Digital products like audio files, eBooks, templates, stock photos, and even software can be a great stream of revenue. Without the need for inventory or shipping, you can scale your digital product sales more easily than sales of a physical product.

In this article, I’ll show you step-by-step how to sell digital products with WooCommerce, and share some pro tips for increasing your digital product sales.

• What Is a Digital Product?
• What Is WooCommerce?
• How to Sell Digital Products With WooCommerce
• Next Steps: Customize Your WooCommerce Store
• How to Sell More Digital Products

What Is a Digital Product?

A digital product is a piece of media or other asset that is sold and used on a device like a computer or smartphone.

Digital products can be educational, entertaining, or a bit of both. Some examples of digital items include:

• Apps or plugins
• Music files
• Graphics (like stock photography or illustrations)
• eBooks
• PDFs
• Online courses
• Memberships
• Content subscriptions

Digital products have several advantages over physical products.

1. You can sell unlimited quantities with little or no additional production and delivery costs.
2. There’s no need to store inventory or deal with shipping.
3. Delivery can be instant.

There are also some disadvantages:

1. It can be harder to demonstrate the purpose and value of a digital product.
2. Digital products are perceived as lower value.
3. The market for digital products tends to be crowded.

Since you’re reading this article, we assume that you’re interested in selling digital products. Let’s look at one of the best solutions to do that: WooCommerce.

What Is WooCommerce?

WooCommerce is an eCommerce platform for selling both physical and digital products on WordPress websites. In fact, as a WordPress plugin, WooCommerce itself can be considered a digital product!

The core WooCommerce plugin is free and open source. There are hundreds of other related plugins, extensions, and themes for customizing your digital store. Some of those plugins and extensions are free, while others are paid.

Many eCommerce businesses use WooCommerce to sell their products. The plugin is well supported and reliable. Like WordPress itself, WooCommerce is almost infinitely customizable. You can use it to create the perfect digital product store for your business.

Now let’s learn how to set up a WooCommerce store to sell digital products.

How to Sell Digital Products With WooCommerce (Tutorial)

Selling digital products on WooCommerce is relatively easy. We’ll walk you through the process step by step. Here’s a map of what we’ll be doing:

• Before You Get Started
• Step 1: Install WooCommerce
• Step 2: Set Up Payments
• Step 3: Configure WooCommerce for Digital Products
• Step 4: Create a Digital Product Listing in WooCommerce

Before You Get Started

First, let’s make sure we have all the necessary “ingredients.” To sell digital products with WooCommerce, you will need:

• A hosted WordPress website and domain name, which you can get from a hosting provider like Bluehost
• The WooCommerce plugin, which you can download for free from your WordPress dashboard (we’ll show you how!)
• Your digital product file
• A title, description, featured image, any additional product images, and price for your digital product
• A payment gateway account like PayPal or Stripe (you can choose more than one)

It’s good to have all the pieces ready to go before you start. That way you don’t have to stop in the middle of the instructions to look for a file or try to write new copy quickly. Once you have everything you need, let’s get started!

Step 1. Install WooCommerce

The first step I took was to install the WooCommerce plugin. From my WordPress dashboard, I navigated to Plugins » Add New.

I simply searched for WooCommerce in the search box near the top of the page.

I found WooCommerce in the search results and clicked the Install button.

Once installation is complete, the button text will change to Activate. I clicked on Activate to finish installing the plugin.

You’ll see a setup wizard. You can click to skip the wizard for now if you like, since many of the questions only apply to physical products. You’ll just need to enter your location. Don’t worry, I’ll walk you through the exact steps for selling digital products.

Step 2. Set Up Payments

Now, let’s make sure you can get paid. To start this process, I clicked on WooCommerce » Settings in the left navigation menu and then clicked on the Payments tab.

Click the toggle to enable the payment processors you want to use. I want to use WooCommerce’s payment gateway, so I found WooPayments at the top of the list and clicked the Install button.

You’ll need to follow the instructions for setting up whichever payment method you choose. If you choose WooPayments, follow the WooPayments Startup Guide.

Step 3. Configure WooCommerce for Digital Products

Next, let’s get WooCommerce set up to deliver your digital products properly. I navigated back to WooCommerce » Settings and clicked on the Products tab.

Then I clicked on Downloadable products.

You’ll see a dropdown menu for File Download method. I recommend selecting Force downloads or X-Accel-Redirect/X-Sendfile to protect your file link from unauthorized sharing. Force Download uses PHP to force the file to download without loading the file URL in the browser.

Choose a level of Access restriction. I recommend not requiring login and granting access after payment for fastest product delivery. Make sure you enable guest checkout if you aren’t going to require login. You may need different settings if you’re selling memberships or subscriptions.

If you only sell digital products, you can also turn off stock management to remove options from your dashboard that you won’t use. Go to WooCommerce » Settings » Products and click on Inventory.

Click the checkbox to uncheck Enable stock management.

Now you’re ready to create your digital product listing!

Step 4. Create a Digital Product Listing in WooCommerce

Here are all the pieces of a WooCommerce product listing and where they appear on the live page.

Now let’s build this step by step!

From the WordPress dashboard, I clicked Products in the left menu. I clicked on the Create Product button.

This is where you’ll add your product name.

Next, add your long description. This should include a detailed description of the product and how it will benefit the customer. You also want to clearly state which files they’ll get and how it will be delivered, such as instant download or email. Finally, make sure to include a call to action that recaps the benefits

Once that’s done, I’m going to configure this product as a digital product. I scrolled down to the Product data section and checked the checkboxes for Virtual and Downloadable. This will remove the options for shipping, which you don’t need, and add options for downloadable digital files. For now, I’ll stick with creating a Simple Product.

Add the price of your digital product. You can also schedule sale prices to stop and start ahead of time.

Now it’s time to add your digital product file. Click on the Add File button.

Give your file a name. This will be visible to customers, so make it informative and easy to read. The product name along with your business name should be included.

If your file is uploaded somewhere else like Dropbox or Google Drive, add the file URL. If you need to upload your file to WordPress, click the Choose file button.

When the WordPress media library pops up, click on the Upload Files tab and either drag a file into the window or click Select Files to choose one from your computer. Once it’s uploaded, click Insert file URL.

If you’d like, set the Download limit. This is how many times a customer can re-download the file after purchase. It’s convenient to allow more than 1 download in case they lose the file or need to download it onto another device. You can also leave this field blank to allow unlimited re-downloads.

You can also set the Download expiry if you want. This is the number of days before a download link expires. Setting a link expiration date motivates customers to download and start using their file quickly while they are still excited about their purchase. If you do set an expiration date, make sure to note this in the product description. If you leave this blank, the link will enver expire.

Enter a short description. This shows up at the top of the product page and may also show up on product tables and archive pages, depending on your WordPress theme and other design settings.

Now, I’ll add some product images. These are very important for digital products to give customers an idea of what they’re buying. The product image is similar to the featured image on a WordPress blog post. It’s the main image that represents the product, so choose wisely. Click on Set product image to upload a product image.

You can also add additional images in the product gallery. This is a good place to add a table of contents and sample pages for eBooks, watermarked versions of stock photos or illustrations, or a preview of what a plugin or app looks like when installed.

You can also add product tags or categories just as you would for a blog post. Here’s a tutorial for how to add categories and tags in WordPress if you need help.

Congratulations, you just added a digital product to your WordPress site!

Next Steps: Customize Your WooCommerce Store

Now that you have a digital product ready to sell, you can repeat the process for other digital products.

You may also want to consider further customizing your WooCommerce store to match your branding and workflow. There are hundreds of extensions and themes for WooCommerce to help you do that.

A full tutorial on customizing your WooCommerce store is too much to include in this article, but here are some articles on building a custom product page, creating a checkout page popup, and choosing the best WooCommerce theme.

How to Sell More Digital Products

Selling digital products is just another form of eCommerce. Many of the eCommerce optimization strategies originally meant for physical goods apply to digital products as well. Here are some of our favorite tips for boosting your conversion rates and digital product sales.

1. Capture Abandoning Visitors

One of the biggest challenges facing online business owners is cart and site abandonment. This is when visitors leave their shopping cart or your entire website without taking any action.

The good news is that both problems have an easy solution: exit-intent popups.

An exit-intent popup is a campaign that appears as users are navigating out of your website.

Imagine a visitor reaching your digital download product page. They spend a few seconds looking at it but start to leave the page. This triggers a popup to grab their attention and contact information for follow-up emails.

Here’s an example of what an exit-intent popup might look like:

Exit-intent popups have been proven to grow email lists and drastically BOOST sales. But how can you make these campaigns if you’re not very technical?

That’s where OptinMonster comes in:

OptinMonster is the best WordPress lead generation plugin that you can use to build high-converting campaigns FAST.

You start by choosing one of OptinMonster’s many campaign types. These include things like:

• Popups
• Floating bars
• Fullscreen welcome mats
• Slide-in scroll boxes
• Gamified spin-to-win wheels
• And more…

From there, you can select from any of OptinMonster’s 700+ templates:

These are all mobile-friendly and 100% responsive, so you know they’ll look and function great across devices. Plus, we offer dozens of mobile-first templates, which you can pair with our Device-Based Targeting.

Then, your campaign will appear in the OptinMonster editor. This is where you can add new features or change the text without any coding experience.

That’s because OptinMonster has a drag-and-drop editor that makes modifications EASY:

Once your popup looks the way you want it to, you can determine precisely who will see your campaign and when. You can do this in just a few clicks with our display rules.

To create an exit popup, you’ll choose Exit-Intent® in the display rules Our Exit-Intent® technology lets you show your best offers right as users are about to leave your online store. Exit popups can help you win a sale or collect a shopper’s email address, so you can continue nurturing them through email marketing.

Once you’ve selected Exit-Intent®, you’ll set the sensitivy level for the feature and save:

OptinMonster also integrates seamlessly with WooCommerce, so you can target your campaigns based on the product page your shopper is viewing, their cart total, and more.

Once you have your display setting exactly how you want them, simply publish your campaign and start seeing results!

Shockbyte used OptinMonster’s Exit-Intent® popups to double their sales and grow their business 10x!

We’re confident that you can see similar results by clicking below and starting your 100% risk-free OptinMonster account today:

2. Incentivize Your Audience

As a business owner, you have specific actions you want your customers to take. But they will only take the action if they feel like they get something out of it.

This means you need to incentivize your audience to take action. This can be done in a few ways, but the most effective is with a sale or discount on your downloadable product.

As we mentioned earlier, you can quickly create and schedule sale prices for all of your digital goods directly in WooCommerce. So an incentive could be as simple as a popup reminding them to check out the sale prices.

You can also use Advanced Coupons for WooCommerce to extend your coupon features.

Advanced Coupons lets you give your customers more exciting offers like BOGO deals, loyalty program points, URL coupons, auto-apply coupons, and much more. There’s also a free version of the plugin with limited features.

You can use OptinMonster’s many campaigns to promote these incentives across your website.

Imagine, for example, showing a sale for your digital product in a floating bar on key pages across your site:

And you also have the ability to target these campaigns to any page on your website.

Or you can let your user’s behavior determine whether or not the campaign will appear. You have 100% control over when, where, and to whom this incentive appears.

As a result, you’ll have a more personalized customer journey and more sales for your WooCommerce digital product.

3. Add Social Proof

It’s no secret that when it comes to marketing, social proof just works.

Online consumers are hardwired to look for signs of social proof to be sure others have tested (and loved) your products.

That’s why you should leverage social proof across your website to increase conversions for your digital downloads.

Social proof can take many forms, including:

• Reviews
• Testimonials
• Social media posts talking about your brand
• Case studies
• And much more…

But the most effective form of social proof comes in the form of a small notification.

These messages looking something like this:

The example above would be for physical products, but you can create the same type of notification for digital downloads, too.

How? You can quickly create social proof notifications with a tool like TrustPulse:

TrustPulse is hands down the best social proof software on the market. It lets anyone create highly effective social proof notifications in minutes.

Plus, there are no technical or coding skills required.

Once you download and activate the TrustPulse plugin, you’ll have immediate access to 4 types of campaigns:

• Recent Activity: Show a live stream of website activity like purchases, registrations, signups, and more.
• On-Fire: Display the number of people taking action on your website in a given period.
• Visitor Analytics: Highlight active interest in your site by showing real page visitors over time.
• Action Message: Show a single static notification to drive more visitors into action.

It’s no surprise that TrustPulse users have seen instant boosts in sales by up to 15%.

Ready to see it in action for yourself? Get started with your 100% risk-free TrustPulse account today!

4. Run an Online Contest

So far, we’ve looked at a few ways you can boost sales from people who are already on your website. But what about getting more people who AREN’T on your website to come visit your product page?

For that, there’s no better solution than running an online contest.

In many cases, you’d want to make the prize something your target audience really wants. So it only makes sense to create a contest around your digital product. Not only will this expand your brand’s presence online, but it will also educate more of your audience on what your product is and why it’s the perfect solution to a problem they face.

And if you use a tool like RafflePress, you can design these contests to get TONS of traction:

RafflePress is the best giveaway and contest builder plugin for WordPress.

RafflePress lets people enter contests with “entry tickets.” But each participant can have multiple entry tickets depending on the actions they perform.

You could, for example, award 1 entry ticket for users who check out your product page. But then you can add 3 entry tickets to people who sign up to your email list.

Now a single participant can have 4 entry tickets which will increase their odds of winning. As you can imagine, this gives people an extra incentive to interact with more of your calls to action (CTAs).

After the contest is over, you’ll have 1 winner. That means you’ll also have:

• 1 solid lead for a testimonial in your hands
• A long email list with warm leads who’ve shown direct interest in your product

From there, you just need to nurture your leads through some email marketing best practices.

Get started with your 100% risk-free RafflePress account today!

5. Leverage Push Notifications

If you aren’t currently using push notifications to reach your audience, then you’re missing out.

Push notifications are small messages that appear on your audience’s browser. But they also stay on their browser until there’s an interaction:

They either need to click to visit your product page or click to close the notification.

Either way, they need to click.

Plus, these messages are easy to subscribe to since your visitors only need to hit an Allow button to sign up. That means they never have to hand over personal details like their name or email address.

Imagine having an audience of thousands that you can instantly share your digital product with.

How can you make that happen? We highly recommend going with a software like PushEngage:

PushEngage is the leading push notification software on the market today.

It has everything you need to target your audience and send high-converting messages. Plus, it comes with all the bells and whistles you’d expect from a premium software such as segmentation, personalization, and automated drip sequences.

Other key features include A/B testing, campaign scheduling, cart abandonment sequences, and much more.

Want to see it in action for yourself? Try out PushEngage 100% risk-free today!

Start Selling Digital Products With WooCommerce

Now you know how to sell digital products with WooCommerce.

Digital products can be a scalable and sustainable revenue generator for your business. WooCommerce is a great solution for selling digital products, whether you also sell physical products or not.

Want to learn more about selling digital products? Here are some resources to help:

• How to Sell Digital Products Online (5 Proven Tips)
• How to Launch a Product: 14-Step Checklist for Your Next Product Launch
• How to Market Digital Products: 11 Proven Strategies

Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can lead to higher sales and a competitive edge for businesses that use it effectively.

In this article, I’ll share 34 scarcity examples to help you boost conversions and increase revenue. These are real-life examples of businesses that have scarcity marketing strategies, so you can get ideas for your own marketing efforts.

• What Is Scarcity Marketing?
• 34 Scarcity Marketing Examples

What Is Scarcity Marketing?

Scarcity marketing is a strategy that leverages the fear of missing out (FOMO) by creating a sense of urgency through limited availability or time-sensitive offers. It’s a powerful technique for increasing perceived value and driving immediate action.

Here’s how it works:

• Limited Supply: This could involve limited quantities of a product, exclusive collections, or limited-time offers.
• Time Pressure: Countdown timers, flash sales, and “only a few left” notifications create a sense of urgency and encourage people to buy before it’s too late.
• Exclusivity: Making a product or service feel exclusive can make it more desirable. This could involve VIP access, limited edition releases, or high-end products.

By using these tactics, scarcity marketing aims to:

• Increase Demand: When something feels scarce, people are more likely to want it, leading to higher sales.
• Boost Perceived Value: Limited availability suggests a product is more valuable or desirable, making people more willing to pay a premium.
• Drive Action: The fear of missing out encourages people to make a purchase decision quickly before the opportunity disappears.

Scarcity marketing can be a powerful tool, but it’s important to use it ethically. If done wrong, it can come across as manipulative or inauthentic.

Let’s take a look at 34 examples of scarcity marketing.

Scarcity Marketing Examples

We have curated these scarcity examples from real-life brands that have used the scarcity principle in their online campaigns. The examples offer several ideas on how to apply the scarcity principle in your marketing.

1. Cracku: Urgency Through Countdown Timers
2. Wildist: 50% Discount for 2 Days
3. Tinder: Fear of Missing Out
4. Booking.com: Book Before It’s Too Late
5. Chemical Guys: Beat the Clock Sale
6. Bud Light: Limited Edition Pack
7. JACK1T: Only 2 Pieces in Stock
8. Clubhouse: Invite-Only Sign-Ups
9. Amazon Prime: Discount While Supplies Last
10. Bed Bath & Beyond: Top Deals Are Scarce
11. BookMyShow: Seats Filing Fast
12. Netflix: Only On Netflix
13. Tesla Apparrel: Notify When Available
14. MasterClass: BOGO Meets Limited-Time Offer
15. Coke: Share a Coke
16. Airbnb: Rare Find
17. Float: Request Access
18. Moto Z: Limited Time Offer
19. HappySales: Join the Waitlist
20. Nokia: Black Friday With a Twist
21. Amazon: Today’s Lightning Deals
22. Ninety9: Happy Hour Deals
23. Best Buy: Flash Sale
24. iHerb: 13 Sold in 24 Hours
25. Fleet Feet: Clearance Sale
26. Thread Up: End-of-Year Sale
27. Pulp & Press: Abandoned Cart Email
28. Asos: Black Friday Deal
29. Catalina Crunch: Early Access SMS Marketing
30. Jeffree Star: A Different Take on Scarcity
31. G Fuel: Giveaways Worth $10,000
32. Eightvape: Christmas Holiday Offer
33. Udemy: Sale Ends Today
34. Growth Marketing: Last Chance to Register

1. Cracku: Urgency Through Countdown Timers

Countdown timers are the best scarcity examples in marketing. Cracku, an online student coaching portal, used OptinMonster to create countdown timers on its website.

They combined it with a limited-time offer and increased conversions by 300%.

2. Wildist: 50% Discount for 2 Days

Wildist offers people to sign up for its workshops at half price, but only for 2 days.

Notice the testimonials from past customers on the top-right of the page. Social proof earns you trust and improves website conversions by 34%.

Pro-Tip: Check out this list of social proof notification apps you can use to add credibility to your site! We recommend TrustPulse. It’s the best social proof notification tool out there.

3. Tinder: Fear of Missing Out

Tinder uses a push notification for its mobile app users to improve product adoption. They notify inactive users that their profiles won’t be visible to possible matches if they don’t start using the app.

The clever use of scarcity triggers fear of missing out (FOMO) in buyers. Research suggests that about 69% of millennials experience FOMO, and 60% make impulsive purchases because of it.

In other words, FOMO works wonders in convincing people to take action.

Pro-tip: Want to create push notifications like Tinder’s? Take a look at PushEngage. It’s the world’s best push notification software that’s easy to install and set up.

4. Booking.com: Book Before It’s Too Late

Scarcity examples are more common in marketplaces with fluctuating supply and demand of goods and services. For instance, the travel and hospitality industry.

Booking.com is a master at scarcity marketing. Take a look at how they imply that this deal on a hotel won’t be available for very long.

5. Chemical Guys: Beat the Clock Sale

Car detailing company Chemical Guys creates urgency for website visitors with multiple limited-time offers.

The sooner buyers book a service, the more discounts they get.

6. Bud Light: Limited Edition Pack

Bud Light collaborated with the Philadelphia Eagles to launch a special edition commemorative beer pack to celebrate the team’s Super Bowl victory.

The beverage company produced 20,418 packs to honor the victory date: 02/04/2018. Special edition marketing also allows brands to sell products at higher prices. Fans don’t mind buying limited quantities of special merchandise at a premium.

7. JACK1T: Only 2 Pieces in Stock

JACK1T lets you know when they are running low on a particular item. This is a good scarcity example that highlights how creating urgency in marketing can improve conversions.

8. Clubhouse: Invite-Only Sign-Ups

Remember when Clubhouse was a rage? One of the reasons it became so popular in such a short time was because it created an illusion of exclusivity.

Only people who had an invite from existing Clubhouse members could join the social audio platform. This drove a huge demand for Clubhouse sign-ups.

Clubhouse had another level of scarcity baked into its platform. Initially, it was available only in iOS. A year later after its launch, it was launched on the Android platform.

Although the craze for the platform has died down, it remains a shining example of how to use a sense of scarcity and exclusivity to increase sign-ups.

9. Amazon Prime: Discount While Supplies Last

Amazon Prime Now has a weekly ad with a time-sensitive discount.

For more examples like these, read our post on how to use discount codes to increase conversions.

10. Bed Bath & Beyond: Top Deals Are Scarce

Bed Bath & Beyond uses a unique promo offer for each product category in its website’s Top Deals section. All deals have footer text to create urgency in buyers:

• Limited time
• Valid thru 2/2
• While supplies last

This is to let the buyers know they’ll get the most value for their money if they buy sooner.

11. BookMyShow: Seats Filing Fast

India’s largest online movie and events booking platform BookMyShow uses a popup to convert movie lovers to buy its most expensive tickets.

Let’s see how it works.

The most expensive seats have better reclining, extra leg room, and the best view of the screen. The booking page suggests that people might lose out on the premium experience if they don’t act fast.

They also use ember color text for the fast-selling seats. This is an example of demand-induced scarcity. What color you choose for CTA buttons can impact conversions.

12. Netflix: Only On Netflix

Netflix knows that movie lovers will go to any extent to watch their favorite movies and shows. It buys the copyright of high-demand content like Kill Boksoon and Money Heist.

It even has an entire genre called Only On Netflix for non-subscribers to browse. Netflix drives new subscriptions by making high-demand content available only on its platform.

13. Tesla Apparrel: Notify When Available

Tesla has an eCommerce shop that sells vehicle accessories, battery chargers, and apparel. The website has a functionality for buyers to receive an email notification for out-of-stock items.

This is a genius scarcity marketing example on many levels.

• First, it implies that out-of-stock products are scarce resources. People are more likely to opt in for notifications if they think it’s going to fly off the shelves.
• Second, it’s also a lead generation technique. Buyers who optin for a notification will also start getting marketing emails from Tesla for other products in the future.

Pro-tip: Want to target and convert website visitors based on their past interactions? Use OptinMonster’s Onsite Retargeting®. It lets you optimize campaigns for returning visitors and boost your eCommerce sales.

14. MasterClass: BOGO Meets Limited-Time Offer

Buy one get one (BOGO) is a great way to convert customers and increase your average order value.

In this scarcity example, MasterClass offers 2 memberships for the cost of 1. It combines the discount with a holiday offer that’s ending soon.

Product bundling like this gets buyers to convert faster because they get a 2x return on investment (ROI) on their purchase.

15. Coke: Share a Coke

The world-famous beverage company Coca-Cola’s Share a Coke campaign was a hit when it came out. The campaign allowed customers to buy Coke bottles with the names of their friends and family members.

The campaign sold 1.25 million drinks in the U.S. and improved sales by 11% in a year.

Coke ran the campaign at the expense of replacing its brand name from the bottles. It’s a classic example of scarcity advertising coupled with emotional intelligence.

Depending on where you live, you can still order personalized Coke bottles from their website. Notice not 1 but 2 website notification bars on the website.

The company sure knows how to create multiple sale opportunities on a website!

16. Airbnb: Rare Find

Airbnb makes its customers feel lucky to find properties that aren’t sold out. It’s the company’s way to highlight resource scarcity for their premium property listings.

17. Float: Request Access

Float asks new users to request access to the app instead of handing out free signups. This means their platform isn’t easy for everyone to sign up for.

The message is clear: you might not be allowed if you don’t fit the bill. The scarcity of access makes it immediately appealing.

18. Moto Z: Limited Time Offer

Moto Z offers its customers a scarce opportunity to buy its new smartphone for only $200.

Limited-time offers convert like crazy.

An online clothing company ran an experiment offering one of its products with and without a limited-time next-day shipping offer. The one with the relative scarcity offer increased sales by 226%.

19. HappySales: Join the Waitlist

HappySales is a business-to-business (B2B) sales technology software that’s yet to launch. Its website allows users to join the private beta. When you click the CTA button, it takes you to a sign-up form.

But instead of asking users to sign up for free, Happysales encourages joining privately. This implies that they don’t entertain everyone. It’s an exclusive circle of users.

20. Nokia: Black Friday With a Twist

Nokia sent this marketing email to its customers a few years back. Instead of offering instant discounts or pre-orders, Nokia made it easy for customers to create a personalized wishlist.

This is among the best Black Friday-related scarcity examples.

21. Amazon: Today’s Lightning Deals

Amazon’s “Lightning Deals” are offered daily for only a few hours.

22. Ninety9: Happy Hour Deals

Protea Hotel in Kampala uses happy hour discounts to drive traffic to its retro bar. You can get amazing discounts on a limited variety of drinks, but only between 5-7 pm.

23. Best Buy: Flash Sale

Best Buy’s flash sale offers multiple scarcity examples rolled into one.

The sale is live only for 48 hours. The website notification bar lets users know the exact time and date when the sale will start and end. This heightens the sense of scarcity.

Best Buy also reminds buyers of the limited availability of products. And that they won’t accept rainchecks.

24. iHerb: 13 Sold in 24 Hours

iHerb’s website has multiple cues to convert visitor traffic. It uses a notification bar to offer a 20% discount, While also reminding buyers that the offer ends on a specific date.

Further down, iHerb lets people see the number of products other buyers have bought in the last 24 hours. If you don’t act on time, the product might run out of stock.

The limited availability of resources is one of the causes of scarcity.

Pro-tip: Are your customers dropping off of your website due to out-of-stock products? Read our guide on how to win more sales with out-of-stock pages.

25. Fleet Feet: Clearance Sale

A lot of online retailers use clearance sales to sell surplus products at reduced prices. Online apparel stores especially have clearance sales because they are closing down or need to clear old stocks to make room for new product inventory.

In any case, a clearance sale implies that the discounted offering is going to run for a short time. Here, Fleet Feet has an entire product category called Clearance with discounted products.

26. Thread Up: End-of-Year Sale

End-of-year sales are similar to clearance sale campaigns. Thread Up, a second-hand apparel store, combines its year-end sale with multiple other promotions.

The copy on the website offers a discount code and free shipping. It also reminds customers about the sale ending date and time to trigger buyers’ scarcity mindset.

27. Pulp & Press: Abandoned Cart Email

Pulp & Press sends buyers a limited-time discount on their orders to reduce cart abandonment. This is a great way to create artificial scarcity and convert lost opportunities into sales.

28. Asos: Black Friday Deal

Asos offers a Black Friday discount code. It follows its promotion by reminding people to stay safe and be ahead of the surge.

This is among the best scarcity examples that explicitly communicate the limited resources and time.

29. Catalina Crunch: Early Access SMS Marketing

Catalina Crunch offers users early access to its Black Friday deals. When visitors click on the signup button, the website asks them to enter their phone number.

These kinds of optin campaigns are trade-offs between what buyers want and what sellers can offer.

30. Jeffree Star: A Different Take on Scarcity

Jeffree Star has a different take on creating scarcity.

Instead of creating scarcity with limited-time offers or discounts, they do it with delivery times.

Jeffree Star uses a website alert banner to let customers know that orders after 12/19 will be delivered after Christmas. This means the earlier people place their orders, the earlier they will receive them.

Nice way to evoke scarcity!

31. G Fuel: Giveaways Worth $10,000

G Fuel runs a giveaway contest on its website for visitors to enter a chance to win 1 grand prize. Or, they can enter to win 10 runner-up incentives.

Either way, G Fuel’s scarcity example is not based on time. It’s built on the probability of winning by participating in the sweepstakes and answering a simple question.

Pro-tip: Do you want an easy way to run giveaways in WordPress? Get RafflePress. RafflePress is the best plugin that lets you run successful giveaways in WooCommerce.

32. Eightvape: Christmas Holiday Offer

Eightvape displays a banner on its website hero section, offering customers tempting Christmas offers for a limited period.

The website also uses a Yes/No campaign to convert visitors into leads. Yes/No campaigns offer people a no-brainer choice: to choose an easy option or skip it for an opportunity cost.

33. Udemy: Sale Ends Today

Udemy has a one-day flash sale for visitors to enroll in one of its online courses. The website also offers a discount code and has a notification bar with a countdown timer.

34. Growth Marketing: Last Chance to Register

Growth Marketing’s email uses an image of a clock to suggest the need to act fast and create urgency. The CTA adds to the sense of scarcity further.

These CTAs work well both on your site and in your email marketing copy. Read our guide to creating the perfect call to action for more tips to improve conversions.

Time Is Running Out: Use These Scarcity Marketing Examples Now

See what we did there? Scarcity can be a great incentive for buyers to act sooner. Take inspiration from the examples in this post to apply in marketing your business.

If you want more tips to help you sell more fast, here are some helpful resources:

• What Is Upselling? 15 Upselling Tips & Examples to Boost Revenue
• How to Increase Sales With Social Media: 9 Expert Tips
• Average Order Value: Guide to AOV + 8 Proven Strategies

If you’re new to marketing, you may also want to check out our comprehensive lead generation guide. Lead generation is the starting point for most things in marketing.

If you’re already running lead generation campaigns on your website, get started with OptinMonster. OptinMonster is the #1 lead generation tool that helps you build marketing campaigns to capture leads through popups, floating bars, sidebar optins, and more.

TL;DR of the 10 Tips to Get More Reviews

1. Make it Easy to Leave a Review: Simplify the review process by listing your business on relevant review sites (e.g., Google, Yelp) and adding clear calls-to-action (CTAs) on your website to encourage customers to leave feedback.
2. Display Reviews on Your Website: Showcase existing customer reviews on your site to provide social proof, enhance SEO with fresh content, and encourage others to share their experiences.
3. Send Purchase Follow-Up Emails: After a purchase, send timely follow-up emails requesting a review while the customer’s experience is still fresh, maximizing response rates.
4. Use Incentives to Increase Customer Reviews: Offer incentives like discounts, coupons, or entry into contests to motivate customers to write reviews, fostering repeat business.
5. Use Product Review Tools to Manage Reviews: Implement review management tools (e.g., Yotpo, Kudobuzz) to collect, manage, and display reviews efficiently across different platforms.
6. Make Reviews Count: Demonstrate to customers how their reviews benefit them, such as through personalized recommendations or improved services, making them feel valued.
7. Include a Call-to-Action on Physical Materials: Add QR codes or review prompts on physical items like receipts, packaging, or inserts in orders to encourage customers to leave reviews.
8. Post to Social Media: Share positive reviews on your social media channels to highlight customer satisfaction, engage your audience, and encourage others to share their feedback.
9. Pay Attention to Negative Reviews: Address negative reviews promptly and professionally, apologizing and offering solutions to resolve issues, which can turn dissatisfied customers into loyal ones.
10. Ask for Reviews Directly: Simply ask customers for reviews in person, via email, or on social media, focusing on the timing when they are most satisfied to increase the likelihood of positive feedback.

Do you want to learn how to get more reviews?

Whether you run a local business or have customers around the world, the power of a review cannot be overstated. Reviews have the unique ability to shape perceptions and influence decisions.

Given how much shoppers rely on reviews, you’d think they would put more value on writing their own, but on average, they don’t. 92% of consumers read online reviews, but only 6% write them.

In this guide, I will share tips on how to get more reviews and not just that but also how to increase the quality of your reviews, transforming your online presence.

Let’s get started.

Related ContentSocial Proof Statistics: Powerful Facts That Will Help You Boost Your Brand

Understanding the Value of Reviews

Let’s go over a couple of benefits of obtaining business reviews:

The SEO and Visibility Boost

Reviews do more than just reassure potential customers; they’re a cornerstone of your online visibility. Your review quantity and quality are SEO ranking factors for search engines like Google.

More reviews, especially positive ones, signal to search engines that your business is trustworthy and relevant, potentially boosting your visibility in search results.

Building Trust and Credibility

Imagine you’re choosing between two local cafes you’ve never visited. One has numerous positive reviews detailing the cozy ambiance and exquisite coffee, while the other has few or no reviews. Which would you choose?

If you’re like most consumers, you’d opt for the former. Reviews are a form of social proof, offering reassurance to potential customers that they’re making the right choice.

How To Get More Reviews

1. Make it Easy to Leave a Review
2. Display Your Reviews on Your Website
3. Send Purchase Follow Up Emails
4. Use Incentives to Increase Customer Reviews
5. Use Product Review Tools to Manage Reviews
6. Make Reviews Count
7. Include a Call-to-Action on Physical Materials in Each Order
8. Post to Social Media
9. Pay Attention to Negative Reviews
10. Ask for Reviews Directly

1. Make it Easy to Leave a Review

As a business owner, you should make sure your business is listed on all relevant review sites. Different platforms cater to different audiences and industries, so it’s crucial to identify where your customers are most active.

Google My Business, Google Business Profile, Yelp, and TripAdvisor are key. Make sure your profiles are complete and appealing, with up-to-date information and high-quality images that invite engagement.

Your website should also encourage reviews. Add clear CTAs such as “Leave Us a Review” on your homepage and post-purchase pages.

The easier you make it for customers to leave a review on your products, the more likely you are to actually get reviews. People aren’t going to go 4 levels deep on your site and then search for their product in a database in order to leave a review.

Take a cue from Beardbrand and make your reviews easy to find and easy to leave. Every product page has a section for reviews:

You can do this with an app like Yotpo Social Reviews. See a couple more review management tools in #5.

Alternately, if you’re using WordPress, you can make a user review form with WPForms. This option may be more cost-effective, plus you can use the plugin to build contact and other forms on your website.

2. Display Your Reviews on Your Website

As you can see from the Beardbrand image above, they include their reviews on their website too. This serves a few purposes.

• Lots of social proof. Other shoppers can see that people are enjoying this product.
• More original content is great for SEO and rankings.
• Shoppers can share reviews, ask questions, and mark other reviews and helpful or unhelpful.

If you’re asking for reviews, share them on your site. What else were you going to do with them, anyway?

Embedding a plugin like TrustPulse to showcase existing reviews can be a game-changer, as it not only displays social proof but also makes leaving a review seem like joining an esteemed group of satisfied customers.

If the reviews are particularly glowing or entertaining, share them on social media platforms or highlight them in some way. And, definitely give a shout out to the customer.

Don’t forget, there are probably some awesome testimonials about your company on social media already.

You can easily pull reviews from Twitter and display them on your site with a plugin like Smash Balloon.

Smash Balloon’s Custom Twitter Feeds Pro lets you seamlessly integrate a Twitter feed into your website. The best part is that it gives you the ability to create a feed of tweets that mention your account or use your branded hashtag.

This is the perfect way to show off the love your customers have for your business and encourage your website visitors to tweet about you too.

Similarly, you can also embed Google reviews on your websites and have review sites have your product or service reviewed.

3. Send Purchase Follow Up Emails

Post-purchase email requests for reviews have an 8% response rate, making them the best way to get reviews.

To get the best response, try to send your review request email within a week of the purchase to take advantage of those good feelings that shopping releases. ? Also, according to research done by Yotpo, you’re likely to get your best response on Saturday, so keep that in mind.

New to email marketing? Here’s our step-by-step guide to running an email campaign.

4. Use Incentives to Increase Customer Reviews

Coupons, discounts, and other rewards are great ways to encourage your customers to leave reviews. Incentives also have the added bonus of encouraging repeat sales.

Loyalty programs are a great way to track and distribute your incentives. If you have a loyalty program, you can incorporate points for reviews and share reviews on social media.

Contest entries are another great incentive you can offer in exchange for a review.

And remember that social mentions can be pretty cool rewards too. Just don’t forget to tag the customer.

A quick aside: incentives are a great tool to increase customer feedback and a fine eCommerce marketing strategy overall, but make sure that you’re not just rewarding the positive reviews. Nobody wants negative reviews, but we’ll talk about how to deal with them in a minute.

5. Use Product Review Tools to Manage Reviews

Several product review tools are available to help you manage your reviews. You can find one that works for you, whichever eCommerce platform you use.

Let’s talk about a few of them.

Kudobuzz

Kudobuzz helps you collect reviews from customers in a few different ways:

1. Sending out post-purchase email requests
2. Collating posts and reviews from Facebook, Twitter, Instagram, Google+, and Yelp
3. Creating broadcast links that you can send to request reviews

The content is then displayed on the Kudobuzz dashboard, and you can decide what you want to use and where.

Yotpo

Yotpo is a review management solution that shines in its analytics and reporting. You can use the reporting to make data-driven decisions to improve marketing strategy, generate reviews, and get quality traffic.

Product Reviews by Shopify

Product Reviews by Shopify is perfect for those of us who don’t have coding knowledge but still want a great-looking product reviews feature on our eCommerce sites.

Customers can engage with you and with each other within the product reviews, making it possible for you to respond to reviews. Your customers can even ask each other questions about the fit and feel of the product, which can result in increased social proof.

6. Make Reviews Count

We’ve already talked about incentives; people like getting something for giving something. One of the things that people get from Amazon for their reviews is recommendations. Amazon uses your reviews to show you other products you may like later.

Basically, you’re reviewing things to help the future find more things to buy.

7. Include a Call-to-Action on Physical Materials in Each Order

If you include paper invoices or other marketing materials in your shipments, you can create and include a call-to-action with a QR code. Then, use WPForms to create a mobile review form to capture reviews. When the customer uses the QR code from their phone, they’re taken to the form and can submit a review.

Not sure how to get them to scan the QR code? Learn how to create the perfect call to action here.

8. Post to Social Media

Sharing positive reviews on social media has sparked conversations and encouraged others to leave their feedback. It’s a way of showing appreciation for happy customers and subtly inviting others to share their experiences.

Engaging with your audience through polls or questions about their customer experiences can also prompt reviews.

9. Pay Attention to Negative Reviews

You may think the best thing to do with negative reviews is ignore them, but it definitely isn’t. Here’s a good process to follow for negative reviews:

1. Apologize.
2. Tell the upset customer how to contact you.
3. Explain how you’ll make it right.

If you get everything solved and everyone’s happy, ask the customer to write a new review. If you’ve handled everything professionally and compassionately, you may have gained a lifelong customer from a formerly bad review.

10. Ask for Reviews Directly

One of the most effective strategies is simply asking customers for reviews. Whether in person, via email, or social media, making a direct request can significantly increase your review volume.

The key is timing; ask when the customer’s positive experience is fresh in their mind. For instance, after hosting a successful event, send follow-up emails thanking attendees and gently asking for feedback on Google.

You can even utilize your email signature to obtain a review or have CTAs placed on your website, redirecting to your Google business profile.

Automation tools have been a lifesaver in managing review requests. Platforms like Trustpilot or Yotpo automate the process of sending review requests after a purchase. This not only saves time but also ensures that no customer is overlooked.

That’s it! Now, you have 10 great ways to get more product reviews on your website and increase social proof.

Actively seeking and managing reviews is an ongoing process that can dramatically impact your business. It’s about more than just increasing numbers; it’s about building relationships, trust, and an online reputation for excellence.

By implementing the tips outlined in this guide, you can create a robust review ecosystem that fuels business growth and customer loyalty.

Remember, every review is a chance to learn, improve, and celebrate your successes. So, start today, and watch as your collection of reviews transforms your business.

How To Get More Reviews – FAQs

1. How to Get More Google Reviews?

1. Ask Customers Directly: After a transaction or service, directly ask your satisfied customers to leave a review. Make it easy by sending them a link directly to your review page.
2. Email Follow-ups: Incorporate requests for reviews in your follow-up emails. This can be effective especially after a customer has confirmed satisfaction with your product or service.
3. Utilize Your Website: Add a call-to-action on your website that directs customers to your Google review page.
4. Incentives: While Google discourages offering incentives for reviews, ensuring excellent service and experience can naturally encourage customers to leave positive feedback.
5. Respond to Existing Reviews: Show that you value feedback by responding to current reviews, which can encourage others to leave their own.

2. How to Get More Reviews on Amazon?

1. Automated Email Campaigns: Use Amazon’s “Request a Review” button or automated email services to ask customers for feedback about 5-30 days post-purchase, which is the optimal time when the experience is still fresh in their minds.
2. Amazon Vine Program: If eligible, enroll in Amazon’s Vine program, where trusted reviewers are provided with your product for honest reviews.
3. Provide Excellent Customer Service: Quick responses to customer inquiries and resolving issues can lead to higher rates of positive reviews.
4. High-Quality Product Listings: Ensure your product descriptions, images, and information are clear and high-quality, reducing negative reviews due to misunderstandings.

3. How to Get More Yelp Reviews?

1. Yelp Signs and Stickers: Display Yelp branding in your place of business to remind customers that they can rate their experience on Yelp.
2. Personalized Requests: After a service, personally encourage customers to share their experience on Yelp without offering incentives, as this is against Yelp’s policies.
3. Social Media Integration: Share your Yelp page on your social media platforms to increase visibility.
4. Respond to Reviews: Just like with Google, responding to reviews on Yelp can also encourage others to leave feedback, showing that you value customer input.
5. Optimize Your Yelp Business Page: Make sure your business information is accurate, and consider posting updates or using features like Yelp Check-In Offers to engage with customers.

Also check out:

• Social Proof Software Tools
• Beginner’s Guide to Conversion Rate Optimization
• Increase Your Conversion Rate

TL;DR of Cross-Promotion Strategies:

1. Co-Host Webinars or Podcasts: Team up with complementary businesses to present joint webinars or podcast series, sharing expertise and engaging both audiences.
2. Collaborate on Ebooks: Write an ebook together on a topic relevant to both brands, providing valuable content and leveraging each other’s reach.
3. Offer Partner Discounts: Create special discounts or promo codes for each other’s products or services, encouraging customers to explore what your partner offers.
4. Leverage Social Media Collaborations: Use social media to promote each other’s brands—share content, host joint giveaways or contests, and engage with a wider audience.
5. Create Bundle Deals: Combine your products or services with those of your partner into attractive bundle offers, providing greater value to customers.
6. Start a Referral Program: Implement a referral system where you and your partner refer customers to each other, rewarding those who bring in new business.
7. Expand Presence on Other Platforms: Collaborate to establish a presence on additional platforms—guest blog on each other’s sites, contribute to forums, or create content on platforms like Medium.
8. Email Marketing Partnerships: Feature each other’s products or services in your email newsletters or send co-branded emails to your subscriber lists to cross-promote offerings.

Cross-promotion definition:

Cross-promotion is a marketing strategy where two or more brands collaborate to promote each other’s products or services. This strategy aims to reach a broader audience and leverage the strengths and customer bases of the partnering brands.

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving.

Cross-promotion marketing happens around us all the time. You can see it everywhere. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. It’s that box of cereal sponsoring an Olympic athlete.

As you can see, there are a lot of businesses that cross-promote. Monster, Skittles, Toyota, and NASCAR are all cross-promoting themselves simultaneously.

But if cross-promotion isn’t anything new, why are we talking about it?

Glad you asked! Traditionally, large-scale cross-promotion was something that big business did. Aside from the occasional event sponsorship, local businesses usually focus on advertising. Collaborating with other brands was an afterthought.

But the industry has changed. Running a successful eCommerce store is easier than ever.

Anyone can build a virtual store with a platform like Shopify or WooCommerce. All you need is a good idea and a good product. And with marketing tools and social media management tools, connecting with similar companies is much easier.

This means that anyone can lay the groundwork for a successful cross-promotion campaign by

• Establishing a well-known brand.
• Building relationships with other businesses.

But first, you have to start. That’s where we come in. Because we’re about to give you the inside scoop of cross-promotion, free of charge. So, don’t go anywhere until you read these cross-promotion ideas. That way, you’re prepared to launch the perfect marketing campaign.

• What is Cross-Promotion?
• Benefits of Cross-Promotion
• Getting Started With Cross Promotion
• How to Cross-Promote

What is Cross-Promotion?

At its core, cross-promotion is about partnership and mutual benefit. It’s when two or more businesses promote each other’s products or services to their respective target audiences. Think of it as a marketing tag team where each partner brings their strengths to the table.

Unlike traditional advertising, cross-promotion is inherently collaborative. It’s not just about brand awareness; it’s about creating value for both the businesses involved and their customers.

This collaborative nature often leads to more authentic and engaging marketing efforts.

Remember the Spotify and Uber partnership? When you could control the music in your Uber ride through Spotify? That’s cross-promotion at its finest – seamless, innovative, and enhancing the user experience for both sets of customers.

Benefits of Cross-Promotion

The following are the reasons why cross-promotion is important for your business:

1. Cost-Effectiveness

One of the biggest draws of cross-promotion is how cost-effective it is. This fall MonsterInsights did a webinar with OptinMonster. The result? Increased foot traffic for both of us, with minimal marketing spend.

2. Reaching New Audiences

Cross-promotion opens doors to new audiences. OptinMonster collaborates with partner brands to co-create a series of posts, and our combined audiences doubled our usual reach, bringing fresh eyes to both our content.

3. Building Partnerships and Networks

It’s not just about the immediate marketing win; it’s also about building lasting relationships. These partnerships can evolve into a supportive network, crucial for long-term business growth.

4. Enhanced Credibility

When a well-respected brand vouches for you, it lends credibility to your business. The endorsement is worth more than any ad could pay.

Getting Started With Cross Promotion

You should follow the key steps below to effectively integrate cross-promotion into your business strategy and reap its benefits.

1. Conduct Your Own Research

Know a brand that really complements your product?

Are they a competitor? If not, see if they’re interested in working together. There are many influencers, non-profits, and businesses out there. And many would jump at an opportunity to collaborate with another brand.

If you’re not someone that networks, reaching out to brands probably sounds tough. The good news is that the days of cold-calling are gone. You can use social media platforms like Facebook, Twitter, and LinkedIn to connect with businesses in your industry.

In fact, you don’t even have to stick to your industry. As long as you see an opportunity for you and another brand to work together, go for it. Just steer clear of competitors.

If you need some help conducting research, we’ve got a great article on competitor research tools you’ll find interesting. Don’t let the name fool you. Many of those tools can be used to research collaborators as well. One platform you may find especially helpful is SEO PowerSuite.

You can use their LinkAssistant tool to research and build connections with companies. It’s really helpful, so go check it out.

2. Build Relationships With Other Brands

By now, you probably understand the importance of researching potential partners. So, it’s time to actually start making those connections.

Don’t go messaging everyone under the sun just yet. You want to keep these cross-promotion tips in mind as you scout prospects:

• Don’t venture too far away from your brand. First, make sure that prospective companies share similar customers to your own. Otherwise, your cross-promotion efforts will likely fall short.
• Be cautious when building relationships. Don’t jump into a partnership with just anyone. First, do a bit of research on the company and see how they fit into your brand image. Do they share the same core values? Are they well-liked? These are important things to consider before associating with another company.
• Start with a plan. Every successful marketing campaign needs a plan. Your cross-promotion efforts aren’t any different. Before diving into your partnership, decide how long this cross-promotion campaign will last. Determine what products will be marketed, and how.

Need some help building cross-promotional marketing connections? Don’t worry, there’s an app for that. It’s called Madneto

Madneto markets itself as the first-ever cross-promotional tool for businesses. While we can’t verify that, one thing’s for certain. It’s great for finding business partners and managing cross-promotion campaigns. Plus, it offers a free 3-month trial. So, give it a try and see how you find it.

How to Cross-Promote

1. Co-Host a Webinar or Podcast Series

2. Write an Ebook Together

3. Offer Discounts for Partners

4. Take Your Cross-Promotion Strategy to Social Media

5. Create Bundle Deals

6. Start a Referral Program

7. Build a Presence on Other Platforms

8. Email Marketing Partnerships

Once you’ve got the relationship building out of the way, it’s time to put in the work. This is where things can get a little tricky. Just having your name mentioned by another company isn’t enough. Customers need to believe your collaboration is more than just a marketing opportunity. Otherwise, you’re not getting the cross-promotion benefits you hoped for.

In short, your collaboration needs to be meaningful. It’s more than a shout out. It’s an opportunity to team up with another brand and create something bigger and better.

Here are eight cross-promotion strategies:

1. Co-Host a Webinar or Podcast Series

Share expertise in a joint webinar or workshop, providing value to both customer bases. For example, an interior designer and furniture store could partner up to discuss home remodeling.

2. Write an Ebook Together

Ebooks are actually a really great way to share more information in your area of expertise. Who doesn’t love an informative ebook, after all? Just ask LiveChat.

After creating an ebook with a marketing company, The Chat Shop, they experienced an uptick in customer engagement.

3. Offer Discounts for Partners

Discounts and promo codes are great for driving sales. Everyone loves a deal!

So, why not use discounts to promote your partners (and give them a chance to promote you)? Create a lead generation campaign that advertises your partner’s discounts and deals upon conversion. And have them run the same campaign for you. That way, everyone’s products get promoted.

Best of all, you and your partner companies can create these campaigns in a few short minutes. All you need is OptinMonster. That’s because OptinMonster’s drag and drop feature makes it easy to make beautifully crafted optins.

You can use it to:

• Grow your mailing list.
• Target cart abandoners.
• Create coupons.

For your cross-promotion strategy, you’d be creating coupons for your partners. And you’d give those coupons to visitors that complete your optin. You grow your mailing list, your partner receives buzz around their product. Everyone wins.

You can even go the extra mile and make your discounts reciprocal. That means that you and your partners honor each other’s coupons. Your coupon works with participating companies and vice versa.

4. Take Your Cross-Promotion Strategy to Social Media

One of the easiest cross-promotion tips we can give you is to use social media to the fullest. Don’t create a social media presence on one site. Establish yourself on all popular social media platforms.

But the trick to cross-promoting on social media is to be different on each platform. For example, you could

• Use your Twitter account for engaging with customers.
• Post articles and in-depth content on Facebook.
• Share downloadable material on Pinterest.
• Partner with a complementary business to host a giveaway or contest on social media. Each partner can contribute to the prize pool, attracting a wider audience.
• Swap guest posts or share each other’s content on social media platforms to reach new audiences.

The idea is to create a niche on each platform so that people have a reason to visit all your accounts.

Oh, and don’t forget to share images of your partners’ brands as well. Share their content. Write meaningful reviews of their products.  Give them a shout out from time to time.

This is a great way to share your network with your business partners. And if they return the favor, which they should, then you should see an influx of social media traffic as well.

5. Create Bundle Deals

This cross-promotion tip only works if you and your partner are in a similar industry.

A good way to drive sales and create awareness around you and your partner’s brands is through bundle deals. Here’s a picture of a bundle from Amazon taken from The Dot Store.

The main product is the headphones, but the other 2 items actually enhance the headphones. That’s why they’re all sold together. You can apply this concept to your cross-promotion campaign by creating bundles using your partners’ products. For example, if you’re an online florist and your business partner owns a bakery, the two of you could sell gift baskets to customers. You provide the flowers, they provide the treats that go in the basket.

You could even offer discounts to improve sales. When the customer buys your item, they can buy your partners’ items at a discount.

6. Start a Referral Program

According to Neilsen research, 92% of people trust product recommendations from people in their peer group.

In other words, referrals coming from friends, family members, and co-workers are incredibly effective. In fact, they’re arguably one of the best ways to promote your company.

This makes sense when you think about it. Customers want authentic reviews coming from unbiased, third-party people. This is similar to the reason influencer marketing became popular—we value authenticity above everything else.

And with a rewards program, you can take advantage of this and overhaul your cross-promotion strategy. Start tracking the people who share your product with their friends and family, and reward those who sign up new members.

With OptinMonster, you can create discount coupons and give them to people who bring in referrals.

You can also use OptinMonster’s Referrer Detection feature to automate your referral program. That’ll help you target visitors that come through your site on a specific traffic source, like a landing page linked to your referral program.

Ultimately, it doesn’t matter how you run your referral program. Just make sure you’re rewarding loyal customers. Turning customers into brand advocates is one of the best cross-marketing strategies around.

7. Build a Presence on Other Platforms

If you want to maximize your cross-promotion benefits, you need to step out of your comfort zone. And by that, we mean exploring new platforms.

One obvious way to do this is to strengthen your social media presence, which we covered earlier. But that’s not the only way you can market your brand. Here are some other cross-promotion ideas to establish yourself on other platforms:

• Offer to write guest posts for sites like Huffington Post and Inc.com.
• Create content and engage in discussions on blogging platforms like Medium and Tumblr.
• Promote your brand on messaging services.

This will help you adopt a multichannel marketing approach. That’s when you use multiple platforms to engage with followers and customers.

Use OptinMonster as your go-to lead generating solution. You’ll have no problem going multichannel.

That’s because OptinMonster lets you connect your optins to Facebook Messenger. This lets you engage with customers on a new marketing channel that’s just starting to show its full potential. And we’re being serious when we say potential. On average, marketing through Facebook Messenger gives you 60-70% open rates within your first hour.

Check out our Chatbot feature. You could easily have it up and running by the time it takes to brew a pot of coffee.

8. Email Marketing Partnerships

Promote each other’s products, services, or events in your email newsletters. Send out emails specifically designed to highlight the partnership and its benefits to customers.

Remember, the key to successful cross-promotion is finding a partner whose business complements yours and whose audience aligns with your target market. The collaboration should feel natural and beneficial to both parties, as well as to the customers.

Exploit the Power of Cross-Promotion With OptinMonster

To truly capitalize on the potential of cross-promotion, having the right tools at your disposal is essential. This is where OptinMonster comes into play.

OptinMonster is a leading conversion optimization toolkit that can supercharge your cross-promotional efforts. Whether you’re looking to grow your email list, improve website conversions, or create targeted campaigns, OptinMonster provides a suite of tools to help you easily achieve these goals.

With its user-friendly interface, you can create stunning opt-in forms, floating bars, and full-screen welcome mats that capture your audience’s attention. These tools are handy when promoting joint ventures, special offers, or co-created content with your cross-promotion partners.

OptinMonster’s advanced targeting features allow you to display these campaigns to specific audience segments, ensuring the right people see the right message at the right time.

Moreover, OptinMonster’s analytics capabilities enable you to track the success of your cross-promotional campaigns, giving you valuable insights into what’s working and what can be improved. This data-driven approach ensures that your cross-promotion strategies are creative, collaborative, and grounded in real results.

So, as you embark on your next cross-promotional adventure, consider how OptinMonster can help you turn your collaborative visions into tangible successes.

Create High Converting Optin Campaigns Today!

Running online contests and giveaways can be one of your company’s best marketing assets. If you select the right prize, an online giveaway is a great way of attracting qualified leads to your site.

The only problem? Hosting an online contest can be difficult to manage and become more trouble than it’s worth.

But if you have the right giveaway tool, app, or plugin, things become infinitely easier.

That’s why, today, we’re going to look at the best giveaway tools you can start using right now. First, though, let’s get clear on why you should use giveaway marketing tools to boost engagement.

Why Use a Giveaway Tool on Your Site?

There are tons of benefits to using a giveaway tool on your site. Here are just a few:

• Increase Website Traffic. Online giveaways and contests are easy ways to increase traffic to your website through referrals and social shares.
• Grow Your Email List. Require users to sign up for your email newsletter to get contest entries.
• Boost Your Social Media Followers. Online giveaways and contests can quickly boost your social media followers when you offer additional entries to your giveaway in exchange for follows.
• Generate Targeted Leads. Viral online giveaways will increase brand awareness and bring more people in contact with your business.

Still not sure that giveaways are effective? Check out this post on how KnivesShipFree.com increased revenue by more than $10,000 using giveaways.

Now, let’s turn our attention to finding the best online giveaway tool for your site.

Giveaway Tool: 11 of the Best

Here are the best online giveaway tools we’ve found to grow your traffic, followers, and sales!:

1. RafflePress
2. OptinMonster
3. ShortStack
4. Woorise
5. Agorapulse
6. Wishpond
7. Gleam
8. Woobox
9. KingSumo
10. Easypromos
11. Rafflecopter

1. RafflePress

RafflePress is a WordPress contest and giveaway plugin designed to simplify the process of creating and managing online giveaways and contests on your website. To do that, it includes gorgeous pre-built templates and a drag and drop builder so you can have your online giveaway up and running in minutes.

Just wait, it gets even better…

RafflePress offers a FREE version of its plugin that you can use to create a killer online giveaway without paying a dime!

Free RafflePress Features:

• Drag and drop builder with access to all the tools you need to create a successful online giveaway
• 100% responsive so your online giveaways and contests will look great everywhere
• Fraud protection to eliminate the cheaters and keep your giveaway honest
• Rule generator template to make it extremely easy to create contest entry rules
• Lightning-fast operation from highly-optimized giveaway widgets to help with site speed, SEO, and conversion rates
• Automated start and end times
• A free template to create simple giveaways
• Basic entry methods including Facebook page clicks, Twitter follows, visit a specific web page, and more

Pro RafflePress Key Features:

• Email marketing and CRM integrations to easily connect your email list and get more email subscribers
• Image submission entries (great for getting user-generated content)
• Polls and surveys tool
• Custom design options and backgrounds
• Landing pages for your online giveaway competition
• Goal-based giveaway templates
• Viral sharing features (refer-a-friend) to generate even more traffic by rewarding users with bonus entries for referring friends to your giveaway or sharing it on their social media
• Verified bonus actions let users earn more entries by following you on social media platforms like Facebook, Instagram, YouTube, Pinterest, Twitter, and more (plus, “verified” means that you can rest easy that these are real entries)

RafflePress is the best online giveaway plugin for WordPress, free or paid. Its advanced contest tools and marketing automation features are unmatched.

By getting website visitors to bring in more website visitors, they get more chances to win and you get more leads. Everyone’s a winner!

RafflePress Pricing:

RafflePress has an amazing FREE version. Paid plans start at $39.50/year.

For more information, check out this helpful review of RafflePress.

2. OptinMonster

You probably know OptinMonster as the best lead generation tool on the market. So what does that have to do with running an online contest?

OptinMonster is one of the best ways to share your contest with your site’s visitors and increase registration.

This is important because running a successful online contest has 2 components:

• Creating an organized system to allow people to join and win prizes
• Getting people to actually enter the contest

That second part is harder than you might think, and it’s often why so many giveaways don’t work.

But with OptinMonster, you can quickly and easily boost engagement with your contest. You can do this by showing targeted campaigns like popups, floating bars, slide-in scroll boxes, and more to let your users know about any contests you’re running:

Plus, building these campaigns is easy and doesn’t require any coding skills.

In fact, with over 50 pre-built templates and our drag and drop editor, you can build professional campaigns in minutes.

You can also use our inline text editor to personalize the messaging to your audience and target people who would be most interested in your contest’s prize:

Added to that, OptinMonster has lets you create gamified wheel campaigns where visitors can spin a wheel to win a prize. These instant wins keep visitors engaged and can boost conversions and sales exponentially.

Finally, you’ll be able to target your campaigns to the right people, in the right places, and at just the right time in their customer journey.

This ensures that you’ll only get the most quality leads joining your contest. Some popular ways targeting rules OptinMonster customers have used include:

• Exit-Intent® Technology: Target users as they’re actively leaving your website.
• Onsite Retargeting®: Retarget returning users with new campaigns based on how they’ve interacted with the ones they’ve seen.
• Page-Level Targeting: Display campaigns on specific URLs of your website.
• Geo-Targeting: Show campaigns to users who come from specific regions.

But you may be wondering, do these targeting rules really help boost conversions? Check out a few of these success stories that our customers have shared based on their results:

• Crossrope EXPLODES Its Mailing List by 900%
• Adam Enfroy Gains Over 11,000 Subscribers in One Year
• Shotkit Attracts 40+ New Leads Every Day

OptinMonster is perfect for any website including small businesses, eCommerce, and blog sites.

Ready to try it for yourself? Click below and use OptinMonster to boost engagement with your online giveaway today:

3. ShortStack

ShortStack is a popular online giveaway tool and WordPress giveaway plugin that makes it easy to create a giveaway campaign in minutes. Plus, no coding!

ShortStack Features:

• Drag and drop builder including 20+ widgets like form, poll, newsletter, social media, gallery and voting
• Customize colors, fonts, boxes, size, text and every other element in your campaign
• Email notifications let you contact your campaign participants as soon as they enter a competition, after a number of days, or at a scheduled date and time
• Leads are saved in a searchable, exportable database
• Limit entries and verify entry authenticity to reduce cheating
• Random Entry Selector lets you choose a contest winner on social networks
• Get user-generated content from photo contests, including hashtag contests
• Built-in analytics data lets you see how your campaigns are performing, in real-time

ShortStack Pricing:

Free plan available; premium plans start at $79/month.

4. Woorise

Woorise lets you create an online giveaway for free, and has a WordPress giveaway plugin. However, if you want all the best features of Woorise you’ll need to signup for one of the paid plans.

Woorise Features:

• Campaigns and Woorise App interface are fully mobile-friendly
• Drag and drop builder includes social widgets for your Facebook page, Instagram, YouTube, Twitter, Pinterest, and more
• Customize your online contest colors from a variety of options, show or hide elements, and use your own images
• Multi-language support
• Geotargeting lets you create campaigns targeted to users based on their location
• Conditional logic so you can show or hide form fields, entire sections, social actions, or send email notifications
• Tracking data is easy to understand
• Choose random winners with a single click
• Fraud detection tools keep your contest fair

Woorise Pricing:

Free plan available with Woorise branding. You can find a free version of the Woorise WordPress giveaway plugin in the free repository. Paid Grow plan starts at $23/month.

5. Agorapulse

If you’re in the market for a complete social media management tool, Agorapulse may be exactly what you need. We included it here for the free Facebook Timeline Contest app that they have available for the software.

Facebook contests are a great way for marketers and site owners to grow their social media following and boost engagement.

Agorapulse Features:

• Randomly pick sweepstakes winners from the people who’ve liked or commented on a post
• Pick winners from people who commented with the correct answer for a quiz question
• Get great user-generated content by asking people to comment with photo submissions, then pick winners from the submissions with the most likes

Agorapulse Pricing:

Pricing starts at $54/month when billed annually.

6. Wishpond

Wishpond is a marketing platform that includes options for social media contests and competitions. However, if you already have your marketing needs covered (by an awesome tool like OptinMonster, perhaps?) this option is going to have tools that you don’t need.

Wishpond Features:

• Simple interface
• 10 social media contests including Instagram hashtag contests, photo caption contests, video contests, and more
• 300+ integrations so you can connect email, analytics, sales, and payments

Wishpond Pricing:

Wishpond’s giveaway app starts at $49/month when billed annually.

7. Gleam

Gleam is the most expensive of the online giveaway tools we’re covering, but its Competitions app makes it really easy to create and manage contests. However, it does not have a WordPress giveaway plugin.

Gleam Features:

• Verified Actions reduce the number of steps it takes to enter contests and checks the entries to make sure they’ve gone through
• Reach more potential entrants by letting users refer their friends
• Responsive down to 320px to support a mobile-friendly experience
• Google Analytics integration
• Pick winners randomly or award manual entries
• Multi-language support

Gleam Pricing:

Free plan available; paid plans start at $10/month (billed annually) for a pretty limited Hobby plan; business plans start at $149/month.

8. Woobox

Woobox is a free online giveaway tool and WordPress giveaway plugin that you can use to set up a contest on your WordPress site quickly and easily. It uses shortcodes that make embedding on WordPress a breeze.

Woobox Features:

• Customizable templates to get you started
• Choose winners randomly, easily approve submissions for your photo contests, and push media submissions to your galleries
• Integrate your campaigns with Zapier, Mailchimp, and more than 500 other tools
• Collect entries from hashtags, likes, or comments on social media platforms
• Use landing pages to drive traffic from emails, social media posts, and ads to a dedicated contest page

Woobox Pricing:

Free plan available; paid plans start at $37/month when billed annually.

9. KingSumo

KingSumo is a WordPress giveaway plugin created by AppSumo. You can use it to grow your email list through online contests.

KingSumo Features:

• Set up your giveaway on your WordPress site in just a few clicks
• Schedule start and end dates
• Easy image uploads to show off pictures of the prize next to its description

KingSumo Pricing:

Free option available; paid plan is for $49 (one-time).

10. Easypromos

If you’re looking for a way to easily create and manage online giveaways across all social networks, Easypromos might be for you.

Easypromos Features:

• Create complex giveaways combining Facebook, Twitter, Instagram, and YouTube
• Create giveaways with collaborators like influencers, sponsors, and brands
• 100% responsive and mobile-friendly
• Can be added to WordPress with a widget

Easypromos Pricing:

Create 1 free online giveaway; paid plans start around $29/month.

11. Rafflecopter

Rafflecopter makes it easy to create and run giveaways on your site. The giveaway app is designed to work with any website without any coding skills needed.

The downside is that adding giveaway entry options is a bit more complicated than it needs to be. So it can be hard to customize what actions you want the user to take in order to be eligible to participate.

Plus, when you create a giveaway, Rafflecopter will generate an embed code that you need to paste on your site. So this isn’t the most beginner-friendly option to start with.

Rafflecopter Features:

• Readymade themes and custom entry form design
• 1-click email integrations
• Prize image gallery to get more contestants
• Real-time analytics

Rafflecopter Pricing:

Sign up for free with a limited features plan. Paid plans for this giveaway app start at $13 per month.

What Is the Best Online Giveaway Tool and WordPress Giveaway Plugin?

Our pick for the best online giveaway tool and WordPress giveaway plugin is RafflePress. Not only is RafflePress super easy to use, but it’s dedicated entirely to giveaways, so the pricing and features are exactly where you need them to be.

The free version has everything you need to create a successful giveaway, but the paid versions start at only $49 for an entire year.

Get started with the premium version of RafflePress now! Or, you can always grab the free version.

And that’s it! These have been the best online giveaway apps, tools, and plugins that you can start using to get more engagement with your contest today.

If you enjoyed this post, you might also want to check out the following:

• RafflePress Review: Is This Plugin Any Good?
• How to Run an Online Contest or Giveaway
• 22 Stunning Sales Promotion Examples to Win More Customers

These articles will have everything you need to run more effective contests that bring you tons of new qualified leads.

These plugins convert your website into a membership platform and unlock huge potential for increasing revenue and subscribers.

I’ve had the opportunity to work with a variety of membership plugins. Each has its strengths and weaknesses, and I’ve learned to match the right plugin to my client’s specific needs.

In this article, I share 5 of the best WordPress membership plugins based on my experiences with some of the most popular options.

If you are looking for the best WordPress membership plugin, read on and pick the one that best suits your goals. 

Best WordPress Membership Plugins

• MemberPress
• Paid Memberships Pro
• WooCommerce Memberships
• LearnDash
• Restrict Content Pro

Summary of WordPress Membership Plugins

	Plugin	Best For	Key Features	Pros	Cons
	MemberPress	Complex membership sites, online courses, digital product stores	Multiple membership tiers, drip content, digital downloads, strong integrations	Comprehensive feature set, easy to use, excellent support	Can be overkill for simple sites, pricing can escalate
2	Paid Memberships Pro	Customizable membership sites, budget-conscious users	Flexibility, open-source, strong community	Highly customizable, cost-effective	Steeper learning curve, core features might be limited
3	WooCommerce Memberships	Online stores with product-based memberships	Integration with WooCommerce, product-based memberships	Seamless integration, leverages WooCommerce infrastructure	Limited to product-based memberships
4	LearnDash	Online courses, educational content	Drip content, quizzes, certificates, strong LMS features	Excellent for online courses, robust features	Can be overkill for simple membership sites, pricing can be steep
5	Restrict Content Pro	Small to medium-sized membership sites, content protection	Easy to use, affordable, focuses on core features	Simple setup, cost-effective	Limited features, not suitable for complex membership structures

How to Choose the Best WordPress Membership Plugin

With all the WordPress membership plugins out there, how do you choose the right one?

There are 3 key areas to consider:

• Features: Determine how much you need from a login-based plugin. Do you only need the basics, or do you want to offer a full-fledged interactive experience? Of course, cost is a factor, as well!
• Compatibility: Your plugin must work with your WordPress theme and other plugins. You can check if your plugin is compatible with a staging site.
• Ease of Use: Be sure it’s easy for your team and customers to use. User-friendly plugins are especially important for beginners.

Best WordPress Membership Plugins for Your Subscription Website

We’ve tested the features, compatibility, and ease of use of all the top subscription plugins. Here are our favorite WordPress plugins to manage memberships on your website.

1. MemberPress

I first encountered MemberPress on a client project that required a robust membership solution with a focus on digital product delivery. The client was launching an online course platform and needed a plugin that could handle multiple membership tiers, drip content, and digital downloads seamlessly.

MemberPress impressed me right away with its intuitive interface and comprehensive feature set. Setting up membership levels, creating drip schedules, and integrating payment gateways was a breeze. The plugin’s ability to restrict content based on membership level is excellent, and the digital downloads feature is a real standout.

However, while MemberPress is undoubtedly powerful, its extensive feature set can sometimes feel overwhelming for simpler membership sites. For smaller projects or those with very specific needs, it might be overkill.

Features

• Integrations with Mailchimp, Constant Contact, GetResponse, Easy Affiliate, and more
• Unlimited members and memberships
• Content dripping functionality
• Content restriction rules, including access end dates
• Powerful learning management system (LMS) features for online courses
• Customizable checkout

Pros

• Comprehensive feature set
• Easy to use interface
• Strong support
• Excellent for digital product delivery
• Flexible membership tiers

Cons

• Can be overkill for simpler membership sites
• Pricing can escalate with add-ons

MemberPress Pricing

• Basic: $179.50 per year
• Plus: $299.50 per year
• Pro: $399.50 per year (includes 3 free months of OptinMonster and TrustPulse)

Best for: Online course platforms, digital product stores, and complex membership sites with multiple tiers and features.

Get started with MemberPress today!

2. Paid Memberships Pro

I’ve used Paid Memberships Pro (PMPro) on several personal projects and for clients who needed a highly customizable membership solution. It’s open-source nature and extensive add-on ecosystem make it a versatile choice.

I appreciate PMPro’s flexibility. It allows you to tailor the membership experience to your exact needs. Whether you’re building a simple members-only area or a complex subscription-based platform, PMPro can adapt.

That said, the initial setup can be more involved than with some other plugins, and the core functionality is less extensive out-of-the-box. You might need to invest time in configuring settings or purchasing add-ons to achieve your desired results.

Features

• Can show “sneak peeks” of content
• Pay per post or view
• Personalized member homepages
• Thorough admin dashboard
• Many payment methods and gateways

Pros

• Highly customizable
• Open-source
• Strong community and support
• Cost-effective
• Suitable for a wide range of membership sites

Cons

• Steeper learning curve
• Core features might be limited compared to some competitors

Pricing

• Free: $0
• Standard: $174 per year
• Plus: $299 per year
• Enterprise: $5,000+ per year

Best for: Developers, those with advanced customization needs, and budget-conscious users who don’t require a full-featured membership plugin.

Click here to get started with Paid Memberships Pro.

3. WooCommerce Memberships

As a WooCommerce expert, I naturally gravitated towards WooCommerce Memberships for clients who already had an online store. It’s a logical extension of the popular ecommerce platform.

The plugin works seamlessly with WooCommerce, allowing you to offer product-based memberships. This is ideal for businesses that sell physical or digital products and want to create additional revenue streams through exclusive member content.

However, if you don’t already use WooCommerce, the learning curve might be steeper, and the plugin’s focus on product-based memberships could limit its usefulness for other types of membership sites.

Features

• Integration with Constant Contact
• Member areas requiring invitations
• Content dripping
• Membership levels
• Easy communication with members

Pros

• Seamless integration with WooCommerce
• Ideal for product-based memberships
• Leveraging existing WooCommerce infrastructure
• Familiar interface for WooCommerce users

Cons

• Limited to product-based memberships
• Might not be suitable for non-ecommerce membership sites

Pricing

• $199 per year

Best for: Online stores looking to create membership tiers based on product purchases.

Click here to get started with WooCommerce Memberships.

4. LearnDash

I first came across LearnDash when a client approached me about building an online course platform with membership functionality. Initially, I was skeptical about using an LMS for membership, but I decided to give it a shot.

LearnDash blew me away with its focus on creating structured learning experiences. While it’s primarily an LMS, its membership features are solid. The ability to drip-feed content, create quizzes, and offer certificates within a membership framework is a unique selling point.

For complex membership sites with a strong educational component, LearnDash is a fantastic choice. However, if you’re primarily focused on content restriction and don’t need the full LMS functionality, there might be more streamlined options.

Pros

• Excellent for online courses and educational content
• Robust drip content and quiz features
• Strong community and support
• Versatile platform

Cons

• Can be overkill for simple membership sites
• Pricing can be steep for basic membership features

Features

• One-time payment or subscription courses
• Integration with popular payment gateways and marketing apps
• Course and group management
• Detailed reporting on enrollment, performance, and progress
• Robust LMS capacity

Pricing

• 1 Site: $199 per year
• 10 Sites: $399 per year
• Unlimited: $799 per year

Best for: Online course platforms, membership sites with a strong educational focus, and those who need advanced learning management tools.

Click here to get started with LearnDash.

5. Restrict Content Pro

Restrict Content Pro (RCP) is a plugin I’ve used on several small to medium-sized membership sites. Its simplicity is its greatest strength. If you need a straightforward way to protect content and manage subscriptions, RCP is a solid choice.

The plugin is easy to set up, and the interface is clean and intuitive. While it lacks some of the advanced features of other plugins, it excels at the core functionality of content restriction.

However, for complex membership sites with multiple tiers, drip content, or advanced features, RCP might fall short. It’s best suited for simpler membership models.

Features

• Unlimited number of membership levels
• Customer dashboard
• Stripe integration for free level, more payment options at paid levels
• Membership emails
• Autogenerated member pages

Pros

• Easy to use and set up
• Focuses on core membership features
• Affordable
• Good for smaller membership sites

Cons

• Limited features compared to other plugins
• Might not be suitable for complex membership structures

Pricing

• Basic: Free
• 1 Site: $99 per year
• 5 Sites: $149 per year
• Unlimited: $249 per year

Best for: Small to medium-sized membership sites with basic requirements, bloggers, and those on a tight budget.

Get started with Restrict Content Pro right here.

What Is the Best Membership Plugin for WordPress?

Through our testing and research, we determined that MemberPress is the best membership plugin for WordPress .

MemberPress is the most comprehensive option, and it’s the easiest to use. It has tons of features and excellent documentation and support.

That said, our favorite may not be the right one for you. That’s okay! The best membership plugin for you depends on your specific needs. Consider factors like the type of content you’ll be offering, the complexity of your membership structure, your budget, and your technical expertise when making your decision.

Do you want to learn more ways to increase revenue on your member website?

Take a look at our list of 30 Ways to Make Money With OptinMonster! In that article, you’ll learn how our powerful popup software can help you make the right offers to the right visitors.

If you want to start with OptinMonster today, check out our affordable pricing plans.

Unlike many tech blogs, OptinMonster has a unique advantage: experience. As seasoned WordPress users, we’ve personally implemented and tested many plugins on our websites. This hands-on approach allows me to provide insights and recommendations based on actual performance, not just theoretical knowledge.

I aim to share our expertise and help you select the best WordPress eCommerce plugins to power your online store.

Get ready as I unveil our top picks for the best eCommerce plugins for WordPress.

Overview of the Best WordPress eCommerce Plugins

Before diving into my detailed review, here’s a quick overview of the top 5 choices for the best WordPress eCommerce plugins:

	Plugin	Best For	Free Version?	Pricing
	WooCommerce	Wide range of products (physical, digital, services), high customization, and scalability.		Free core plugin, paid extensions
	Easy Digital Downloads (EDD)	Selling digital products exclusively, with a focus on simplicity and efficiency.		Starts at $99.50/year
	Ecwid	Small businesses or those looking to embed a store on multiple platforms due to its flexibility.		Starts at $21/month
4	BigCommerce	Businesses seeking a robust, all-in-one platform with advanced features and scalability.		Starts at $29/month
5	WP EasyCart	Small businesses with a limited product range seeking a simple, user-friendly solution.		Starts at $69.00/year

Key Factors to Consider

When selecting an eCommerce plugin, keep these factors in mind:

• Product Type: Physical, digital, or both?
• Product Quantity: How many products will you sell?
• Scalability: Do you anticipate significant growth?
• Design Customization: How much control do you need over your store’s appearance?
• Technical Expertise: Are you comfortable with coding or do you prefer a drag-and-drop interface?
• Budget: Consider the initial setup costs and ongoing fees.
• Payment Gateways: Ensure your preferred payment methods are supported.
• Shipping Options: Evaluate the plugin’s ability to handle your shipping requirements.
• Marketing and SEO Features: Consider built-in tools or the need for additional integrations.
• Customer Support: Assess the available support options and response times.

Best WordPress eCommerce Plugins

1. WooCommerce

WooCommerce is, without a doubt, the behemoth in the WordPress eCommerce plugin realm. It’s the go-to choice for countless online store owners, and for good reason. Having spent countless hours playing with it, I can confidently say it’s a robust, flexible, and scalable platform.

WooCommerce’s strength lies in its versatility. It’s like a blank canvas for your online store. The core plugin provides a solid foundation, but its true power is unleashed through its extensive ecosystem of extensions.

When testing, I was setting up an online store for organic skincare products. Product variations were a nightmare – different sizes, scents, and packaging combinations. WooCommerce’s product variations feature was a lifesaver. It handled everything flawlessly, from displaying options on the product page to managing inventory levels for each variation.

Another feature that impressed me was its shipping options. Calculating shipping costs based on weight, dimensions, and destination can be a complex affair. WooCommerce’s shipping zones and classes made it incredibly easy to set up accurate shipping rates for different regions.

While WooCommerce is undoubtedly a powerful tool, it’s not without its quirks. For instance, managing complex product attributes can be a bit cumbersome compared to some other plugins. However, there’s usually a plugin or custom code solution to address such issues.

The free version of WooCommerce offers a solid foundation for most online stores. However, to unlock its full potential, you’ll likely need to invest in premium extensions. These extensions cover everything from advanced shipping and payment options to marketing and customer support tools.

Pros:

1. Highly Customizable: Extensive range of themes and plugins for design and functionality.
2. Open Source: Free to use with a large community of developers.
3. Integration with WordPress: Seamlessly integrates with WordPress, making it a great choice for existing WordPress sites.
4. Scalable: Can handle small to large stores with proper hosting.
5. Large Support Community: Extensive documentation and support forums.

Cons:

1. Complex Setup: Can be overwhelming for beginners due to the number of customization options.
2. Performance: Requires good hosting and optimization to handle high traffic and large catalogs.
3. Hidden Costs: Many essential features require paid extensions.
4. Maintenance: Regular updates and maintenance are required to keep the store running smoothly.

Verdict: I wholeheartedly recommend WooCommerce for anyone looking to build an online store on WordPress. Its vast community, extensive documentation, and countless available resources make it a reliable and supportive platform.

WooCommerce Pricing: The core WooCommerce plugin is free and open-source. Some extensions are free, while others are paid.

If you’re interested in WooCommerce, check out the following article: How to Create a WooCommerce Popup (+7 Ways to Boost Sales).

2. Easy Digital Downloads

While WooCommerce is a versatile platform for both physical and digital products, Easy Digital Downloads (EDD) is crafted with digital goods in mind. If you’re selling ebooks, software, music, or any other digital content, EDD is a compelling choice.

EDD’s focus on digital products is evident in its user-friendly interface and efficient workflow. From setting up product pricing to managing customer downloads, everything feels intuitive.

I recall while testing I was building an online course platform. EDD’s ability to handle multiple payment gateways, including recurring subscriptions, was a game-changer. Setting up different pricing tiers and creating a seamless checkout experience was effortless.

Another impressive feature was EDD’s file access control. It securely stores and delivers digital products, preventing unauthorized access and ensuring customers receive their purchases promptly.

While EDD excels at handling digital products, it might lack some of the advanced features for physical goods that WooCommerce offers, such as inventory management and shipping options. However, for those exclusively selling digital content, these limitations are unlikely to be a significant concern.

The core EDD plugin is free, providing a solid foundation for selling digital products. To expand your store’s capabilities, you can explore a range of premium extensions. These extensions offer features like subscriptions, affiliate marketing, and advanced reporting.

Pros:

1. Specialized for Digital Products: Perfect for selling digital goods with features tailored for digital downloads.
2. Simple and User-Friendly: Easy to set up and manage.
3. Extensible: Numerous add-ons available for additional features.
4. Strong Community Support: Active community and extensive documentation.

Cons:

1. Limited to Digital Products: Not suitable for physical product sales.
2. Add-on Costs: Many advanced features require purchasing add-ons.
3. Scalability Issues: May not be ideal for very large stores.

Verdict: If you’re looking for a dedicated solution to sell digital products on your WordPress website, EDD is undoubtedly worth considering. Its focus on simplicity and efficiency makes it a strong contender in the eCommerce plugin market.

Easy Digital Downloads Pricing: Starts at $99.50/year with a limited free version available

3. Ecwid

Ecwid positions itself as a flexible eCommerce solution that can be embedded into any website, including WordPress. While not as deeply integrated as WooCommerce or EDD, it offers a unique approach to online selling.

What sets Ecwid apart is its cloud-based nature. This means your store data is stored on Ecwid’s servers, offering potential benefits like automatic backups and easier scalability.

I used Ecwid for a few small projects, and I was impressed by its simplicity. Setting up basic products and payment options was a breeze. However, when dealing with more complex product configurations or inventory management, I found it a bit less intuitive than dedicated eCommerce plugins.

Ecwid’s strength lies in its ability to be embedded anywhere. I’ve used it to create small online stores within existing websites without disrupting the overall design. This flexibility can be a huge advantage for businesses with limited technical resources.

While Ecwid offers a decent range of features, power users might find it lacking in some areas compared to dedicated eCommerce platforms. For instance, advanced shipping options and inventory management tools can be more limited.

Ecwid offers a free plan with basic features, but to unlock its full potential, you’ll need to upgrade to a paid plan. These plans provide additional features like more product variations, advanced shipping options, and customer support.

Pros:

1. User-Friendly: Simple and straightforward setup process.
2. Cost-Effective: Often cheaper than many competitors.
3. Integration Options: Works well with various payment gateways and shipping options.

Cons:

1. Limited Customization: Fewer themes and plugins compared to WooCommerce.
2. Smaller Community: Less community support and documentation.
3. Scalability: May not handle very large catalogs or high traffic well.

Verdict: Ecwid is a solid choice for small businesses or those looking for a quick and easy way to add eCommerce functionality to their existing website. While it might not be the best option for large-scale or complex online stores, it certainly deserves consideration for its simplicity and flexibility.

Ecwid Pricing: Starts at $21/month with a limited free version available

4. BigCommerce

BigCommerce stands out as a fully hosted eCommerce platform that offers a comprehensive suite of features for online businesses of all sizes. Unlike WordPress plugins, BigCommerce is a standalone platform, providing a complete eCommerce solution out of the box.

I worked with several clients using BigCommerce, and I’ve been impressed by its focus on scalability and performance. The platform handles product catalogs with thousands of items efficiently, and the checkout process is optimized for conversions.

One of the standout features for me is BigCommerce’s built-in SEO tools. It provides valuable insights into on-page optimization and helps you improve your store’s search engine visibility. I’ve seen firsthand how these tools can boost organic traffic and sales.

Another area where BigCommerce shines is its integration with popular marketing platforms. Connecting your store to email marketing services, social media channels, and other tools is relatively straightforward. This makes it easier to run targeted campaigns and track customer behavior.

While BigCommerce is a powerful platform, it does come with a learning curve compared to some of the other options. The interface can be overwhelming for beginners, and customizing the store’s design might require some technical expertise.

Pros:

1. All-in-One Solution: Comprehensive platform with hosting, security, and updates handled by BigCommerce.
2. Scalability: Handles high traffic and large product catalogs effortlessly.
3. Built-In Features: Many essential eCommerce features built-in without needing additional apps.
4. Multi-Channel Selling: Easily integrates with marketplaces like Amazon and eBay.

Cons:

1. Cost: More expensive compared to open-source solutions.
2. Customization Limitations: Less flexibility compared to self-hosted platforms.
3. Learning Curve: Can be complex for beginners due to the extensive feature set.

Verdict: BigCommerce offers several pricing plans to accommodate different business needs. The platform includes essential features in its base plan, but you’ll need to upgrade for advanced functionalities like advanced shipping options and abandoned cart recovery.

BigCommerce Pricing: Starts from $29 per month with zero transaction fees, unlimited products and storage, and unlimited staff accounts. 15-day free trial available.

5. WP EasyCart

WP EasyCart presents itself as a straightforward eCommerce plugin designed to simplify the process of selling products on WordPress. While it may not boast the same level of complexity as some other options, it certainly has its appeal for those seeking a no-frills approach.

WP EasyCart’s biggest strength lies in its simplicity. Setting up basic products and processing orders is relatively hassle-free. For small businesses with a limited product catalog, it can be an efficient solution.

I’ve used WP EasyCart for a couple of small client projects, and while it fulfilled the basic requirements, I found its feature set to be somewhat limited compared to more robust options. For instance, managing product variations or implementing complex shipping rules proved to be more challenging than expected.

The plugin’s focus on ease of use comes at a cost. You won’t find advanced marketing tools or in-depth analytics within WP EasyCart. If you need these features, you’ll likely need to rely on external integrations or plugins.

WP EasyCart offers a free version with limited functionality. To access additional features like digital product delivery, advanced shipping options, and customer support, you’ll need to upgrade to a premium plan.

Pros:

1. Ease of Use: Simple setup and user-friendly interface.
2. Affordable: Competitive pricing with a range of features included.
3. Integration with WordPress: Seamlessly integrates with WordPress, easy to manage within the WordPress dashboard.
4. Good Support: Reliable customer support and documentation.

Cons:

1. Limited Customization: Fewer themes and plugins available compared to WooCommerce.
2. Scalability: May struggle with very large stores or high traffic.
3. Feature Limitations: Some advanced eCommerce features may be lacking or require additional purchases.

Verdict: While WP EasyCart might not be the best choice for large-scale or complex eCommerce ventures, it can be a viable option for small businesses with simple product offerings. Its user-friendly interface and straightforward approach make it a potential contender for those looking for a quick and easy way to start selling online.

WP EasyCart Pricing: Starts at $69.00/year with a limited free version available.

WordPress eCommerce Plugins: Honorary Mentions

WP Simple Pay: If you’re looking for a straightforward solution to accept payments without a full-fledged shopping cart, WP Simple Pay integrates seamlessly with Stripe to process one-time and recurring payments.

TrustPulse: While not directly related to eCommerce, TrustPulse is a valuable tool for building social proof and increasing conversions. By displaying real-time customer activity, it can boost trust and encourage purchases.

OptinMonster: Another conversion optimization tool, OptinMonster helps capture leads and grow your email list through various opt-in forms, popups, and exit-intent technology.

Shopify: Although not a WordPress plugin, Shopify is a popular hosted eCommerce platform that offers integration with WordPress.

MemberPress: Primarily for membership sites, but can be used to sell digital products and access to content.

What Is the Best eCommerce Plugin for WordPress?

After thoroughly using these plugins, I can confidently say that WooCommerce is by far the best WordPress eCommerce plugin.

For small businesses with limited product offerings, WP EasyCart or Ecwid are excellent starting points due to their simplicity and ease of use. WooCommerce is also a viable option, but might be overkill for a very small inventory.

For digital product-focused businesses, Easy Digital Downloads (EDD) is the clear winner for its specialized features and efficiency.

Businesses selling both physical and digital products, WooCommerce is the most versatile option, offering flexibility to handle both product types.

For high-growth businesses or enterprises, BigCommerce or WooCommerce with premium extensions are suitable for handling large product catalogs, high traffic, and complex business needs.

I hope this article helped you determine the best WordPress eCommerce plugin for your needs.

More on WordPress Plugins

• 29 Best Shopify Apps To Boost Your eCommerce Store: Free + Paid Apps
• 18 Best WordPress Plugins & Tools
• 32 Best WooCommerce Plugins to Grow Your eCommerce Business
• WordPress Affiliate Plugin – Best 10
• 12 Best WordPress Plugins For Coming Soon Pages
• Here Are the 6 Best WordPress Form Plugins
• Conquering Course Creation: Top WordPress LMS Plugins Compared

Shopify is the leading platform for entrepreneurs and businesses to build online stores. With its user-friendly interface and powerful features, Shopify makes it easy to set up an online store and start selling products or services.

However, to truly excel in this competitive world of ecommerce, it’s essential to use the right tools, and that’s where Shopify apps come into play.

There are both paid as well as free Shopify apps for you to grow your email lists, generate leads and increase revenue.

In this article, I will share with you the best apps for Shopify and, most importantly, the best free Shopify apps that can boost your ecommerce stores.

Overview of the Best Shopify Apps

Quick Links

• Best Shopify Apps for Conversions
• Best Shopify Apps for Social Media Selling
• Best Shopify Apps for Social Proof
• Best Shopify Apps to Upsell and Cross-Sell
• Best Shopify Apps for Gift Giving
• Best Shopify Payment Option Apps
• Best Shopify Apps for Email Marketing & SMS
• Best Shopify Apps for Dropshipping

Best Shopify Apps for Conversions

A conversion is any action taken leading up to and including the actual sale. These might include joining your email list, clicking on a coupon offer, adding an item to the cart, or clicking the checkout button.

Improving your conversion rate means convincing more people to take action when they visit your site. Here are the top Shopify apps to increase conversion rates across your website.

1. OptinMonster

Ranking first on our list is OptinMonster, one of the best Shopify apps for growing your email list, boosting your sales, and recovering potential customers.

In fact, OptinMonster can do the job of multiple apps, which is why I have put it at the top.

With OptinMonster’s ecommerce features, you can quickly and easily create stunning marketing campaigns for:

• Lead generation
• Product recommendation
• Abandoned cart recovery
• Discount wheels and other incentives

Key Features:

• Drag and drop campaign builder
• Lots of design blocks to add videos, countdown timers, images, and more
• Varied campaign types such as popup, fullscreen, floating bar, slide-in, discount wheel, inline, and content locker
• 50+ premade templates and playbooks
• Precise targeting and triggering rules
• Usable across platforms like Shopify, WooCommerce, Big Commerce, and more
• Live customer support and extensive documentation

Best Used For:

• Recommending products
• Retaining customers on site
• Increasing conversion rates

Customer Review:

Pricing: Starts at $9/month for up to 2,500 campaign impressions.

Available On: Shopify App Store, WooCommerce, BigCommerce, and all other ecommerce platforms

If you’re serious about jumpstarting your ecommerce business growth, then get started with OptinMonster today!

2. PushEngage

PushEngage is a push notification Shopify app you can use to send custom notifications to your visitors. This lets you recover abandoned carts, re-engage with users when they’re on the site, and ultimately drive more sales.

People are more likely to sign up for push notifications since they don’t have to share personal information, like an email or phone number, to opt in.

The best thing is that you can easily install PushEngage with one click.

Key Features:

• Customizable optin display rules
• Flexible push notification design options
• Automated abandoned cart messages
• Audience segmentation
• Easy setup with no coding required

Best Used For:

• Attracting traffic
• Reengaging visitors on site
• Recovering abandoned carts

Customer Review:

Pricing: PushEngage has a free plan for up to 200 subscribers and 30 campaigns to help you get started. The pricing plans start at $9/month for up to 100K subscribers.

Available On: Shopify App Store, WooCommerce, BigCommerce, and all other ecommerce platforms

3. Octane AI: Advanced Quiz Maker

Octane AI is a Shopify quiz app that lets you build a product quiz in minutes.

These product quizzes are not just an amazing opportunity to send personalized recommendations. It’s also a source of incredibly valuable data about what your customers want.

Your quizzes ask customers one question at a time to pinpoint what they’re looking for. Then it automatically generates a list of personalized product recommendations.

The recommendations come with add-to-cart links to improve average order value. The quiz data syncs with your email and SMS marketing apps so you can follow up with truly customized marketing.

Key Features:

• Conversational quiz popups
• Personalized product recommendations
• Add to cart directly from the popup

Best Used For:

• Suggesting products
• Increasing average order value
• Gathering customer data

Customer Review:

Pricing: Starts at $50/month.

Available On: Shopify App Store

4. LiveChat

LiveChat is the best live chat support software on the market that can help you improve customer satisfaction, conversion rate, and revenue.

Studies reveal that 70% of shoppers abandon their carts. By answering their questions quickly, you can minimize their frustration and increase their chances of purchasing from you. In fact, website visitors who engage in a live chat are 6.2 times more likely to buy.

You can also use LiveChat to:

• Initiate automated chat greetings
• Offer personalized customer service
• Conduct post-chat surveys to further improve the user experience
• Upsell and cross-sell complementary products

And more.

Key Features:

• Saved templates for repeated questions
• File sharing
• Inactivity messages
• Evaluation surveys for collection feedback
• Mobile responsive
• 200+ integrations

Best Used For:

• Improving customer satisfaction and engagement
• Reducing cart abandonment
• Increasing conversion rate and revenue

Customer Review:

Pricing: Pricing starts from $20 per month.

Available On: Shopify App Store

Best Shopify Apps for Social Media Selling

While Shopify is a great platform to build your ecommerce store, you may want to sell on other sales channels that have more reach. Here are the best apps for selling through other platforms.

5. Pinterest

Pinterest, another free Shopify app, makes it possible to publish shoppable product Pins on your Pinterest account.

Pinterest is a popular content sharing platform, especially for fashion, household goods, and other lifestyle products. With the Pinterest Shopify app, customers browsing on Pinterest can discover, save, and buy products from your online store. It’s basically free advertising.

Pinterest can be used directly in the Shopify admin panel. You can view Shopify’s marketing attribution reports to show you just how much revenue your Pinterest posts are generating.

Key Features:

• Automatic catalog updates
• Pinterest tag for performance tracking
• Shop tag on Pinterest profile
• Targeting by demographics and interest

Best Used For:

• Building awareness
• Generating traffic

Customer Review:

Pricing: Free to install, you pay for any Pinterest ads you purchase

Available On: Shopify App Store

6. Instafeed

Instafeed creates custom shoppable Instagram feeds to expand your store’s reach.

The connection between Shopify and Instagram goes both ways. You can add your Instagram feed to your Shopify store. This keeps your store content looking updated, grows your Instagram audience, and shows social proof on your Shopify store.

You can also use Instafeed to create shoppable posts in Instagram. This can convert your Instagram audience into Shopify customers.

Instafeed is fully integrated into Shopify’s admin panel, so you can manage your feeds from inside Shopify.

Key Features:

• Compatible with all themes and devices
• Flexible post layouts
• Product tagging on Instagram posts
• Show likes on posts

Best Used For:

• Building brand awareness
• Displaying social proof
• Converting visitors to customers

Customer Review:

Pricing: Free plan available with basic feed features. Paid plans with product tagging, advanced layouts, and more feeds start at $5.99/month

Available On: Shopify App Store

7. Vajro – Mobile App Builder

Mobile App Builder is a free Shopify app (60 days free trial). This app makes it easy to create a fantastic customer experience with a mobile app without coding.

You can drag and drop the pieces you need to build the app you want. There are also 4 pre-built themes you can customize to your heart’s content.

Your app will automatically sync all products with your Shopify store. And it can all be done from within your Shopify admin panel.

Key Features:

• Push notifications
• Live selling on the app and Facebook
• Marketing automations for onboarding, abandoned cart, special deals, and more

Best Used For:

• Creating a custom brand experience
• Driving engagement
• Increasing sales

Customer Review:

Pricing: Starts at $99/month with a 60-day free trial

Available On: Shopify App Store

Best Shopify Apps for Social Proof

Social proof is when shoppers look to the behavior of other customers as an example to follow. When you show social proof like reviews, testimonials, and purchase notifications, you’re basically saying, “These customers bought this and are happy, if you want to be happy like them, you can buy this too!” Here are the best Shopify apps for collecting and displaying social proof:

8. Judge.me

Judge.me is a trending Shopify app for collecting and displaying customer reviews automatically. This social proof app can boost sales by showing real feedback from happy customers.

Judge.me will email customers for reviews, which they can leave directly inside the request email. You can then curate your reviews and display them on your Shopify site, Google Search, Google Shopping, and Facebook.

Key Features:

• Text, photos, and video reviews
• SEO (search engine optimization) rich snippets
• Social sharing of reviews

Best Used For:

• Displaying social proof
• Gathering customer feedback
• Improving SEO

Customer Review:

Pricing: Free plan available. Paid plan is $15/month and includes advanced features like coupons, product groups, and Google Shopping integration.

Available On: Shopify App Store

9. UpPromote: Affiliate Marketing

UpPromote lets you create an affiliate program for your Shopify store. This can broaden your marketing reach significantly, but you only have to pay when affiliates actually make a sale.

UpPromote provides a registration form and branded affiliate landing page to encourage affiliates to join your program. They then receive an affiliate link or coupon code to promote your shop and products. UpPromote tracks all the completed referrals and makes it easy to pay affiliates through PayPal, store credit, or manually.

Key Features:

• UpPromote Marketplace for finding potential affiliates and influencers
• Reliable order tracking
• Powerful affiliate management
• Individual portals for affiliates to get resources and track their performance

Best Used For:

• Growing brand awareness
• Influencer and affiliate marketing

Customer Review:

Pricing: Free plan available, paid plans start at $21.99/month with advanced features like store credit affiliate payments and customer signups for affiliate program

Available On: Shopify App Store

10. Referral Candy

Referral Candy is an easy way to set up a referral program that turns your existing customers into brand ambassadors. Word-of-mouth marketing is still incredibly powerful, so harness it for your store!

Customers can earn discounts, store credit, cash, and even custom gifts for sending their friends to your Shopify store.

Referral Candy makes it easy to recruit new referrals with a post-purchase popup, embedded signup form, or widget.

You can also run an affiliate program with Referral Candy.

Key Features:

• Seamless integration with Shopify admin, email marketing tools, and other apps
• Automated customer invitations
• Customizable templates for everything

Best Used For:

• Building customer loyalty
• Growing brand awareness
• Reaching new customers

Customer Review:

Pricing: Plans start at $49/month with a 30-day free trial

Available On: Shopify App Store, WooCommerce Magento, BigCommerce, and other ecommerce platforms

11. Smile: Loyalty & Rewards

Smile: Loyalty & Rewards is the best Shopify app for boosting sales from your existing customer base through points and rewards.

You can create a custom loyalty and rewards program easily with Smile. Customers earn points by joining the program, placing an order, making repeat purchases, leaving reviews, or even donating to a nonprofit. Then you choose how you want to reward them.

Smile can also help you create a referral program, so your most loyal customers can also be rewarded for telling their friends about you.

Key Features:

• Rewards, referral, and VIP program management
• Customizable widge and rewards panel
• On site nudges to encourage customer engagement

Best Used For:

• Growing customer loyalty
• Generating referrals
• Increasing lifetime value (LTV)

Customer Review:

Pricing: Free plan available, paid plans start at $49/month and include advanced branding, unlimited orders, and more

Available On: Shopify, BigCommerce

Best Shopify Apps to Upsell and Cross-Sell

You’ve done the hard work of persuading a customer to buy. Don’t stop there! It’s often easier to increase the amount of an order than it is to get the sale in the first place. Check out these apps for getting bigger orders.

12. ReConvert Post Purchase Upsell

ReConvert lets you create one-click upsell and other offers that appear on the checkout and thank-you pages.

Customers can add upsell items to their cart with 1 click and proceed straight to checkout. You can also optimize your thank you page with upsells, cross-sells, pop-up discounts, product recommendations, urgency timers, and customer surveys.

ReConvert integrates fully with the Shopify admin panel, so you can create your upsells directly in Shopify.

Key Features:

• Advanced segmentation
• Intuitive editor and offers and thank-you pages
• AI-powered product recommendations and discount distributors

Best Used For:

• Boosting average order value (AOV)
• Recommending products
• Collecting customer feedback

Customer Review:

Pricing: Free plan available with 49 store orders per month, paid plans start at $7.99/month

Available On: Shopify App Store

13. Vitals

Vitals is a true marketing workhorse. This Shopify app lets you import and collect product reviews, create upsell and cross-sell campaigns, provide live customer support chat, reduce abandoned carts, improve SEO, and more.

Best of all, you can do all of this from inside the Shopify admin. Vitals also integrates with popular marketing tools like Facebook Messenger, Klaviyo, and Instagram.

Key Features:

• Over 40 apps in one suite
• Future updates and improvements included in your subscription
• Speedy support team

Best Used For:

• Improving user experience
• Increasing order value
• Showing social proof

Customer Review:

Pricing: $29.99/month with 30-day free trial

Available On: Shopify App Store

14. Frequently Bought Together

Frequently Bought Together brings Amazon-like related product recommendations to your Shopify store.

The AI-powered recommendations are displayed as bundles on the product page, with automatic bundle discounts to further tempt customers.

Frequently Bought Together is directly integrated with the Shopify admin panel.

Key Features:

• Fully customizable user interface
• Multiple recommendation algorithms
• Bundle discount upsells

Best Used For:

• Upselling
• Recommending products

Customer Review:

Pricing: Free plan available for new businesses, paid plan starts at $9.99/month

Available On: Shopify App Store

15. BOGOS.io Free Gift Buy X Get Y

BOGOS.io Free Gifts helps you create a wide variety of gift promotions for your Shopify store.

You can increase order value by offering free gifts with purchase, discounts on cart totals, buy 1 get 1, and more. The free gifts can be added automatically or customers can choose from several offers.

Key Features:

• Many offer types and customization options
• Customizable gift icons
• Prioritized gift offers

Best Used For:

• Increasing average order value
• Building customer loyalty

Customer Review:

Pricing: Plans start at $29.99/month

Available On: Shopify App Store

16. ViralSweep

ViralSweep takes gamification in your Shopify store to the next level. You can use ViralSweep to award contest entries for purchases, and run photo, video, hashtag, and referral contests.

These contests are not only a great way to build engagement and boost orders. You can also collect important contact information and build your list.

Key Features:

• Variety of promotions
• Shareable contests
• 1-click winner selection

Best Used For:

• Building engagement
• Boosting average order value
• List-building

Customer Review:

Pricing: Starts at $49/month with 7-day free trial

Available On: Shopify App Store

Best Shopify Apps for Gift Giving

Another way to increase your sales is to tap into gifting. Perhaps a customer isn’t really interested in your products, but they know someone who would love them. Here are our top picks for gifting apps in Shopify.

17. Rise.ai: Gift Cards & Loyalty

Rise.ai is an easy way to offer gift cards for purchase.

Customers can send branded digital gift cards through email and earn store credit or other rewards for purchasing gift cards. This not only helps you make a sale you otherwise may not have gotten, but introduces your brand to a new customer.

You can also use Gift Cards & Loyalty Program to run loyalty, rewards, and referral programs.

Key Features:

• Advanced gift card experience
• Fully customized loyalty program
• Intuitive store credit solutions

Best Used For:

• Increasing sales
• Building brand awareness
• Improving customer retention

Customer Review:

Pricing: Starts at $19.99/month with 7-day free trial

Available On: Shopify App Store

18. Giftship

Giftship makes it easier for customers to gift your products to their friends and family.

Customers can send items to multiple addresses in a single checkout with gift options for every recipient. You can offer gift messages, gift wrap, delivery dates, and more.

Giftship also makes your life as the store owner easier with its automatic packing slip and invoice printer, as well as their expert customer support.

Best of all, you can use Giftship directly inside the Shopify admin panel.

Key Features:

• Shipping to multiple addresses
• Gift options
• Upselling

Best Used For:

• Increasing order value
• Improving customer experience

Customer Review:

Pricing: Starts at $29.99/month plus optional usage charges, with 7-day free trial available

Available On: Shopify App Store

19. Gift Reggie

Gift Reggie is a gift registry and wishlist app for Shopify. Customers can create their own wish lists and gift registries right on your Shopify site.

Wishlists and registries are a great way to make more sales and build brand awareness, since customers will be sending their lists and registries to lots of other potential customers.

Gift Reggie works within the Shopify admin panel.

Key Features:

• Full white label integration with your store theme
• User-friendly front and back end dashboards
• Automated registry and wishlist updates

Best Used For:

• Increasing sales
• Building brand awareness

Customer Review:

Pricing: Starts at $9/month with 5 active registries

Available On: Shopify App Store

Best Shopify Payment Option Apps

Alternate payment and ordering options are often overlooked as a way to increase sales, but they can work quite well.

20. PreOrder Globo | Back in Stock

Globo PreOrder can increase your sales by offering preorders on new or out of stock products, and showing restock alerts. Customers who might otherwise leave disappointed will instead be able to preorder or get reminders to buy when the product or variant they want is back in stock.

Globo PreOrder works directly in the Shopify admin dashboard and works with the latest themes.

Key Features:

• Manual and scheduled preorder options
• Partial payments and discounts on preorder
• Customizable preorder buttons and email notifications

Best Used For:

• Improving customer experience
• Boosting conversion rates

Customer Review:

Pricing: Free plan available for up to 5 products, paid plan starts at $9.90/month

Available On: Shopify App Store

21. Appstle Subscriptions App

Appstle Subscriptions is a subscription app for Shopify that lets you offer products and services to your customers on a repeating basis.

Recurring orders are a great way to boost your revenue, and Appstle makes it easy to offer subscriptions to your customers.

You can manage your Appstle subscription orders from within your Shopify admin panel.

Key Features:

• Unified shopping cart for one-time and subscription purchases
• Tiered discounts on subscriptions
• Self-managed customer portal

Best Used For:

• Increasing lifetime value
• Building customer loyalty

Customer Review:

Pricing: Free plan available for up to $500 in monthly subscription sales, paid plans start at $10/month

Available On: Shopify App Store

22. Shopacado Volume Discounts

Shopacado Volume Discounts makes it incredibly easy to offer tiered pricing and volume-based discounts. Customers are encouraged to purchase more items and buy in bulk.

You can also offer member-only pricing and nudge visitors to sign up for your membership program.

Key Features:

• Custom pricing and discounts
• Discount notification bar
• Easy-to-use dashboard

Best Used For:

• Increasing order value
• Nurturing customer loyalty

Customer Review:

Pricing: Starts at $7.99/month with a 7-day free trial

Available On: Shopify App Store

Best Shopify Apps for Email Marketing & SMS

Once the sale has been made, your customer relationship is just beginning. With the right strategy and tools, you can convert a new buyer into a loyal repeat customer and brand advocate. Here are our favorite marketing tools for nurturing customer relationships after the sale.

23. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue) combines email and SMS marketing to reach your Shopify customers with onboarding material, new products, and other marketing content.

With Brevo, it’s easy to create beautiful and effective emails and send them to your Shopify customer lists. You can also manage your text messaging directly from your Shopify back office.

Key Features:

• Automatic sync with Shopify contact and purchase data
• Best deliverability rates for Shopify marketing and transactional emails
• Powerful and intuitive email builder

Best Used For:

• Providing customer service
• Growing customer relationships

Customer Review:

Pricing: Brevo has a free plan for up to 300 emails per day, paid Brevo plans start at $25/month

Available On: Shopify App Store

24. Constant Contact

Constant Contact provides the email and ecommerce tools you need to drive more sales. You can connect your Shopify store to Constant Contact in seconds. Then you can segment your contacts and send targeted offers, abandoned cart emails, and coupons.

Constant Contact integrates with Zapier, Salesforce, Canva, and over 3,700 other online marketing solutions.

Key Features:

• Hundreds of design templates
• Marketing automation
• Advanced email reporting metrics

Best Used For:

• Growing customer relationships
• Increasing lifetime value

Customer Review:

Pricing: Paid plans start at $9.99/month with a 60-day free trial

Available On: Shopify App Store

25. OmniSend

OmniSend is an all-in-one ecommerce marketing solution that includes email and SMS marketing, gamified popups, push notifications, and more.

You can create shoppable emails quickly with the drag-and-drop content editor and prebuilt templates and workflows.

Key Features:

• Pre-built workflows
• Robust segmentation
• Fully customizable opt-ins

Best Used For:

• List building
• Improving customer relationships

Customer Review:

Pricing: Free plan for up to 250 contacts, paid plans start at $16/month

Available On: Shopify App Store

26. Klaviyo

Klaviyo is an incredibly popular email marketing and SMS platform for ecommerce.

You can sync all your Shopify data and drill deep into customer segmentation. Klaviyo has dozens of built-in, fully customizable automation for welcome emails, price drops, browser abandonment, and more.

Key Features:

• One-click Shopify integration
• Powerful segmentation and personalization
• Benchmarks to compare to other businesses similar to yours

Best Used For:

• Analyzing customer data
• Growing customer relationships

Customer Review:

Pricing: Free plan for up to 250 contacts, paid plans start at $20/month

Available On: Shopify App Store

27. Yotpo Email Marketing SMS

Yotpo Email Marketing SMS is an SMS and email marketing automation app that syncs seamlessly with Shopify. You can create hyper-personalized text and email campaigns for each customer using real products from your store.

Key Features:

• Targeted text campaigns
• SMS automation builder
• Accelerated mobile checkout

Best Used For:

• List building
• Abandoned cart recovery
• Increasing revenue

Customer Review:

Pricing: Free to install, and you pay for messaging rates, paid plans with advanced features start at $19/month

Best Shopify Apps for Dropshipping

Shopify Apps for Dropshipping are specialized tools that automate and optimize the dropshipping process on Shopify. They handle tasks like product sourcing, order fulfillment, and inventory management, allowing businesses to focus on growth and customer satisfaction.

28. DSers AliExpress Dropshipping

DSers is one of the best Shopify apps for dropshipping. DSers lets you source products for your Shopify store without handling inventory or fulfillment on your own.

Key Features:

• Automatic order and package tracking
• Bulk orders
• Multiple Shopify store management

Best Used For:

• Sourcing products
• Managing inventory and fulfillment
• Dropshipping

Customer Review:

Pricing: Free plan for up to 3,000 products, paid plans start at $19.90/month, including more products and advanced product mapping

29. Printful

Streamline your product creation process with Printful, an exceptional print-on-demand app. This platform empowers you to curate an array of items, from trendy t-shirts and cozy hoodies to stylish accessories and homeware. Say goodbye to inventory concerns and shipping logistics—Printful takes care of it all. Your primary focus? Unleash your creativity in crafting designs and effortlessly showcase your products on your online store.

Key Features:

• An expansive selection of over 300 products, catering to your Shopify store’s unique needs
• Seamlessly managed order fulfillment, encompassing inventory control and efficient shipping solutions
• Integrated tools for crafting captivating and customizable product designs

Best Used For:

• Leveraging global warehouses across five continents for streamlined dropshipping
• Swiftly expanding your product lineup with top-quality apparel, accessories, and more, seamlessly integrating them into your store.

Customer Review:

Pricing: Free plan available with 20% off and free shipping on samples; paid plans start from $9/month.

Available On: Shopify App Store, WooCommerce, BigCommerce, and all other ecommerce platforms

There you have it! These are the best Shopify apps for improving your sales at any stage.

How To Choose the Right Shopify App for Your Store?

Here are some essential points to guide you in selecting the right Shopify app for your store:

• Identify your specific business needs and goals
• Read reviews and ratings from other users
• Check compatibility and integration with your current setup
• Consider pricing and ROI
• Utilize free trial periods for testing
• Look for regular updates and reliable customer support
• Prioritize security and data privacy
• Seek recommendations from fellow entrepreneurs
• Review app customization options
• Check app support documentation for ease of use

By following these guidelines, you can find the perfect app to enhance your Shopify store’s performance and streamline your ecommerce operations.

Summary – Best Shopify Apps for Ecommerce

Below is the list of the best Shopify apps you must have:

1. OptinMonster
2. PushEngage
3. Octane AI: Quiz Growth Tools
4. LiveChat
5. Pinterest
6. Instafeed
7. Mobile App Builder – Vajro
8. Judge.Me
9. UpPromote: Affiliate Marketing
10. Referral Candy
11. Smile: Loyalty & Rewards
12. ReConvert Upsell & Cross-Sell
13. Vitals All-in-One Marketing
14. Frequently Bought Together
15. Free Gifts BOGO
16. ViralSweep
17. Gift Cards & Loyalty Program
18. Giftship
19. Gift Reggie
20. PreOrder Globo & Back in Stock
21. Appstle Subscriptions & Loyalty
22. Volume & Discounted Pricing
23. Brevo (formerly Sendinblue)
24. Constant Contact
25. OmniSend
26. Klaviyo
27. SMSBump
28. DSers Dropshipping
29. Printful

OptinMonster: The Ultimate Shopify Solution for Exponential Sales Growth

While there are numerous Shopify apps available to help boost sales, one stands out from the rest: OptinMonster.

As highlighted in the article, OptinMonster is not just another app; it’s a comprehensive solution designed to grow your email lists, boost sales, and recover potential customers.

With its user-friendly drag-and-drop campaign builder, varied campaign types, and precise targeting rules, OptinMonster offers unparalleled customization and efficiency.

Whether you’re looking to recommend products, retain customers on your site, or increase conversion rates, OptinMonster has got you covered.

So, if you’re serious about taking your Shopify store to the next level, it’s time to invest in the best.

Shopify Apps FAQ

1. What is the best dropshipping app for Shopify?

The best dropshipping app for Shopify depends on your specific needs, but some popular option is DSers Dropshipping.

2. What are the best apps for Shopify?

The best apps for Shopify vary based on your store’s requirements. However, some widely recommended apps include OptinMonster for sales and conversions and TrustPulse for social proof.

3. What is the best email marketing app for Shopify?

Brevo and Omnisend are two of Shopify’s most popular and highly-rated email marketing apps. They provide powerful automation and segmentation features to boost your email marketing efforts.

4. What is the best review app for Shopify?

The best review app for Shopify is Judge.me. This apps help you collect and display customer reviews, enhancing trust and conversion rates.

5. What apps should I use on my Shopify store?

The apps you should use depend on your business needs. Commonly used apps include those for inventory management, SEO optimization, customer support, marketing, and social media integration.

6. How many Shopify apps should I have?

While there is no fixed number, it’s generally best to keep the number of apps to a minimum, usually 3 to 5. Focus on quality rather than quantity, as too many apps can slow down your store and cause compatibility issues.

7. Are Shopify apps worth it?

Yes, Shopify apps can be worth it if they fulfill specific needs and help improve your store’s performance. However, it’s essential to choose apps wisely and evaluate their impact on your business.

8. Is Shopify still a good platform?

Yes, Shopify remains a popular and reliable e-commerce platform. Its user-friendly interface, extensive app ecosystem, and excellent customer support make it a preferred choice for many businesses.

Read More About Shopify Apps

• Best Shopify Popup Apps To Boost Sales: Comparison
• Shopify Email Apps: Best Email Marketing Apps For Shopify
• Best Upsell Apps for Shopify to Maximize Revenue
• Best Newsletter Apps for Shopify to Grow Subscribers

We know how bad it feels to see your products left behind by your prospects. Its one of the worst feelings you can experience in business, because your hope gets crushed.

The energy and effort spent on driving traffic and converting users go to waste.

After all, there’s no point in doing anything if your visitors don’t pay.

So let’s fix that.

In this article, we’re going to look at the best cart abandonment software and solutions.

Each one of our mentions is capable of helping you convert users that want to abandon their cart.

Before we get to our list, let’s try and see the bright side of things.

Why is Cart Abandonment a Good Problem to Have?

It might sound crazy, but having visitors abandon their cart is not that bad.

In fact, it’s one of those good problems to have.

Why?

Because cart abandonment means you get traffic, and you have people interested in what you sell.

All you need to do is give them a little push (our software and solutions will help with that).

Plus, cart abandonment is very common.

The average cart abandonment rate across all industries is 69.57%. As you can see… you’re not the only one dealing with this issue.

And because it’s so common, there are plenty of ways to fix it. Or at least to improve your cart abandonment rate, and drop it by 15-30%.

Without further ado, let’s look at the best cart abandonment software and solutions we gathered for you.

Our Top Cart Abandonment Software and Solutions:

1. OptinMonster
2. PushEngage
3. CartStack
4. Drip
5. LiveChat
6. Abandoned Cart Lite for WooCommerce
7. Retainful
8. CartBounty

1. OptinMonster

OptinMonster is the best cart abandonment software on the market.

It’s versatile, has advanced functionality, and outstanding support. It’s also one of the few solutions that can satisfy the needs of both beginners and grizzled vets.

If you’re a beginner, there are plenty of tutorials and templates you can make use of in order to achieve your goals.

If you’re a veteran, you can play around with different campaign types, Advanced Targeting, and Display Rules.

All in all, OptinMonster is perfect for those who are more serious about lowering their cart abandonment rate.

Features:

• Exit-Intent Technology
• Geo-Location Targeting
• Mobile-Friendly Popups
• Drag & Drop Builder
• Multiple Campaign Types
• Seamless Integrations
• A/B Testing
• Conversion Analytics

Pricing:

The cart abandonment solution is available in the Pro subscription plan, priced at $29 per month.

2. PushEngage

PushEngage is a great cart abandonment software for recovering lost revenue.

It helps you send targeted and personalized push notifications to your prospects. This can be done in under 10 minutes using one of PushEngage’s top cart abandonment features.

PushEngage is also compatible with all web platforms, WordPress and Shopify included.

Best part? No coding skills required.

Features:

• Geo-Location Targeting
• Abandon Form
• Browse Notifications
• Goal Tracking & Analytics
• Cart Abandonment Reminder
• Automatic Drip Campaigns

Pricing:

The price starts at $9 per month for the Business plan, and it goes up to $29 per month for the Premium plan. For cart abandonment features, we recommend the Premium plan.

3. CartStack

CartStack is another great cart abandonment software.

It comes with a variety of features that can help you reduce cart abandonment. In fact, you can use CartStack to reach out to your prospects on multiple channels at once.

That means you have the ability to send email reminders, push notifications, SMS reminders, and tab notifications.

CartStack also integrates with all major eCommerce and Booking platforms.

Features:

• On-Site Retention Tools
• Email Reminders
• SMS Reminders
• Push Notifications
• Abandoned Tab Notifications
• Multiple Integrations

Pricing:

The price starts at $29 per month for the Basic plan, and it goes all the way up to $149 per month for the Agency plan.

4. Drip

Drip is a straightforward cart abandonment solution focused on email and SMS marketing.

Since most visitors who abandon a website never come back, Drip gives you the opportunity to reach out to them in different ways.

You can use the data you have on your prospects and customers to create multi-channel campaigns focused on reducing cart abandonment.

We use Drip in our email marketing efforts, and we recommend it to anyone looking to grow their list and increase sales.

Features:

• Multi-Channel Campaigns
• On-Site Popups
• eCommerce Playbooks
• Multiple Integrations
• Precision Targeting

Pricing:

The price is varies based on the size of your email list. It starts at $19 per month for 500 contacts.

5. LiveChat

LiveChat is a cart abandonment solution perfect for having live interactions with your prospects.

There’s almost no better way to reduce cart abandonment than approaching your visitor right as they are about to leave. The downside of LiveChat compared to other options we presented is the human factor.

More specifically, you need to have someone on your team ready to reach out and interact with those who are browsing your website.

However, that only applies if you want to interact 1-on-1. If not, then you can use automated responses, even if that’s going to lower the conversion rate.

Features:

• Custom Forms
• AI Automation
• Hundreds of Integrations
• Targeted Messages
• Notifications
• Reports & Analytics

Pricing:

The price starts at $16 per agent/month for the Starter plan, and it goes up to $50 per agent/month for the Business plan.

6. Abandoned Cart Lite for WooCommerce

Abandoned Cart Lite for WooCommerce is a cart abandonment solution for WordPress.

It’s simple and easy to use. This also means it doesn’t have a wide range of features.

That being said, it still does its job well, and it reduces cart abandonment with the help of email notifications.

This particular solution is a good choice if you have a WordPress website and want to reach out to your prospects in a straightforward way.

Features:

• Identify Abandoned Orders Information
• Email Notifications
• 1 Default Email Template
• Time Intervals
• Custom Message Variables

Pricing:

The Lite version is FREE.

7. Retainful

Retainful is a cart abandonment solution focused on email marketing.

It comes with multiple email-specific features that help you reach out to your prospects at different stages of the marketing funnel.

Retainful offers pre-built templates and workflow sequences, so it’s a good option for beginners who never used a similar software before.

Features:

• Exit Intent Popup
• Personalized Cart Recovery Emails
• Track Abandoned Carts
• Pre-Built Templates and Workflow Sequences
• Automated Email Campaigns

Pricing:

Retainful has a Free plan for those who are just starting out, and 3 paid plans for the more experienced users. The price starts at $19 per month, and it goes up to $199 per month.

8. CartBounty

CartBounty is another cart abandonment solution for WordPress.

Similar with the other WordPress plugin we previously mentioned, CartBounty is simple and quite limited in its functionality.

This is the type of option we recommend to beginners who just started out their eCommerce business.

Features: 

• Abandoned Cart Reminder Email
• Remember Checkout Fields
• Exit Intent Popup

Pricing:

The Basic version is Free. The Pro version is priced at $79 for a single website license.

What Cart Abandonment Software or Solution Should I Choose?

It all depends on how you want to handle the issue.

Our recommendation is to combine the solutions we presented. That way, you can approach your visitors in multiple ways, from different angles.

The more you address their objections, the higher your chance of success.

And don’t worry… you can do this in a way that’s not sleazy.

Even if some of your visitors get frustrated with how often you interact with them, it’s not like they were planning to stay in the first place.

Plus, know that there will always be people who won’t like your marketing approach, no matter how hard you try to do things perfectly.

In any case, we put together an actual example of how you can reduce cart abandonment by combining the software and solutions we presented.

How To Reduce Cart Abandonment (Example):

1. Use OptinMonster to create an Exit Intent Popup.

OptinMonster’s Exit Intent Technology tracks your visitor’s cursor. When your visitor tries to exit the page, a popup will appear.

The goal of the popup is two-fold.

On one hand, it automatically reduces cart abandonment. On the other hand, it generates leads.

When it comes to lowering the cart abandonment rate, giving discounts is one of the best approaches you could take. You can send your visitors a discount coupon in exchange for their email address. This type of campaign converts well for most businesses.

Even if your visitors don’t use the discount coupon, you still get their contact information and you can follow-up with them later on.

And this takes us to step 2 of the example.

2. Use Drip to create a cart abandonment email sequence.

Place those who abandoned their cart in a special list. You can easily connect OptinMonster with Drip to accomplish this.

Then, create an email sequence of 3-4 emails to grab their attention and make them come back and finish their purchase.

For advice on how to write great emails, you can check OptinMonster University (FREE with an OptinMonster account).

Ideally, you would want to send the first email in maximum 60 minutes from the moment they opted in. This, of course, can be done inside Drip.

3. Watch your cart abandonment rate drop.

Just by following this simple example you can reduce cart abandonment by 10-15%. You don’t have to reinvent the wheel or test complicated strategies in order to get results.

If you don’t know how to start with OptinMonster, we’ll help you out.

Get a FREE Cart Abandonment Campaign ($297 value) When You Register for an OptinMonster Account!

We’ll take the first step towards solving your cart abandonment issue.

How?

When you first join OptinMonster, we’ll have one of our conversion experts create a cart abandonment campaign for you. This campaign will be fully functional and personalized to your needs.

If that sounds good, register for an OptinMonster account below.

Get Started With OptinMonster Today!

Enjoyed This Article? Give These a Try Next:

• What is a Lead Magnet? 69 Effective Ideas & Examples to Use
• How to Grow Your Email List FAST: 80+ Proven Methods
• Best Shopify Apps to Increase Sales Instantly
• 14 Abandoned Cart Email Examples Proven to Boost Revenue

Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating.

To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software for eCommerce. While testing, I examined different factors like key features and use cases.

In this article, I’ll show you some of the best eCommerce personalization software on the market.

In a hurry? No worries! Here are my top picks for the best eCommerce personalization tools:

1. OptinMonster
2. Insider
3. DynamicYield
4. Bloomreach
5. Adobe Experience Cloud
6. Oracle Marketing
7. Nosto

The Importance of Personalization in eCommerce

Personalization in eCommerce is akin to a skilled salesperson in a brick-and-mortar retail store who knows their customers’ preferences, dislikes, and shopping habits.

This level of service in an online store can greatly improve customer engagement, retention, and conversion rates.

Recent studies have shown that personalized experiences can lead to a 20% increase in sales. Imagine the impact on your bottom line!

What to Look for in eCommerce Personalization Software

When I first got into the eCommerce personalization space, I was overwhelmed by the many options available. However, through trial and error, I’ve concluded what makes for exceptional personalization software:

• AI-powered recommendations
• Robust customer segmentation
• Real-time analytics
• Seamless integration capabilities
• An intuitive user interface

These features are non-negotiable if you’re aiming for the top.

Best eCommerce Personalization Software of 2025

Let me share with you the cream of the crop, the personalization software that has not only impressed me with their features but also with their ability to genuinely connect with customers.

The following are the eCommerce personalization software available in 2025:

1. OptinMonster

OptinMonster is one of the most powerful eCommerce personalization tools because it can instantly boost your revenue.

OptinMonster’s advanced targeting features are flexible enough for any eCommerce shop to create personalized marketing campaigns that compel your visitors to buy. It can be used on any website and has a dedicated WordPress plugin and Shopify app with extra options.

Using OptinMonster, you can create

• Personalized exit-intent popups to help you recover lost revenue from shopping cart abandonment
• Floating headers to promote your flash sales and deals, with countdown timers personalized to each visitor
• Irresistible coupon and other lead magnet offers based on visitor behavior so that you can convert hesitant shoppers into email subscribers for future email marketing

And much more.

eCommerce site owners have seen huge revenue boosts using personalized campaigns like the ones listed above.

Skates.co.uk, a family-owned eCommerce company, combined personalization features like geo-location and mobile device targeting to recover abandoned carts and get an extra £2000 a day in holiday sales.

Kennedy Blue, an eCommerce business in the wedding industry, has to overcome a long buying cycle plus many sales objections due to its innovative business model. They used a personalized exit-intent popup targeting visitors considering a purchase but about to abandon the site.

This behavior-targeted survey provided Kennedy Blue valuable feedback and, combined with other OptinMonster campaigns, increased their sales by 50% within a month.

OptinMonster also has transparent and affordable plans for small and medium-sized businesses. At the same time, many other eCommerce personalization tools only offer pricing on request and focus only on enterprise-level eCommerce.

Want results like these? Click here to start with OptinMonster today.

2. Insider

Overview: Insider has been a revelation for me. Its ability to seamlessly integrate across all channels (omni channel marketing) has transformed the way businesses can interact with their customers.

My Experience: What struck me most was Insider’s future behavior prediction, recognizing the growing dominance of AI. Their push notifications and in-app personalization features have been game-changers for several of my projects, significantly improving engagement rates.

Their support, too, was excellent, a testimony to their 100/100 user satisfaction score on G2.

Lastly, Insider’s ability to seamlessly integrate with almost any teach stack such as CRMs, Analytics, social media platforms, and more easily gives this eCommerce personalization tool an edge over its rivals.

Ideal Use Case: Insider is perfect for businesses looking to create an engaging customer experience in-store and across various channels, including but not limited to web, mobile app, SMS, and email platforms.

3. DynamicYield

Overview: DynamicYield is like the Swiss Army knife of personalization software. Its versatility in A/B testing and personalization strategies across different platforms is impressive.

My Experience: I’ve particularly appreciated DynamicYield’s recommendation engine, powered by it’s Experience OS, which algorithmically matches content, products, and offers to each customer across any digital channel to increase revenue and drive customer loyalty.which adapts in real-time to user behavior.

Implementing it on an eCommerce website led to a noticeable uptick in average order value, thanks to its relevant product recommendations.

Ideal Use Case: Ideal for businesses that make decisions based on behavioral data and want to experiment with different personalization tactics.

4. Bloomreach

Overview: Bloomreach stands out for its powerful search and merchandising capabilities. It’s designed to enhance the discoverability of products through personalized search results.

My Experience: The magic of Bloomreach, from my perspective, lies in its ability to understand and interpret user intent, making product discovery not just intuitive but surprisingly accurate. This has led to improved customer satisfaction and conversion rates in my experience.

It’s important to note that it also offers a CMS, landing page builder, and search engine optimization (SEO) features.

Ideal Use Case: Best suited for eCommerce sites with extensive product catalogs looking to improve site navigation and product discovery.

5. Adobe Experience Cloud

Overview: Adobe Experience Cloud is a comprehensive suite that offers deep insights into customer journeys. Its strength lies in content management and delivering personalized experiences at scale.

My Experience: Using Adobe Experience Cloud has been like having a bird’s-eye view of the customer journey, with the added ability to zoom in on individual experiences. It’s complex and might require a steep learning curve, but the depth of personalization it offers is unparalleled.

Ideal Use Case: Ideal for large enterprises that need a robust platform to manage and personalize customer experiences across multiple touchpoints.

6. Oracle Marketing

Overview: Oracle Marketing is a powerhouse when it comes to customer data-driven personalization. It offers advanced segmentation and targeting capabilities to deliver personalized content.

My Experience: Oracle Marketing has been instrumental in executing complex marketing campaigns that require detailed segmentation. Its predictive analytics feature has helped forecast customer behaviors, allowing for more targeted and effective marketing strategies.

This eCommerce personalization platform is recommended for B2B and B2C marketing campaigns.

Ideal Use Case: Best suited for businesses with sophisticated marketing needs and a focus on leveraging big data for personalization.

7. Nosto

Overview: Nosto specializes in real-time personalization for eCommerce. Its platform is incredibly user-friendly and integrates well with various eCommerce platforms.

My Experience: Nosto has been a delight to use, especially for small to medium-sized businesses. Its plug-and-play nature, combined with effective personalization algorithms, has made it easy to deliver personalized shopping experiences without the need for extensive technical resources.

The dynamic bundle allowing upsells and cross-sells was my favorite bit.

Ideal Use Case: Ideal for eCommerce businesses looking for an easy-to-implement solution that drives immediate results in personalization.

Each of these eCommerce personalization software has its strengths and ideal use cases, and my journey through them has been filled with learning and surprises. The key is to understand your specific needs and challenges, and choose a software that aligns with your business goals. Personalization is not just a trend; it’s the future of eCommerce, and with the right tool, you’re well-equipped to make the most of it.

Which Is the Best eCommerce Personalization Software?

OptinMonster is the best eCommerce personalization software.

After exploring a variety of eCommerce personalization tools, each with its unique strengths and capabilities, it’s clear that the choice of software depends heavily on your specific business needs, goals, and the type of customer experience you aim to deliver.

However, if I were to pinpoint one tool that stands out for its versatility, ease of use, and proven impact on revenue, OptinMonster would emerge as the top contender.

OptinMonster excels not just in offering advanced targeting features and an intuitive user interface but also in its ability to deliver immediate results through personalized marketing campaigns.

Whether it’s through personalized exit-intent popups, floating headers, or irresistible coupon offers, OptinMonster has demonstrated its capability to significantly boost revenue for eCommerce sites. The success stories of Skates.co.uk and Kennedy Blue are testaments to the powerful impact OptinMonster can have on your eCommerce business.

Moreover, OptinMonster’s transparent and affordable pricing plans make it accessible for small to medium-sized businesses, unlike many other tools that cater primarily to enterprise-level needs. This inclusivity ensures that businesses of all sizes have the opportunity to leverage top-tier eCommerce personalization features without breaking the bank.

In conclusion, while each of the personalization solutions options discussed has the potential to transform your online retail store, OptinMonster stands out for its comprehensive features, ease of implementation, and direct contribution to increasing sales and improving customer engagement.

It’s not just a tool; it’s a game-changer for eCommerce businesses aiming to personalize their online shopping experiences and maximize their revenue.

Ready to see the difference for yourself? Start with OptinMonster today and watch your eCommerce store thrive.

Recommended Reading:

• eCommerce Personalization Examples & Strategies to Boost Sales
• Best Marketing Automation Tools: Streamline Your Digital Campaigns
• How to Use Onsite Retargeting to Boost Conversions
• Words that Sell: 41 Copywriting Templates For Marketers
• 31 Best Shopify Apps To Boost Your Ecommerce Store
• 8 Website Metrics to Track to Boost Conversions and Explode Your Growth