation to automating campaigns and analyzing performance.

Additionally, pairing a reliable email subscription plugin with your newsletter plugin ensures a seamless user experience for your subscribers.

So, take advantage of these powerful tools, choose the best WordPress newsletter plugin for your needs, and start engaging with your audience through beautiful newsletters and compelling email campaigns.

Note: Professionals and experienced WordPress users choose not to use a newsletter plugin within WordPress for managing their email lists. The main reason for this is to avoid the inconvenience of integrating an SMTP plugin and connecting it with an email delivery service.

Want to know our verdict? To run a successful newsletter marketing campaign and drive results that actually grow your business, you need to use a handful of tools:

• OptinMonster – The one and only tool you need to collect leads
• Constant Contact – To create and send newsletters with high delivery rates

These tools excel at what they do and can skyrocket your campaign results. Want to get started on your newsletters right away?

Get Started With OptinMonster Today!

We hope you liked this article and if so, you may also be interested in:

• 27 Awesome Newsletter Ideas That Will Keep Subscribers Engaged
• How to Make Money With Email Newsletters: 13 Expert (& Profitable) Tips
• How To Create An Email Newsletter in 5 EASY Steps

In my career as a digital marketer, I’ve certainly felt the frustration of seeing my number of subscribers stay stagnant.

But luckily, it’s entirely possible to increase your email subscriber list. And to do it fast.

In fact, Aish.com increased their email signups 10x by making a few simple additions to their website. Many of these changes took 5 minutes or less.

Here at OptinMonster, we work every day to help businesses and organizations transform their lead generation. More than 1.2 million websites use our email signup popups to skyrocket their email newsletter audience.

You don’t have to figure out how to grow your email list on your own. Instead, you can learn from our decade of experience.

So if you feel like your email marketing is at a standstill, don’t worry!

In this article, I’ll share 17 proven tips to get more email subscribers. These are strategies that OptinMonster has either used for our own email list or has helped our customers implement. And we’ve seen their success again and again.

1. Add an Exit-Intent Popup
2. Add an Optin at the End of Articles
3. Turn Popular Posts Into Lead Magnets
4. Use Gated Content (also known as Content Locking)
5. Use a 2-Step Optin
6. Run an Online Contest
7. Try a Different Button Color
8. Split Test Button Copy
9. Show Off Your Testimonials
10. Remove Distractions
11. Stop Asking for Too Much Information
12. Share Your Campaign Everywhere
13. Link to a Campaign in Your Social Media Bio
14. Add an Optin Link to Your Email Signature
15. Be More Social
16. Add a “Subscribe” Checkbox
17. Add a “Thanks for Commenting” Redirect

How To Get More Email Subscribers

To get more email subscribers, you need to optimize your greatest marketing asset: your website.

The key to successful email marketing isn’t just a large list. You need a list that’s full of high-potential leads who want to see your email campaigns.

Visitors to your site are already interested in your content or products. That makes them great leads for building an engaged email list. When your subscribers are engaged, you’ll see higher open rates, click-through rates (CTR), and overall conversions.

That’s why many of the tips below explore how to get subscribers on your website. You’ll also find a few tips for leveraging your social media channels to increase your email subscribers.

Let’s get started!

1. Add an Exit-Intent® Popup

Hey, did you know that over 70% of the people who leave your website will never return?

You can convert many of these abandoning users into email list subscribers with one simple trick.

When a website visitor starts to leave your site, you can show them a popup message that asks for their contact info before they leave. You can offer them a special coupon or offer in exchange for their email address.

Then, instead of a lost visitor, you have a new email subscriber.

But how do these popups work?

It’s called Exit-Intent® Technology. It detects user exit behavior, such as moving the cursor toward the back button. On mobile devices, it can detect when someone quickly scrolls back up to the top of the page. Then it prompts your visitor with an optin form just when they’re about to leave.

Exit-intent is OptinMonster’s specialty!

OptinMonster is hands down the best way to grow your email list. We provide you with the tools you need to create high-converting optin campaigns that you can target to your site’s traffic.

The best part is how easy it is. We offer dozens of premade templates that you customize with drag-and-drop builder.

OptinMonster lets you personalize these campaigns to make sure you’re showing the right optin form to the right person at just the right time in their customer journey.

Plus, you don’t need any coding or tech skills to get started. Our drag-and-drop editor will have you creating beautiful popups, floating bars, inline campaigns, and much more in a matter of minutes.

Want to check it out? Click below to sign up for your risk-free OptinMonster account:

Here’s How You Do It

You can create an Exit-Intent® popup quickly with OptinMonster.

Just follow our guide to create your first campaign. Then follow these steps:

1. Click the Display Rules tab at the top of the campaign builder.
2. Select the Conditions tab at the bottom of the page.
3. Click on one of the conditions listed.
4. Select When (Triggers).
5. Select Exit Intent.

Or, follow this easy video tutorial:

OptinMonster makes sure your popups are mobile-friendly so you can grow your audience no matter which device they’re using.

Don’t have OptinMonster yet? Click here to get started!

2. Add an Optin at the End of Articles

Readers who reach the end of your article are primed to act.

Your headline grabbed their attention. The introduction drew them in like moths to a flame. Your bullet points and anecdotes kept them on the edge of their seats.

Of the millions of articles they could have read, they read yours. And they read until the very end.

They like you. They really, really like you!

That’s why the end of your article is the perfect time to ask them to join your email subscription list.

Here’s How You Do It

Adding a call to action in your author bio and the end of each article is a great way to strike while the iron is hot. Here’s how Jeff Goins does it:

But what if your blog’s theme lacks an author bio section? What if your website has numerous authors?

Then you can use OptinMonster to create an after-content widget with some enticing copy to get more email subscribers. All you need is an inline campaign and a compelling call to action (CTA).

Lilach Bulloch uses inline forms to help her convert 57% of website visitors.

Readers who make it to the end of your articles are focused. They’re engaged and looking for direction.

Direct them to your email subscription list.

3. Turn Popular Posts Into Lead Magnets

If you want to earn a spot in people’s email inboxes, then you need to offer them something valuable

That’s where lead magnets come in!

A lead magnet is an exclusive offer or content that users receive in exchange for their email address. In other words, you offer something for free, and you get a new email subscriber in return.

Lead magnets can be a coupon code or special discount. Or they can be special content, like a PDF guide, free ebook, or white paper:

“Subscribe to our mailing list, and get our Ultimate Guide to the Top X Ways to Z!”

But here’s the thing:

Creating lead magnets can be tricky.

What if you don’t have time to write an ebook or create a PDF checklist? Maybe producing a video series is more than you can do right now. And, what if creating dazzling infographics is beyond your current skill set?

If this describes you, it doesn’t mean you’re resigned to sitting on the sidelines while everyone gets more email subscribers.

Not if you have 30 seconds to spare.

That’s all the time it takes to convert one of your popular articles into a handy, easy-to-print PDF file.

Go to Print Friendly and enter the URL of the article you’d like to convert. Click the “PDF” button. Click “Download.”

Then all you have to do is offer it and deliver it to visitors. And that’s a simple process with OptinMonster.

Here’s How You Do It

You can deliver your lead magnet with one of OptinMonster’s pre-made templates, such as the eBook Download template:

Go to the Optin View in the OptinMonster campaign builder.

Click the button on your optin and scroll down in the left-hand settings bar until you see Button Click Action. Choose Redirect to a URL.

Then, in the Redirect URL field, enter the URL for your lead magnet download. When users enter their email address and click the button, they’ll immediately get your lead magnet.

Alternatively, you can use email automation to simply email your link to every user who signs up through this popup form.

Here are some more ways to deliver your lead magnet when people sign up.

Pretty easy, right? Almost as easy as our next way to grow your email subscription list.

4. Use Gated Content (also known as Content Locking)

Want a quick way to get more email subscribers without creating new content?

Try gated content, or content locking.

Content locking is where you block off part of the content visitors are reading, and visitors have to subscribe to unlock it. This is easy to do with OptinMonster. In fact, Trading Strategy Guides added 11,000 new subscribers by using this technique.

Here’s How You Do It

First, identify which blog posts bring in the most website traffic. If you’re using WordPress, you can easily see your most popular posts in your dashboard by using MonsterInsights:

MonsterInsights is the world’s best Google Analytics plugin for WordPress. With this, you can get all the data you need to make smarter marketing decisions. In fact, that data is right there in your WordPress dashboard.

Then, you can identify your most popular posts and pages:

With that information, you can quickly turn your best-performing posts into exclusive content for subscribers only.

Start by creating an inline campaign, and then follow these steps:

1. Choose the Display Setting tab at the top of the OptinMonstercampaign builder.
2. Select the Actions tab at the bottom of the builder.
3. Scroll down and turn on the Enable Content Locking? toggle. You can choose whether to blur the content or remove it completely.

That’s it! Once visitors subscribe, they’ll magically get access to the content, and you’ll increase your email subscription list.

When visitors have email subscription benefits like this, they’re less likely to unsubscribe. It’s much easier to grow your newsletter subscribers when your new subscribers stick around.

For more detailed step-by-step instructions, see our documentation on content locking.

5. Use a 2-Step Optin

Want to know a neat psychological trick that’s proven to increase email subscribers? It’s the Zeigarnik effect.

This bit of human psychology just means that once we’ve started an action or task, we’re more likely to complete it. And it’s why OptinMonster’s 2-step optins are so successful.

2-Step Optins let users click a CTA button on your website to trigger your optin popup. Once they’ve taken the step of clicking your CTA, they’ll be more likely to complete the process of signing up for your newsletter.

US Student Loan Center increased sales by 10% by using 2-step optins. They added a CTA on their website, and this is what visitors see when they click the link.

Here’s How You Do It

Use our MonsterLinks technology to create a button, link, or image that triggers your popup!

For instance, you can have a CTA button that says:

“Get Our Best Articles, Right in Your Inbox!”

When the user clicks that button, they will get your popup to subscribe to your newsletter.

You can accomplish this with just a few clicks in the Display Rules of your campaign.

Details instructions are available here: How to Use MonsterLinks to Load Your Popup with the Click of a Button

You can also integrate the campaign with your favorite email providers, such as Constant Contact or Brevo (formerly Sendinblue). You can then set up an automated email series, so your subscribers will receive emails as soon as they fill out this subscription form.

You can send a welcome email and then follow up with product updates, new posts on your blog, and recent launches.

6. Run an Online Contest

Online contests are one of the best ways to increase email optins. You can instantly boost your email subscription list by offering a prize that your target audience loves.

Plus, with an online contest plugin like RafflePress, you can put everything on auto-pilot:

RafflePress is the best giveaway and online contest plugin around.

It lets you create various entry options such as following you on social media, visiting certain web pages, sending referrals to your contest, and, of course, signing up for your email subscription list.

With RafflePress, contest automation is easy. You can gather entries and declare winners just by clicking a few buttons.

The tool works great for any WordPress site, including eCommerce stores, business sites, and blogs.

For more information, check out this post on how to run an online contest to grow your traffic and generate leads.

7. Try a Different Button Color

What color is your optin button?

If you answered “I don’t know” or “What does it matter?” you’re potentially missing out on an easy way to get more email subscribers.

I’ve done a good bit of research on CTA color, and I discovered that there’s no specific color that converts better.

What matters is that your button colors are high-contrast, on-brand, and consistent.

Basically, you want to make it easy for website visitors to find where they’re supposed to click.

When you make your next newsletter signup form, experiment with button colors that really stand out from the background of your website.

Here’s How You Do It

If you’re using OptinMonster, changing the button colors in any campaign is pretty easy:

1. Click on the button in your campaign.
2. Select the Advanced tab in the left-hand editing bar.
3. Choose your color beside Background Color.

And while we’re on the subject of buttons . . .

8. Split Test Your Button Copy

Do you use generic copy such as “Subscribe” or “Sign Up” for your optin buttons? If so, we have bad news for you:

It’s actually your CTA button’s copy, not color or positioning, that matters most.

If you’ve never given your button’s copy a passing thought, it’s time to remedy the situation.

Provide value and relevance, but be sure not to exaggerate.

Keep it simple, but don’t be boring. It’s okay to use two sentences so long as they are short.

One particularly effective digital marketing strategy is to personalize your optin button.

Joanna Wiebe of Copy Hackers suggests writing button copy in the first person. By personalizing the words, they become more appealing to the reader.

Let’s look at a few examples.

Which sounds better?

What wording do you relate to?

Which button would you rather click?

The differences are subtle, but during her a/b testing, Joanna found first-person pronouns (“I” and “my”) beat the competition by a whopping 24%.

Sometimes, “subtle” can be huge.

To get the same data on your button, you’ll need to split test. This is easy with OptinMonster.

Here’s How You Do It

Login to OptinMonster, and click on the campaign that you want to A/B test. To the right, you’ll see different options for that campaign, including a Split Arrow Icon. Click this to begin setting up your Split Test.

Follow the prompts, and then change one element of your campaign, like the button wording. Save and publish the campaign, and OptinMonster will automatically divide your traffic and collect data, so you can learn which one works best.

Just follow the steps in this video:

9. Show Off Your Testimonials

Did you know OptinMonster is recommended by the likes of Michael Stelzner, Ian Cleary, and Yoast?

If you spend much time on our site, then you will learn it quickly.

OptinMonster prominently displays these heavy hitters on our homepage and Testimonials page. There’s no way you could miss them.

Why do we do this? Because it shows we’re the real deal.

People won’t give their hard-earned money or email address to simply anyone. They want to know you’re on the up and up.

Offering testimonials and case studies builds trust, and more trust means you get more email subscribers.

Here’s How You Do It

Go find a great endorsement you’ve received.

Look at the reviews and other social proof you have. Browse through your comments and emails. Search for mentions on social media.

Be A Better Blogger found its featured testimonial when the great Amy Harrison tweeted the following:

This tweet was turned into a testimonial that’s displayed whenever a reader clicks on one of Be A Better Blogger’s MonsterLinks:

That optin form? It’s currently sporting an awesome 26.09% conversion rate.

The takeaway here? Testimonial + OptinMonster = Get More Email Subscriptions.

Of course, all the awesome testimonials in the world won’t help you if readers can’t see them, so this next tip is a great one!

10. Remove Distractions

How many widgets do you have on your website’s sidebar?

Do you use several calls to action at the end of your articles?

How many choices are your visitors given?

If you’re overwhelming your readers with options, how can they be expected to take the one action you want them to take?

If you want to grow your email subscriber list, you need to cut down on the clutter.

Here’s How You Do It

The following screenshot from Henneke Duistermaat is a perfect example of a landing page that optimizes for one thing: get more email subscribers.

Per Henneke, this landing page has converted as high as 59.6 percent.

It’s easy to see why. Every aspect, from the headline to the testimonial, is designed to build an email list. There are no social media icons, advertisements, or anything else to distract readers from the task at hand.

What lessons can we learn from Henneke’s landing page?

• Remove distractions
• Don’t prioritize social media icons
• Stick to one CTA for each article.

We should get rid of anything that doesn’t help us get more email subscribers.

Focus on making it easy for visitors to share their contact information without distractions.

On that note, here are some more tips on how to build an email list.

11. Stop Asking for Too Much Information

What information are you asking potential customers to provide on your lead generation and contact forms? Name, email, phone, more?

Now, let me ask you another question:

Do you need it? Do you do anything with that information?

If the answer is “no,” you need to stop asking people to provide it. A/B test after A/B test confirms that the more information you ask from readers, the less likely they are to optin.

Keep it short and sweet.

Stick to the bare essentials with a simple subject line. Only ask for the information you need to get started. If you’d like other information, you can ask for it later.

This is called progressive profiling, and it really works to create an email list!

Here’s How You Do It

Don’t need names? Don’t ask for them. Have no use for phone numbers? Don’t ask people to input them.

Just keep it simple.

The less data you request, the more email subscribers you’ll earn.

Customizing your optin form fields is easy with OptinMonster, and it works on any campaign. Simply choose the fields you want on your signup form. It’s all drag and drop.

12. Share Your Campaign Everywhere

It stands to reason that the more places you can display campaigns, the more chances you have to build your email list.

You can share them on your company’s LinkedIn profile, in the descriptions of YouTube videos, in the show notes of any podcast episodes you appear on, during webinars you host, and more. You can even link to campaigns from Facebook ads and other paid advertising.

Luckily, this couldn’t be simpler with OptinMonster.

Here’s How You Do It

Once you’ve created a campaign you’re happy with, go to the publishing options. One of those is a Share Link.

Grab the link, and add it anywhere you want to show the campaign: social media, author bios, email signature, and more.

See how simple that was?

Using the MonsterLink functionality, you can boost your chances of getting more email subscribers fast.

13. Link to a Campaign in Your Social Media Bio

Right now, what information is in your X bio or Instagram bio? What information shows up on your Facebook page?

Your occupation? A personal quote that holds special meaning to you? Perhaps a hashtag or two or ten?

Why don’t you use that precious real estate to promote your email subscription list?

That’s how Brent Jones used his Twitter bio:

Simple, effective, and takes minutes to implement.

Here’s How You Do It

Every social media platform has some type of bio or about section. Simply edit that bio and add the direct link to your newsletter signup campaign. Get the direct link with the steps in our previous tip.

Here are some more ways to get leads from X (formerly Twitter). Does your audience live on Instagram? Here’s how to generate leads on Instagram.

14. Add an Optin Link to Your Email Signature

On any given day, how many emails do you send? 10? 20? More?

If you’re like most people, the answer is: “A lot. I send lots and lots of emails.”

What if we told you each of those emails you send is an opportunity?

You can turn your recipients into newsletter subscribers by placing a hyperlinked call to action in your email signature.

Here’s How You Do It

Each email provider is slightly different, but for Gmail, go to Settings » General. Scroll down, and you’ll find the Signature section:

The link in your signature could point to a landing page, your homepage (assuming it’s optimized), or an article with a particularly-appealing optin bribe. Or you can use MonsterLinks to link directly to your optin campaign.

15. Be More Social

Chances are you already spend several hours each week on various social media platforms.

That’s good! Social Media Examiner noted how a majority of marketers increase leads when they use social media for 6+ hours each week:

But it matters how you’re using those hours.

Sharing even high-quality videos of kittens and puppies won’t help unless your business is related to kittens and puppies. Publishing food photos won’t help unless you’re a chef or restaurant owner.

To see how to grow your email list with social media, you need to be purposeful with those 6+ hours.

Here’s How You Do It

Be helpful. Answer questions. Share worthwhile content. Reach out to people. Make connections.

People who find you indispensable on social media will want more of you.

They’ll want MORE helpful advice. Answers to ALL their questions. More worthwhile content.

And where will they go to get “more?”

Your email subscription list.

16. Add a Subscribe Checkbox

If you’re a WordPress user, the WPForms plugin can boost optins with little-to-no upkeep. Just ensure plugin stay up to date, and you’re good to go.

But don’t worry; you’ll be notified when updates are available in your WordPress dashboard!

With WPForms, you can add a subscribe checkbox to any form on your site. This works with the most popular email service providers, including Brevo (formerly Sendinblue), Constant Contact, and AWeber.

With one simple click, readers can optin to your email subscription list while submitting your contact form or any other form. This is GDPR-friendly, and it makes building an email list extremely easy.

You can check out these step-by-step tutorials on how to add a Mailchimp signup checkbox to your contact form or see the tutorials for AWeber and Constant Contact instead.

Ready for another plugin to build your email list?

17. Add a “Thanks for Commenting” Redirect

Another excellent plugin is Yoast Comment Hacks.

When someone leaves you a comment for the very first time, this plugin redirects them to a “thank you” page. Ramsay Taplin of Blog Tyrant used this thank you page to encourage newsletter subscriptions:

Check out these step-by-step instructions on how to set up an after-comment redirect on your WordPress site.

It’s vital to ask website visitors to subscribe when they’re most engaged. And it’s hard to get more engaged than making the choice to leave a comment! When you give them an optin at that moment, you have a high chance of gaining a new subscriber.

Skyrocket Your Email List With OptinMonster

And that’s it! You now know how to increase your email subscribers with these 17 proven tips.

We hope that you found this article helpful. If so, we encourage you to check out the following resources:

• Best Email Service Providers (ESP) for Small Businesses
• How to Run a Successful Email Marketing Campaign
• Best WordPress Email Plugins You Must Try
• Email Marketing for Beginners: A Step by Step Guide
• How to Create an Effective Email Autoresponder Series

These articles will teach you how to grow leads and monetize the new email subscription list to create new income streams for your business.

Again, like any job you do, using the right tool will make or break your success. Click below to start building your email database today with the world’s #1 lead generation software.

Not just that, in this email marketing resource, you will find Black Friday email subject lines, templates, and much more!

Let’s dive in!

• 14 Best Black Friday Email Examples
• Black Friday Email Subject Lines
• Black Friday Email Templates
• Best Time To Send Black Friday Email
• Best Practices for Black Friday Email Campaigns

14 Best Black Friday Email Examples

Here are 14 of the best Black Friday email examples for your inspiration.

1. Everlane: Values-Based Marketing

Our first pick is Everlane. With this campaign, the ethical fashion online store really leans into its brand identity as a socially responsible company. Instead of a regular Black Friday sale, the company promises to donate $15 to charity for every Black Friday order.

2. Pulp & Press: Time-Sensitive Abandoned Cart

We love how Pulp & Press customize their abandoned cart email for Cyber Monday:

• The headline and imagery fuel the customer’s desire for the product,
• the body of the email reminds customers about the limited-time conditional discount of 30% off an order over $100, and
• the automatically-applied promotion removes friction from the online shopping process.

3. Fitbit: More is More

This email from Fitbit combines many of the best Black Friday marketing ideas without looking cluttered, thanks to minimalist design. Check out all the Black Friday promotions:

• Free 2-day shipping on orders over $50
• Save up to $100 on specific products that are shown in the image
• Gift guide
• Free sport band and discount with purchase
• Shop now, pay later
• Money back guarantee
• Limited warranty

Having more than one call to action (CTA) or promotion on Black Friday emails is okay. Keep the design and copy simple, and let your products and deals speak for themselves.

4. Bottle Rocket Hot Sauce: Keep It Simple

Bottle Rocket Hot Sauce takes a risk with its super minimalist email that contains little more than a subject line and an ironic nod toward consumerism. There’s always a risk of being too weird on Black Friday and confusing or alienating customers. But if this wry humor aligns with the company’s existing brand messaging, their loyal customers will appreciate it.

5. OffCourt: Not Another Black Friday Email

OffCourt also uses an unconventional Black Friday email strategy: promising NOT to send a traditional Black Friday email. Instead of discounts, they promote their referral program, which can pay off year-round. This is a great way to avoid the rush of Black Friday while still getting your brand on customers’ radar for the holiday season.

6. MacPaw: The Gift for Someone Who Has Everything

MacPaw sells a suite of apps for Mac users, who are famously loyal to the Apple brand. This email appeals to the holiday spirit by suggesting users gift the software to other Mac enthusiasts. The email also mentions other related apps on sale.

7. Teachable: Straight to New Year’s Resolutions

Teachable’s business-building course software is available year-round, but their Black Friday deal allows customers to get a jump start on new year goals. The email features tiered discounts off everything they sell if you get an annual plan and brief explanations of each plan tier.

8. Catalina Crunch: Early Access SMS Marketing

We’re big fans of Catalina Crunch’s simple early bird campaign. With just a single invitation to sign up for text messages, the email helps the company build up multiple touchpoints for their Black Friday Cyber Monday (BFCM) campaigns. This can increase conversions across all channels.

9. Wildist: Sales Email Masterpiece

Wildist’s Black Friday email is practically a mini landing page sent directly to eager customers. The subject line and headline immediately inform customers that the sale is time-limited. It clearly states the special offers and even includes some compelling testimonials before a final reminder that the sale will be gone all too soon.

10. June Oven: Eye-Catching Email Design

The catchy subject line, “Smell that? June’s cooking up 15% off for Black Friday,” manages to be clever and clear at the same time. The email’s body starts with the product’s imagery, literally gift-wrapped for the customer. June Oven promotes their bundle discount and clearly shows the accessories included so that customers can picture themselves owning and using the product.

11. Tinker Watches: Product Launch Teaser

Tinker Watches builds hype for Black Friday with a new product launch. It’s also a very limited edition product, so the urgency continues to build. The email has multiple reminders to check out the website on Black Friday but is otherwise incredibly simple, with sparse copy and a shadowy image teasing the new product.

12. Hush Puppies: Gift Guide

Hush Puppies shows off their bestselling products by sharing a gift guide. Customers can find products based on who they’re buying for and the recipient’s style preferences. There’s also a discount code as an extra incentive.

13. Bose: Game of Chance

Bose adds an element of fun to their Black Friday email by including a scratch-and-win discount feature. Beyond a fun interactive element, the scratch-and-win takes advantage of the Zeigarnik effect. This refers to people’s tendency to continue through a series of actions once they take the first step. Customers who scratch off their discount are more likely to use it. Bose also presents some early offers that are available now as a way to create more urgency.

14. Casper: Forget Black Friday

From the subject line, “Snooze through the sales…” to the email copy mentioning shopping from bed, Casper makes it easy to imagine sleeping on one of their beds. The phone alarm mockup reminds customers about sales they might have missed last year, then assures them that Casper’s sale runs through Monday.

Hopefully, you found some inspiration from these Black Friday email examples. Let’s look at some of the best Black Friday email subject lines.

Black Friday Email Subject Lines

Here are Black Friday email subject line examples based on common themes and practices:

1. Urgency-Driven Subject Lines: These create a sense of urgency to prompt immediate action.

• Example: “Black Friday deal ends tonight”, “OFFER ENDS TONIGHT”, “Final hours to save!”

2. Teasers and Pre-Black Friday Announcements: These build anticipation for the upcoming sale.

• Examples: “Black Friday is almost here”, “Black Friday came early…”, “Ready for Black Friday?”

3. Discount and Deal Highlighting: These emphasize the value or discount being offered.

• Example: “What’s Better Than 50% Off?”, “Say Goodbye to Shipping Fees this Black Friday”

4. Personalized Subject Lines: Tailored to the recipient, often using emojis or personal references.

• Example: “Your Black Friday Treat Awaits ”

5. Countdowns and Time References: These remind subscribers of the time left or the proximity of the sale.

• Example: “T-7 days: Announce your deals”, “Just 1 Week Until Black Friday”

6. Exclusivity and Special Offers: These make the recipient feel they’re getting access to something unique.

• Example: “Exclusive Black Friday deals just for you”

7. Product or Category Specific: Highlight specific products or categories on sale.

• Example: “All electronics 50% off this Black Friday!”

8. Interactive Elements: Subject lines hinting at the email’s interactive content, like quizzes or games.

• Example: “Play to win: Black Friday special edition”

9. Humor and Playfulness: Light-hearted or funny subject lines to stand out.

• Example: “Black Friday: Even our prices are on a diet!”

10. Feedback and Reviews: Encouraging recipients to review products or share feedback post-purchase.

• Example: “Loved your Black Friday purchase? Tell us!”

Bonus content: 184 Best Email Subject Lines And Why They Work!

These categories can help guide the creation of compelling subject lines that resonate with different segments of an email list.

The key is understanding the audience and tailoring the messaging to what would appeal most to them.

Black Friday Email Templates

Here are a few templates to get you started:

1. Teaser Email (Sent a week or two before Black Friday)

Subject: Something BIG is Coming This Black Friday!

Hello [First Name],

The countdown has begun! Black Friday is just around the corner, and we have some exclusive deals you won’t want to miss.

Sneak Peek: [Insert a teaser image or hint about the sale]

Mark your calendar for [Date], and stay tuned for our biggest sale of the year!

Warm wishes, [Your Company Name]

2. Black Friday Announcement (Sent a day or two before Black Friday)

Subject: Black Friday Deals Revealed!

Dear [First Name],

The wait is over! Dive into our Black Friday deals before anyone else:

• [Product/Deal 1 with a brief description]
• [Product/Deal 2 with a brief description]
• … and many more!

Shop now and beat the rush!

See you online, [Your Company Name]

3. Day-Of Black Friday Email

Subject: TODAY ONLY: Black Friday Blowout Sale!

Hello [First Name],

Today’s the day! Our Black Friday sale is LIVE:

• Save up to [X%] on [specific product or category]
• Buy one, get one free on [specific product or category]
• First 100 shoppers get [a special gift or discount]

Don’t wait – these deals won’t last long!

Happy shopping, [Your Company Name]

4. Last Chance Email (Sent towards the end of Black Friday)

Subject: Final Hours: Black Friday Deals Ending Soon!

Hey [First Name],

Time’s almost up! Just a few hours left to grab our exclusive Black Friday deals:

• [Highlight a few top deals or products]

Take advantage of the savings of the year. Shop now!

Best, [Your Company Name]

5. Thank You Email (Sent after Black Friday)

Subject: Thank You for Making Our Black Friday Special!

Dear [First Name],

We wanted to say THANK YOU. Your support this Black Friday was incredible, and we’re grateful for customers like you.

Stay tuned for more exciting deals and updates in the coming weeks. Until then, happy shopping!

Warm regards, [Your Company Name]

Remember to personalize these templates to fit your brand’s voice and the specific deals you offer.

Including eye-catching visuals, clear calls-to-action, and ensuring mobile-friendliness can also enhance the effectiveness of your emails.

Now, look at some general copy and design tips to help you make your Black Friday email campaigns.

Best Time To Send Black Friday Email

Timing your Black Friday email campaigns maximizes engagement and conversions.

Here are some details on the best time to send Black Friday emails and how to schedule them for the best results:

1. Early Teasers (2-3 Weeks Before Black Friday)

• Start building anticipation early by sending teaser emails about the upcoming Black Friday sale. Mention exclusive deals, discounts, or special offers to excite your subscribers.
• These early emails can serve as a “save the date” announcement and should highlight the value customers will receive by participating in your Black Friday event.

2. Weekly Countdown Emails (1-2 Weeks Before Black Friday)

• Send weekly countdown emails to remind subscribers of the upcoming event as Black Friday approaches.
• Share sneak peeks of the products or deals they can expect to see on Black Friday.
• Include a clear call-to-action (CTA) that encourages subscribers to sign up for notifications or create wishlists.

Bonus content: How to Create the Perfect Call to Action

3. Daily Alerts (1 Week Before Black Friday)

• Increase the frequency of your emails as Black Friday gets closer. Send daily alerts with specific details on featured products, discounts, and any limited-time offers.
• Use compelling subject lines that create a sense of urgency to open the email.

4. Thanksgiving Day Email (Day Before Black Friday)

• Send a Thanksgiving Day email to express gratitude to your subscribers and remind them that your Black Friday deals are just hours away.
• Provide a preview of some of the best deals to entice customers to visit your website or store on Black Friday.

5. Black Friday Morning (Early Morning on Black Friday)

• Start your Black Friday with a bang by sending out an email early in the morning (before stores open or as online sales begin).
• Highlight the most attractive deals and promotions for the day.
• Include a strong CTA that encourages subscribers to start shopping immediately.

6. Late Morning and Afternoon Follow-Ups (Black Friday)

• Send follow-up emails later in the morning and afternoon to remind subscribers of ongoing deals and encourage them to continue shopping.
• Use subject lines that emphasize “last chance” or “ending soon” to create a sense of urgency.

7. Evening Recap (End of Black Friday)

• As Black Friday comes to a close, send a recap email summarizing the day’s highlights.
• Highlight any remaining deals or extended offers for those who may have missed earlier emails.

8. Weekend and Cyber Monday Emails (After Black Friday)

• Extend your Black Friday promotions through the weekend and into Cyber Monday.
• Send emails to remind subscribers of the continued savings and encourage them to make additional purchases.

Remember that the optimal timing for your Black Friday emails may vary depending on your target audience and industry. Analyze past email campaign data to identify trends in open and click-through rates.

Use this information to refine your email timing strategy for Black Friday and other key shopping events.

Best Practices for Black Friday Email Campaigns

1. Mobile Optimization: Ensuring Emails Look Great on All Devices

• Given the increasing use of smartphones for online shopping, ensuring that your Black Friday emails are mobile-responsive is critical.
• Use a responsive email design that adapts to different screen sizes so your emails look good on smartphones, tablets, and desktops.
• Test your emails on various devices and email clients to ensure they render correctly.

2. Segmenting Your Email List for Targeted Promotions

• Segment your email list based on customer demographics, past purchase behavior, and engagement history.
• Create tailored content and offers for each segment. For example, send different offers to loyal customers, new subscribers, or those who abandoned their carts in the past.
• Personalized recommendations and promotions are more likely to resonate with recipients.

3. A/B Testing: Refining Your Emails for Maximum Impact

• Conduct A/B tests on various elements of your email campaigns, such as subject lines, email content, images, CTAs, and send times.
• Use A/B testing to determine which email variations yield the best open, click-through, and conversion rates.
• Continuously refine your emails based on the insights gained from A/B tests.

4. Avoiding Common Pitfalls and Spam Filters

• Craft compelling subject lines that are clear and relevant to the content of your emails. Avoid using excessive capitalization, exclamation marks, or spammy phrases that can trigger spam filters.
• Ensure that your sender name and email address are recognizable to recipients. Using a reputable and consistent sender identity helps build trust.
• Include a clear and easy-to-find unsubscribe link in your emails to comply with anti-spam regulations and allow recipients to opt-out.

5. Post-Purchase Follow-Ups:

• After customers purchase on Black Friday, follow up with post-purchase emails, such as order confirmations, shipping notifications, and thank-you messages.
• Use these opportunities to upsell or cross-sell related products and encourage customers to leave reviews or referrals.

5. Monitoring and Analytics

• Continuously monitor the performance of your Black Friday email campaigns using analytics tools.
• Track key metrics like open rates, click-through rates, conversion rates, and revenue generated.
• Use the data to make real-time adjustments to your email strategy and identify areas for improvement.

By implementing these best practices, you can enhance the effectiveness of your Black Friday email campaigns, engage with your audience more effectively, and drive higher conversion rates during this critical shopping event.

In conclusion, crafting the perfect Black Friday email combines strategy, creativity, and timing.

As the holiday shopping season approaches, having the right tools in your arsenal is crucial to maximize conversions and boost sales. That’s where OptinMonster comes into play.

Recognized as one of the most powerful lead generation tools in the market, OptinMonster can help you create stunning email opt-in forms, segment your audience, and deliver targeted messages at just the right moments.

Just take a look at how these OptinMonster customers made out:

• How Podcast Insights Grew Conversions 1099% with Onsite Retargeting
• Win In Health increased revenue by 300%
• Woodside Communities made $294,435 in less than 2 months
• ClickBank University double sales

Don’t let this Black Friday pass you by without leveraging the full potential of your email campaigns. Elevate your email marketing game with OptinMonster and witness a significant uptick in your Black Friday conversions.

Ready to elevate your BFCM game? Get started with OptinMonster today!

More on Black Friday and Cyber Monday:

• 26 Black Friday Marketing Ideas That Actually Work
• Optimize Your Site For The Holiday Season
• Best Black Friday Marketing Tools
• Black Friday & Cyber Monday Marketing 2023: Week-by-Week Guide

Well, you’re not alone.

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate.

In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Let’s get started.

• 7 Qualities That a Good Sales Email Subject Line Should Have
• Best Email Subject Lines for Cold Emails
• Best Email Subject Lines for Requesting Meetings with Prospects
• Best Subject Lines for Follow-up Emails
• Best Referral Email Subject Lines
• Best Email Subject Lines If You Don’t Get Any Response

What Makes a Good Email Subject Line for Sales?

Before we start writing catchy email subject lines for sales, we should understand what makes a subject line good.

Famous copywriter Eugene Schwartz said:

“Your headline has one job: to stop your prospect and compel him to read the second sentence of your ad.”

The same best practices apply to email subject lines.

Good sales email subject lines should stop prospects in their tracks and compel them to open your email.

That’s why all the best sales email subject lines have one or more of these 7 qualities:

1. It Should Be Brief

Subject lines that are too long have many disadvantages:

• They’re difficult to read and understand
• They’re likely to lose your reader’s attention
• They’re likely to get cut off on smaller mobile devices

Therefore, when writing that perfect sales email subject line, think of the limitations caused by smaller mobile devices.

Generally, a 60-character email subject line should work fine on desktops. But you should keep it less than 40 characters to make sure it appears perfectly fine on all types of screens.

2. It Should Be Personalized

Personalized subject lines can get up to 50% higher open rates.

Don’t just send bulk emails to everyone without personalizing them first. Spend a little time customizing them. Personalized emails are more likely to capture the attention of prospective customers.

Here are a few tips to help you create personalized subject lines:

• Include the recipient’s first name
• Mention their interests
• Send them emails on their birthdays and anniversaries
• Talk about their transaction history with your business
• Add some personality. It can make for a more compelling subject line.
• Write as if you’re talking to a friend
• Use emojis to stand out

3. It Should Create Urgency

A sense of urgency in your email subject line can motivate prospects to click on it. Otherwise, they might put that email aside for later, and you will miss an opportunity.

Making your subject line seem time-sensitive is an effective tool to draw attention and increase the open rate. However, it should be handled carefully and sparingly. If you overdo it, you risk annoying your recipients with all these urgent requests. They may even mark your email as spam, which can negatively affect your email deliverability rate.

4. It Should Be Interesting

Why would anyone click on anything that’s not interesting, right?

• Share an interesting tidbit about their industry
• Share recent news that the recipient should know
• Ask a question that might interest them
• Ask for their help

There are many ways to make your email subject line interesting, as we’ll see later in this article. No matter how unique and useful your email is, they will never find it if they don’t open your email.

That’s why putting your energy into crafting that exciting subject line is the key. It’s especially important for cold email subject lines, where the recipients don’t yet know how awesome your emails are.

5. It Should Have the Right Keywords

Many internet users filter their emails by keywords. Certain words can also grab the prospect’s attention.

Therefore, your email subject line should have the right keywords. Unfortunately, there is no way to find out what the right keywords are.

We recommend running A/B tests for email subject lines to try out different combinations of keywords. Find the ones that resonate the most with your target audience.

It’s also important to keep a log of everything you do and measure the performance of each variation of the subject line.

Over time, you’ll have enough data to identify the right keywords for the right audience groups.

6. It Should Increase Curiosity

“Curiosity is the essence of human existence.” – Gene Cernan.

You’re more likely to act if something intrigues you and raises your curiosity. The same principles can be applied to your sales email subject lines.

However, it’s important to fully understand your buyer persona first. You can’t successfully make them curious if you don’t know who they’re and what they really want.

For instance, Duolingo is an app that helps people learn different languages. Duolingo’s unique selling point is that it can help busy people learn 30+ languages, even if they spend only a few minutes daily.

Now, look at this subject line.

It’s short, to the point, increases curiosity, and understands what its audience wants.

7. It Should Offer Value

Last but not least, your email should offer a lot of value to people. And that value should reflect in the subject line.

• Does your business make a product or service the reader has been looking for?
• Do you have a fantastic discount offer that is too tempting to refuse?
• Do you have a piece of information that can change their life?

Identify the most valuable thing to your readers and put that in the subject line.

Now you know the 7 qualities a great subject line should have. Now it’s time to see some cool sales email subject line examples you can use.

Best Cold Email Subject Lines

Writing cold email subject lines can be really tough because the recipient of the email may not even know you. There is no established connection to leverage, and your email is more likely to be seen as spammy.

Here are a few proven cold email subject line examples to help you make a great first impression and kickstart your email campaign in the best possible way.

1. “Hi, [name].”

Sometimes, that’s all you need. A short subject line with a friendly hello and your prospect’s name.

It creates an element of curiosity and personalization that can help you increase your open rate. A simple, friendly email like this can even stand out in dozens of emails that rely on cleverness and creativity.

2. “Nice to meet you, [name].”

You can also add warmth by replacing “Hi” with a “nice to meet you.”

This works well if they just downloaded or bought something from you, and you’re reaching out to them for the first time.

3. “Hi [prospect’s name], [question]?”

If a simple hello isn’t your vibe, how about posing a question?

Questions provoke answers, which can spark conversations. Subject lines with questions are also more likely to invoke curiosity.

However, make sure the question is relevant and exciting to the reader.

4. “Question about [subject].”

Another way to pose a question is to not put it in the subject line. Instead, use it as a teaser to encourage them to open your email.

Only mention the subject or topic of the question. And that might interest readers enough to open your email to find out what the question is.

5. “Question about [goal].”

If you understand your audience, their motivations, and their goals, this can be an effective cold sales email subject line.

It’s everyone’s aim to reach their goals quickly and easily. Asking them about their goals and hinting at potential solutions might get you in the door.

6. “Fix your [pain point/problem] in [time].”

Or, if that doesn’t work, you can be more specific.

This cold email subject line has many good qualities:

• It starts with an action verb
• It specifically addresses the pain point or problem that the reader is facing
• It promises to help solve that problem in a specific period.

That’s usually enough to get them interested in what you have to say.

7. “[Your company name] x [Prospect’s company name].”

If your company is recognizable, this can be an effective way to grab your reader’s attention. Put your company name with their company name in the email subject line and trigger their curiosity.

8. “Don’t open this email.”

Reverse psychology for the win.

Just make sure this is in line with the tone and style of the rest of your email. Also, your email must have a nice payoff if you decide to use this subject line.

Or your email may be considered clickbait by some.

9. “Are you a part of the [X%]?”

The X%, in this case, could be anything: people who are your customers benefiting from your services or people who aren’t your customers and, therefore, missing out on something cool.

This cold email subject line increases curiosity by suggesting there is an exclusive group of people.

10. “Hey [name], I loved your [something].”

Use this cold email subject line if you have a connection to leverage.

For example, you can use this email subject line and highlight a blog post if you’re reaching out to a blogger to build backlinks.

11. “Only the best for you, [prospect’s name].”

This subject line not only piques curiosity but also implies there’s value for recipients. It also has a sense of personalization and familiarity that can increase open rates.

12. “Tonight.”

Keep things mysterious and interesting with this short subject line. It’s well suited for flash discount offers.

Although it may seem odd, don’t underestimate how well these short subject lines can do.

13. “[Day and time].”

Increase the recipient’s curiosity by only mentioning the day and time in the subject line. That day and time could be for an upcoming event, a limited-time discount offer, or a meeting request.

The only way to find out is to open the email.

14. “One day left.”

If you have a limited-time offer, you can use this subject line to create a sense of urgency.

We recommend using a tried and tested call-to-action in the email copy to maximize your sales and revenue if the recipients decide to act.

15. “This will only take [X] seconds.”

Cold emails can often be a waste of time for the readers. That’s why a lot of people don’t even open them.

However, you can minimize some of that concern by putting the exact time it takes to read your email and take action. For example, “This will only take 23 seconds.”

Here are a few tips to make this work:

• Use seconds, not minutes.
• Keep the count as low as possible.
• Keep the rest of your email short and to the point.

Best Email Subject Lines for Meeting Requests

You will want to schedule a meeting with a prospect at some point in the sales process. It’s a good idea to be direct and clear about it when that time comes.

Here are a few email subject lines you can use to request meetings with prospects.

16. “Hey, [name]. Can we meet for 10 mins this week?”

You can deliver a low-pressure opportunity for a casual meeting with this subject line. Most sales reps aim for 30- to 60-minute meetings, which can be a big commitment for your prospects.

However, a 10-minute conversation is easier to manage. That’s why conveying your intentions right in the subject line is important.

17. “[Name], are you free this week?”

Or you can use this subject line if a 10-minute meet-up doesn’t work for you.

Remember, it’s still better than mentioning a 60-minute meeting in the subject line.

18. “Meeting invite for [day]?”

Being specific can sometimes help you land more opportunities. If “this week” is too vague and not producing the right results for you, try aiming for a specific day.

19. “Hey, [name]. Are you available [day and time]?”

If specificity works better in your industry, you can propose a meeting on a specific day and time in the email subject line.

However, it may not work unless you have discussed this prior with the prospect.

20. “Time to chat?”

Casual, friendly, no pressure.

21. “[Name], you’re invited!”

It usually works well if you want to invite a prospect to an event, expo, or trade show. Make sure to add all the details they may need to know.

This includes information on where and how to find your business, contact information, and details about the event.

22. “Hey [name]! Remember me?”

Did you ever meet a prospect at an industry event, exchange information, but lose touch?

This simple, friendly, casual subject line is an excellent way for a sales team to reestablish that connection.

Pro tip: Include a photo of the event at which you met the prospect. It may help jog the memory and even serve as an ice-breaker.

Best Follow-up Email Subject Lines

After the first conversation or sales meeting with your prospects, it’s time to follow up with emails. You can also send follow-up emails if you think you’re losing your customers or if they haven’t responded to you in a while.

Here are a few subject line examples that you can use to follow up.

23. “Hey, [name]. Here are the resources I promised.”

It’s common in sales meetings to exchange resources after the call. In that case, this straightforward subject line is perfect.

24. “Hey, [name]. I’d love your feedback.”

Use this follow-up email subject line if you want to run something by your sales prospect. This works especially well if you share the first draft of a proposal or a plan with a potential client.

25. “Our next steps.”

It’s standard practice to share notes and the next action items after a meeting. In that case, this simple yet obvious email line can work just fine.

Make sure to add detailed action items in the email.

26. “Hey, [name]. It’s been a while.”

Follow up with this email subject line if you haven’t been able to get in touch with a prospect for a long time.

This follow-up email subject line is warm, friendly, and invites the reader to resume the conversation.

27. “Do you have any questions?”

This follow-up subject line for sales emails is perfect if you lost touch with a prospect after meeting with them once or twice.

Reach out to them and ask if they have any questions they’d like to get answered. Sometimes, a prospect looks at multiple options as they meet different salespeople from other businesses.

Reaching out to them with this subject line may remind them of your meeting and spark a conversation if they have questions.

28. “Before you decide…”

If you feel you’re losing a sales prospect, use this subject line for outreach. This is the perfect opportunity to share customer testimonials, reviews, and case studies to put their minds at ease.

Best Referral Sales Subject Lines

Referrals are the bread and butter for salespeople. Use one of these referral sales subject lines if you’re contacting a prospect for the first time.

29. “[Mutual connection’s name] suggested I reach out.”

Start with the mutual connection’s name to build connection and credibility right out of the gate. Seeing a familiar name in the inbox may also help capture the reader’s attention and increase the open rate.

30. “[Mutual connection’s name] helped me find you.”

This is a more informal or casual version of the previous subject line. Depending on your target audience, this more relaxed version might be a better fit for you.

31. “[Mutual connection’s name] thinks you’ll love us too.”

This is another variation of the same referral sales email subject line, but it has the most personality.

This subject line pairs well with data and case studies. So include white papers, case studies, and customer testimonials that show exactly how you helped the people who referred you.

32. “I found you through [referral’s name].”

Use this referral sales subject line if you’re in a more formal setting.

You can also use this subject line for A/B testing and see how much the open rate changes by moving the referral’s name to the end of the subject line.

Best Email Subject Lines After No Response

Sometimes, a trail goes cold. Use one of these subject lines to improve response rates.

33. “[Name]?”

It can’t be simpler than this, can it?

Apart from showing concern, this email subject line also creates curiosity and mystery. What could be the contents of this email? Only one way for the reader to find out.

34. “RE: [prospect’s last email].”

This is a tried and tested sales email subject line if you didn’t get a second response from your prospect.

The trick is to present your email as a part of a previous, ongoing conversation. The reader is more likely to click and respond to it even if they have ignored your other messages.

35. “Permission to close your file.”

This sales email subject line relies on the fear of missing out (FOMO).

You can motivate sales prospects to take action by asking permission to close their file. This email implies that you won’t contact them in the future; this is their last chance.

A combination of uncertainty, FOMO and urgency can help increase the open rate.

36. “Hey [name], we just launched [feature].”

This is an excellent way to get your foot in the door again. Mention a new product feature or announcement in the subject line to grab your reader’s attention.

However, you must fully understand your target audience for this to work. Know their pain points and add the announcement that’d mean most to them.

37. “Did you see [news]?”

You can also use a recent news piece in the email’s subject line to create the same effect. This subject line is helpful if you don’t have any product-related announcements to make.

Make sure to add all the necessary information about the news, its effects on the reader, and how you can help them.

38. “Am I assuming correctly?”

Perhaps it’s time to move on if a prospect has been ignoring you for a long time. But don’t give up before giving it one last shot.

Double-check with your sales prospects using this email subject line. It’s slightly mysterious, creates curiosity, and can make them open your email.

39. “If you change your mind about partnering with [your company name].”

Unlink the previous subject line, this one paves the way for another chance in the future.

Put the ball in your prospect’s court by giving them all the information they may need to contact you again. Mention all the things you can do for them clearly and concisely. Bonus points if you can share relevant case studies, whitepapers, customer testimonials, and results you produced for other clients.

40. “Should I stay or should I go?”

There’s nothing that a Clash song can’t fix, right?

Craft a clever email using this pop culture reference as the subject line and give it a last shot.

Craft the Best Sales Email Subject Lines

Subject lines may seem like a small part of email marketing, but they’re often the most important. The best email subject lines for sales are brief, personalized, interesting, create urgency, pique curiosity, have the right keywords, and offer value to readers.

Use one of these 40 sales email subject line examples for inspiration and ideas the next time you write a sales email. You should also check these email templates for even more ideas.

Next, find the best time to send marketing emails to boost opens, clicks, and sales.

If you liked this article, follow us on social media: Facebook, Twitter, and LinkedIn.

And don’t forget to check out how OptinMonster can help you grow your email list, sales, and revenue.

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. That doesn’t leave much room for growth in your marketing efforts,

After moving to a paid plan, you may find Mailchimp’s email marketing features lacking and the price increases unsustainable.

Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization.

If you want email marketing software that’s better than Mailchimp and has fairer pricing, there are plenty of options out there.

In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. Then, you’ll be able to find the option that’s best for your business and start building a winning email marketing strategy.

• How to Choose the Best MailChimp Alternative
• 1. Constant Contact
• 2. Brevo (formerly SendinBlue)
• 3. HubSpot
• 4. Drip
• 5. Moosend
• 6. AWeber
• More MailChimp Alternatives to Explore
• BONUS: Build Your Email List With OptinMonster

How to Choose the Best Mailchimp Alternative

As you decide which email marketing service is right for you, here are a few considerations:

• Ease of Use: Choose an email marketing service that matches your marketing team’s experience level. Also, consider how much time they’ll have to devote to email marketing. Find the right balance between simplicity and advanced features.
• Automation Functionality: Email marketing automation makes it possible to send welcome email series, abandoned cart emails, win-back campaigns, and more. You’ll need an email platform that makes it easy to set up an automated workflow, which allows these email campaigns to run on their own.
• Segmentation: Email segmentation is absolutely key to sending relevant content to your target audience.
• Testing Capabilities: Your email service should offer easy A/B testing for subject lines. And it’s even better if you can test your sender names and email content. If you plan to do more advanced testing, make sure you choose a platform with multivariate testing capabilities.
• Signup forms and Landing Pages: These should be easy to create and integrate, so you can effectively grow your contact list.
• SMS Marketing: Do you plan to also send SMS marketing messages? Streamline your marketing tools by choosing an email platform with an SMS add-on.
• In-depth Reporting: Go with a platform that lets you adopt a data-driven approach. Don’t even consider any Mailchimp alternatives that don’t offer detailed performance reports that let you access the strengths and weaknesses of your campaign.
• Deliverability Rates: High email deliverability rates are crucial for the success of your email campaigns. Compare the rates of different platforms to ensure your emails reach your subscribers’ inboxes.
• Integrations: Consider how well the platform integrates with any lead-generation tools, CRM (customer relationship management) software, and eCommerce platforms you may use.
• Customer Support: Lack of support is one of Mailchimp’s biggest drawbacks. Other alternative services offer excellent support by email, live chat, or phone.
• Pricing: Of course, none of these great features matter if you can’t afford the platform’s cost. If you’re a small business just getting started with email marketing, look for an option that has a free or low-cost plan but lets you scale up as you grow.

As you read through our list of top Mailchimp competitors, you’ll see information and details on many of these considerations.

But why should you trust our analysis?

Here at OptinMonster, we’ve spent over a decade helping businesses improve their email marketing. Our onsite marketing campaigns help you capture high-quality leads for your email list and segment those leads for better results.

Not only that, but we’re also experts at running our own email marketing. We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns.

We know what it takes to succeed at email marketing, and we understand the tools and functionality you need when looking for services like Mailchimp.

Now, let’s dive into our list of some of the best Mailchimp alternatives. This list isn’t necessarily ranked from best to worst, as every business has different needs. Instead, this list will help you find an email marketing service that has the features you need at a price you can afford.

1. Constant Contact

Constant Contact offers a user-friendly interface and scalable functionality to meet the needs of both mom-and-pop operations and larger enterprises.

That’s why it’s our top pick for email service providers for small businesses.

Constant Contact is intuitive and feature-rich, but it’s important to note that it isn’t the most advanced software on this list. For instance, it lets you A/B test your subject lines with just a few clicks, but its testing tools don’t go much further than that.

The platform also allows you to easily set up some of the most popular email automations, such as welcome emails, birthday and anniversary offers, and cart abandonment campaigns. In fact, Constant Contact has pre-made templates set up for these workflows.

Constant Contact offers an excellent balance of features, ease of use, and cost-effectiveness. You can also easily integrate OptinMonster into Constant Contact.

Constant Contact’s Top Features:

• Extensive library of over 200 email templates
• User-friendly drag-and-drop email editor
• Easy automation functionality
• Segmentation tags
• Subject line A/B testing
• Ability to post to social media within the Constant Contact dashboard
• SMS add-on available
• In-depth campaign activity reports, including open rate, unsubscribes, bounce rates, and inactive readers
• Customizable email signup landing pages to grow your email list

Constant Contact Pros:

• One of the most thorough email template libraries available, with options for various occasions, goals, and needs
• Intuitive and attractive interface and easy campaign setup
• Strong customer support with live chat, phone, and email assistance
• Effective automation for basic email marketing functions

Constant Contact Cons:

• Only basic A/B testing capabilities, mostly limited to subject lines
• No free plan
• Custom automation paths are only available on the Premium plan

Constant Contact Is Best for:

Constant Contact is perfect for small businesses and beginners. It’s also a great choice for more experienced marketers who want to accomplish a lot in a short amount of time.

Constant Contact Pricing Structure:

The Lite plan starts at $12 a month. However, to access most functionality, you’ll need at least the Standard plan, which starts at $35 a month. The Premium plan starts at $80 a month.

These prices allow for up to 500 contacts. Each plan has tiered pricing based on your number of contacts.

Constant Contact offers a generous 60-day free trial, so you can try it with no risk.

Click here to get started with Constant Contact.

2. Brevo (formerly Sendinblue)

If you’re looking for a powerful email marketing tool with minimal startup costs, check out Brevo (formerly Sendinblue). Unlike Mailchimp and most other Mailchimp alternatives, Brevo gives free users an unlimited number of contacts.

If you’re growing your first email list or sending personalized emails to specific segments of your customer base, Brevo’s free tier can help you roll out your initial email marketing campaign. On the free plan, you can send up to 300 emails per day. And you can scale it as your mailing list grows (paid packages start at $25 a month), so you’ve always got room to expand.

Brevo’s Top Features

• Unlimited contacts for all plans, including the free tier
• SMS and WhatsApp marketing
• Advanced automation with workflow templates and custom automation
• Transactional emails, such as order and shipping confirmations
• Send-time optimization
• A/B test both subject lines and email content
• Powerful segmentation tools for creating more personalized marketing campaigns
• In-depth campaign reports, including real-time stats, heat mapping, and A/B testing

Brevo Pros

• One of the most valuable free plans
• All paid plans start with a generous 20,000 email sends per month
• Brevo also offers a sales platform and customer support platform, making these functions easy to integrate

Brevo Cons

• Fewer email templates than Constant Contact or Mailchimp
• Doesn’t offer social media posting
• Fewer native integrations than some other services, but it does integrate with OptinMonster

Brevo Is Best for . . .

If you need to get started for free, you can’t go wrong with Brevo. While you’re limited to 300 emails per day, you can work around that for a while by segmenting your list. And segmentation is available in the free plan.

Free email services like Brevo are the perfect for business owners looking to start email marketing without committing to a paid plan.

Brevo’s Pricing Structure

The free plan provides unlimited contacts, 300 emails per day, and a lot of features. The Starter plan starts at $25 a month, and the Business plan, which you’ll need for A/B testing and advanced reporting, starts at $65 a month.  These base prices give you 20,000 email sends each month and scale up from there.

Click here to get started with Brevo.

3. HubSpot

HubSpot combines the power of CRM software with email marketing. If you’re looking for an email builder and a CRM that will help you track your leads and performance, HubSpot has you covered.

HubSpot’s email marketing works for all content creators, but its focus is on businesses. It comes with an easy-to-use drag-and-drop email builder and several email templates to help you design beautiful emails.

Email marketing comes with HubSpot’s free plan, but its functionality is limited.

HubSpot’s Top Features:

• Create emails in minutes with an intuitive drag-and-drop editor
• Emails Segmentation
• Scheduled email send times
• A/B testing
• Complex automation workflows
• Advanced analytics
• Plenty of integrations, including with OptinMonster
• Ability to scale up to more comprehensive CRM functionality within HubSpot

HubSpot Pros:

• Highly customizable automation options
• Integrated CRM to streamline customer data
• Extensive reporting and analytics
• One of the most complete marketing software bundles on the market

HubSpot Cons:

• Steep learning curve
• High cost for full feature access

HubSpot Is Best for:

Large companies and advanced marketers.

HubSpot Pricing Structure:

HubSpot does have a free plan that allows for up to 2,000 email sends per month. Because Hubspot offers so many combinations of tools and products, their pricing structure is complex. Their Starter Marketing Hub plan, which includes basic email marketing, plan starts at $15 a month. Their more comprehensive Professional Marketing Hub plan starts at $800 a month.

Click here to get started with HubSpot.

4. Drip

Drip is a CRM and email marketing platform designed specifically for eCommerce. It includes tools to create personalized customer journeys and sales funnels.

Ideal for online businesses, Drip offers the perfect mixture of email marketing and lead generation. It comes equipped with all the innovative mailing tools, like intelligent automation workflows, campaign reports, and drag-and-drop email templates.

Drip’s robust and dynamic segmentation lets you combine data from your store, website visitors, and marketing to perfectly target your email campaigns. These targeted campaigns can help you maximize conversions and boost revenue.

Drip’s Top Features

• Deep eCommerce integrations with platforms like Shopify, WooCommerce, and BigCommerce
• A/B testing for up to 4 subject lines at a time
• Dynamic product blocks
• Detailed analytics dashboard that lets you monitor the revenue attributed to your campaigns and workflows
• Comprehensive, custom-tailored conversion reports
• Segmentation via on-site visitor behavior
• Integrations with marketing tools like OptinMonster to create all-inclusive lead generation/email marketing campaign.

Drip Pros:

• Industry-leading eCommerce integration
• Specifically designed for precise email targeting
• Robust analytics
• Powerful segmentation and automation feature

Drip Cons:

• No free or ultra-cheap starter plan
• More functionality means more complexity

Drip Is Best for:

Ecommerce businesses that really want to hone their email segmentation and targeted marketing campaigns. If you want to send marketing emails based on how customers interact with your online store, then Drip is for you.

Drip’s Pricing Structure

Drip starts at $39 per month for up to 2,500 contacts, and you can send unlimited emails for that price. The price scales up from there depending on your number of contacts. Drip has an exceptionally simple pricing structure without the confusing tiers of Mailchimp and many other alternatives.

Click here to get started with Drip.

5. Moosend

If you’re looking for an affordable Mailchimp alternative that comes with all of the email marketing tools you need for your small business, then check out Moosend.

Moosend offers a 30-day free trial that lets you send unlimited emails to up to 1,000 subscribers. It also offers a great deal of features in its low-priced paid plans.

Moosend’s Top Feature:

• Drag-and-drop email editor and 70+ email templates
• Easy list segmentation for sending targeted emails
• Automation workflows “recipes” for abandoned cart campaigns, loyalty sequences, and more
• Transactional emails
• SMTP Server
• Landing page templates and editor
• A/B testing for subject lines, content, and sender name
• Email and live chat support

Moosend Pros:

• Less expensive than many competitors
• More A/B testing functionality than many more expensive platforms
• A wide range of features without a huge price tag

Moosend Cons:

• Significantly fewer templates than competitors like Constant Contact
• No SMS marketing, so you’ll have to sign up for another platform if you want to send promo texts
• Some behavioral automation triggers are only available at the Enterprise level

Moosend Is Best for:

Small businesses that need automation and testing at a low price.

Moosend Pricing Structure:

Moosend is $9 for up to 500 contacts, and the price increases as you grow your subscriber list. For instance, it costs $32 for 2,001-3,000 contacts. All levels allow you to send unlimited emails. To get their most advanced features, you’ll need to get an Enterprise quote.

Click here to get started with Moosend.

6. AWeber

AWeber is a seasoned player in the email marketing and automation space. It offers a wide range of expected functionality, plus a few specialty features.

AWeber boasts a helpful Link Preview feature that is particularly useful for bloggers and other content creators. You simply drag and drop their Feedback elements into your email and enter the URL for a blog post, podcast, or YouTube video. AWeber fetches the web page’s title, description, and image to create an attractive preview, which you can adjust to suit your branding.

AWeber’s Top Features:

• Drag-and-drop email builder
• Email automation based on subscribers’ behavior
• Ability to design in Canva without leaving your AWeber account
• Link previews for content newsletters
• AI writing assistant
• Mobile app to create and edit emails and check reports
• Landing page builder with templates
• Integration with popular marketing tools, including OptinMonster.
• WordPress plugin for creating drag-and-drop customer forms

AWeber Pros:

• A free plan for beginners to get started
• Link previews and feed blocks for content creators
• Access to thousands of professional images, even at the free level
• 600+ email marketing and newsletter templates
• Dozens of landing page templates
• Autoresponders and marketing automation tools

AWeber Cons:

• Some processes are unnecessarily clunky, such as setting up split tests or choosing an automation workflow
• AWeber lacks advanced automation conditions
• Unsubscribed contacts are included in your subscriber count, which can drive up the price if you don’t regularly purge them from your account
• No SMS marketing option

AWeber Is Best for:

Small and medium-sized businesses that only need basic automation features. It’s also worth a look if you do a lot of content marketing or content creation.

AWeber Pricing Structure:

The free plan allows you up to 500 contacts and 3,000 monthly email sends. You’re limited to setting up 1 landing page and 1 email automation on the free plan.

The Lite plan starts at $12.50 per month and also limits the number of landing pages and automation you can set up. If you want the freedom to create unlimited lists, segments, landing pages, and segments, the Plus plan starts at $20 a month. Both of these prices limit you to 500 contacts, and the price goes up as your list grows.

For very large businesses with over 100,000 subscribers, the Unlimited plan is $899 a month.

Click here to get started with AWeber.

More MailChimp Alternatives to Explore

The email marketing services above are a few of the best and most popular MailChimp alternatives available. We focused on providing a list with a wide range of features, pros, cons, and price points.

However, our list is far from comprehensive. If you want to dig deeper, here are a few more email platforms to research:

• ActiveCampaign: Advanced and customizable, but with a steeper learning curve
• MailerLite: Beginner-friendly and robust, with a free plan for up to 1000 subscribers
• Klaviyo: Another more advanced option for experienced marketers
• Omnisend: User-friendly platform focused on eCommerce
• SendGrid: Sky-high deliverability rates and a strong focus on transactional emails
• ConvertKit: Flexible segmentation for highly targeted campaigns
• GetResponse: Easy-to-use interface and AI integration
• Campaign Monitor: Straightforward, comprehensive email marketing tools

BONUS: Build Your Email List With OptinMonster

With this list and a bit of research, you’ll be ready to choose the best Mailchimp alternative for your business. No matter which service you choose, every email marketing strategy starts with the same first step:

Building a great email list full of high-quality leads.

That’s where OptinMonster comes in!

OptinMonster lets you turn your website into your strongest lead-generation tool. Our popups. floating bars, inline forms, and other onsite campaigns let you show your best offers and lead magnets so you can grow your email list.

We have 100+ pre-made templates, which you can customize in our easy drag-and-drop builder.

You have precise control over who sees your campaigns and when with our robust targeting and triggering rules. These include:

• Exit-Intent® Technology: Capture your visitor’s email address before they leave your site
• Page-Level Targeting: Show visitors special offers based on the content they’re looking at on your site
• Timed Display and Scroll Triggers: Only show your popup when a user has spent a certain amount of time on your site or has scrolled through a specific percentage of a page’s content.

You can have a highly-targeted email opt-in campaign up and running on your website in mere minutes.

Want to learn even more about email marketing tools and best practices? Check out these resources:

• 29 Best Email Automation Tools to Transform Your Business
• 32 Best Lead Generation Software and Tools
• How to Create an Email Campaign (Step-by-Step Guide + Examples)
• 15 Best Practices for Email Subject Lines That Can Boost Open Rates
• OptinMonster vs. Mailchimp: Which Is Better for Lead Generation?

This blog will discuss email subject lines, their importance, email subject line best practices, and what to avoid while creating one.

But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates.

Plus, we’ll help you understand the psychology behind them so you can replicate their success again and again.

Table of Contents

• What Is an Email Subject Line?
• Why Is a Good Email Subject Line Important?
• 184 Best Email Subject Lines (and Why They Work)!
  1. FOMO (Fear of Missing Out) Email Subject Lines
  2. Curiosity Inducing Email Subject Lines
  3. Funny Email Subject Lines
  4. Vanity Appealing Email Subject Lines
  5. Greedy Email Subject Lines
  6. Catchy Email Subject Lines
  7. Customer Pain Points Email Subject Lines
  8. Retargeting Email Subject Lines
  9. Personalized Email Subject Lines
  10. Straightforward Email Subject Lines
  11. Sales Email Subject Lines
  12. Newsletter Email Subject Lines
• Email Subject Line Best Practices
• Common Mistakes To Avoid in Email Subject Lines
• Top Email Subject Line Keywords
• 3 Bonus Tips for Crafting Catchy Email Subject Lines
• Here’s How OptinMonster Can Help Boost Your Open Rates

Ready to get started? Let’s go!

What Is an Email Subject Line?

An email subject line is a brief preview or a one-line summary of the content of an email that appears in the inbox. The best email subject lines grab readers’ attention, provide value to the recipient, and encourage them to open the email.

Here is an email marketing subject line example.

It is usually the subject line that determines whether a reader would open your email or ignore it.

Why Is a Good Email Subject Line Important?

According to email research by Zippia, 47% of email recipients open an email based on the subject line alone. At the same time, 69% of email recipients report emails as spammy based solely on the subject line.

In other words: your subject lines can make or break your email marketing campaigns.

By using good email subject lines, you can increase open rates, which can help improve click-through rates and conversions.

Email marketing subject lines are important for several other reasons as well, such as:

• Grabbing Attention: Subject lines are the first thing recipients see when they receive an email, and they play a crucial role in grabbing their attention and encouraging them to open the email.
• Setting Expectations: Subject lines also set expectations for the content of the email. A well-crafted subject line should give the recipient an idea of the email and what they can expect to find inside.
• Avoiding Spam Filters: Certain words and phrases can trigger spam filters, causing your email to be marked as spam and potentially end up in the recipient’s spam folder or not being delivered at all. Crafting subject lines that avoid these trigger words and phrases ensures deliverability.
• Higher Open Rates: An engaging subject line can significantly increase the recipient’s likelihood of opening the email. This is especially important in email marketing campaigns, where open rates often measure the campaign’s success.
• Encouraging Engagement: Subject lines can also encourage engagement with the email’s content. A catchy email subject line can entice the recipient to read further, click on links, or take other desired actions.

The subject line is the first impression that the recipient will have of the email. It’s important to make it count.

Let’s see 184+ catchy email subject line examples and the proven principles that make them work.

184 Best Email Subject Lines (and Why They Work)!

FOMO (Fear of Missing Out) Email Subject Lines

One psychological principle that is practically impossible to resist is FOMO, the fear of missing out. You can use this fear in your subject lines by adding an element of scarcity (limited availability) or urgency (limited time).

Email subject lines that include words that imply time sensitivity, like “urgent”, “breaking”, “important” or “alert” are proven to increase email open rates.

Here are some great sample subject lines for emails that use the fear of missing out:

1. Warby Parker: “Uh-oh, your prescription is expiring”
2. JetBlue: “You’re missing out on points.”
3. Digital Marketer: “[URGENT] You’ve got ONE DAY to watch this…”
4. Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”
5. Digital Marketer: “[WEEKEND ONLY] Get this NOW before it’s gone…”
6. Jersey Mike’s Subs: “Mary, Earn double points today only”
7. Guess: “Tonight only: A denim lover’s dream”

Curiosity Inducing Email Subject Lines

Humans have a natural desire for closure. We don’t like having gaps in our knowledge. You can leverage this desire for closure by leaving your subject line open-ended so subscribers will be curious, like a cliffhanger that can only be satisfied by opening the email.

You can make subscribers curious by asking a question, promising something interesting, or simply saying something that sounds strange or unusual.

Here are some great examples of curiosity-inducing subject lines:

8. Manicube: “*Don’t Open This Email*”
9. GrubHub: “Last Day To See What This Mystery Email Is All About”
10. Refinery29: “10 bizarre money habits making Millennials richer”
11. Digital Marketer: “Check out my new “man cave” [PICS]”
12. Digital Marketer: “Is this the hottest career in marketing?”
13. Thrillist: “What They Eat In Prison”
14. Eat This Not That: “9 Disgusting Facts about Thanksgiving”
15. Chubbies: “Hologram Shorts?!”
16. The Hustle: “A faster donkey”
17. Mary Fernandez: “? a surprise gift for you! {unwrap}”

Funny Email Subject Lines

If your subject line makes your subscribers laugh, they must open it. After all, have you ever read a subject line that tickled your funny bone and didn’t read it?

Being humorous and catchy requires more thought and creativity, but it can pay off in terms of your open rates.

Here are some funny email subject lines to make your subscribers laugh:

18. Eater Boston: “Where to Drink Beer Right Now” (Sent at 6:45am on a Wednesday.)
19. OpenTable: “Licking your phone never tasted so good”
20. Groupon: “Deals That Make Us Proud (Unlike Our Nephew, Steve)”
21. The Muse: “We Like Being Used”
22. Warby Parker: “Pairs nicely with spreadsheets”
23. UncommonGoods: “As You Wish” (A reference to the movie The Princess Bride.)
24. Travelocity: “Need a day at the beach? Just scratch n’ sniff your way to paradise…”
25. TicTail: “Boom shakalak! Let’s get started.”
26. Thrillist: “Try To Avoid These 27 People On New Year’s Eve”
27. Baby Bump: “Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.”
28. Gozengo: “NEW! Vacation on Mars”
29. The Hustle: “Look what you did, you little jerk…” (This one’s a reference to the movie Home Alone. We hope.)

Vanity Appealing Email Subject Lines

Everyone has a bit of vanity. People love to be liked, accepted, and even revered by others. It’s just a part of being human.

That’s why some of the most clever subject lines use vanity to get you to open the email. To do this, you can either promise something that makes the subscriber look better to their peers or invoke the fear of being shamed.

Here are some great examples of clever email subject lines that leverage vanity:

30. Guess: “Don’t wear last year’s styles.”
31. Fabletics: “Your Butt Will Look Great in These Workout Pants”
32. Jeremy Gitomer: “How Have You Progressed Since the Third Grade?”
33. Rapha: “Gift inspiration for the discerning cyclist”
34. La Mer: “Age-defying beauty tricks”
35. Pop Physique: “Get Ready. Keep the Pie Off Your Thighs Returns.”
36. Rapha: “As worn in the World Tour”
37. Sephora: “Products the celebs are wearing”

Greedy Email Subject Lines

You may not think of yourself as a “greedy” person, but it can be tough to pass up a great deal, even if you don’t need the item right now. That’s why sales, discounts, and special offers work well in your subject lines.

However, be careful about offering massive discounts; the higher the percentage, the less reliable its effect on your open rates (perhaps because consumers don’t believe large discounts are real).

Regardless, you can usually expect an increase in click-through rates whenever you offer a discount in your subject line. That’s because the people who open these emails are interested in your offer, so they’re naturally inclined to click.

Here are some great email subject line ideas for hitting your subscriber’s “greed” button:

38. Topshop: “Meet your new jeans”
39. Topshop: “Get a head start on summer”
40. HP: “Flash. Sale. Alert.”
41. HP: “New must-haves for your office”
42. Seafolly: “A new product you won’t pass on”
43. Guess: “25% off your favorites”
44. Rip Curl: “Two for two”
45. La Mer: “A little luxury at a great price”
46. Rapha: “Complimentary gift wrap on all purchases”
47. The Black Tux: “Get priority access.”

Catchy Email Subject Lines

Catchy email subject lines create excitement and encourage readers to open the email.

There are many different ways to grab your readers’ attention. For example, you can create an attention-grabbing catchy email subject line by being controversial, confident, or conversational.

You can also give readers an easier way to achieve their goals by offering a shortcut or a helpful resource (e.g., a lead magnet) that saves time and energy.

Here are a few catchy email subject line examples that capture the readers’ attention in one way or another.

48. Syed from OptinMonster: “ 63-Point Checklist for Creating the Ultimate Optin Form”
49. Syed from OptinMonster: “Grow your email list 10X faster with these 30 content upgrade ideas”
50. Ramit Sethi: “How to email a busy person (including a word-for-word script)”
51. Digital Marketer: “Steal these email templates…”
52. Digital Marketer: “A Native Ad in 60 Minutes or Less”
53. Digital Marketer: “212 blog post ideas“

Customer Pain Points Email Subject Lines

If you understand your buyer persona, you should know their biggest pain points. Use those pain points to get subscribers to open your emails by solving that problem.

Here are some examples of email subject lines that bring out the subscriber’s pain points and offer a solution:

54. Pizza Hut: “Feed your guests without breaking the bank”
55. IKEA: “Where do all these toys go?”
56. IKEA: “Get more kitchen space with these easy fixes”
57. HP: “Stop wasting money on ink”
58. Sephora: “Your beauty issues, solved”
59. Uber: “Since we can’t all win the lottery…”
60. Thrillist: “How to Survive Your Next Overnight Flight”
61. Guess: “Wanted: Cute and affordable fashions”
62. Evernote: “Stop wasting time on mindless work”
63. Duolingo: “Learn a language with only 5 minutes per day”

Retargeting Email Subject Lines

Retargeting emails are sent to subscribers when they fail to complete an action or a step in your sales funnel (e.g., when they abandon their cart or fail to purchase after their free trial). These emails serve to bring your subscribers back to your sales process.

You can write effective retargeting subject lines by overcoming objections, offering something to sweeten the deal, or alerting them that something bad will happen if they don’t take action.

Here are some excellent examples of retargeting email subject lines:

64. Nick Stephenson: “How you can afford Your First 10,000 Readers (closing tonight)”
65. Bonobos: “Hey, forget something? Here’s 20% off.”
66. Target: “The price dropped for something in your cart”
67. Syed from Envira: “Mary, your Envira account is on hold!”
68. Syed from Envira: “I’m deleting your Envira account”
69. Ugmonk: “Offering you my personal email”
70. Animoto: “Did you miss out on some of these new features?”
71. Pinterest: “Good News: Your Pin’s price dropped!”
72. Unroll.Me: “ Unroll.Me has stopped working”
73. Vivino: “We are not gonna Give Up on You!”

Personalized Email Subject Lines

Email subject lines that use personalization by including a name boost open rates by 10-14% across industries.

But including your subscriber’s name is only one way to make personalized subject lines. You can also use casual language, share something personal, or use copy that implies familiarity or friendship.

Here are some examples of personal email subject lines that work:

74. Guess: “Mary, check out these hand-picked looks”
75. Rent the Runway: “Happy Birthday Mary – Surprise Inside!”
76. Bonnie Fahy: “Mary, do you remember me?”
77. Kimra Luna: “I didn’t see your name in the comments!?”
78. John Lee Dumas: “Are you coming?”
79. UrbanDaddy: “You’ve Changed”
80. Influitive: “So I’ll pick you up at 7?”
81. James Malinchak: “Crazy Invitation, I am Going to Buy You Lunch…”
82. Brooklinen: “Vanilla or Chocolate?”
83. Sam from The Hustle: “I love you”
84. Ryan Levesque: “Seriously, Who DOES This?”
85. Jon Morrow: “Quick favor?”
86. Mary Fernandez: “you free this Thurs at 12PM PST? [guest blogging class]”
87. Mary Fernandez: “? your detailed results…”
88. Syed from OptinMonster: “300% increase in revenue with a single optin + a neat growth trick from my mastermind!”
89. Revolution Tea: “Thanks for helping us”
90. Harry’s: “Two razors for your friends (on us)”

Straightforward Email Subject Lines

When in doubt, make your subject line simple. Contrary to what you might think, these “boring” subject lines can convert well.

The key to making this work for your list is consistently providing value in your emails. Only send an email if you have something important to say: always make sure your campaigns are packed with value. If you do this, you’ll train your subscribers to open your emails no matter what the subject line says.

For help with writing better emails, check out our post on 19 quick and dirty tricks for writing better emails.

Here are a few examples of email marketing subject lines that get straight to the point:

91. Al Franken: “Yes, this is a fundraising email”
92. AYR: “Best coat ever”
93. Barack Obama: “Hey”

And these “boring” subject lines performed the highest out of 40 million emails, with open rates between 60-87%.

94. “[Company Name] Sales & Marketing Newsletter”
95. “Eye on the [Company Name] Update (Oct 31 – Nov 4)”
96. “[Company Name] Staff Shirts & Photos”
97. “[Company Name] May 2005 News Bulletin!”
98. “[Company Name] Newsletter – February 2006”
99. “[Company Name] and [Company Name] Invites You!”
100. “Happy Holidays from [Company Name]”
101. “Invitation from [Company Name]”

Sales Email Subject Lines

Sales email subject lines are specifically crafted to promote and sell a product or service to potential customers.

These subject lines grab the recipient’s attention and create a sense of urgency or exclusivity. They often use phrases like “limited time,” “exclusive offer,” or “sneak peek” to entice the recipient to open the email and take advantage of the promotion.

They often include a clear call to action, such as “Shop now” or “Learn more,” to encourage the recipient to take action and purchase.

Here are a few examples of effective sales email subject lines that work very well:

102. “Limited time offer: Get 20% off your first purchase!”
103. “Don’t miss out on our biggest sale of the year!”
104. “Sneak peek: Introducing our newest product line”
105. “Upgrade your [product/service] and save 10%”
106. “Exclusive offer: Buy one, get one free!”

Newsletter Email Subject Lines

Newsletter email subject lines are used to promote and share regular updates, news, or information with subscribers.

Newsletters, often sent regularly, such as weekly or monthly, are intended to keep subscribers engaged and informed about the latest developments related to the brand or industry.

Here are a few examples of newsletter email subject lines:

107. “Stay in the know: Our monthly newsletter is here!”
108. “5 must-read articles for this week”
109. “New product announcement: Be the first to know”
110. “Your weekly dose of inspiration and motivation”
111. “Exclusive content: Subscribe to our newsletter for access”

Learn more about newsletters in the following articles:

• How To Create An Email Newsletter in 5 EASY Steps
• 27 Awesome Newsletter Ideas That Will Keep Subscribers Engaged

Follow-up Email Subject Lines

Follow-up email subject lines are used to remind or follow up with a recipient after an initial email has been sent. They are often used for cold emails in sales or networking situations, where a prompt response is needed to close a deal or establish a relationship.

Here are a few examples of follow-up email subject lines that work:

112. “Quick follow-up on our meeting”
113. “Just wanted to touch base on [topic]”
114. “Checking in on your progress”
115. “Friendly reminder: [Action needed]”
116. “Don’t miss out: Last chance to [offer]”

Cold Email Subject Lines

Cold email subject lines are used to outreach prospects or potential customers. They are often used in sales or networking situations where the goal is to generate leads or establish new business relationships.

These types of subject lines are designed to be personalized, brief, and intriguing. They often use phrases like “introducing,” “would you be interested,” or “let’s chat” to communicate the purpose of the email in a friendly and non-invasive manner.

They often include a clear value proposition or a statement of how the sender can help the recipient further establish the potential benefits of engaging with the email.

Here are a few examples of cold email subject lines:

117. “Introducing [Product/Service] – A solution to your [problem]”
118. “Would you be interested in [Value proposition]?”
119. “Can we help you achieve [Goal]?”
120. “Let’s chat about [Topic]”
121. “Reaching out to explore a potential partnership”

Top Email Subject Line Keywords

Many studies have analyzed the effectiveness of using specific email subject line keywords. Use these keywords to boost your open rates even further when crafting your email copy and subject lines.

According to studies by Alchemy Worx, which analyzed 45 billion emails, some of the most effective subject line keywords were:

122. “upgrade”
123. “just”
124. “content”
125. “go”
126. “wonderful”
127. “promotional”
128. “congratulations”
129. “revision”
130. “forecast”
131. “snapshot”
132. “token”
133. “voluntary”
134. “monthly”
135. “deduction”

Based on Digital Marketer’s analysis of 125 million emails, some top subject line keywords to try are:

137. “free”
138. “ICYMI”
139. “$ today, $$$ tomorrow”
140. numbers (e.g. “7-figure plan”, “212 ideas”, “60 minutes or less”)
141. [brackets] (e.g. “[EMAIL MARKETERS] $95 today, $995 tomorrow,” “[In Case You Missed It] Our best-performing blog post of all time,” “[NAME’s Last Reminder] Up to 90% off our best-selling products gone in 3…2…1…”)

Adestra analyzed over 2.2 billion emails and found the following top subject line keywords:

142. “free delivery”
143. “available”
144. “new”
145. “alert”
146. “news”
147. “update”
148. “summer”
149. “weekend”

In another study from Adestra, which looked at over 125K email campaigns, the top-performing subject line keywords were:

150. “thank you”
151. “*|*|*|*|” (i.e. a subject line that has multiple stories delineated by pipes. For example, “Headline 1 | Headline 2 | Headline 3 | Headline 4”)
152. “monthly”
153. “thanks”
154. “*|*|*|”
155. “bulletin”
156. “golden”
157. “iPhone”
158. “breaking”
159. “order today”

Finally, a report by Smart Insights looked at a random sample of 700 million emails and found that the top-performing subject line keywords were:

160. “introducing”
161. “celebrate”
162. “buy”
163. “continues”
164. “get your”
165. “what…?”
166. “won’t…?”
167. “do…?”
168. “can…?”
169. “may…?”
170. “on orders over”
171. “orders over”
172. “off selected”
173. “your next order”
174. “available”
175. “brand new”
176. “latest”
177. “special”
178. “wonderful”
179. “great deals”
180. “sale starts”
181. “back in stock”
182. “stock”
183. “sale now”
184. “now in”

Best Practices for Email Subject Lines

Following these email subject line best practices, you can craft subject lines that grab your audience’s attention, increase open rates, and drive engagement.

• Segment Your Audience: Tailor your subject lines to different audience segments based on their interests and behaviors. This can increase open rates and engagement.
• Avoid Spam Trigger Words: Avoid using words that are commonly associated with spam, such as “cash,” “earn money,” “free,” or “act now.” These can trigger spam filters and cause your email to be marked as spam, ultimately affecting your email deliverability. This applies to both the subject line and the body of the email.
• Be Clear and Specific: Your subject line should indicate the content and purpose of the email. Avoid vague or overly general subject lines that don’t give the recipient a good idea of what to expect.
• Use Action-Oriented Language: Use strong verbs and action-oriented language to create a sense of urgency and encourage the recipient to take action. This can include words like “limited time offer,” “urgent,” “today only,” or “ending soon.”
• Use Personalization: Include the recipient’s name or other personalized information to make the email more relevant and personalized.
• Keep A/B Testing: A/B test different subject lines to see what works best for your audience. Try different lengths, formats, and styles to see what resonates with your subscribers.

Common Mistakes To Avoid in Email Subject Lines

When you’re creating that perfect email subject line, try to avoid the following mistakes:

• Using Clickbait or Deceptive Language: Avoid using misleading or exaggerated language to entice the recipient to open the email.
• Using All Caps or Excessive Punctuation: Using all caps or excessive punctuation can make the subject line appear spammy and turn off recipients.
• Making False Promises: Only promise something in the subject line delivered in the email’s body.
• Being Too Vague or Generic: Make sure the subject line is specific and provides value to the recipient.

3 Bonus Tips for Crafting Catchy Email Subject Lines

Before choosing a subject line at random, remember these tips for the highest possible open rates.

1. Most People Open Emails on Mobile

Regardless of which of the above techniques you use, make sure your subject line is optimized for mobile users.

While mobile access to email saw a dip at the end of 2018, it’s still the preferred way people access their email.

You can use free marketing tools like EmailToolTester’s subject line checker to see how your sender name, subject line, and preview text will appear on various popular mobile devices.

Simply enter your email details and select which device you want to view:

Then you can see exactly how your email will look in mobile inboxes:

2. Originality is Key

Also, remember that being original is the key to sustainable success with your email subject lines.

The truth is subscribers get bored easily. If you want to engage first-time openers and long-term inactive subscribers, you don’t want them to read your subject line and think, “There’s that weekly newsletter again that I always ignore.”

You should keep things fresh and exciting. And writing good subject lines for emails is the best way to do that.

3. Try Out Emojis

According to a report by Experian, using emojis in your subject lines can increase your open rates by 45%.

We’ve also been testing this at OptinMonster, and we can confirm that the email subject lines with emojis beat the plain text ones!

Here are the top 15 emojis by subject line appearance.

These aren’t necessarily the “best” ones but the most popular. You can get creative with emojis and emoji combinations for your email subject lines.

That’s it! We hope you found these 184 best subject lines for emails helpful in creating your next subject line. If you did, consider downloading the cheat sheet, so you can always have this guide handy.

Email subject lines are critical to any email marketing campaign, especially for those in the eCommerce industry. They can make or break the success of an email campaign, especially during peak sales events like Black Friday.

Now it’s your turn. Choose one of the subject line examples above to modify and make your own.

Consider incorporating top subject line keywords to boost your newsletter open rates even more.

Here’s How OptinMonster Can Help Boost Your Open Rates

Crafting compelling email subject lines is essential for increasing open rates, but it’s only part of the equation. No matter how engaging your subject line is, if your emails land in the inbox of someone who isn’t truly interested, your open rates will suffer. That’s where OptinMonster makes the difference.

With OptinMonster, you can build a high-quality email list by attracting the right subscribers using popups, slide-ins, floating bars, and gamified spin-to-win optins. Our advanced targeting and segmentation features ensure you’re capturing leads who are genuinely interested in your content, products, or services. You can personalize offers based on user behavior, location, time spent on the page, and more, ensuring the right people opt in to your list.

OptinMonster’s exit-intent technology detects when visitors are about to leave your site and presents them with irresistible offers, turning abandoning visitors into engaged subscribers.

Why settle for low open rates when you can grow an email list full of people who actually want to hear from you?

If you haven’t signed up for OptinMonster yet, you can get started right away with a 100% risk-free account: Get OptinMonster Today!

If you enjoyed this article, you should also check out the following blog posts:

• 8 Product Recommendation Email Examples to Drive Sales
• 30 Content Upgrade Ideas to Grow Your Email List
• Email Subject Line Statistics To Help You Maximize Your Open Rates
• 27 Abandoned Cart Email Subject Lines PROVEN to Convert
• 29 Best Email Automation Tools to Transform Your Business
• Top 10 Best Bulk Emails Services
• Create and Send Your First Email Newsletter

You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. But for the numbers to mean anything, you have to understand the story they tell about your business.

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts.

Here’s a table of contents to help you find your way around.

• Email Marketing Metrics vs. Email Marketing KPIs
• Email Open Rate
• Clickthrough Rate
• Click-to-Open Rate
• List Growth Rate
• Sharing Rate
• Forwarding Rate
• Conversion Rate
• Revenue Per Email
• Revenue Per Subscriber
• Subscriber Lifetime Value
• Subscriber Acquisition Cost
• Return on Investment (ROI)
• Email Bounce Rate
• Unsubscribe Rate
• Spam Complaints
• Email Deliverability Rate
• Email Client and Device Usage
• How to Improve Your Email Marketing KPIs
• Summary: What Are the Most Important Metrics for Email Marketing?

Let’s get started!

Email Marketing Metrics vs. Email Marketing KPIs

Before we go any further, let’s explain “What are email marketing metrics?”

“Metric” means measurement. In this case, you’re measuring how your customers interact with your email marketing campaigns. Metrics are data points about how your business processes are running.

Another term you’ll hear a lot is KPI. KPI stands for key performance indicator. These are measurements of progress toward your strategic business goals. Every KPI includes metrics, but not every metric is a KPI.

For example, a KPI for your email marketing might be to increase sales revenue. To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign.

By tracking these metrics together, you can see how well you’re doing in reaching your overall goal of increasing sales revenue and make changes to your strategy if needed.

In this article, we’ll be defining the most important metrics for email marketing. How you combine or leverage these metrics toward your email marketing KPIs is up to you.

17 Essential Metrics for Email Marketing

As we go through the different metrics for email marketing, remember that there are several ways to measure performance. You can look at your metrics over a certain time period, or look at the metrics on an individual email campaign.

Try not to fixate too much on how a single email campaign performs. It’s more important to look at patterns over time, as well as the overall context of your digital marketing.

With that being said, let’s take a look at the top email performance metrics you need to know.

Email Open Rate

Open rate is how many people actually open the email that you send to them.

If you sent a marketing email to 100 subscribers, and 50 of them opened the email, your open rate would be 50%.

Generally speaking, the higher your open rates, the more successful your email marketing efforts will be. But open rate isn’t always easy to measure, so this metric can sometimes be deceiving.

Open rate is typically tracked using a tiny image. When that image is loaded in an email client, that counts as an open. But if the recipient opens the email with images turned off, that won’t get counted.

Furthermore, just because someone opens an email doesn’t mean they read it. So let’s look at some other email marketing metrics that can give you better insight.

Clickthrough Rate

Your clickthrough rate (CTR) is how many subscribers click on any links you’ve included in your email.

If you sent an email to 100 subscribers, and 27 of them clicked on the call-to-action (CTA) button, your clickthrough rate would be 27%.

Someone who clicks a link in your email probably read at least some of the content. This means that they are more engaged than someone who didn’t click anything.

Just like open rates, clickthrough rates require some interpretation. Someone clicking the same link multiple times or from multiple devices may cause your clickthrough rate to be artificially high. Some email service providers measure total clickthrough rate as well as unique clickthrough rate.

Click-to-Open Rate

Click-to-open rate (CTOR) is the ratio of clicks to email opens. It only measures clicks from the emails that were opened, and therefore gives a more accurate picture of email engagement than clickthrough rate alone.

For example, imagine you sent emails to 100 subscribers. 50 of them opened the message, and 10 of them clicked a link. If you were measuring clickthrough rate, it would be 10 clicks divided by the total number of emails sent, or 10%. But the click-to-open rate would be 10 clicks divided by 50 unique opens, or 20%.

A high CTOR indicates that your email was successful in two ways. First, you convinced people to open the email. Second, you persuaded them to take the desired action of clicking the link to your sales page, social media page, or other URL.

List Growth Rate

The list growth rate is a measure of how well your email acquisition efforts are doing. A high list growth rate means that you’re attracting lots of new subscribers to your email list. A low list growth rate might mean that your lead magnets or optin forms need to be improved.

You can calculate list growth rate by taking the number of new subscribers in a set time period and dividing it by the total number of subscribers at the start of that time period.

For instance, if you start the month with 1,000 subscribers, and at the end of the month you added 100 new subscribers, your list growth rate would be 10%.

Sharing Rate

The sharing rate is a metric that measures how often subscribers are sharing your emails with others. It’s a way to see how viral your emails are and how effectively you’re tapping into your subscribers’ networks.

The sharing rate is calculated by dividing the number of times your emails were shared by the number of times they were opened. So, it’s a measure of how many people who opened your email went on to share it with others.

For example, if you sent an email to 100 people, 50 of them opened the email, and 10 of them shared it, your sharing rate would be 20%. This means that 20% of the people who opened the email went on to share it with others.

A high sharing rate indicates that your emails are resonating with your subscribers and that they’re eager to share them with their friends and colleagues. This can be a powerful way to expand your reach and bring new subscribers to your email list. However, it’s worth noting that not all emails are well-suited to being shared, so a low sharing rate is not necessarily a sign of an ineffective email marketing campaign.

Forwarding Rate

Forwarding rate is how often your subscribers forward your emails to someone else. It’s similar to sharing rate in that it measures how interesting your content is and how well you’re connecting to your subscriber networks.

You can calculate your forwarding rate by taking the number of email forwards and dividing it by the number of email opens. Not every ESP tracks forwarding or shares automatically. You may need to use unique URLs, special forwarding forms, or social sharing buttons to track these “shareability” metrics.

Conversion Rate

Now let’s dig deeper into email marketing metrics related to conversions. Email conversion rate measures how many people take a specific action after receiving your marketing email. That action might be following you on social media, reading a blog post, visiting a sales page, or making a purchase.

For example, if you emailed 1,000 subscribers and 89 of them clicked a link to your sales page, your conversion rate would be 8.9%. But if the conversion you’re measuring is actual sales rather than clicks, your conversion rate would likely be lower since not everyone who sees your sales page ends up making a purchase.

As you might guess from the definition, conversion rate can be tricky to calculate. Many factors can influence your conversion rate, starting with the desired action you’re asking people to take and ranging from the subject line to the email design.

Revenue Per Email

Revenue per email is simply how much money you generate from each email sent. It’s a way to see how effectively your email marketing campaigns are driving revenue for your business.

Revenue per email is calculated by dividing the total revenue generated from your email marketing campaign by the number of emails sent. This number is then expressed in monetary terms, such as dollars or euros.

For instance, if you sent an email to 100 people and generated $500 in revenue from that email, your RPE would be $5.

The higher your RPE, the more successful your emails are. But like all metrics, RPE can be distorted by any number of factors. For example, if you have a very high ticket offer that’s only marketed to a few VIP subscribers, your RPE might look extremely high without accounting for the rest of your email list that isn’t buying much.

That’s why it’s important to connect your metrics to specific email marketing KPIs.

Revenue Per Subscriber

Revenue per subscriber (RPS) is how much revenue you’re generating for each subscriber on your list. You calculate it by taking the total amount of revenue from a campaign and dividing it by the number of subscribers who received that campaign.

If you sent a promotional email to 100 subscribers and generated $5,000 in revenue, your RPS would be $50 per subscriber.

RPS is a way to measure how valuable each individual subscriber is to your bottom line. Keep in mind that RPS is an average of subscribers who buy nothing and subscribers who buy a lot.

Subscriber Lifetime Value

Subscriber lifetime value is an estimate of how much an individual subscriber is likely to contribute to your revenue over the course of their subscription period. This is an approximate average rather than an actual number.

To find your subscriber lifetime value, take the average revenue per email and multiply it by the total number of emails you expect to send to a subscriber. Not every email you send will have a high RPE, which is why you need to take an average.

For example, if you expect to send an average of 10 emails per year to a subscriber and you generate an average of $10 in revenue from each email, your subscriber lifetime value would be $100.

To calculate how profitable each subscriber is for your business, you would subtract the subscriber acquisition cost, which we explain below, from the subscriber lifetime value.

Subscriber Acquisition Cost

Subscriber acquisition cost is the average money spent to bring in a new subscriber. This might include buying ad campaigns, paying marketing staff to set up optin forms, or creating content that drives search traffic which converts to subscribers.

For example, if you spent $1,000 on list-building ads and acquired 100 new subscribers, your subscriber acquisition cost would be $10. If your subscriber lifetime value was $100, then your profit per subscriber would be $90.

Return on Investment (ROI)

Email marketing ROI, or return on investment, measures the profitability of your email marketing efforts. It’s a way to see how much money you’re making from your email marketing campaigns compared to how much money you’re spending on them.

You can calculate email marketing ROI by dividing the total revenue generated from your email marketing campaigns by the total cost of those campaigns. This number is then expressed as a percentage.

For example, if you spent $1,000 on email marketing campaigns and generated $5,000 in revenue from those campaigns, your email marketing ROI would be 500%. This means that you made $5 for every $1 you spent on email marketing.

Email marketing often has the highest ROI of all digital marketing channels. You can improve your ROI by increasing your revenue, decreasing your costs, or some combination of both.

Email Bounce Rate

Email bounce rate is the number of emails that are returned to the sender as undeliverable.

There are two types of email bounces: hard bounces and soft bounces. Hard bounces occur when an email is returned to the sender because the recipient’s email address is invalid or no longer exists. Soft bounces occur when an email is returned to the sender because of a temporary issue with the recipient’s email server, such as a full inbox or a server outage.

Email bounce rate is calculated by dividing the number of bounced emails by the total number of emails sent. This number is then expressed as a percentage.

For example, if you sent 100 emails and 2 of them bounced, your email bounce rate would be 2%. This means that 2% of your emails failed to reach their intended recipient.

There can be many reasons for a high bounce rate, including a low-quality subscriber list, outdated email addresses, or technical issues with your email server. To minimize your email bounce rate, it’s important to regularly clean and update your email list, and to monitor and address any technical issues with your email campaigns.

Unsubscribe Rate

The unsubscribe rate is the number of people who leave your email list in a certain time period. You calculate the unsubscribe rate by dividing the number of unsubscribes by the total number of subscribers.

People unsubscribe for many reasons, some of which are under your control and some of which aren’t. A high unsubscribe rate can indicate that your email campaigns are not providing value to your subscribers, or that your email content is irrelevant, repetitive, or too frequent. But sometimes people just lose interest or decide they’re getting too many emails.

To reduce your unsubscribe rate, it’s important to continually test and optimize your email campaigns to find the most interesting and relevant content for your subscribers. You can also give your subscribers more control over the frequency and type of emails they receive, which can help reduce unsubscribes. Another strategy is to use a double optin to ensure that new subscribers are actually interested in receiving your content and not just trying to get a freebie.

Spam Complaints

This metric is the number of people who mark your emails as spam. When someone sends your emails to the spam folder, that’s a sign that they do not want to receive any more emails from you. This is likely because they don’t believe that your emails are delivering any value.

Spam complaints can seriously affect your sender reputation. A very high spam complaint rate can prevent your emails from being delivered even to legitimate email recipients.

To minimize your spam complaint rate, it’s important to follow best practices for email marketing. Always make sure you get clear consent to add subscribers to your list and send marketing emails. Take the time to create valuable content that subscribers actually want to read.

Additionally, make it easy to unsubscribe or manage their email subscription. When subscribers can’t find the unsubscribe link, many will resort to making a spam report. This is much worse for your sender reputation and email deliverability than a few unsubscribes.

Email Deliverability Rate

Email deliverability rate is the percentage of emails that successfully reach the intended inbox.

You can calculate email deliverability by dividing the number of successfully delivered emails by the total number of emails sent.

The higher your email deliverability rate, the more effective your email marketing strategy will be. A decreasing email deliverability rate can become a self-fulfilling prophecy, as high spam complaints and deliverability issues can signal to Internet service providers (ISPs) that your email server is unreliable or possibly dangerous. That’s why it’s important to monitor your email deliverability rate and take steps to address any issues that are affecting it.

You can use tools like Mailgenius and Mail Tester to test out your deliverability.

Email Client and Device Usage

Finally, it’s worth noting that each of these metrics we’ve listed may look different on desktop compared to mobile devices.

More people than ever are browsing from their smartphones. If you know which apps or device types your subscribers are using, you can optimize your email campaigns accordingly.

How to Improve Your Email Marketing KPIs

Each of these email marketing metrics on their own may not mean very much. But put together, your email marketing KPIs can show you whether your business is healthy or in trouble.

One of the best ways to improve your email marketing metrics and KPIs is to improve your lead quality. This means qualifying new leads so that you’re sending emails to people who are actually interested in what you have to say. Here are a few ways to do that with OptinMonster:

Page-level targeting: With OptinMonster, you can easily target your lead generation forms to specific pages or post categories. If you have insight into which pages are most popular, you can offer lead magnets and optin forms that match those pages. For example, a visitor reading a cupcake recipe would probably be more interested in a checklist of party planning tips than an eBook on interior design. Check out how Paint Your Life grew their conversion rate to a whopping 28.57% using page-level targeting.

Field mapping for lead segmentation: In addition to targeting visitors by page or other browsing activity, you can add fields to your optin form. This allows new subscribers to tell you what they’re interested in, demographic information, how often they want to hear from you, and other important data. With this information, you can then send the right emails to the right subscribers. They’ll be more likely to open your emails, click your links, and even share your messages with friends.

2-step optins: Most of the time we want to reduce friction in the user experience. But 2-step optins can actually improve your email marketing metrics. Visitors who click “Yes” are more likely to continue the signup process, and be more interested in your email content. The same goes for double optin emails that new subscribers have to click on to confirm their subscription.

A/B testing: A/B testing, or split testing, is the practice of trying out different messaging and design elements to see what works best. You can split test email subject lines and copy, landing page design, CTA wording, and just about anything else you can think of. Most email marketing tools will let you A/B test subject lines, while more advanced A/B testing may require other tools.

Summary: What Are the Most Important Metrics for Email Marketing?

The most important email marketing metrics for your business depend on your goals. Your business goals may change over time and that’s perfectly fine. Just make sure you establish your own benchmarks for each metric so you know where you’re starting and where you need to be.

In general, we suggest that earlier stage businesses focus on engagement metrics, such as:

• Click-through rate
• Forwarding and sharing rates
• List growth rate

More advanced businesses with a healthy list can begin to optimize for revenue-related metrics like:

• Revenue Per Subscriber
• Subscriber Acquisition Cost
• Return on Investment (ROI)

And every business needs to be mindful of overall list health metrics, including:

• Bounce rate
• Unsubscribe rate
• Deliverability

We hope this article helps you better understand email marketing analytics. To get more subscribers and improve your conversion rates, we recommend:

• How to Create a Winning Email Marketing Strategy
• Proven Tips on How to Get More Email Subscribers
• How to Create an Email Marketing Funnel for Maximum Conversions

Regardless of where you’re at in your email marketing journey, OptinMonster can improve your email marketing metrics at any stage. Get started risk-free with OptinMonster today!