Marketers have long used FOMO to influence consumer behavior and drive results. However, many still lack a clear understanding of FOMO marketing and how it can effectively boost eCommerce sales.

But there’s nothing to worry about because in this FOMO marketing guide, we will explain what FOMO means, what FOMO marketing is, and why it is so effective.

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself!

Here’s a table of contents for easy navigation:

1. What is FOMO?
2. What is FOMO Marketing?
3. Why Use FOMO Marketing?
4. FOMO Marketing Strategies
5. Best FOMO Marketing Examples

What is FOMO?

FOMO, or Fear of Missing Out, is a psychological phenomenon that drives individuals to seek information, experiences, and social connections to avoid feeling left behind or excluded. This fear can influence decisions, behaviors, and emotional well-being.

According to a study published in Computers in Human Behavior, FOMO is

“a pervasive apprehension that others might be having rewarding experiences from which one is absent.“

It is a psychological phenomenon characterized by the fear or anxiety of being left out of exciting or rewarding experiences. It stems from the innate desire to participate in social activities, events, or opportunities others enjoy.

Now let’s read about fear of missing out marketing.

What is FOMO Marketing?

FOMO marketing capitalizes on people’s fear of missing out to drive consumer engagement, urgency, and action. It typically includes messaging that triggers your target audience’s innate fear of missing out to make them more likely to convert.

By creating a sense of exclusivity, scarcity, and time-limited opportunities, FOMO marketing taps into the emotional response triggered by the potential loss of a valuable experience.

This marketing technique has proven highly effective because it captures attention, creates a sense of urgency, and compels consumers to take immediate action.

Why Use FOMO Marketing?

Let’s look at some FOMO statistics, as that’ll help you understand why FOMO marketing campaigns are so effective, especially with certain demographics.

A lot of data suggests that FOMO is most prevalent among millennials. Around 69% of millennials experience the phenomenon, and according to Strategy Online, 60% of millennials make impulsive purchases because of FOMO. In other words, they’ll buy something just because they feel they might miss out.

However, it’s not just millennials who suffer from FOMO. According to other data, more than half of people using social networks suffer from FOMO.

With more than 3 billion active social media users worldwide, according to We are Social, that’s a huge potential audience.

The bottom line: FOMO marketing is essential, no matter what age group or location you’re targeting.

FOMO Marketing Strategies

Let’s learn how to create FOMO in marketing by looking at the following FOMO marketing strategies.

A. Limited-Time Offers and Flash Sales

By offering time-limited discounts, promotions, or deals, businesses create a sense of urgency and encourage immediate purchase decisions.

• Countdown timers: Visually represent the urgency of the offer.
• Tiered discounts: Offer increasing discounts as the time limit approaches.
• Product bundles: Create additional value by bundling products for a limited time

Recommended Reading: 23 Stunning Sales Promotion Examples To Crush Your Sales

B. Exclusive Access and VIP Memberships

Providing exclusive access to special events, products, or content for loyal customers or members builds a sense of exclusivity and fosters customer loyalty.

• Loyalty programs: Reward repeat customers with exclusive perks and early access.
• Referral programs: Encourage customers to share products with friends for exclusive benefits.
• Tiered memberships: Offer varying levels of exclusivity based on membership tier.

Recommended Reading: What is a Membership Website? (7 Examples of Successful Membership Websites)

C. User-Generated Content and Social Proof

Showcasing real customer experiences and testimonials through user-generated content creates social proof and increases trust, thereby fueling FOMO.

• Live feeds: Display real-time purchases or interactions to demonstrate popularity.
• Influencer takeovers: Collaborate with influencers to showcase product usage and endorsements.
• Customer testimonials: Highlight positive experiences to build trust and credibility.

Recommended Reading: 30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated)

Recommended Reading: 18 Best Social Proof Software Tools to Boost Sales

D. Influencer Partnerships and Collaborations

Collaborating with influencers or industry experts to promote products or events can amplify FOMO by leveraging their authority and reach.

• Micro-influencer collaborations: Target niche audiences for more authentic engagement.
• Gifted products: Provide influencers with products to encourage organic promotion.
• Exclusive influencer codes: Offer unique discounts to drive sales and track performance.

Recommended Reading: Win Big at Influencer Marketing: An Ultimate Guide for Beginners

Best FOMO Marketing Examples

Now that we have gone through the FOMO meaning, FOMO marketing meaning, and strategies, it’s time to look at some FOMO marketing examples to see FOMO in action.

1. Show That People Are Buying

Some of the most effective FOMO marketing techniques trigger the feeling without even making a sales pitch.

These days, it’s not unusual to see live information on sales when you visit a website, as in this FOMO marketing example from SeedProd:

This shows a recent purchaser’s first name and location, so it’s clear it’s a real person. If visitors to your site know other people are buying, they’ll also want to buy.

SeedProd is using TrustPulse social proof notifications to create these popups.

Be sure to check out our guides on the best WooCommerce plugins and best Shopify apps for more useful tools like this.

Related ContentHow to Use a Recent Sales Popup to Boost Your Revenue

2. Display Best Selling or Top Rated Items

When website visitors are able to see what your best-selling or top-rated products are, it will give them a healthy dose of FOMO too. After all, when you see a cool product that other people are buying, you’ll want it for yourself.

So, be sure to display the best-selling or top-rated items prominently on your website. Here’s how the cosmetics company ColorPop does it:

You can easily display your best-selling or top-rated products in the same way with SeedProd.

SeedProd is the best drag-and-drop page builder for WordPress, and it comes with custom WooCommerce blocks. You can choose from a standard products grid, best-selling products, top-rated products, sale products, and more. Simply drag the product block and drop it onto your page.

You can even create a custom WooCommerce checkout page with a showcase of best-selling products. This is a great way to increase your average order value.

3. Highlight Missed Opportunities in Your Messaging

One site that’s great at using these FOMO tactics is Booking.com, which has multiple examples of FOMO on every page. In this tip, we’re focusing on ramping up FOMO by showing that visitors have actually missed out on a great deal.

Booking.com shows this with messaging showing when the property you’re looking at is sold out in big red letters:

As we move forward, you will see more FOMO marketing examples from Booking.com.

4. Show Stock Levels

Scarcity is a big component of FOMO marketing because if something’s about to run out, there’s a huge incentive to get it now. There are many ways to highlight scarcity.

For example, if you’re running an online store, you can show stock levels, as Amazon does:

Or, if you’re in the travel business, you could show the number of spaces left, as Booking.com does:

And you can ramp up the FOMO advertising with “while stocks last” messaging, that suggests that your product or service is about to run out or disappear:

For more inspiration, check out our article on scarcity examples.

5. Make Your Visitors Watch the Clock

When thinking about how to create FOMO, you can also look into urgency in marketing. It’s another tactic that triggers loss aversion, a fancy term for FOMO. If your visitors think they’ll miss out by running out of time, they’re more likely to reach for their virtual wallets and commit to a purchase.

You can do this by showing a countdown timer or even with messaging about when deals end, like in this FOMO marketing example on Amazon:

Or by offering different discount levels on different days, like the Chemical Guys:

Or by creating a countdown popup like this one:

Read How to Create Urgency in Marketing for more help implementing this tactic.

6. Stir Their Competitive Spirit

Not only do we not like missing out, but we hate the thought that others might get something great before we do. That’s why good FOMO marketing campaigns play on this feeling to inspire action. Here are a couple of examples.

Booking.com shows how many people are viewing a property. The underlying message is that if you don’t move fast, you’ll end up missing out:

Or you could show the number of people who’ve already taken a deal, as Amazon does:

If you’re in the software business, you could even show the number of users. Software companies often use FOMO with beta trials, where accepting limited numbers makes those few spaces seem very desirable.

7. Offer a One-Shot Deal With Exit-Intent®

OptinMonster’s Exit-Intent Technology® is a great way to deliver FOMO marketing campaigns. This powerful feature detects when people are about to leave your site and triggers a campaign just before they do.

It’s proven to work:

• Rich Page used exit-intent to boost conversions by 316%
• Ryan Robinson engineered a 500% increase in subscribers with exit-intent
• Podcast Insights combined exit-intent with our onsite retargeting feature to get a 1099% boost in conversions

To use exit-intent for FOMO marketing, follow our instructions for creating your first campaign, and create your discount offer. Enable exit-intent in the display rules section of the OptinMonster campaign builder:

Enable an additional display rule to specify which visitors should see the campaign. For example, you can show the campaign only to visitors on certain pages with page-level targeting.

8. Limit Free Shipping

Did you know that around 90% of shoppers list free shipping as their prime incentive for buying online? That’s one reason why FOMO marketing campaigns that limit free shipping can be really effective.

C’mon, we’ve all bought something extra on Amazon to get free delivery, haven’t we? If people feel they’ll miss out on free shipping by not making a purchase, they’ll likely make it, especially if the additional expenditure is relatively small.

Let your customers know how much more they have to spend to get free shipping, or simply place a banner at the top of your page, showing the threshold for obtaining that benefit. You can easily do this with one of OptinMonster’s floating bar campaigns.

Pro TipDid you know you can use the same floating bar campaigns to create custom alerts for your customers? Learn why you to create a website alert banner to keep your customers well-informed.

9. Be Explicit about FOMO

You don’t have to hide the fact that you’re using FOMO marketing. You can come right out and say it, as Rue La La does in this campaign:

Image Source

You don’t have to hide the fact that you’re using FOMO marketing. You can come right out and say it, as Rue La La does in this FOMO marketing example:

10. Let Your Content Expire

As a business, a lot of your content marketing strategy is about creating content that’ll stick around so you can use it to build authority, get inbound links, improve your search ranking, and win customers.

But there’s another way to pique visitors’ interest by using a FOMO marketing tactic: expiring content. Expiring content mixes urgency, scarcity, and exclusivity to ramp up that FOMO vibe.

Snapchat is the ultimate example of expiring content. One of the reasons Snapchat is so successful, and why teenagers can never leave their phones, is because if you don’t see the content while it’s there, you’ll lose your chance forever.

And here’s a thought: those early Snapchat users (the site launched in 2011) will soon be in their 20s, and they’ve grown up with this FOMO mindset.

Software companies use this same principle when they’re about to change their pricing plans, giving users an option to lock in the old price before it’s too late. Here’s an example from Iconica:

11. Use a Content Upgrade

While we’re on the subject of content, an opt-in content upgrade is a great FOMO marketing technique. That’s because gating content means there’s scarcity in our minds at least, and scarcity triggers FOMO.

You can use OptinMonster to gate content with our Content Lock feature to make visitors want your content upgrades.

OptinMonster customers have used content upgrades to boost conversions by 150% and increase customer retention by 72%.

To implement this, use your blog posts as content upgrades or try one of these ideas.

12. Trigger FOMO with Images

People respond to visuals, so when creating FOMO marketing campaigns, it’s essential to get the images right. An excellent FOMO marketing example comes from Express, which offers a rewards program.

As Stephan Brady points out, along with the “don’t miss out” messaging, the background image suggests that opting in will ensure you have a great time, which means you’re missing the party if you don’t opt-in.

To find the right images for your FOMO marketing campaigns, check out our guide to finding free images online.

13. Make Your Offer Exclusive

There’s nothing to trigger FOMO like exclusivity. As human beings, we love the thought of getting our hands on an opportunity very few people have. Don’t believe us? Check out any airport boarding gate and see how happy the people with priority access are.

Or think about how many people have signed up for Amazon Prime (more than 100 million!) to get deals other Amazon shoppers can’t get.

While those are great FOMO marketing examples, you can also use exclusivity by creating a limited-edition product or service. In the example below, Heinz combines this with time-based scarcity to make a compelling FOMO marketing offer:

14. Show Social Proof

Social proof is a highly effective marketing tactic, and not just for FOMO marketing campaigns. That’s because, besides the FOMO factor, social proof ties into our need to be part of a group.

If other people like us are sharing, engaging, or buying, we want to do it too, so we’ll feel a sense of belonging and won’t miss out.

The best way to leverage the power of social proof is by using TrustPulse. TrustPulse is a social proof software that can instantly increase site conversion rate by up to 15% by showing off real-time, verified customer activity right on your page in a little popup bubble:

TrustPulse also lets you show “On Fire” notifications that are great for leveraging FOMO on landing pages and checkouts:

Get Started for FREEYou can get started with TrustPulse for free!

You can also use social proof by showing the number of customer reviews a product has:

Or by showing huge numbers of people you’ve helped, as we do on our own site:

To use social proof as a FOMO marketing tactic, check out these social proof tips and examples.

15. Promote Experiences

Another way to use FOMO tactics is to let your users help. Using user-generated content (UGC) lets visitors and potential customers vicariously share in the experience of using your products and services, so they want to do it too. After all, real proof from real people is going to be much more compelling than any of your FOMO advertising campaigns.

Here’s an example of UGC from Wayfair, under the #wayfairathome social media hashtag:

And instead of leaving all of your UGC on social media, you can seamlessly integrate it into your website using a plugin like Smash Balloon.

With Smash Balloon’s Instagram Feed Pro, you can easily embed an Instagram hashtag feed anywhere on your site to showcase UGC.

It’s super simple to set up and you can completely customize your feed. You can choose from different layouts, design the feed to match your brand, hide or show likes and comments, highlight specific posts, and more.

Check out this guide on how to add an Instagram hashtag feed to WordPress for more details.

16. Offer Rewards for Early Decisions

Giving a freebie is a good way to attract customers. However, you can make it even more effective by limiting that freebie. Offline, you see this tactic when stores offer a gift or special discount to the first 100 customers, and that usually makes hundreds of people line up.

Online, you can follow the example of Huawei, and offer a gift for the first 100 purchasers:

Image Source

17. Boost FOMO Marketing with Email

Email marketing remains a great way to reach your customers. Our email marketing statistics roundup shows around 90% of people use it. So it’s an excellent tool for FOMO marketing campaigns.

You can effectively use email marketing with any other FOMO marketing examples we’ve listed. For example, you can send emails to:

• Let subscribers know about exclusive deals or rewards
• Tell them when items they’ve saved are about to run out
• Remind them about items in their shopping cart with cart abandonment messages

You can also combine FOMO email messaging with onsite retargeting to offer subscribers who follow a link a special deal via a popup marketing campaign.

Here’s how you can enable onsite behavioral retargeting with OptinMonster.

Recommended Reading: How to Grow Your Email List: 23 Proven and Simple Ways

That’s it! Now you can use these easy-to-implement FOMO marketing examples to get more FOMO sales from visitors and customers. Next, see how to boost sales on Shopify, and to increase average order value with upselling examples.

And follow us on YouTube,Facebook, and Twitter for more marketing tips and tricks and in-depth guides.

FOMO Marketing FAQs

1. What is FOMO in marketing?

FOMO, or Fear of Missing Out, in marketing refers to a strategy designed to evoke anxiety in consumers that others are enjoying experiences or possessing products that they are not, potentially leading to a feeling of missing out. This tactic encourages consumers to make quicker decisions to purchase, subscribe, or engage with a product or service to avoid the feeling of being left out.

2. How to create FOMO in marketing?

To create FOMO in marketing, you can:

1. Limited Time Offers: Promote products or services as time-sensitive to create urgency.
2. Exclusive Content or Products: Offer special editions or early access to products for a select group of customers.
3. Social Proof: Use testimonials, user reviews, and social media shares to show how others are benefiting from your offerings.
4. Countdown Timers: Include these in your promotions to remind customers of dwindling time to act.
5. Highlight Popularity: Show how popular an item is, indicating high demand and potential sell-out risk.

3. How to use FOMO in marketing?

To effectively use FOMO in marketing:

• Segment Your Audience: Tailor your messages to different segments to make them more personal and relevant.
• Leverage Social Media: Use platforms where your audience is active to share user-generated content, testimonials, and live events.
• Email Campaigns: Send targeted emails highlighting limited offers, exclusive deals, and last chances.
• Remarketing: Remind visitors who left your site without purchasing about what they’re potentially missing out on.

4. Is FOMO marketing ethical?

FOMO marketing, or Fear of Missing Out marketing walks a fine line ethically. When used responsibly, it can be a powerful and legitimate marketing strategy. However, it becomes unethical if it deliberately misleads consumers, creates unnecessary anxiety, or exploits vulnerable individuals. Marketers need to ensure their FOMO tactics are truthful and not manipulative, maintaining transparency and integrity in their campaigns.

What does FOMO stand for in business?

In business, FOMO stands for “Fear of Missing Out.” It refers to the strategy of leveraging consumers’ fears of missing out on benefits, experiences, or products that others have. This concept is used to drive decisions and actions like purchases, subscriptions, and participation in events.

5.  What is FOMO in retail?

In retail, FOMO is used to drive immediate sales by creating a sense of urgency and scarcity around products. Retailers may implement FOMO through flash sales, limited-edition products, or exclusive offers that are only available for a short period. This strategy helps to increase foot traffic in stores or clicks online by encouraging consumers to act quickly to avoid missing out.

6. What are FOMO ads?

FOMO ads are a marketing strategy that exploits the human fear of missing out by creating a sense of urgency and exclusivity to encourage immediate action from consumers.

These marketing podcasts are well-established, popular, and full of great tips and information. But more importantly, I included podcasts that approach marketing from a variety of angles. That way, you can decide which marketing podcasts will help you reach your goals and that you’ll enjoy listening to.

1. The Digital Marketing Podcast
2. Online Marketing Made Easy
3. Social Media Marketing
4. The Mindful Marketing Podcast
5. Marketing Over Coffee
6. Duct Tape Marketing
7. Perpetual Traffic
8. Marketing School

8 Best Marketing Podcasts in 2025

1. The Digital Marketing Podcast with Ciaran Rogers, Louise Crossley, and Daniel Rowles

Best for: A broad range of digital marketing topics
Average episode length: 20-30 minutes
Episode frequency: Weekly

If you want a marketing podcast that will cover everything from SEO and AI to email marketing and social media, then The Digital Marketing Podcast is a great place to start. It’s created by Target Internet, which is a hub for online digital marketing courses. You have to pay to access the courses, but the podcast is completely free. And it’s ad-free!

Here are just a few of the topics that The Digital Marketing Podcast has covered in 2024:

• Crafting Killer Titles: Hook, Rank, and Convert
• The State of Email Marketing
• How to Start a Digital Marketing Career
• Complete Guide to Affiliate Marketing
• GA4 News, Tips and Tricks

This is just a glimpse of the podcast’s breadth. You can find an episode on just about any digital marketing topic, and the hosts keep the tone conversational. It’s a great podcast for anyone in the marketing field, and it offers value to beginners and seasoned experts alike.

2. Online Marketing Made Easy with Amy Porterfield

Best for: How-tos and actionable tips (especially for course creators)
Average episode length: 25-50 minutes
Episode frequency: Tuesdays and Thursdays

Amy Porterfield is an entrepreneur who has built a $100 million business offering digital courses for other entrepreneurs. How has she accomplished this? By being an expert marketer and a great teacher. These attributes make Online Marketing Made Easy a can’t-miss podcast for digital marketers. Porterfield is a top-notch digital course creator, and she uses those skills to walk podcast listeners through each episode’s topic.

Online Marketing Made Easy does skew heavily toward topics related to online courses, with episodes like “How to Deliver a Digital Course Your Audience REALLY Wants.” Even though I don’t sell online courses, I still learned helpful tips about conducting market research and understanding your target audience. Plus, episodes like “How to Have Emails EVERONE Opens (Which Means MORE Money!)” are extremely helpful for any marketer. Even if you don’t plan to listen to every episode, Porterfield’s podcast is worth having in your subscription feed.

3. Social Media Marketing with Michael Stelzner

Best for: The latest in social media marketing
Average episode length: 45 minutes
Episode frequency: Every Thursday

Host Michael Stelzner founded Social Media Examiner way back in 2009, and he’s been a leading voice in the digital marketing industry ever since. In each episode of the Social Media Marketing podcast, Stelzer interviews a marketing expert on a different social media topic. If social is a major focus of your digital marketing strategy, then this is the podcast you should be tuning in to.

Episodes include social-specific topics such as “Using LinkedIn to Increase Your Sales” and “Leverage Emotions in Your Facebook Ads for Better Results.” However, many episodes are broader. For instance, “Embracing Humor in Your Writing: The Funny Side of Business” includes tips you can apply to copywriting for any marketing channel.

4. The Mindful Marketing Podcast with Andréa Jones

Best for: Thoughtful discussions about the realities of marketing
Average episode length: 30-60 minutes
Episode frequency: Every Tuesday

The Mindful Marketing Podcast used to be called the Savvy Social Podcast. Host Andréa Jones rebranded to reflect her primary focus: the real people doing the marketing and the real people you’re marketing to.

Here’s an example: In the episode “Ignite Your Marketing Curiosity with Emily Aborn,” Aborn says that “Marketing is relationships.” Jones agrees and adds, “It’s not about trying to push something on someone. It’s about helping them in some way.” The episode goes on to provide plenty of specific tips to evoke curiosity and nurture new leads. However, the tips focus on how real people respond to marketing rather that just providing cold data.

Another episode I particularly enjoyed is “Marketing Automation Secrets from the Experts.” Jones leads a discussion with 3 different marketers, who share stories about how automation helped their business and made their lives easier. If you want to hear how real marketers reach their goals and avoid burnout, then you should be listening toThe Mindful Marketing Podcast.

5. Marketing Over Coffee with John J. Wall & Christopther S. Penn

Best for: Laid-back rundown on the latest in marketing, plus expert guests
Average episode length: 20-30 minutes
Episode frequency: Every Thursday

Listening to Marketing Over Coffee feels like chatting with friends. That is, if your friends were marketing gurus who sometimes brought other experts with them to your coffee meet-up. Not only will you learn a ton of great information, but you’ll also enjoy it, as the hosts maintain a friendly, casual tone and an easy-to-follow pace.

Wall and Penn cover old-school marketing topics, along with the latest marketing tech. For example, one recent episode features Katie Robbert, CEO of Trust Insights, a data and analytics company. Robbert discusses the very traditional marketing topic of creating ideal customer profiles. However, she also shares how her company built a large language model (LLM) to help clients automate and improve the process. That intersection of old and new is common in Marketing Over Coffee.

6. Duct Tape Marketing with John Jantsch

Best for: Expert insights into running and marketing a small business
Average episode length: 10-25 minutes
Episode frequency: Wednesdays and Thursdays

John Jantsch has been advising small and medium-sized businesses for 30 years, and he’s hosted Duct Tape Marketing since 2005. In each episode, he interviews a marketer or entreprenuer on a different helpful topic. For example, in “How to Master Product Launches,” Jantsch interviews Jeff Walker, the author of the book Launch. Walker discusses his recently revised edition of the book and the changes he’s made to his product launch formula.

Jantsch asks interesting questions to make the most of his interviews. In the “Marketing for Supervillains” episode, Jessee Wroblewski encourages small business to see themselves as supervillains who need to differentiate themselves from the big-business superheroes. Jantsch helps Wroblewski connect his ideas to real-life brand examples for the audience. Episodes like this make Duct Tape Marketing one of the best marketing podcasts for small businesses.

7. Perpetual Traffic with Ralph Burns & Lauren Petrullo

Best for: Lead generation strategies, especially through paid traffic
Average episode length: 30-60 minutes
Episode frequency: Tuesdays and Fridays

The hosts of Perpetual Traffic are founders and CEOs of their own marketing agencies. That means they’ve helped a wide variety of clients improve their marketing, and they share that expertise in each episode. Perpetual Traffic focuses specifically on lead generation. While this is a narrower topic than many marketing podcasts, it’s an absolutely universal one. They also regularly interview expert guests.

I particularly like Perpetual Traffic‘s focus on strategy and outcomes over vanity metrics. For example, one recent episode is called “How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads).” That may sound counterintuitive for a lead generation podcast. However, the episode helps you learn how to make sure your leads are high quality, and it gives tips on filtering out leads who will never buy from you. Burns and Petrullo’s advice keeps businesses from wasting time and money trying to market to bad leads.

8. Marketing School with Neil Patel & Eric Siu

Best for: Brief discussions on the very latest in digital marketing, SEO, and AI.
Average episode length: 15-20 minutes
Episode frequency: Almost daily

Neil Patel and Eric Siu are big names in digital marketing. They publish on a near-daily schedule, and each episode covers a few precise topics. Marketing School‘s quick production schedule means you get insights on the most important things happening right now in digital marketing.

I’ve noticed one major flaw in Marketing School‘s approach: the hosts often focus on flash-in-the-pan controversies and their personal opinions on them. This can feel a bit indulgent and isn’t helpful to listeners who want actionable marketing tips. I suggest looking through each week’s episodes to see if any topics are relevant to your business, rather than listening to each daily episode in its entirety. Regardless, Marketing School is the go-to podcast when you want immediate analysis of the latest digital marketing news.

Learn Even More About Marketing

The best marketing podcasts are easy to listen to, cover the topics you want to learn about, and help you improve your marketing strategy. While there are plenty more great options out there, these 8 marketing podcasts are a great place to start.

Of course, podcasts aren’t the only way to learn about digital marketing. Here at OptinMonster, our blog and email newsletter provide helpful marketing tips to help you get more traffic, leads, and sales.

Here are just a few of our posts that will help you nail your marketing strategy and grow your business:

• Ultimate Beginner’s Content Marketing Guide
• 8 Digital Marketing Best Practices
• SEO Ranking Factors: 10 Factors to Help You Rank in Search
• 11 Proven Ways to Generate Organic Leads and Increase Traffic
• Make Your Site POP: 11+ Website Popup Examples to Boost Conversions

If you’re already driving traffic to your website, the next step in your marketing plan is to convert those visitors into subscribers and customers. OptinMonster is the best lead generation software on the market, helping you grow your email list and move leads through the customer journey.

Using OptinMonster, Storyly increased conversions by 80% and grew their email list by 45%! Find out how in our Storyly case study.

When you’re ready to see those kinds of results, give OptinMonster a try, with our 14-day money-back guarantee.

WordPress, the world’s most popular content management system, powers most of the internet. But having a WordPress site isn’t enough.

To truly shine online, you must ensure your website is optimized for search engines. Enter the realm of SEO plugins.

When used effectively, SEO plugins help optimize websites and increase organic traffic, even if you’re not an SEO expert. And these tools are incredibly easy to set up and use.

But with so many options available, which is the best SEO plugin for WordPress?

In this post, I’ve handpicked the best SEO plugins for WordPress to help you implement your SEO strategy.

Ready? Let’s begin.

Best SEO Plugin for WordPress

1. All in One SEO – Best WordPress SEO Plugin
2. Yoast SEO
3. Semrush SEO Writing Assistant
4. Ahrefs SEO
5. MonsterInsights
6. SEOPress – On-site SEO
7. Rank Math SEO
8. Shortpixel
9. WP Meta SEO
10. Broken Link Checker
11. WP Fastest Cache
12. WP Rocket
13. Schema – All In One Schema Rich Snippets

1. All in One SEO – Best WordPress SEO Plugin

All in One SEO (AIOSEO) is the best SEO plugin for WordPress, designed to streamline all your website optimization needs.

It offers a suite of tools that cater to both beginners and advanced users, ensuring that your site is primed for search engines.

It’s the original SEO plugin for WordPress that’s first launched in 2007 and has over 3 million active installations.

The free version of AIOSEO provides all the basic features you’d expect, but to truly excel and outrank your rivals in rankings, the pro version is packed with advanced features tailored for dominance.

All in One SEO lets you:

• Submit your sitemap: this will help Google to easily discover your content
• Enable Schema markup: add data about your content to increase click-through rates
• Automatic notifications: let Google and Bing know about changes made to your site
• Linking Opportunities: crawls all your pages and offers suggestions on relevant pages you can link to, as well as anchor text you can use — without needing to audit your site manually.
• Orphan pages: finds all the orphan pages (pages with zero internal links) on your site and offers linking suggestions to bolster your internal linking strategy.

If you’re starting out, you can just install the plugin and use it straight out of the box. And once you’ve got some experience under your belt, you can take advantage of their Advanced SEO features like Link Assistant.

Strategic internal linking can boost your organic traffic by as much as 40%.

To give you an easier way of managing your internal links, Link Assistant comes with a Links Report dashboard that helps you optimize your internal link-building strategy.

By giving you data on the types of links you have and how your web pages are linked together, the Links Report helps you build internal links faster and better.

AIOSEO is equipped with integrated WooCommerce SEO tools tailored for ecommerce platforms. It boasts capabilities such as dynamic optimizations, product page enhancements, SEO for product images, and additional features designed to drive increased organic traffic to your digital storefront.

This SEO plugin integrates with other SEO tools, like Google Analytics. And with the SEMrush integration, you can easily discover and rank for additional key phrases you might not have known about with the click of a button.

If you only want one plugin on your website, All in One SEO is the best one to start with.

Key Features:

• Automated meta tag generation
• XML sitemap support
• Google Analytics integration
• Advanced canonical URLs
• Built-in API for extended functionality
• Local SEO
• RSS feed management
• Breadcrumbs
• Robots.txt editor
• ChatGPT AI integrations
• Google News sitemaps
• Video SEO
• Redirect manager
• 404 tracking
• IndexNow integration

It’s a comprehensive suite designed for optimal online performance.

Best for: Small business owners looking for an all-encompassing SEO solution.

Bonus content: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

2. Yoast SEO

Yoast SEO is the best free SEO plugin for WordPress that comes with several key features.

It allows you to generate a sitemap, add your meta description, and check content readability.

Yoast SEO’s on-page SEO analysis will tell you whether or not you’re using your keyword enough. Yoast SEO plugin also shows a snippet preview of your post in the search engine.

Compared to All in One SEO, Yoast’s premium version is expensive even though both has almost the same feature set.

Key Features:

• Real-time content analysis
• XML sitemaps functionality
• Breadcrumb control
• Schema markup implementation
• Internal linking suggestions (Premium)

Best for: Bloggers and content creators focusing on content optimization and readability.

3. SEMRush SEO Writing Assistant

The SEMRush SEO Writing Assistant plugin integrates the power of Semrush’s content analysis tools directly into WordPress, offering real-time SEO suggestions and content optimization tips.

This tool helps you write SEO-friendly content.

You can make SEO templates and receive suggestions for your content, including expert SEO tips.

Key Features:

• Real-time SEO score
• Tone of voice analysis
• Plagiarism checker
• Linking recommendations
• Content readability score

Best for: Writers seeking real-time feedback on content SEO and originality.

4. Ahrefs SEO

The Ahrefs SEO plugin directly bridges your WordPress site and the extensive Ahrefs backlink index, ensuring your content is always optimized and competitive.

Ahrefs SEO might be too costly for business owners who are just starting out.

Key Features:

• Backlink analysis
• Keyword tracking
• Content gap analysis
• Site audit tool
• SEO audit
• Competitor benchmarking

Best for: SEO professionals and agencies needing in-depth backlink analysis and competitive insights.

5. MonsterInsights

MonsterInsights connects your WordPress site with Google Analytics effortlessly, allowing you to gain insights into your traffic and make data-driven decisions.

Understanding your analytics can help you create the kind of content your audience wants. But, it can be tricky to sort through all the data.

MonsterInsights helps because it presents the information in easy to understand reports and graphs right within WordPress dashboard.

Key Features:

• Easy Google Analytics integration
• Real-time stats dashboard
• E-commerce tracking
• Affiliate link tracking
• Enhanced link attribution

Best for: Site owners wanting detailed Google Analytics insights within their WordPress dashboard.

Bonus content: MonsterInsights Review: Is This Analytics Plugin Worth It?

6. SEOPress – On-site SEO

SEOPress – On-site SEO is a robust on-site SEO plugin that offers a clean and intuitive interface, making website optimization a breeze.

It allows you to submit a sitemap to Google and manage your titles and meta descriptions.

You will need to get the paid plan for features like viewing your Google Analytics in your dashboard.

Key Features:

• Google Local Business data integration
• Breadcrumbs control
• Redirection management
• Content analysis
• Social media previews

Best for: Businesses aiming for a streamlined on-site SEO experience with a user-friendly interface.

7. Rank Math SEO

Rank Math SEO is a versatile SEO plugin that combines user-friendliness with advanced optimization tools, ensuring your site ranks higher in SERPs.

It lets you do keyword research, enable Schema, detect broken links, and track your rankings.

Rank Math SEO comes with an easy to follow setup wizard and also lets you choose unlimited focus keywords

Key Features:

• Integrated LSI keyword tool
• Rich snippet support
• 404 error monitoring
• Internal linking suggestions
• SEO performance tracking
• Generate an XML sitemap
• Connect Google Search Console

Best for: Advanced users seeking a mix of user-friendly and powerful SEO tools.

8. Shortpixel

Shortpixel focuses on image optimization, ensuring your website images are compressed without compromising quality, leading to faster load times and better SEO.

Why does this matter? Images can take longer to load than plain text, so this means images might slow down your site. Site speed is an important ranking factor.

All new images will be automatically processed. You can also configure the plugin to compress past images and optimize your website history.

Key Features:

• Lossless image compression
• WebP image conversion
• Bulk image optimization
• Retina image support
• Image backup and restore

Best for: Webmasters focused on improving site speed through image optimization.

9. WP Meta SEO

WP Meta SEO gives you full control over your website’s meta content, from bulk editing to sitemap generation, ensuring optimal SEO performance.

In addition, it gives you keyword suggestions and you get an on-page SEO analysis.

Key Features:

• Bulk meta content editor
• Google Analytics integration
• XML and HTML sitemap generation
• Breadcrumb customization
• 404 error redirection

Best for: SEO managers needing bulk meta content editing and management.

10. Broken Link Checker

Broken Link Checker diligently monitors your website for broken links, ensuring a seamless user experience and maintaining your site’s SEO integrity.

Why would your website need this kind of plugin?

Broken links hurt your website’s SEO because it ruins the user experience. This might cause your site visitor to bounce off your website.

Key Features:

• Detects broken links and missing images
• Notifies via dashboard or email
• Prevents search engines from following broken links
• Link filtering and search
• Direct link editing from the plugin page

Best for: Site administrators wanting to maintain site integrity by fixing broken links.

11. WP Fastest Cache

When it comes to SEO, site speed matters.

WP Fastest Cache speeds up your website because it creates a static version of your pages for faster caching.

This means it doesn’t need to access your database when someone requests the page, so it can serve your content right away.

Key Features:

• Static HTML file generation
• Minify HTML and CSS
• Browser caching
• GZIP compression
• CDN integration

Best for: Ecommerce sites and high-traffic blogs needing speed optimization.

12. WP Rocket

WP Rocket is a premium caching plugin that not only boosts your website’s speed but also improves its SEO performance.

Key Features:

• Page caching
• Cache preloading
• GZIP compression
• Database optimization
• Lazy loading for images

Best for: Premium sites seeking advanced caching solutions and speed enhancements.

13. Schema – All In One Schema Rich Snippets

Schema – All In One Schema Rich Snippets simplifies the process of adding schema markup to your WordPress site, enhancing its appearance in SERPs with rich snippets.Rich snippets can improve your click-through rates.

Key Features:

• Supports various schema types (reviews, events, recipes, etc.)
• Interactive snippet preview
• Lightweight and fast
• Easy integration with other plugins
• Improved click-through rates

Best for: Online businesses aiming to enhance their SERP appearance with rich snippets.

How To Convert WordPress Website Traffic?

While we’ve explored many powerful tools that can optimize your site’s backend, focusing on user engagement and lead generation is equally crucial, directly impacting your SEO.

This is where OptinMonster steps in. 

Beyond traditional search engine optimization (SEO), OptinMonster is a game-changer. It’s not just about driving traffic; it’s about converting that traffic into loyal subscribers and customers. 

With its advanced targeting features, stunning lead capture forms, and actionable insights, OptinMonster ensures that the hard-earned traffic you gain through SEO doesn’t just visit and leave but engages and converts.

Incorporating OptinMonster into your toolkit bridges the gap between traffic generation and conversion optimization. 

So, while investing in SEO plugins to climb the SERP ladder, don’t forget to harness the power of OptinMonster to capitalize on that traffic.

After all, what’s the point of increased visibility if it doesn’t lead to growth?

Create High Converting Optin Campaigns Today!

More on SEO

• SEO Made Simple: Where & How To Use Keywords in Your Content
• The DIY Mobile SEO Guide: How to Be Mobile-First in 2023
• Mastering Off-Page SEO: Boosting Your Website’s Visibility
• SEO Best Practices: Simple Routines for Ultimate Success
• 50+ Powerful SEO Statistics That Will Help You Boost Traffic to Your Site

FAQ

Q1) Which plugin is best for SEO in WordPress?

AIOSEO is one of WordPress’s most popular and widely used SEO plugins. It offers a comprehensive set of features to help optimize your website for search engines.

Q2) What is the easiest SEO plugin for WordPress?

AIOSEO is known for its simplicity and ease of use, especially for beginners. It provides essential SEO features without overwhelming the user.

Q3) What is the best free SEO plugin?

Both Yoast SEO and AIOSEO offer free versions that are quite robust. Rank Math is another free SEO plugin that has gained popularity due to its features and user-friendly interface.

That’s a lot of videos to compete with. How can you get your brand’s videos to rank in YouTube searches? You’ll need to master SEO for YouTube, so you can boost your visibility, engagement, and subscriber base.

We’ve accomplished all of those goals and more on OptinMonster’s YouTube channel. Using the tactics I’m sharing in this post, we’ve reached a subscriber base of nearly 10,000. That’s a big accomplishment for a niche channel, and it’s exponentially higher than the channels for our competitors.

In this guide, I’ll cover everything you need to improve your YouTube video ranking. I’ll share YouTube SEO tips ranging from keyword research to advanced optimization techniques, and I’ll give actionable steps to rank higher and get more views on your videos.

Throughout the article, you’ll also see examples of how we implement these tactics at OptinMonster. That way, you can understand exactly how each tip works for a real brand.

• What Is YouTube SEO?
• Keyword Research: The Foundation of SEO for YouTube
• How to Optimize YouTube Videos for SEO: 10 Steps & Best Practices
• How to Generate More Leads With Your YouTube Videos

What Is YouTube SEO?

YouTube SEO (Search Engine Optimization) is the process of optimizing your videos to rank higher in YouTube search results. It can also include improving ranking in Google search results. Like traditional SEO, YouTube SEO involves keyword research, but there are also several platform-specific optimization strategies.

YouTube’s algorithm considers several key factors when ranking videos. Some of the most important factors are:

• Relevance: How well your content matches the user’s search query
• Watch Time: How long viewers watch your videos
• Click-Through Rate (CTR): Percentage of people who click on your video after seeing it in search results
• Engagement: The number of likes, comments, and shares on the video and on the channel overall

Throughout this article, I’ll discuss tactics to improve these factors and increase your YouTube video rankings.

Keyword Research: The Foundation of SEO for YouTube

Before you can start optimizing your YouTube videos, you have to find the right keywords to target.

Keywords and search queries are the terms and phrases that users type into the YouTube search bar when looking for content.

By identifying and using the right keywords, you help YouTube understand the content of your videos. That makes it more likely that your video will appear in search results. Smart keyword research not only drives more views. It also attracts the right audience: people who have a genuine interest in your content, brand, and products.

Here are some of the best ways to conduct keyword research to help your YouTube video ranking.

1. Use YouTube’s Autosuggest Feature

YouTube’s search bar is an excellent starting point for keyword research. As you type a word or phrase, YouTube automatically suggests popular searches. These autosuggestions reflect what users are actively searching for, making them valuable keywords to consider.

This process helps you both:

1. Identify keywords for videos you’ve already made
2. Find keywords to make new video content for

Example: If your video is about “yoga for beginners,” start typing “yoga for” into YouTube’s search bar. You might see autosuggestions like:

• “yoga for beginners”
• “yoga for flexibility”
• “yoga for stress relief”

These suggestions show what people are actively searching for. This information provides specific angles or subtopics to focus on in your video. For example, a specific phrase like “yoga for stress relief” could help you reach a new segment of your target audience.

Tip: Try typing a few variations of your main topic into the search bar, and take note of the autosuggested phrases. These can often reveal niche keywords you might not have considered.

2. Use Google Trends for YouTube Search

Google Trends is a free SEO tool that helps you discover trending keywords and topics. It offers a dedicated section for YouTube search data, allowing you to explore the popularity of specific keywords over time. You can also find trending topics within your brand niche, along with seasonal search trends.

Google Trends also offers a comparison feature. You can enter 2 search terms and see how their popularity compares over time. This free YouTube tool can help you determine the best main keyword for your video.

Example: Let’s say you want to make videos for healthy smoothie recipes. You can enter that main keyword into Google Trends and select YouTube Search. You’ll see a line graph of the term’s interest over time. If you scroll down, you’ll find a list of related keywords. You can see both:

1. Top Related Queries: Similar keywords with the highest level of interest. For “healthy smoothie recipes,” I got results like “weight loss smoothie recipes,” “healthy breakfast recipes,” and “healthy breakfast smoothie recipes.”
2. Rising Related Queries: These are search terms that are rapidly growing in popularity. They help you take advantage of keywords that are on an upswing. For “healthy smoothie recipes,” the rising related queries were “healthy snacks recipes” and “healthy green smoothie recipes.”

Tip: Use Google Trends to compare the search volume of different keywords. Opt for keywords that show consistent or rising interest over time, rather than those that spike and drop quickly.

3. Use Advanced YouTube SEO Tools

The YouTube search bar and Google Trends give you a great starting point for YouTube SEO research. But if you want to dig deeper, you’ll need a more advanced tool. Here are my top suggestions.

Semrush & Rank Tracker for YouTube

Semrush is the most thorough and effective tool for SEO keyword research. In fact, we list it as #1 in our list of best keyword research tools. Semrush focuses on traditional web search SEO, so it can help you get your YouTube videos ranking higher in Google searches.

Semrush also offers the Rank Tracker for YouTube app, which includes these features:

• Keyword tracking for up to 200 YouTube keywords
• Competitor video analysis
• YouTube rank change monitoring

Both Semrush and Rank Tracker for YouTube offer free trials.

TubeBuddy:

TubeBuddy is a browser extension and app for YouTube. It helps you optimize your YouTube videos to improve search rankings and engagement.

Here are some of TubeBuddy’s top features for SEO:

• Keyword Explorer: See detailed insights on keyword search volume, competition, and overall score, specifically for YouTube.
• Tag Management: Quickly discover and copy your competitors’ best-performing video tags.
• SEO Studio: This suite of SEO tools walks you through the process of optimizing all aspects of your YouTube video.

You can try out basic features, including the Keyword Explorer, with TubeBuddy’s free version. For full access, you’ll need to sign up for one of TubeBuddy’s paid plans.

Tip: Use these tools to identify long-tail keywords, which are more specific and less competitive. A long-tail keyword can be something like “what are the best ingredients for a protein smoothie.” This phrase probably has a lower search volume. However, if you’re selling protein powder, you want to target videos to people using that search term.

How to Optimize YouTube Videos for SEO: 10 Steps & Best Practices

1. Optimize Your Video Title
2. Write Engaging Video Descriptions
3. Tag Videos for Better Visibility
4. Categorize Your Video Appropriately
5. Add a Custom Thumbnail
6. Include Timestamps to Create Chapters
7. Add Subtitles or Closed Captions
8. Include Cards and End Screens
9. Group Videos Into Playlists
10. Track & Analyze Your Video’s Performance

1. Optimize Your Video Title

Your video title should include your video’s main keyword. That lets the YouTube algorithm understand your content’s topic. Additionally, your title needs to entice users to choose your video over others in the search results.

When users are searching YouTube, your video title is one of the first things they see. That makes titles extremely important for click-through rates (CTR). Giving your video a catchy title is essential for getting more people to click on it, just like having a good email subject line increases open rates.

Here’s an example of a title we’ve used for a video on OptinMonster’s YouTube channel:

The title starts with our keyword phrase: “Upselling Vs. Cross Selling.” It continues with a question that shows exactly what information searchers will learn if they watch the video.

YouTube Title Best Practices:

• Use keywords early: Use your main keyword early in the title. For example, if your keyword is “YouTube SEO,” a good title might be “YouTube SEO: 10 Tips to Rank Your Videos Higher.”
• Incorporate keywords naturally: Your keyword phrase should make grammatical sense in your title. Don’t force it in a way that sounds awkward.
• Keep Titles Concise: Aim for titles around 60 characters to avoid truncation in search results.
• Consider Using Numbers, Parentheses, or Brackets: Variations from regular text can draw a searcher’s eye. For instance, you can say “Top 5 Tips” instead of simply “Tips.” Or you can add “(2025 Update)” to a new video guide.

A well-written, keyword-focused title won’t magically rank your video content at #1, but it’s an important first step.

2. Write Engaging Video Descriptions

Video descriptions help the YouTube algorithm understand the content of your video and provide context to viewers. You can also include important links in your descriptions.

Here is the description we use for our “Upselling vs. Cross Selling” video:

The description starts with a long-tail search term: “What’s the difference between an upsell and a cross-sell?” After the brief summary of the video’s content, the rest of the description consists of links to related content and OptinMonster’s social channels.

YouTube Description Best Practices:

• Include Keywords: Include your main keyword, or an important variation, within the first few lines of the description. Avoid keyword stuffing.
• Include CTAs and Links: Guide viewers with clear calls-to-action (CTAs), such as “Subscribe for more tips!” Include links to relevant content. YouTube descriptions are also the perfect place to add affiliate links.
• Focus on the First Few Lines: The first 100-150 characters should be catchy and informative. This portion is what appears in search results and above the fold in the description box.

Remember, YouTube’s search algorithm prioritizes user engagement. So if viewers regularly click links in your descriptions, YouTube will see that you’re providing helpful content.

3. Tag Videos for Better Visibility

Tags are a type metadata. They help YouTube understand the context of your video and improve its discoverability. Essentially, you’re providing a list of topics that your video falls unders. While not as powerful as titles or descriptions, tags still play a role in ensuring your content appears in relevant searches.

For our “Upselling Vs. Cross Selling” video, here are some of the tags we used:

• upselling vs cross selling (always include your main keyword as a tag)
• upselling and cross selling
• upselling tips
• how to upsell
• email marketing
• email marketing strategy

As you can see, we included several keyword variations that relate to the content of the video.

YouTube Tagging Best Practices:

• Start with your main keyword: Make your primary keyword the first tag.
• Include Related Terms: Use tags that are semantically related to your main keyword.
• Add spelling variations: If your topic or product is regularly misspelled, include common misspellings as tags.
• Use a YouTube Tag Generator: If you use TubeBuddy, you’ll get tag suggestions as you fill out your YouTube video’s details. You can also try TubeRanker’s YouTube Tag Generator Tool, which is free for limited use.

4. Categorize Your Video Appropriately

During the publishing process, YouTube will ask you to select a category for your video. While that sounds simple, it can be tricky to choose the best one. YouTube only offers 15 categories, and not every video will fall neatly into just one of them.

For example, it can be difficult to decide between 2 similar categories, such as “Comedy” or “Entertainment.” Or, you might have a video that demonstrates how to use a piece of software. Should you select “Science & Technology” or “Howto & Style”?

These best practices can help guide your decision.

YouTube Category Best Practices:

• Consider your audience: Think about who your target audience is and which category they’re likely to browse or search within. For instance, you might have an educational video about eco-friendly beauty products, and you’ll feature affiliate links in your description. While the video could fall under “Education,” your target audience is more likely to search for “Howto & Style” videeos.
• Stay consistent across your channel: If you regularly post content on a similar topic, keep your videos in the same category. Consistency helps build a clear brand identity and makes it easier for viewers to find related content on your channel.
• Reassess over time: As your channel grows and evolves, it may be worth reassessing your category choices. Your audience may shift over time, or your content focus may change. Don’t hesitate to update the category of older videos when needed.

5. Add a Custom Thumbnail

It’s easy to just let YouTube select a screenshot from your video to use as a thumbnail. However, these images are rarely eye-catching or effective. Your thumbnail is your visual hook to get searchers to click on your video, and a well-designed custom thumbnail can significantly boost your CTR.

For OptinMonster’s YouTube videos, we always create thumbnails that are fun, attractive, and intriguing:

YouTube Thumbnail Best Practices:

• Stay on-brand: Use consistent colors, fonts, and design elements to make your thumbnails easily recognizable.
• Use faces and text: Thumbnails with faces tend to perform better because they create an emotional connection. Adding text can also clarify the video’s content at a glance.
• Choose high-contrast colors: Use bright colors and high-contrast images to make your thumbnail stand out. You want your thumbnail to be easy to see, even on small screens.
• A/B Test your thumbnails: YouTube has recently rolled out A/B testing for thumbnails. This feature lets you try out up to 3 thumbnails to see which performs the best.

6. Include Timestamps to Create Chapters

Timestamps are specific time markers added to a YouTube video’s description. They allow viewers to jump directly to a particular moment or section of the video. They’re perfect for longer videos or tutorials, where viewers might be interested in specific segments.

For example, we uploaded our webinar about A/B testing to YouTube and added timestamps in the description:

When timestamps are added to a video, YouTube automatically generates chapters, which are clickable segments on the video progress bar. Here’s what that looks like on our webinar video:

Timestamps help your YouTube SEO strategy in 3 ways:

1. Increased watch time and engagement: Timestamps and chapters make it easier for viewers to find the information they want, which leads to better audience retention and more clicks. In turn, that helps your videos’ search rankings.
2. More context for search algorithms: The titles of your timestamps give YouTube and Google more information about your video’s content. That can help your video rank for more search terms.
3. “Key moments” in Google search: Google uses your chapters to create “key moments” that show up in Google video search results. Here’s an example of key moments that display on an OptinMonster video in Google search:

Best Practices for Adding Timestamps:

• Identify key sections: Before adding timestamps, identify the main sections or topics covered in your video. These sections should be natural breaks in the content that a viewer might want to jump to.
• Use descriptive labels: When labeling your timestamps, use clear and descriptive text. For example, instead of just writing “1:23 – Tip 1,” give more information by writing “1:23 – Tip 1: Optimize your video title.”
• Start with a 0:00 timestamp: Always start your list of timestamps with “0:00” and use a label like “Introduction.” This sets the stage for the viewer and lets them know they can jump to other sections if needed.
• Be consistent: If you’re creating multiple videos with timestamps, try to maintain a consistent format. Consistency helps regular viewers know what to expect and makes your videos more user-friendly.

7. Add Subtitles or Closed Captions

Accessibility is the #1 reason you should add subtitles or closed captions to all your videos. It’s also helpful for your YouTube SEO strategy and can help your videos get higher rankings.

Subtitles increase audience retention by catering to viewers who prefer watching without sound. More importantly, they help non-native speakers and users with hearing impairments. Your subtitles also give YouTube and Google more text to index and rank your video for, which directly impacts SEO.

YouTube Subtitle Best Practices:

• Create Accurate Subtitles: If you followed a script for your video, you can always upload your script using these transcript formatting guidelines. Otherwise, start with YouTube’s automatic captioning feature, or use a third-party service to generate subtitles. Make sure you always review and edit the transcript for accuracy.
• Decide between subtitles and closed captions: Subtitles only include the words that are spoken during your video. Closed captions also include descriptions of any noises, such as sound effects, music, or even sighs and laughs. Use closed captions if your video includes non-verbal sounds that are important to the video’s meaning.

8. Include Cards and End Screens

Cards and end screens are interactive, clickable elements that you can add to your YouTube videos. They help keep viewers engaged, promote additional content, and guide them towards specific actions. Cards and end screens can encourage viewers to subscribe to your channel, watch another video, or visit an external website.

These in-video links let you encourage viewers to take a desired action. For example, the end screens for many of our videos include a link to sign up for OptinMonster:

Clicks on your cards count as engagement, which helps your YouTube SEO.

Best Practices for Cards:

• Focus on timing: Place cards during moments when viewers are highly engaged or when they might be interested in exploring more content. For instance, if you mention a topic that you cover in another video, that’s the perfect moment to suggest it through a card.
• Keep it relevant: Make sure your card is highly relevant to the current video. You might link to a related video, a playlist, or a poll to engage your audience further.
• Limit the number of cards: Too many cards can be distracting. Stick to a few that provide real value and are well-timed.

Best Practices for End Screens:

• Keep it simple: Use a clear call-to-action (CTA) that encourages viewers to take the next step, such as subscribing or watching another video.
• Make it look great: Design end screens that are visually appealing and consistent with your brand. Use contrasting colors to make buttons and CTAs stand out.

9. Group Videos Into Playlists

YouTube playlists are collections of videos on a particular topic or related to a specific interest. They help you organize your content and keep viewers engaged for longer periods. Playlists create a seamless viewing experience that encourages binge-watching. That will increase overall watch time and improve the ranking of your YouTube videos.

OptinMonster’s YouTube channel is organized into a number of playlists, including this one called “How to Grow Your Email List”:

YouTube Playlist Best Practices:

• Group related content: Organize your videos into thematic playlists, so viewers can easily find the content they’re interested in. For example, a fitness channel might have separate playlists for beginner workouts, advanced routines, and nutritional advice.
• Optimize playlist titles and descriptions: Just like with individual videos, use keywords in your playlist titles and descriptions to help them show up in search results.
• Use a logical order: Arrange videos in a logical order within the playlist. For tutorial or educational content, this might be chronological or step-by-step. For entertainment, it might be by popularity or release date.

10. Track & Analyze Your Video’s Performance

SEO for a YouTube video isn’t a one-and-done process. You need to monitor each video’s performance so you can continually optimize your YouTube search rankings. Analyze metrics such as watch time, click-through rate (CTR), audience retention, likes, comments, and shares. This data lets you know which strategies are working and which ones you need to adjust.

Best Practices for Analyzing Performance:

• Use YouTube Analytics: YouTube’s built-in analytics let you easily track key metrics. Pay specific attention to any spikes and drop-offs in your videos. That helps you understand what keeps your target audience engaged and where they’re losing interest.
• Experiment and test: Use your data to test different strategies. For instance, if your CTR is low, experiment with different thumbnails and titles. If your watch time is low, consider adjusting your video’s length or structure.
• Monitor Engagement: Keep an eye on likes, comments, and shares. These interactions play a significant role in video performance. Respond to comments to encourage more interaction.

Generate More Leads From Your YouTube Videos

When you apply these YouTube SEO tips and best practices, you’ll start getting more views and engagement on your videos. But if your YouTube channel is part of a larger brand, then getting viewers is just the first step. You also want to encourage those viewers to take another action, such as purchasing a product or joining your email marketing list.

In other words, YouTube videos are a powerful way to generate more leads for your business. You just need the right tools and strategy to make that happen.

OptinMonster is the best lead-generation tool on the market. You can use our popups, floating bars, and other onsite campaigns to grow your email list and offer enticing coupons and lead magnets.

If you want to convert more of your YouTube viewers into leads, I suggest using these 2 strategies:

1. Add OptinMonster campaigns to any web pages you link to in your videos or descriptions. You can use OptinMonster’s Referrer Detection to create special offers just for visitors coming from your YouTube channel!
2. OptinMonster lets you create MonsterLinks, which are links that directly open an OptinMonster campaign. In your video description, you can include text such as “Get more tips in our email newsletter,” “Download our free ebook,” or “Enjoy a 20% off coupon.” Use a MonsterLink to link that text to your OptinMonster campaign, which will ask for their email address to receive that perk.

That’s just a tiny glimpse at what you can accomplish with OptinMonster. Here’s a quick overview of our features:

Give it a try today with our 14-day money-back guarantee!

Related Resources:

• How to Create a Video Marketing Strategy to Grow Your Business
• 27 Video Marketing Statistics You Need to Know
• Visual Storytelling: How to Build Powerful Connections With Leads
• How to Create a Popup Video: Step-by-Step Tutorial
• The Ultimate Beginner’s Guide to Content Marketing

In the digital marketing era, marketing automation tools have become essential for businesses aiming to streamline their marketing efforts, improve efficiency, and deliver personalized customer experiences.

With many options available in the market, choosing the right marketing automation tool can be difficult.

This blog aims to simplify the marketing process by exploring key factors to consider and highlighting the best marketing automation tools to elevate your digital campaigns.

• What Are Marketing Automation Tools?
• How To Choose the Best Marketing Automation Tool?
• Best Marketing Automation Tools To Consider
• Which Is the Best Marketing Automation Tool?

By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing marketing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business.

Let’s jump in!

What Are Marketing Automation Tools?

Marketing automation tools enable businesses to automate repetitive tasks, manage complex workflows, and execute targeted campaigns across multiple channels.

These tools provide functionalities such as email marketing automation, lead nurturing, customer segmentation, social media management, and analytics

By automating these processes, businesses can save time, improve campaign precision, and drive better results.

How To Choose the Best Marketing Automation Software?

Choosing the best marketing automation tool for your business requires careful consideration of the following key factors:

1. Integration capabilities with existing systems: Look for tools that seamlessly integrate with your existing Customer Relationship Management (CRM) system, email marketing platforms, social media channels, and other relevant systems. This ensures smooth data flow and eliminates manual transfers, saving time and effort.
2. Ease of use and user interface: Opt for tools with an intuitive and user-friendly interface. A clean and accessible interface enhances user adoption and facilitates the efficient execution of campaigns. Look for tools that offer a visually appealing and well-organized dashboard, making it easy to navigate and access the desired features.
3. Scalability and flexibility: Consider the scalability and flexibility of the marketing automation tool. As your business grows, the tool should be capable of handling increasing volumes of customer data, adapting to new marketing strategies, and accommodating evolving customer needs. Ensure that the tool can scale alongside your business without compromising performance.
4. Customization options: Choose a tool that allows for customization and tailoring of automation workflows and campaigns to suit your business requirements. Flexibility in designing personalized customer journeys ensures a more engaging and relevant customer experience. Look for tools that offer advanced segmentation capabilities, dynamic content creation, and personalized messaging options.
5. Reporting and analytics features: Comprehensive reporting and analytics capabilities are vital for measuring campaign effectiveness and making data-driven decisions. Look for tools that provide real-time analytics, in-depth performance metrics, and actionable insights to optimize your marketing efforts. Advanced reporting features like campaign ROI tracking and A/B testing analysis can provide valuable insights for continuous improvement.

Best Marketing Automation Tools To Consider

The following marketing automation software is our selection of the top contenders for being the best marketing automation tools.

1. OptinMonster

OptinMonster tops the list of the best marketing automation tools out there, and its goal is to help you get more conversions.

Driving tons of traffic to your site is great, but growing your email list is the secret to a successful business.

With OptinMonster, you can easily create different campaigns with a drag-and-drop builder. These campaigns include Lightbox Popups, Fullscreen Welcome Gates, Floating Bars, Inline Forms, and more.

Plus, with our Exit-Intent technology®, you can capture your visitor’s attention anytime they attempt to exit your page.

Finally, you can set display rules to ensure you are targeting your campaigns to specific audience segments.

Once your visitor has given you their email address, OptinMonster works with almost any email marketing tool, including Mailchimp and Constant Contact, to seamlessly put them into your email campaigns.

Also, everything is trackable, so you can rely on data to make adjustments and improve your workflow. And since we’ve launched OptinMonster’s native analytics, tracking your data in near real-time has never been easier!

Pricing

OptinMonster’s pricing plans start at just $19 per month and up to $99 monthly for the ultimate Growth plan.

2. WPForms

WPForms allows you to build smarter forms and surveys for your site. With WPForms you can build contact forms, payment forms, surveys, newsletter forms, and more.

Plus, you have over 100 templates to work from, saving you tons of time. All forms are 100% mobile-friendly and you can easily embed forms into your site (meaning you don’t need to work with expensive developers).

These forms are excellent for getting feedback from your visitors. And to make sure that your form submissions aren’t SPAM, WPForms allows you to activate reCAPTCHA. That way, you know that your form entries are from interested people and not form-filling bots.

Plus, WPForms offers other cool features like the Form Abandonment addon, which allows you to capture partial form entries and get more leads. There’s also the User Journey addon, which lets you easily see the pages and posts a user visited before they submitted the form.

If you’re looking to add beautiful, custom forms to your site, WPForms is definitely your best bet.

Pricing

WPForm’s pricing begins at $49.50 per year for individual accounts and goes up to $299.50 per year for the Elite package.

3. RafflePress

This tool is perfect for growing your email list, driving traffic to your website, and engaging followers on social media. RafflePress lets you easily create online contests that are bound to go viral.

With its drag and drop technology, you can create contests or surveys that are 100% tailored to your brand and ridiculously easy to share on social media platforms (especially with their “Refer-A-Friend” feature).

RafflePress has tons of integrations for all the major social media platforms. And since social is mostly viewed by mobile devices, you can be sure that all your contests and giveaways are totally mobile-friendly.

Plus, there’s built-in protection to prevent one user from providing multiple entries (to keep your contests fair).

Finally, everything is trackable so you can watch your leads, traffic, and followers grow. When you get new emails or leads, you can seamlessly integrate them with your favorite email marketing service or CRM.

Pricing

RafflePress pricing plans start at $39 per year and go up to $159 per year for the Growth plan. Their Ultimate package is a one-time payment of $359 and gives lifetime access.

4. MonsterInsights

There’s an old saying, “knowledge is power.” Well, that’s not quite right. It turns out knowledge isn’t power.

Knowledge is profit. And MonsterInsights has all the knowledge you need to boost those profits.

When it comes to compiling key metrics to make data-driven decisions for your marketing strategy, MonsterInsights is your best bet. With MonsterInsights, you can get real-time data from multiple channels, so you always have the most current customer data at your fingertips.

You can also have reports sent directly to your MonsterInsights dashboard, which is conveniently located right in your WordPress dashboard. That means you no longer need to go to 20 different sources to compile 20 different reports.

Instead, you can have everything ready and waiting for you in WordPress.

Finally, MonsterInsights integrates with all of WordPress’s most popular plugins. Far from just getting data from Google Analytics and Google Search Console (though they have those, too), you can compile reports for all your KPIs with WooCommerce, WPForms, All in One SEO, PrettyLinks, Google Optimize, AMP, and more.

If you want to know something about anything, MonsterInsights can tell you everything.

Pricing

MonsterInsight’s pricing begins at $99 per year and peaks at $399 per year for the Agency package.

5. ActiveCampaign

ActiveCampaign is a robust marketing automation tool offering a comprehensive set of features, including email marketing automation, lead scoring, behavioral tracking, and CRM integration.

Its user-friendly interface, powerful automation features, and detailed reporting make it an excellent choice for businesses of all sizes.

Pricing

1. Plus: $49 per month
2. Professional: $149 per month
3. Enterprise: Customized plan

6. Marketo Engage – Marketing Automation

Marketo is an enterprise-level marketing automation software that caters to complex marketing campaigns.

It offers advanced features such as lead scoring, predictive analytics, account-based marketing, and multi-channel campaign management.

Marketo’s scalability, customizable options, and deep integration capabilities suit large organizations.

Pricing

Adobe does not offer a free trial. The sales team will provide a quote by analyzing the database size.

7. Constant Contact

Constant Contact is a user-friendly marketing automation tool which comes with features such as email marketing automation, contact management, event management, and social media marketing.

The tool allows you to create tailored sequences for welcome emails, drip campaigns, and other automated email campaigns to choose from over 200+ email templates.

Constant Contact’s simplicity and affordability make it a popular choice for businesses starting with marketing automation.

Pricing

Based on features and list size, ranges from $20 – $335 per month.

8. Keap

Keap, formerly Infusionsoft, is a comprehensive marketing automation tool for small businesses and solopreneurs.

It provides CRM, email marketing automation, lead generation, and e-commerce capabilities.

Keap’s all-in-one platform simplifies managing customer relationships and executing targeted campaigns.

Pricing

1. Pro: $159 per month
2. Max: $229 per month

9. Oracle Eloqua Marketing Automation

Eloqua, part of the Oracle Marketing Cloud, is an enterprise-level marketing automation platform known for its robust features and scalability.

It is packed with advanced marketing automation features, including lead management, campaign orchestration, personalized experiences, and deep analytics.

Eloqua is suitable for large organizations seeking comprehensive marketing automation solutions.

Pricing

Custom plans, reach out to get the quote.

10. Hootsuite

Regarding marketing automation for social media, Hootsuite is one of the more popular software. With Hootsuite, you can automate your social strategy for over 35 social platforms.

Plus, this is more than an automatic post scheduler. You can also find and manage other resources to share on social, track your social metrics, monitor topics of interest to your brand, and much more.

Pricing

Pricing ranges from $99 to $739 per month, depending on your needs and the size of your team.

11. Buffer

Buffer is an excellent resource for both small and medium-sized companies because their pricing is flexible. They have a perfect free version that allows you to automate your post’s scheduling. On the freemium plan, you can work with up to three social media platforms to schedule up to 10 posts simultaneously for each platform.

Their paid versions are more extensive though.

You can have multiple admin users sign up for over 25 social accounts. They have another plan bundling conversations so you can easily reply without switching platforms.

This is particularly useful if you’re working with a marketing team who needs to be able to respond to social comments.

Finally, they offer a paid Analytics package that gives detailed information about your social media campaigns and how to improve them. That means you can fine-tune your posting strategy to find the best time to post for your audience.

The free plan is perfect for small businesses, but as your social media strategy gets more involved, the features in the upgraded plan help you continue to scale.

Pricing

• Essentials: $6 per month for 1 channel
• Team: $12 per month for 1 channel
• Agency: $120 per month for 10 channels

12. Mention

This exciting marketing automation tool allows you to monitor trends across various social media channels. With Mention’s Listen feature, you can keep your finger on the pulse of conversations in your business field to make sure you’re driving the conversation rather than following it.

One of the great things about this marketing automation tool is that you can compile reports on current trends in your field. Then, you can use that data to create content to respond to what is currently engaging your audience.

They also have a Publish service that allows you to plan, schedule, and post across all the major social media platforms.

Pricing

Mention’s paid plans fall between $25 – $83 per month. They also have an Enterprise plan starting at $450 per month.

13. Twilio

Though Twilio has many features, we will focus on its SMS marketing automation today. If you’ve ever used SMS marketing in the past, you’re likely familiar with the brand.

Twilio allows businesses to use SMS to build better, longer-lasting client relationships. And considering SMS campaigns can have a 98% open rate, it’s easy to see why it’s appealing to marketers.

But, if you’ve ever gotten overwhelmed receiving texts from 20 people at the same time, then you can only imagine how hard it would be to handle 20,000 of those conversations.

Twilio helps manage all of that. And not just with one channel. Twilio’s artificial intelligence can create chatbots to accurately handle customer interactions via mobile chat, SMS, or WhatsApp.

Their goal? To get the right message to the right people to improve sales.

If your business relies heavily on mobile campaigns, Twilio may be worth checking out.

Pricing

Twilio’s SMS pricing plan is pay-as-you-go in the United States. This ranges from $0.0075 to $0.02 per SMS sent (depending on whether the number is local, toll-free, or shortcode). They also have international plans and discounts for larger volumes.

14. Omnisend

Like Twilio, Omnisend has more features than just SMS. They also create push notifications, interact on Facebook Messenger, and chat via WhatsApp. Messages can be personalized and work with most eCommerce platforms such as Shopify, WooCommerce, Magento, and more.

One of the coolest features of Omnisend is how marketers can segment their audience to tailor their messaging to specific customers.

This segmentation is automatic and done in a clean dashboard, so everything is located in one convenient place.

They also boast a high open rate for their campaigns and suggest that 95% of their SMS messages are read within 5 minutes of being received.

Pricing

Omnisend’s pricing is flexible and scales with your business. Starting at $16 per month (for 500 subscribers). Their Pro plan is $59 monthly, and larger businesses can get a custom price quote.

15. Brevo (Formerly Sendinblue)

With Brevo, you have all your most powerful tools in one place. It’s a customer relationship management software (CRM), a marketing automation tool, and a transactional email software wrapped up in one. You can track where your customers are in your sales funnel, easily collaborate on team projects, send email newsletters or SMS campaigns, and a ton more.

They also have a lot of resources to help you convert traffic into warm leads. You can build landing pages, track your Facebook ads, and target your banner ads to the right people at the right time.

When it comes to finding a comprehensive marketing automation tool, we highly recommend Brevo. It has a competitive entry price point with enough features to get you the results you’re after quickly.

Pricing

Brevo’s pricing is flexible. Their starter plan starts at $25 per month, up to their Premium plan at $65 per month. Larger businesses can get custom pricing.

16. HubSpot

HubSpot is one of the most popular marketing automation tools choices for businesses because of the number of tools they offer (and their competitive price point).

HubSpot offers everything from inbound marketing, contact management to sales, but it’s their automation service that we’re interested in. They have some cool technology that allows you to rotate leads through different sales reps and automate some of the more tedious tasks that come along with it.

For the marketers on your team, you can automate your follow-up email campaigns to warm up your cold leads into potential buyers. The goal is to use the marketing automation tools to push these leads a little further down the pipeline.

Finally, your customer support team has everything they need to simplify their lives (or at least their jobs). Customer questions or comments are turned into ticket requests and sent to the right person rather than floating from desk to desk.

The great thing about HubSpot is that it really does have a little bit of everything for your company. The only downside is, again, Hubspot marketing plans can be intimidating for small businesses.

Pricing

Their Professional package jumps to $800 per month, and their Enterprise package peaks at $3,600 per month.

17. Uncanny Automator

With Uncanny Automator, you can put your entire WordPress website on autopilot. It works by connecting your existing plugins so they can perform mundane tasks automatically, which can drastically slash admin time.

You can create automation “recipes” easily, no coding required. Simply select your triggers, choose your actions, and let Uncanny Automator do the work.

For example, you can create a recipe so that when a user fills out a form, they’re automatically registered for a training session. Or, when a new blog post is published, automatically send it to your email marketing list.

It integrates with over 50 popular plugins like WPForms, MemberPress, WooCommerce, Easy Digital Downloads, and more. And with Zapier support, you can connect to over 2,000 apps. Billions of automation recipes are possible.

Pricing

Uncanny Automator starts at $149 per year for 1 site, including all triggers and actions. To use Uncanny Automator on up to 10 sites costs $249 per year. And for unlimited sites, Uncanny Automator is $399 per year.

18. Salesforce Marketing Cloud Account Engagement (Formerly Pardot)

Salesforce Marketing Cloud Account Engagement is a powerful marketing automation tool that integrates seamlessly with the Salesforce CRM platform. It offers email marketing automation, lead nurturing, lead scoring, and ROI reporting.

The tool’s integration capabilities and strong CRM functionalities make it an excellent choice for businesses already utilizing Salesforce.

Pricing

Ranges from $1,250 – $4,000 per month, based on the depth of automation and analytics.

Which Is the Best Marketing Automation Tool?

As per the expert and popular opinions, OptinMonster is the best marketing automation tool.

With a Pro Plan at just $30 per month, you can build incredible lead-capturing campaigns that are proven to boost conversions, generate traffic, and increase sales. And your success is 100% tracked so you can make smarter, data-driven decisions.

Plus, OptinMonster gives you features to reduce shopping cart abandonment, share discounts, run contests, and so much more!

There’s a reason why OptinMonster is the world’s #1 conversion optimization kit.

We hope you liked this post, and if so, you may also want to check out our comparison of the Best Push Notification Tools for WordPress.

And if you’re ready to grow your leads and skyrocket your profits, don’t wait another minute, join OptinMonster today!

If you’ve ever found yourself searching for fresh blog post ideas or pondering over the most trending blog topics, you’re not alone. Beginners and experienced writers alike often struggle to churn out a steady stream of engaging content.

Sure, you can do search engine keyword research and browse other popular blogs. But sometimes, writer’s block still hits.

The quest to discover what to blog about is a universal challenge, but fear not! This comprehensive guide is here to fuel your creativity with a plethora of blogging ideas.

From exploring diverse blog topic ideas to diving deep into niche-specific blogging topics, I’ve got you covered.

Whether you’re brainstorming ideas for a blog revamp or seeking blog content ideas to kickstart your blogging journey, this guide promises a treasure trove of inspiration.

Get ready to uncover unique blog ideas that resonate with your audience and position you as a thought leader in your domain.

Because this is a very long list of blog post ideas, I have it broken down into blog topics. Feel free to use the links below to jump to a particular topic:

Business | Finance | Technology | Fashion | Beauty | Home | Lifestyle | Fitness | Travel | Leisure and Entertainment | Food and Drink | Useful | Educational | Roundup | Fun | Timely | Controversial | Promotional

Are you ready to write your next blog post? Let’s dive into our 130+ blog ideas.

Exclusive Download the Blog Post Ideas Cheat Sheet to make content creation a breeze!

Business Blog Ideas

If your target audience is business owners, managers, and entrepreneurs, here are a few ideas for new content for your blog:

1. The Future of Remote Work: Pros and Cons.
2. Startup Success Stories: Lessons to Learn.
3. Navigating Business Ethics in the Modern World.
4. The Role of AI in Streamlining Business Operations.
5. Strategies for Effective Team Building and Leadership.
6. The Evolution of eCommerce: Trends to Watch.
7. Building a Sustainable Business: Eco-friendly Practices.

Finance Blog Ideas

Here are a few of our favorite blog ideas for money-management websites:

8. Personal Finance Tips for Millennials.
9. The Rise of Cryptocurrencies: What You Need to Know.
10. Investment Strategies for a Post-COVID World.
11. Understanding the Basics of Stock Market Investing.
12. The Importance of Financial Literacy in Schools.
13. Navigating the World of Online Banking.
14. Retirement Planning: Starting Early vs. Starting Late.

Technology Blog Ideas

It’s easy to get overwhelmed when deciding which tech topics to write about. You can use these new blog post ideas to stay on track:

15. The Impact of 5G on Everyday Life.
16. Virtual Reality: Beyond Gaming.
17. The Ethics of Artificial Intelligence.
18. The Role of Technology in Sustainable Living.
19. Exploring the World of Quantum Computing.
20. The Rise of Smart Cities.
21. Wearable Tech: The Future of Health Monitoring.

Fashion Blog Ideas

Fashion blogs can be an extremely effective form of content marketing, especially if you engage in affiliate marketing. Here are some blog post ideas to make the most of your site:

22. Sustainable Fashion: Brands Leading the Way.
23. The Evolution of Streetwear Culture.
24. Fashion Trends from the Runways of Paris and Milan.
25. The Influence of Pop Culture on Fashion.
26. Vintage Fashion: Making the Old New Again.
27. The Intersection of Fashion and Technology.
28. DIY Fashion: Upcycling and Customizing Your Wardrobe.
29. Top Fashion Accessories of the Year: Our Product Reviews

Beauty Blog Ideas

Beauty blogs can include more than just reviews of new products. These blog post topics can help you have a well-rounded content calendar:

30. The Rise of Clean Beauty: Brands to Watch.
31. Makeup Trends from Around the World.
32. The Science Behind Skincare: Debunking Myths.
33. Beauty Routines for Different Skin Types.
34. The Influence of K-Beauty and J-Beauty.
35. DIY Natural Beauty Remedies from Your Kitchen.
36. The Future of Beauty: Tech Innovations in the Industry.

Home Blog Ideas

DIY articles, lists, and tutorials can be extremely successful types of blog posts. You can use these blog post suggestions to break through your writer’s block and keep your new blog content flowing:

37. Minimalist Living: Tips for Decluttering Your Home.
38. The Art of Feng Shui: Balancing Your Living Space.
39. DIY Home Decor Projects on a Budget.
40. Smart Home Innovations for 2024.
41. Urban Gardening: Growing Food in Small Spaces.
42. The Rise of Co-living Spaces: A New Way to Live.
43. Sustainable Home Design: Eco-friendly Materials and Practices.

Lifestyle Blog Ideas

When you write about topics that can improve people’s lives, your target audience will be excited to click! Here are some of the best blog post topics for lifestyle websites:

44. The Art of Mindfulness: Practices for Everyday Life.
45. Balancing Work and Life in the Digital Age.
46. The Rise of the Digital Nomad Lifestyle.
47. The Importance of Self-Care in Stressful Times.
48. Living a Zero-Waste Lifestyle: Tips and Tricks.
49. Exploring Different Cultural Traditions and Festivals.

Fitness Blog Ideas

If your blog niche is fitness, we’ve got you covered! Take a look at these blog post ideas we’ve compiled to make your work a little easier:

50. Home Workouts: Staying Fit Without a Gym.
51. The Benefits of Yoga and Meditation for Mental Health.
52. Exploring Different Fitness Regimens from Around the World.
53. The Science of Nutrition: Debunking Diet Myths.
54. Wearable Fitness Tech: Tracking Your Progress.
55. The Mental Benefits of Regular Exercise.
56. Adventure Sports: Pushing Your Physical Limits.

Travel Blog Ideas

For travel blogs, readers can include frequent travelers, vacation planners, and daydreamers. Here are some blog ideas that go beyond basic guides to travel destinations:

57. Solo Travel: Tips for Safe and Fulfilling Journeys.
58. Exploring Hidden Gems: Off-the-Beaten-Path Destinations.
59. Sustainable Travel: Minimizing Your Carbon Footprint.
60. Culinary Adventures: Foodie Destinations Around the World.
61. Budget Travel: Exploring the World Without Breaking the Bank.
62. The Rise of Workcations: Combining Work and Travel.
63. Travel Photography: Capturing Memories Like a Pro.

Leisure and Entertainment Blog Ideas

With so many online services available, it’s never been easier to access entertainment. But the choices can be overwhelming! Here are some blog post ideas to help your readers find the best of the best. Or to learn more about something they already love:

64. The Golden Age of Streaming: What to Watch in 2025.
65. Rediscovering the Joy of Board Games.
66. The Evolution of Music: From Vinyl to Streaming.
67. The World of Indie Films: Hidden Cinematic Treasures.
68. The Resurgence of Book Clubs in the Digital Age.
69. Exploring the World of Virtual Reality Gaming.
70. The Impact of Social Media on Pop Culture.

Food and Drink Blog Ideas

Readers visit food blogs for step-by-step recipes, cooking tips, and more. These blog ideas will get them excited to read more of your content:

71. The World of Fermented Foods: Health Benefits and Recipes.
72. Exploring Global Cuisines: A Culinary Journey.
73. The Art of Mixology: Crafting the Perfect Cocktail.
74. Veganism and Plant-Based Diets: Beyond the Hype.
75. The Science of Baking: Perfecting Your Pastries.
76. Coffee Culture: From Bean to Cup.
77. The Rise of Craft Breweries: Exploring Unique Beers.

Useful Blog Ideas

Tutorials, checklists, and step-by-step guides are great ways to drive traffic. Most of us go straight to the internet when we need some easy-to-follow instructions. These helpful blog posts will give users what they’re looking for:

78. 10 Life Hacks to Simplify Your Daily Routine.
79. The Ultimate Guide to Organizing Your Workspace for Maximum Productivity.
80. Healthy Meal Prep Ideas for Busy Weekdays.
81. Tips for Managing Stress in a Fast-Paced World.
82. How to Save Money on Everyday Expenses.
83. DIY Home Maintenance: Fixing Common Household Issues.
84. Travel Packing Checklist: Essentials for Every Trip.

Educational Blog Ideas

Enlighten and engage your readers with in-depth articles on the following topics:

85. The History and Evolution of the Internet: A Deep Dive.
86. Understanding the Basics of Renewable Energy Sources.
87. The Science Behind Sleep: Why It’s Essential for Our Health.
88. An Introduction to World Religions and Their Philosophies.
89. The Art of Effective Communication: Verbal and Non-Verbal.
90. Exploring the World of Quantum Physics.
91. The Role of Microorganisms in Our Ecosystem.

Roundup Blog Ideas

Who doesn’t love a great list? Roundups are an important part of any blog, regardless of its niche or target audience. Here are a few ideas you can use for inspiration:

92. Top 10 Books to Read in 2025: Editor’s Picks.
93. Monthly Tech Roundup: The Latest Innovations and Gadgets.
94. Best Movies of the Year: A Cinematic Recap.
95. Roundup of the Most Inspiring TED Talks This Year.
96. Fashion Trends from Around the World: Seasonal Highlights.
97. The Most Influential People in the World of Business in 2025.
98. Top Health and Wellness Tips from Experts This Month.
99. 10 Best Podcasts on a Subject of Interest.

Fun Blog Ideas

Even if most of your blog posts are fairly straightforward, it’s a good idea to write some joyful content every now and then. These blog topics can give you some ideas to inject some levity:

100. The World’s Most Unusual Festivals and Celebrations.
101. Decoding the Science of Laughter: Why We Find Things Funny.
102. DIY Craft Ideas for a Rainy Day.
103. Exploring the World’s Most Unique and Quirky Museums.
104. The Joy of Retro Gaming: A Trip Down Memory Lane.
105. Fun and Unconventional Ways to Stay Fit.
106. The World’s Strangest Foods and Where to Try Them.

Timely Blog Post Ideas

Readers are most likely to click on posts that are relevant to them. And timeliness is a key factor in that relevance. Keep your audience engaged with these fresh blog ideas:

107. Understanding the Impact of Current Global Events on the Economy.
108. Fashion Trends for the Upcoming Season.
109. The Latest Advances in Medical Research and What They Mean for Us.”
110. Tech Predictions for the Upcoming Year.
111. A Recap of the Most Significant News Stories This Month.
112. The Role of Climate Change in Recent Natural Disasters.
113. Celebrating International Women’s Day: Stories of Empowerment.

Controversial Blog Post Ideas

Spark discussion and engagement by thoughtfully addressing controversial topics, such as the ones we’ve compiled here:

114. The Ethics of AI: Potential Benefits and Dangers.
115. Debating the Merits and Drawbacks of a Universal Basic Income.
116. The Ongoing Debate: Organic vs. Conventional Farming.
117. The Role of Social Media in Shaping Public Opinion.
118. Vaccinations: Myths, Facts, and Controversies.
119. The Future of Education: Traditional Schools vs. Online Learning.
120. The Impact of Celebrity Culture on Society.

Promotional Blog Post Ideas

Promotional blogs are particularly popular posts for eCommerce sites. They let you talk about your products and services and move users through your sales funnel. Here are some post ideas to help you get started:

121. Introducing Our Latest Product: Features and Benefits.
122. Why Our Brand Stands Out in the Market: A Comparative Analysis.
123. Customer Testimonials: Real Stories from Satisfied Clients.
124. Exclusive Offers and Discounts for Our Loyal Readers.
125. Behind the Scenes: A Look into Our Production Process.
126. Join Our Upcoming Webinar: Topics and Guest Speakers Revealed.
127. Celebrating Our Company’s Anniversary: A Journey Through the Years.
128. Giveaway Alert: How to Win Our Product for Free.

Personal Blog Post Ideas

Motivational personal stories can make excellent blog posts. Readers are drawn to honesty and vulnerability, so these blog ideas can help you build an audience.

129. My Journey to Becoming a Full-Time Blogger: Challenges and Triumphs.
130. Life Lessons I Learned from Traveling Solo.
131. The Books That Changed My Perspective on Life.
132. Finding Balance: My Personal Strategies for Juggling Work and Family.
133. My Experience with Meditation and Mindfulness.
134. The Role of Mentorship in My Career Growth.
135. Personal Reflections on a Year of Growth and Transformation.

There you have it, 135 great blog post ideas to write about.

Convert Your Reader Into Subscribers

While I’ve equipped you with a treasure trove of blog ideas and topics, another essential piece to the puzzle is making sure your content reaches its intended audience and drives action. 

Enter OptinMonster. 

More than just a lead generation tool, it’s your secret weapon in the blogging arsenal. 

With its intuitive drag and drop builder, you can craft compelling opt-in forms that resonate with your readers. But that’s just the beginning.

OptinMonster’s advanced targeting features ensure your content reaches the right eyes at the right time, turning casual browsers into dedicated subscribers. 

So, as you pen down your next masterpiece using the ideas from this guide, remember to give it the OptinMonster advantage. After all, great content deserves an audience that values it.

Yeah… so it turns out that’s wrong. When it comes to eCommerce, knowledge isn’t power; knowledge is profit.

And that’s exactly why you need to be using customer surveys in your marketing strategy. Surveys allow you to engage with and learn about your audience. The more information you have, the better you can serve your clients and, consequently, increase your overall revenue.

So, today, we’ll be exploring 4 survey best practices to help you create surveys in a way that encourages users to actually take them. More specifically, we’ll look at:

• What we mean by “survey best practices” and why they matter
• Four specific survey best practices you need for higher completion rates
• The best tools for building your survey

What Are Survey Best Practices and Why Do They Matter?

You probably remember taking standardized tests like the SATs back in high school. If you’re like most people, these exams made you develop a natural hate for all things multiple-choice (not to mention how you’ve vowed to never use a No. 2 pencil again).

So it’s no wonder some merchants are wary of using surveys. After all, giving your visitors more test-like paperwork is never a good conversion strategy, right?

Right.

But here’s the thing: surveys aren’t tests, or at least they shouldn’t be if made correctly.

What’s the difference?

Tests are made to assess knowledge and contain wrong answers in their responses. Surveys, on the other hand, are an open invitation to join a conversation.

Plus, there are no wrong answers in a survey because you can learn something about your client regardless of which response they choose.

The trick lies in creating a survey that people actually want to take. That’s why you need to master some of the basic skills that go into survey creation. By implementing just a few of these survey best practices, you can increase your completion rate, easily grow your email list, and get way more conversions for your site.

But most of all, with all the data you collect, you’ll have more insight on how to better serve your customers in the future!

So let’s check out four survey best practices when creating a survey.

Survey Best Practices: 4 Tips to Live By

1. Clearly define your goal: The obvious starting point for creating any survey is figuring out specifically what you want to know, emphasis on the term “specifically.” Ask yourself, “What would I like to learn about my customers with this survey and will that knowledge help me in a concrete way?”

Consider this hypothetical goal, for example:

At first glance, this seems like it would be a reasonable goal for a survey. But the problem is that there is no response which would help you create a concrete strategy for improvement. If your survey reveals that your visitors love your blog, great!

But now what?

Since you don’t know what they specifically love about it or what kind of content they’re drawn to, you have no way of planning future posts to ensure your readers continue to love your content (and the same can be said if your survey reveals they hate your writing, too).

But take the same goal and reword it to something more concrete:

Now you’re on your way to writing a survey with a tangible purpose that will give you data you can actually use!

Interested in learning how to create the best content that keeps your visitors engaged and coming back for more? Check out our content marketing guide for everything you need.

2. Keep surveys short: This is by far one of the biggest mistakes merchants make when designing a survey. Your visitors likely don’t have the time (or patience) to fill out a 30-minute form. Once you have your specific goal, you should be designing your survey to get the data you need as quickly as possible.

Unfortunately, there’s no clear cut rule for this, but as a general guideline, your survey shouldn’t take more than 5 minutes to fill out. That (roughly) translates to 10 multiple-choice questions. If you have different response types (where people need to type in their answers), you’re looking at 3-5 questions max.

If you’re having difficulty keeping your test short, you may be trying to squeeze too much into one survey. This may be a sign that your survey objective still isn’t specific enough.

3. Decide on the most useful type of question to reach your goal: There are two types of questions: closed-ended and open-ended questions. As you can imagine, each of these has a unique set of benefits and drawbacks.

Closed-Ended Questions

Closed-ended questions provide all the response options a user can choose. They typically come in the form of multiple-choice, true/false, or any other “check the box” style response.

Advantages: Great for gathering simple quantitative data on black and white issues.

Disadvantages: Doesn’t allow for much complexity in responses. Plus, if users don’t see a response they agree with, they may leave the survey altogether.

Open-Ended Questions

Open-ended questions ask the user to respond in their own words.

Advantages: Allows users to express themselves in a more detailed way and can lead to richer, more complex data.

Disadvantages: Can be tedious for users to fill out leading to a lower completion rate.

The type of questions you ultimately choose should correspond with your specific goal but here’s a good rule of thumb:

If you want to know how a user feels about something, use open-ended questions; if you want to know what a user thinks about something, use closed-ended questions.

So if you’d like to know what your users think of your overall customer service, you’d go with a closed-ended question. If you want to know specifically what they like/dislike about their customer service experience, you can use open-ended questions.

Pro TipIf your survey has open-ended questions, you can turn them into a game-like challenge to increase completion rates. Rather than saying, “Tell me what you like about this product,” you could say “tell me what you like about this product in 10 words or less.” Encouraging brevity also helps because it reminds users your survey isn’t asking for too much of their time.

4. Incentivize your survey: One way that you can encourage users to take your survey is to add an incentive. In the same way that you give out free content/products to capture emails without being pushy, you can give out items or information to gather responses.

Here are a few ways you can do that (that don’t involve a big budget):

eBooks

Give out an eBook in exchange for someone taking a survey.

Writing an eBook is a great way to reward people for responding to your survey. Plus, eBooks don’t need to be complicated! Check out how to avoid the most common mistakes when writing your first eBook.

Contests

Allow people to enter a contest if they complete your survey.

Just like you see raffles or giveaway contests at various charity events, you can run your own online contest. The cost of entry? Completing your survey (and this is also a great way to grow your email list). Not sure how? Here are the 9 best online giveaway tools to use (including our top recommendation, RafflePress, that we’ll talk about more later).

Discounts

Offer a subscription discount for taking a survey.

Offering a discount on your product can be a great way to say “thank you” to those who took the time to fill out your survey. Plus, it can lead to higher conversions!

Show the Results

Reveal the results!

Believe it or not, some of your customers may be as curious about your results as you are. If you think your audience would like to know about the results of the survey, you can use that information as leverage for a higher completion rate. All you need to do is promise that you will write a blog and/or email with the results when the survey has been completed.

How to Create a Survey: Using the Right Tools for the Job

Ok, so you’re convinced. You totally see the value of creating a survey to learn more about your customers. Now you just need to know where to start.

Fortunately, you’ve got plenty of great options to choose from. Here are two of the most efficient ways to create a WordPress survey that your users will love:

1. Surveys with WordPress Plugins:

If you want to build a survey that’s effective, efficient, and easy to make, you can use one of the many plugins designed for just that. While there are a lot to choose from, here are three of our top picks:

WPForms

UserFeedback

Formidable Forms

These plugins not only make your surveys look great, but they’re also easy for your clients to use (and even easier for you to make).

Oh, and they allow you to track the results! That means you can keep your responses organized and export them to a spreadsheet for your team to analyze. Or you can even convert the answers to a visible graph and display them on your website.

Not sure how to choose the survey plugin for your site? Check out Best Online Survey Software for Small Businesses to find the right fit.

2. Turn your survey into a popup via OptinMonster:

Using a combination of WPForms and OptinMonster (the best WordPress popup plugin), you can design a sleek survey to learn more about your customers and how they’re interacting with your site. Turning your survey into a popup yields loads of benefits, such as:

• Learn how your customers are interacting with your site
• Get real-time feedback from your visitors to develop better conversion strategies
• Increase potential conversions by interacting with customers before they leave your site
• Grow your email list
• Gain insight into your customers’ attitudes, beliefs, and problems for a stronger marketing strategy

At the end of the day, a popup survey can literally be the difference between a visitor leaving your site forever or becoming a lifelong paying customer.

Interested but not super tech-savvy? No worries!

Here’s a tutorial on how to combine WPForms and OptinMonster to have a killer survey up and running in minutes.

**Bonus Tip**

Earlier we mentioned that it can be a good idea to add an incentive for your users to take your survey. One great tool to do this is RafflePress, a WordPress giveaway plugin designed to help you increase traffic, grow your email list, and gain more social media followers.

BUT, it can also be a great tool for getting surveys and it’s super easy to use. All you need to do is create a giveaway campaign

and add actions, a task that users can complete for entries to your giveaway contest.

Fortunately, one of these actions includes polls and surveys. That means that you can add your survey to any giveaway campaign!

And that’s all, folks!

We just went over 4 crucial survey best practices and the tools you need to get a survey up and running on your site in minutes. You’re now ready to collect user responses, track your data, implement your changes, and increase your annual profits.

For more tips and tutorials, be sure to follow us on YouTube, Twitter, and Facebook!

Over the past few months, I’ve tested numerous editing apps to find the best ones for creating high-quality reels. 

In this article, I’ll share my insights and experiences with the seven best editing software for Instagram reels, detailing how I shortlisted each product and my experiences using it.

Table of Content:

• Best Editing Software for Instagram Reels
• How To Choose the Best Editing Software for Instagram Reels
• Instagram Reels Hacks and Bonus Tips
• How to Convert Instagram Followers

Here’s a table summarizing the best editing software for Instagram reels:

	Video Tool	Pros	Cons	Pricing
	InShot	• User-friendly interface • Wide range of filters and effects • Easy to add music and text overlays	• Watermark on the free version • Limited advanced features	Free version with watermark Pro version is $3.99/month, $17.99/year, or $49.99 for Lifetime
	Splice	• Multi-layer editing • Extensive sound effects and music library • Simple and intuitive interface	• Occasional lag with longer videos • Some advanced features require a subscription	Free version available $9.99/week for Pro version
	Adobe Premiere Rush	• Seamless integration with Adobe Creative Cloud • High-quality output • Customizable templates	• Steeper learning curve • Some features not as intuitive	Free version available $9.99/month for full version
4	CapCut	• Completely free with no watermarks • Wide range of advanced features • User-friendly interface	• Occasional crashes during complex edits • Limited customer support	Free
5	VN Video Editor	• Advanced editing capabilities • Multi-layer editing • Free to use	• Steeper learning curve for advanced features • Occasional navigation difficulties	Free
6	Final Cut Pro	• Professional-grade features • High level of control over edits • Excellent output quality	• Steep learning curve • High initial cost	$299.99 (one-time purchase)
7	KineMaster	• Comprehensive feature set • Multi-layer editing • Precision editing tools	• Watermark on the free version • Some advanced features require a subscription	Free version with watermark $8.99/month or $44.99/year for Premium version

Best Editing Software for Instagram Reels

1. InShot
2. Splice
3. Adobe Premier Rush
4. CapCut
5. VN Video Editor
6. Final Cut Pro
7. KineMaster

1. InShot

InShot is a popular video editing app known for its user-friendly interface and comprehensive feature set.

When I first started exploring editing apps for Instagram reels, InShot was at the top of my list due to its high ratings and positive reviews. I found the interface to be incredibly intuitive, which was a relief as a beginner. Trimming and cutting videos was a breeze, and I was pleasantly surprised by the variety of filters and effects available.

However, I did face some frustrations with the watermark on the free version, which required a subscription to remove. Despite this, the overall experience was positive, and I felt confident using InShot for quick and efficient reel edits. The ease of adding music and text overlays made my reels more engaging and professional-looking.

Pros:

• User-friendly interface
• Wide range of filters and effects
• Easy to add music and text overlays

Cons:

• Watermark on the free version
• Limited advanced features

Pricing:

• Free version available with a watermark
• $3.99/month, $17.99/year, or a $49.99 one-time fee for the Pro version

2. Splice

Splice offers powerful editing tools with a simple interface, making it a favorite among content creators.

Splice’s promise of professional-level editing on a mobile device caught my attention. My initial impression was that it lived up to the hype. The app’s ability to handle multi-layer editing allowed me to create more complex and visually appealing reels.

The occasional lag when working with longer videos sometimes disrupted my workflow. However, the extensive library of sound effects and music, along with precise trimming and cutting tools, more than made up for it. By the end of my testing, I felt that Splice was a solid choice for anyone looking to elevate their reel content.

Pros:

• Multi-layer editing
• Extensive sound effects and music library
• Simple and intuitive interface

Cons:

• Occasional lag with longer videos
• Some advanced features require a subscription

Pricing:

• Free version available
• $9.99/week for Pro version

3. Adobe Premiere Rush

Adobe Premiere Rush is a simplified version of Adobe Premiere Pro, designed for fast and professional editing on the go.

Having used Adobe products in the past, I was excited to try Premiere Rush. The seamless integration with Adobe Creative Cloud was a huge plus, allowing me to easily import assets from other Adobe apps. The drag-and-drop functionality and customizable templates made editing straightforward and efficient.

My main concern was the learning curve, as some features were less intuitive than I had hoped. However, I could create polished reels with advanced effects and transitions once I got the hang of it. The ability to edit on my phone and desktop was incredibly convenient, and I appreciated the high-quality output.

Pros:

• Seamless integration with Adobe Creative Cloud
• High-quality output
• Customizable templates

Cons:

• Steeper learning curve
• Some features not as intuitive

Pricing:

• Free version available
• $9.99/month for the full version

4. CapCut

Developed by the creators of TikTok, CapCut is a free app packed with editing tools, effects, and transitions.

I discovered CapCut while looking for a free yet powerful editing app. Its extensive feature set, including slow-motion effects, chroma key, and a wide range of transitions, immediately impressed me. The app’s layout was user-friendly, and I could start editing without much hassle.

One challenge I faced was occasional crashes during complex edits, which was frustrating. However, the app’s versatility and no-cost access to premium features made it a standout. By the end of my testing, I felt CapCut offered incredible value, especially for those on a budget.

Pros:

• Completely free with no watermarks
• Wide range of advanced features
• User-friendly interface

Cons:

• Occasional crashes during complex edits
• Limited customer support

Pricing:

• Free

5. VN Video Editor

VN Video Editor is known for its advanced editing capabilities and is free to use.

VN Video Editor came highly recommended by peers in the content creation community. My initial use was smooth, with multi-layer editing and keyframe animations being standout features. The ability to fine-tune color grading was particularly useful for creating a cohesive look across my reels.

One problem I faced was the occasional difficulty navigating some of the more advanced features, which had a steeper learning curve. Despite this, the overall experience was highly satisfying. The app’s robustness and professional-grade features made me feel like I was using a top-tier software without any cost.

Pros:

• Advanced editing capabilities
• Multi-layer editing
• Free to use

Cons:

• Steeper learning curve for advanced features
• Occasional navigation difficulties

Pricing:

• Free

6. Final Cut Pro

Final Cut Pro is a professional video editing software for Mac users, offering advanced features and powerful performance.

I decided to try Final Cut Pro for more tough projects. The initial setup was daunting, but once I got used to the interface, the level of control over my edits was unmatched. The precision of the editing tools and the range of effects and transitions available allowed me to create highly polished reels.

A time investment is required to learn the software, which might be a barrier for beginners. Nevertheless, the output quality and the satisfaction of mastering such a powerful tool were worth it. Final Cut Pro gave my reels a professional touch that was hard to achieve with other apps.

Pros:

• Professional-grade features
• High level of control over edits
• Excellent output quality

Cons:

• Steep learning curve
• High initial cost

Pricing:

• $299.99 (one-time purchase)

7. KineMaster

KineMaster is a full-featured video editor for mobile devices. It offers multi-layer editing and a wide range of effects.

KineMaster stood out to me due to its comprehensive feature set and positive reviews. My experience with the app was mostly positive. The multi-layer editing and blending modes allowed for creative freedom, and the app’s precision editing tools were a delight, making it easy to cut and trim clips accurately.

The main frustration was the watermark on the free version, which could only be removed by subscribing to the premium plan. Despite this, I was surprised by the range of effects and transitions, which helped me create dynamic and engaging reels. By the end of my testing, I felt that KineMaster was a versatile tool suitable for both beginners and advanced users.

Pros:

• Comprehensive feature set
• Multi-layer editing
• Precision editing tools

Cons:

• Watermark on the free version
• Some advanced features require a subscription

Pricing:

• Free version available with a watermark
• $8.99/month or $44.99/year for the Premium version

How To Choose the Best Editing Software for Instagram Reels

The following are the must-have features in Instagram Reels editing tools that you are looking for:

• Aspect Ratio: Instagram Reels have a unique vertical format. The ideal tool should allow you to easily adjust the aspect ratio to 9:16, ensuring your content fills the entire screen without any black bars on the sides.
• Cover Photo: An engaging cover photo is crucial as it’s the first thing viewers see. The right tool should let you create or edit a captivating cover photo that reflects the essence of your Reel and encourages users to click.
• Original Audio: The ability to add your own voiceover or original audio gives your Reels a personal touch. Look for tools that offer high-quality audio recording features.
• Sound Effects: Sound effects can significantly enhance the entertainment value of your Reels. Tools with a sound effects library give you the creative flexibility to add more engagement to your content.
• Seamless Transitions: Smooth and creative transitions are key to keeping viewers engaged. Tools with a variety of transition options can help your Reels flow more naturally.
• Trending Audio: Music is at the heart of many viral Reels. Editing tools that provide access to trending audio tracks or integrate with the Instagram music library can be crucial for creating content that resonates with current trends.
• Tag People and Hashtags: Tools that allow you to tag people and add relevant hashtags directly can enhance discoverability and engagement.
• Metrics and Analytics: Understanding how your Reels perform is essential. Tools with built-in analytics can provide insights into viewer behavior, helping you refine your strategy.
• Hands-Free and Countdown Features: For creators who film themselves, hands-free recording and countdown timers are invaluable for ease of use.
• Influencer Collaboration: Tools that facilitate easy collaborations with influencers can add variety to your Reels content.

Instagram Reels Hacks and Bonus Tips

• Understand the Instagram Reel Algorithm: Using relevant hashtags and understanding the Instagram Reels algorithm is crucial to maximize visibility and engagement on the platform.
• Consistency is Key: Regularly posting Reels can significantly increase your visibility and engagement on Instagram. Consistency helps in building a loyal audience and keeps your brand top-of-mind.
• Experiment with Diverse Content: Feel free to experiment with different types of content in your Reels. Whether it’s behind-the-scenes footage, tutorials, product showcases, or entertaining challenges, diversifying your content can help you discover what truly resonates with your audience. Pay attention to the metrics and feedback to refine your approach.

How to Convert Instagram Followers

Earlier in this post, we mentioned that one of the biggest advantages of upgrading your Instagram videos is that you can drive more sales from your online store.

The only question that remains is, “How?”

Now, we’re going to answer that question with the following tool:

OptinMonster is the best lead generation software on the market. So you might be wondering how it will help you convert your Instagram followers into customers.

This happens in a few easy steps.

First, OptinMonster gives you all the tools you need to create stunning optin campaigns in a matter of minutes.

By “optin campaigns,” we’re referring to things like popups, floating bars, fullscreen welcome mats, and more.

The goal of these campaigns is to get users to “opt-into” your offers. This could be for:

• Signing up for a newsletter
• Joining a webinar
• Downloading a coupon
• Making a purchase
• And much more…

But the best part is that you don’t need to be a professional coder or designer to build high-converting campaigns.

That’s because OptinMonster gives you 700+ pre-made templates to choose from:

These templates are fully-response and look great across devices.

Plus, they’re easy to modify. Once you’ve selected the template you want, everything can be customized to your brand’s style and offer with just a few clicks.

That’s because OptinMonster uses a codeless drag-and-drop visual editor:

At this point, though, you might be wondering:

“How will any of this help convert my followers from Instagram?”

One of the best reasons for using OptinMonster are the powerful targeting rules. While you’ve likely heard of OptinMonster’s Exit-Intent® Technology or Geolocation targeting, there’s an even better rule for targeting your Instagram followers:

Referrer Detection.

This allows you to show campaigns to your site’s traffic who came from a specific 3rd-party site.

In this case, that would mean targeting people who came from your Instagram account:

Notice how the message is totally tailored to someone coming from their Instagram account.

By personalizing the user experience (UX) in this way, you’ll be more likely to see HUGE increases in signups and conversions across your site.

Want to see it in action for yourself? Click below to start your 100% risk-free OptinMonster account today:

We hope you enjoyed this post. If you did, you’ll definitely want to check out the following resources:

• Best Instagram Plugins (Compared)
• How to Add an Instagram Feed to WordPress
• Social Media SEO: How to Incorporate Social Media Into Your SEO Strategy

These articles will have even more information on how you can take your Instagram marketing strategy to the next level.

More and more businesses are discovering that digital content is integral to their success.

But here’s the thing: no single type of content marketing will appeal to every visitor. Age demographics, learning styles, and personal preferences affect a person’s preferred format.

That’s why it makes sense to vary your content. The 14 types of content marketing listed below will help you get started. I’ve included a table of contents so you can jump to the one you want to try first.

1. Blog Posts
2. Long Form Articles
3. Original Research
4. Video
5. Infographics
6. Images
7. Case Studies
8. White Papers, Reports, and Ebooks
9. Presentations
10. Webinars
11. Quizzes and Polls
12. Podcasts
13. Checklists
14. Email Newsletters

I’ll explain why each type of content marketing is effective and suggest ways to start creating new content.

Let’s get started!

Types of Content Marketing Your Business Should Explore

1. Blog Posts

Let’s start with blog posts. After all, that’s what you’re reading right now. Blogs are also what many people think of first when they think about content creation.

Blog posts can be relatively easy to produce, especially if they’re not too long and don’t contain a lot of images.

You don’t need to buy special equipment or conduct in-depth studies to write engaging posts. You just need a good writer who knows how to conduct SEO keyword research.

And the potential benefits are worth it.

Done right, blog posts can help you:

• Share authoritative content in your niche.
• Get more citations from other trusted sources, leading to better search ranking and more organic traffic.
• Build a library of blog content that you can later adapt into other types of content marketing, such as videos or podcasts.

You can also use guest blogging to build up your inbound link profile.

Blogging covers many types of articles. These include how-tos, reviews, lists, thought leadership articles, and more. You can even add buttons for quick social shares. Readers can then easily share your content on their social media pages, helping your post find a new audience.

Here are some tips to get started with writing blog posts:

• Use headline tools to help you find the best headline ideas
• Check out some blog post ideas for inspiration
• Optimize your content and link posts together for better SEO

Related ContentUltimate List of Blogging Statistics and Facts (Updated for 2023)

2. Long-Form Articles

Long-form articles are another form of content worth your time.

They’re a type of blogging, but long-form content requires a different skill set than shorter posts.

One example is WPBeginner’s guide to choosing the best website builder. This article is more than 8,500 words long.

WPBeginner’s post is an in-depth guide that compares 15 different website builders. It provides detailed descriptions, pros, cons, and pricing info for each one.

The post has been shared approximately 2,000 times. After all, readers like sharing helpful, in-depth articles with their colleagues and friends.

Blogs often use these types of content marketing posts as pillar content. Pillar content is a collection of your most important cornerstone articles. These articles are comprehensive, evergreen, and frequently linked to in your other posts.

The downside?

If you want to use the long-form content format, then you’ll need to research and write content with real depth.

Articles over 2,500 words take a lot of time and work. That means they may not be the best place to start for beginners. Or for small business entrepreneurs who are doing everything themselves.

But if you have the time, knowledge, and writing skills? You could see huge traffic and lead generation from long-form articles.

To get started, use your own industry expertise to produce in-depth and well-researched content. You can also check out the content that’s already around and try to produce something better, fresher, and with more resources.

3. Original Research

Original research is another popular type of content marketing that builds authority and trust.

Original research is also a great way to get inbound links. When the data you provide is helpful, other websites will link to your posts, and you’ll get more organic traffic. This happens when people cite your work, and it’s great for SEO.

In fact, you’ve seen examples of this type of citation throughout this blog post, such as our links to CMI’s annual B2B content marketing report.

There’s only one issue: producing in-depth research like CMI’s report can be time-consuming and costly.

If you want to speed up the process, carry out a survey using WPForms. Then use the built-in reporting dashboard to view charts that will help you visualize the results.

4. Video

As our article on video marketing statistics shows, video is a proven attention-getter online. Most age groups watch videos. It’s also one of the most popular content marketing formats for mobile device users.

In fact, YouTube is often cited as the 2nd most popular search engine in the world, behind Google.

Plus, the formats and platforms for video content marketing keep expanding. They now include:

• YouTube Shorts
• Instagram Reels
• Facebook Reels
• TikTok videos
• Livestreams

This variety means that you can almost certainly incorporate videos into your content marketing strategy. Your video content can range from:

• 60-second Reels, Shorts, and TikToks shot with your phone
• Longer, highly-produced YouTube videos, such as tutorials
• Anything in-between

The potential ROI of video marketing is undeniable. One well-known success story is Dollar Shave Club, a razor subscription service. They established their brand through hilarious, low-budget YouTube videos.

Their first video, posted in 2012, is an irreverent and silly introduction to their company. That video now has over 28 million views, and it still regularly gets new comments. Their YouTube channel also has over 40k subscribers.

There are lots of ways you can get started using video for your business. Here are a few ideas:

• Create a welcome video that introduces people to your business.
• Regularly create short videos that tap into pop culture or viral trends. Just make sure they still relate to your company!
• Create videos showcasing the features of your products or services.
• Already have a podcast? Turn your episodes into YouTube videos.
• Shoot a tutorial to give visitors step-by-step instructions on using your product.

Want an example of a welcome video? Here’s OptinMonster’s introductory video, which we use as our YouTube channel’s trailer:

Bonus ResourceHow to Get Subscribers on YouTube (Reach 1,000 Subscriptions FAST!)

5. Infographics

More and more businesses are finding success by creating original infographics.

Venngage’s 2021 survey on visual content marketing shows the value of infographics. 36.4% of marketers reported that their most used visual content was original graphics, which includes infographics and illustrations.

In fact, Venngage even used its own infographic to display that data:

It’s important to get the graphic elements right and make your infographics attractive. But don’t forget to make the information interesting and reliable. That creates a linkable, shareable resource.

If you want to use this content format, here are a few tips to get you started:

• Plan your infographic like any other piece of content so it tells a story.
• Give it a good headline and interesting subheadings.
• Use Canva, Piktochart, or another visual content marketing tool to create it.
• Templates can be a great way to get started with making sleek infographics quickly.

6. Images

While we’re on the topic of visuals, let’s not forget about images in general.

Did you know that there are 750 billion images on the internet? They come from a variety of sources, such as website graphics and social media posts.

In fact, billions of images are shared on social media platforms every day, according to this data from Photutorial:

Here are some options for using images as a content format:

• Turn the key takeaways from your blog post into a quote graphic with Canva or Stencil
• Take screenshots to include in any tech-related tutorial blogs.
• Visit Know Your Meme and pick a popular meme that you can adapt and share
• Find or create a shareable GIF with Giphy

7. Case Studies

Case studies are one of the most effective content marketing formats for winning new business.

Case studies give you the chance to feature your customers and to:

• Show off what you’re doing right
• Create niche-specific content
• Build trust and authority
• Highlight your competitive advantage

Learn how to create an effective case study with our case study guide.

8. White Papers, Reports, and EBooks

White papers and ebooks are similar to long-form articles, but they’re usually in a downloadable PDF format. They have a strong focus on providing helpful information, such as research reports and comprehensive guides.

In the chart above from the CMI content marketing report, you can see that 59% of B2B marketers used thought leadership ebooks or white papers in 2023.

Perhaps the smartest way to use these downloadables is as lead magnets. Lead magnets are special content or offers that website visitors get in exchange for subscribing to your email marketing list.

OptinMonster makes it easy to create website popups and optin forms for your ebook or white paper.

The popup above is a great example. It features a strong call to action (CTA) to enter your name and email address. In exchange, subscribers get access to an in-depth white paper on how to increase conversions by 200%.

When you offer content of real value, your email subscriber list will skyrocket.

Remember, the best white papers and ebooks aren’t just a marketing pitch. Instead, they aim to help the target audience. Even without the hard sell, they’re effective at gaining trust from potential customers.

Here are a few tips to keep in mind:

• Focus on one key issue or topic.
• White papers are relatively short, at about 6 to 10 pages. Ebooks can vary widely in length and scope.
• Use in-depth research.
• Back up any claims with verifiable statistics.
• Include charts, graphs, and pull quotes.
• Have a call to action so readers know what to do next.

Bonus ResourceHow to Create an Ebook Popup – Step by Step (with Templates)

9. Presentations

If you’re already promoting your business with presentations, they can be a useful online content format, as well. Plus, online tools like Google Slides make it easy for beginners to create helpful and attractive slideshows.

Google Slides’ premade templates make it faster than ever to build a presentation.

There are several online uses for slideshow presentations, such as:

• Including them in tutorial videos
• Embedding them on your website for people who prefer a slideshow over a long-form blog.
• Incorporating them into your webinars

And speaking of webinars . . .

10. Webinars

Webinars are a super important step in your sales funnel strategy. Website visitors have seen your blog posts and watched your videos. Now, they’re ready to learn more and connect with you directly.

Here at OptinMonster, we offer a weekly webinar that gives tips on growing your email list.

As you can probably guess, we wouldn’t be making the effort to host a webinar every single week if we didn’t see positive results.

Webinars usually consist of a presentation plus a brief Q&A session. They help you show off your expertise. You can also demonstrate products and services so that attendees actually want to use them.

To test the water with creating a webinar, try using Zoom which lets you host a 40-minute online meeting with up to 100 attendees for free.

Get more tips and tools in our guide to webinar marketing.

11. Quizzes, Polls, And Questionnaires

When creating website content, your top goal is to keep people on your site. You want people to browse your content and products and click your CTAs.

Quizzes, polls, and questionnaires are great examples of interactive content. These content formats engage your website visitors and get more clicks and leads.

Fun and interesting quizzes are also extremely shareable. You’ve probably clicked more than a few quizzes and polls that have popped up in your social feeds.

You can also experiment with asking for an email address before users can see their results.

Be cautious with this strategy, however. The results must be valuable enough that users will want to sign up for your email list. If it’s just a small, fun quiz, users will likely just leave your site instead of opting in.

Want to get started? Check out this post: Lead Generation Quiz: Examples, Best Practices, & How to Make One

12. Podcasts

According to the Influencer Marketing Hub, 62% of U.S. consumers listen to podcasts

With the majority of the U.S. population as a potential audience, podcasts are definitely a content marketing format you should consider.

They can be easy to get started. For example, if you’ve created a video, the audio can easily become a podcast. And you can also read a blog post to make that into a podcast episode, too.

Choose a theme for your podcast that will appeal to your potential customers. It should also be an avenue to showcase your business’s expertise.

If you’re looking for an easy way to start your own podcast, follow this tutorial from WPBeginner.

Top ToolsStart your own podcast today with one of the best WordPress podcasting plugins from our list!

13. Checklists

One of the easiest formats of content marketing is to create a checklist. This type of content marketing includes worksheets, tip sheets, and cheat sheets. They’re easy to make by pulling out the key points from another type of content (like a blog post).

Checklists are usually downloadable PDFs, just like the white papers and ebooks I discussed earlier. Also like those content formats, checklists can work as lead magnets or special content for subscribers or members.

Above is a screenshot of the “Competitor Quality Checklist” download that we offer through OptinMonster University. OptinMonster University is a series of specialized courses and guides for marketers. And it’s a huge perk of purchasing any OptinMonster plan.

By creating helpful checklists that are exclusive to customers, we raise the value of our product even further.

To get started, you can lay out your cheat sheet in a Google Doc or Word document and export it as a PDF. Alternatively, use software like Canva to make it into a graphic and do your PDF export from there.

14. Email Newsletters

Last, I’ll cover perhaps the most important content marketing type: your email newsletter.

Why are email newsletters so important?

Because email marketing has an average ROI of 3600%!

When that level of success is possible, you can’t afford to ignore email in your digital marketing strategy.

Email newsletters are a great way to highlight the content you’ve already created or to feature your top products.

However, they can also contain completely original content.

For instance, the image above is OptinMonster’s welcome email for new customers. In fact, we have an entire email welcome series that walks customers through their onboarding.

Need help getting started? Check out How to Create an Email Newsletter in 5 EASY Steps.

Get a Bigger Audience for All Your Great Content!

Now you know some of the most valuable types of content marketing formats you can use to improve your marketing plan.

If you want to learn even more, check out these posts:

• The Ultimate Beginner’s Guide to Content Marketing (2023)
• 29 Impressive Content Marketing Examples You Can Use in 2023
• How To Create a Content Marketing Strategy

There’s just one more thing to help you get more from your content: promotion.

OptinMonster is a great tool to help you with that. That’s because we’re the best lead generation software out there.

With our tools, you can easily create website popups and optin forms to get more eyes on your content.

In fact, Social Media Examiner got 250,000 new subscribers by promoting its content with OptinMonster.

Want to get more subscribers, leads, and sales by promoting your content?

Get started with OptinMonster today!

As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy.

So how can you get some new ideas, fast?

Copy templates, as well as copywriting examples from other successful marketing campaigns, can inspire you and breathe new life into your marketing copy.

Of course, finding those copywriting templates takes time, which is the one thing most busy marketers and small businesses don’t have.

That’s why we’ve put together this resource!

We’ve scoured the web to find the best templates and swipe files for copywriters, covering the most important areas of marketing copy. And we’ve focused on resources you can easily adapt for your own use, not just examples.

Our list of copywriting templates and copywriting formulas is subdivided for easy navigation.

Use this table of contents to jump straight to the area where you’re looking for inspiration:

• Headline Copywriting Templates
• Email Subject Line Templates
• Email Marketing Copywriting Templates
• Call to Action Copywriting Templates
• Product Description Copywriting Templates
• Social Media Copywriting Templates
• Welcome Email Templates
• Cold Email Templates
• Sales Email Templates
• Other Copywriting Formulas and Swipe Files

Headline Copywriting Templates

Let’s start at the top, with the copy that determines whether people will keep reading your website copywriting. If you want to write better headlines, these templates will jumpstart the process. These guides will help you title your blogs, articles, tutorials, and more.

1. Copyblogger’s 22 Sure-Fire Headline Formulas That Work – For many people, Copyblogger is a go-to resource for copywriting advice. If you want to try some different headline templates, check out this guide.

2. Copyblogger’s 11 Best Sales Headlines that Use Proven Formulas – Copyblogger also offers this more specific list of headlines optimized for sales. Direct response copywriter Dean Rieck shares his favorite sales headline copywriting formulas and explains why they work.

3. CoSchedule’s 50+ Headline Formulas & Templates – CoSchedule’s Headline Analyzer is one of the most helpful headline tools available, so you can trust their advice in this list of helpful templates.

4. Blog Marketing Academy’s 58+ Headline Formulas – This list of formulas is subdivided into headlines for tutorials, list posts, and other types of copy. The article also includes guidance on using emotional words in headline copywriting.

Email Subject Line Templates

For marketers, email subject lines are just as important as headlines for other content. The purpose is the same: to get recipients to open emails and read more. This section contains email marketing swipe file examples you can use to nail those subject lines.

5. OptinMonster’s 184 Best Email Subject Lines And Why They Work– This is a handy resource available from our own blog. We also cover the psychological reasons why certain subject lines work and give plenty of examples you can use for inspiration.

6. DigitalMarketer’s 101 Best Email Subject Lines – This list was last updated in 2020, but it’s still a great source. The list starts with their top 10 email subject lines of 2020, and they provide open rate data and analysis for each one.  The post also links to their Ultimate Email Subject Line Swipe File. This lead magnet includes over 600 of their best subject lines from 2013-2020.

BONUS: Check out this case study on how DigitalMarketer boosted conversions with OptinMonster!

7. HubSpot’s 150 Sales Email Subject Lines That Get Opened, Read, and Responded To – Writing sales emails? Then check out this list from HubSpot. They also explain when and how to use each email subject line.

Email Marketing Copywriting Templates

If you want to write better emails, it’s essential to nail the body copy. In this section, we look at a few resources to help you do that.

8. SmartBlogger’s 4 Bombproof Formulas for Openings That Grab Readers – Smart Blogger’s list is intended for bloggers, but it works for email marketing, too. This guide walks you through how to grab readers’ attention after they read your headline or open your email.

9. DigitalMarketer’s Best Email Body Copy – There are some great email swipe examples to adapt in this roundup. The DigitalMarketer team shares what’s worked for them. You can use their experience as a starting point to create your own email copywriting templates.

10. AWeber’s 45+ Fill-in-the-Blank Email Templates – When you sign up for this lead magnet, you’ll get an 86-page PDF guide to email copywriting. It’s practically a full online course for email marketing copywriters!  The course includes 45 fill-in-the-blank email templates that you can start using today. These copywriting templates are organized by the goal or purpose of the email.

11. SuperOffice’s 23 of the Best B2B Email Marketing Examples – SuperOffice provides email copywriting examples that are specifically tailored to B2B marketers. You don’t just get examples here. You also get an implementation guide. That makes it easy for you to apply these copywriting formulas in your own campaigns.

Call to Action Copywriting Templates

The call to action (CTA) is an essential element of successful, high-converting copywriting. In this section, we showcase some CTA copywriting formulas you can use to inspire your audience and customers to subscribe, sign up, or buy.

12. OptinMonster’s 130+ Email CTA Examples That Can Boost Your Conversion Rate – We offer our own comprehensive list of text you can use for the CTA buttons in your email marketing campaigns. The copywriting examples are organized by the CTA’s purpose, such as sales, newsletter signup, and abandoned cart recovery.

13. HubSpot’s 14 Real-Life Examples of CTA Copy YOU Should Copy – HubSpot explains exactly why each example works and which features you should emulate.

14. Crazy Egg’s 21 Captivating Call to Action Examples to Steal – The Daily Egg, which is Crazy Egg’s blog, provides examples of several types of CTAs. They also provide analysis for each copywriting example and advice on how you can create similar CTAs.

15. CoSchedule’s 54 CTA Words and 6 Examples – CoSchedule highlights the science of writing effective calls to action and gives examples you can copy in your marketing. This post also includes 54 words and phrases that are effective in CTAs.

Product Description Copywriting Templates

Product descriptions help buyers imagine using your products so they want to buy them. That’s why they’re such a crucial element of product pages. Here are a few copywriting templates to help you write better product descriptions.

16. BigCommerce’s How To Write Product Descriptions To Grow Online Sales – This resource by BigCommerce includes a simple copywriting formula for effective product descriptions:

[Paragraph(s) of Prose] + [Bulleted List of Specs or Product Features] = [Engaging Product Description]

Beyond this basic formula, they also provide tips and steps for crafting the best product descriptions for your target audience.

17. Made Urban’s Product Descriptions that Sell: Template & Sample – Made Urban provides a small hub for optimizing your product description copy. The hub links to 2 articles to help you understand your customer base. Then, they offer a handy PDF worksheet as a lead magnet. This PDF includes 9 copywriting templates for your product descriptions.

18. Marketing Labs’ Product Description Guide & Template– This article from Marketing Labs provides great advice on crafting SEO-friendly product descriptions. Plus, the article has a link to a downloadable guide, which includes 2 product copywriting templates.

Social Media Copywriting Templates

Social media can be a great way to boost engagement, conversions, and sales. Get some inspiration with these social media copywriting guides.

19. CoSchedule’s Best Social Media Copywriting Guide to Be a Social Word Ninja – CoSchedule showcases 90 social media copywriting templates you can use today, covering Facebook, X (formerly Twitter), LinkedIn, Instagram, and other social networks. This article also includes guidance on hashtags and character limits.

20. Smash Balloon’s 15+ Clever Types of Social Media Posts to Engage Your Followers – This social media guide comes from Smash Balloon, our favorite plugin for embedding social media feeds to your website. Under each type of social media post, they list at least one copywriting example to inspire your own posts.

BONUS: 9 Ways to Grow Your Email List With Social Media

Welcome Email Templates

Welcome emails are some of the most important emails you’ll ever send. They have a high open rate and set subscribers’ expectations about what you’ll deliver. Here are some copywriting templates you can use to create appealing welcome emails.

21. OptinMonster’s How to Write the Perfect Welcome Email Series – On the OptinMonster blog, we walk you through the process of creating the first 5 emails in your welcome series, and we include several useful examples.

22. Shopify’s Welcome Email Examples & Templates – Shopify outlines the welcome email copywriting process and gets your email swipe file started with 10 examples. They also provide copywriting templates for your welcome email subject line and body copy.

23. DigitalMarketer’s Perfect Welcome Email Template—According to DigitalMarketer, the perfect welcome email has 5 parts. This article describes them and shows how the company uses this process in its own marketing. There’s also a downloadable template for you to use.

24. Wishpond’s 6 Welcome Email Templates that Do More than Welcome – Wishpond outlines 6 welcome email templates and shows how and why they work, so you can choose the best one for your purposes.

Cold Email Templates

Sometimes you have to send an email to people who know nothing about you. That’s called a cold email, and it still has to be crafted so you get the results you want. Here are some examples of how to do that.

25. Yesware’s Best Cold Email Template To Crush Replies – Yesware gives 7 examples of cold emails that get replies. Each example includes annotations and a fill-in-the-blank template you can copy.

26. Close’s 15 Best Cold Email Templates (to Generate Better Leads) – This blog post describes cold email copywriting templates that can turn those cold prospects into warm leads. They also share some high-converting copywriting formulas for cold email subject lines.

27. Ryan Robinson‘s 5 Cold Email Templates for Freelancers – Marketing consultant Ryan Robinson shares the cold email templates he used to generate $107,500 in sales in a single year. And he did so with a freelance side business! The email copywriting templates are also available as a free download.

28. LeadFuze’s 10 Cold Email Templates to Boost Response Rate – LeadFuze has collected copywriting examples to use in different circumstances, such as following up after a voicemail. Since the article explains why they work, you’ll be able to apply these tactics to your own emails.

29. Criminally Prolific’s 30 Cold Email Templates – Dmitry Dragilev shares the impressive results he’s achieved with cold emails. He also provides copywriting templates and examples, and he explains how and why they work.

30.BDOW!’s Million-Dollar Cold Email Templates (Plus Cold Email Tips) – BDOW! (formerly Sumo) shares 5 simple email copy templates for business development, follow-ups, referrals, and more.

Sales Email Templates

As a marketer, your ultimate goal is to boost sales. Here are some copywriting templates for sales emails to help you do that. Hubspot’s templates feature heavily in this section, as their blog offers a lot of resources specifically for sales marketers.

31. HubSpot’s 30 Sales Prospecting Email Templates – If you’re prospecting for sales, Hubspot’s copy-and-paste email copywriting templates will get your marketing strategy off to a good start.

32. Yesware’s Ultimate Guide to Sales Email – Yesware’s sales email templates are collected inside a free downloadable ebook. You’ll need to opt in to download the tips on subject lines and body copy, based on data from more than half a million emails.

33. HubSpot’s 12 CRM-Ready Sales Email Templates – HubSpot’s got more sales email copywriting templates, this time focused on customer relationship management (CRM).

34. HubSpot’s 9 Urgency-Based Sales Email Templates – As we know, using urgency is a great way to improve your conversion rate. HubSpot’s got more email copywriting templates that use this tactic.

35. SuperOffice’s 12 Free Sales Email Templates Proven to Increase Response Rates – SuperOffice offers sales email subject lines and templates, along with guidance on using email to increase productivity. You’ll have to opt in to get them, though.

36. HubSpot’s 23 Sales Email Templates With 60% or Higher Open Rates – This collection of email swipe files from HubSpot is different. All the emails have open rates of 60% or higher, so you’ll definitely want to emulate them.

37. Pipedrive’s 5 Sales Email Templates to Get You Started – The Pipedrive blog includes 5 email sales templates, along with guidance on using them effectively.

38. Cirrus Insight’s 101 Sales Email Templates to Close More Deals – And finally in this section, Cirrus Insight has a list of 101 sales email templates and examples you can use to win new business. They’re divided into multiple categories, including cold email templates, discount offer templates, and more.

Other Copywriting Formulas and Swipe Files

This collection of copywriting templates and email swipe files doesn’t fit neatly into the categories above, but there are still some gems you can use to improve your marketing. Enjoy!

39. Swiped.co Swipe File Archive – This site is a community where marketers, copywriters, and business owners can share inspiration. You can sort information by niche and by type of copywriting.

40. Copyhackers’ Ultimate Guide to No-Pain Copywriting – Copyhackers has a huge copywriting guide that includes copywriting formulas and templates.

41. Zettasphere’s Irresistible Invitation Emails for Webinars and Events – If you’re running a webinar, you’ll want to check out this analysis of webinar email invitations.

Generate More Leads for Your Brilliant Copywriting

With these copywriting templates and email swipe files, you’re primed to write copy that improves conversions and sales.

Want to learn even more ways to improve as a copywriter? Check out these articles:

• Email Copywriting That Sells: 17 Simple Ways to Write Better Marketing Emails
• 700+ Power Words: The Secret Sauce of Successful Copy Revealed!
• 10 Expert Tips for Writing Landing Page Copy that Converts
• How to Write a Sales Page That Actually Converts

But how do you get more people to see all this great writing?

We can help!

OptinMonster is the best lead generation software in the world! You can use our precisely targeted popups to grow your email list and get website visitors to spend more time on your site.

With OptinMonster, more people will see your emails, product pages, blogs, and other content marketing.

Get started with OptinMonster today!