With Black Friday just around the corner, these templates— alongside our exclusive Black Friday campaign templates — offer the perfect solution to make sure your website is ready to convert as many visitors as possible this holiday season.

Let’s dive into how each of these templates can help you grow your email list and increase sales.

Template #1: Offer a Coupon (Slide-In)

The Offer a Coupon (Slide-In) template is a highly effective way to boost conversions by presenting targeted discounts or promotions at the right time. With its slide-in format, it grabs attention without disrupting the browsing experience, making it ideal for encouraging action without overwhelming the user.

If you’re running an ecommerce store, offering a discount when a visitor is browsing your product pages or during checkout can make the difference between them leaving empty-handed or making a purchase. This template is designed to be subtle but compelling, making sure your offer is seen when it matters most.

For example, you can use this template to:

• Offer first-time visitor discounts to persuade them to make their first purchase.
• Provide exclusive discounts that appear when users scroll down product pages.
• Give a special checkout offer to nudge hesitant buyers into completing their purchase.

How to Get The Most out of This Template:

1. Target Abandoning Visitors

Capture abandoning visitors before they leave by triggering your coupon offer with Exit-Intent®. This works especially well on checkout or cart pages where users are close to completing their purchase. A timely discount can reduce cart abandonment significantly.

2. Give an Incentive to Highly Aware Prospects

Show your coupon only on pages that are most likely to drive conversions. For ecommerce businesses, this might be product pages or checkout pages. If someone is already considering a purchase, a coupon at this stage is highly likely to push them to complete their order.

3. Show Location-Specific Offers

Tailor your offers based on where your visitors are located. If you’re offering free shipping for U.S. customers but not internationally, use Geo-Location Targeting to show a free shipping offer only to U.S. visitors while presenting a different offer (like a percentage discount) to international users.

4. Engage with Invested Visitors

Display your coupon only after a user has shown clear interest by scrolling a significant portion of the page. For example, setting the slide-in to appear after a visitor scrolls down 50% of a product page makes sure they’ve seen enough content to be invested.

5. Optimize Based on Your Visitor’s Device

OptinMonster automatically optimizes campaigns for mobile, but you can create mobile-specific rules to only target mobile users. Use device-based targeting to show a specific coupon to mobile users that might be different from desktop offers. For instance, you can offer mobile users a special discount for completing their purchase on-the-go.

6. A/B Test Everything

Test different elements of your coupon offer to find what converts best. A/B testing allows you to experiment with various factors like coupon value, trigger timing, or even the copy and design of the campaign. This data-driven approach helps you fine-tune your campaigns for maximum effectiveness.

Start with testing simple variables like percent-off vs. dollar-off coupons or changing the headline to see which version drives more conversions. Use OptinMonster’s analytics to track performance and quickly identify the most effective approach.

Template #2: Show a Customer Satisfaction Survey (Fullscreen)

The Fullscreen Survey template is all about grabbing your visitors’ full attention to gather important feedback or data. Since it takes over the entire screen, this type of survey works best when you need critical information and you want the user to focus solely on responding.

This template is ideal for scenarios where you want visitors to pause and provide meaningful responses. It’s highly effective for:

• Post-purchase feedback surveys to understand customer satisfaction.
• Lead qualification to determine the best segments for future outreach.
• Product interest surveys to gauge demand for new or upcoming products.

However, because it takes over the user’s screen, you’ll need to be smart about when and where it appears to avoid frustrating your visitors. It’s best to deploy fullscreen surveys when visitors are already committed to engaging with your brand or after they’ve taken a key action (like making a purchase).

How to Get The Most out of This Template:

1. Offer Post-Purchase Surveys for Immediate Feedback

The most natural use of a fullscreen survey is to ask for feedback immediately after a visitor completes a purchase. This is when the user is still engaged with your brand and more likely to provide honest and useful feedback.

Trigger the fullscreen survey only on the order confirmation page or after the thank-you page. Ask about their experience navigating your site, product satisfaction, or how they found your service overall. Since they’ve already completed the purchase, this is a low-friction moment to gather important insights.

2. Do Lead Qualification with Intent-Based Questions

If you’re in B2B or SaaS, qualifying your leads is crucial. The fullscreen survey can be a fantastic tool for gathering key information that helps you identify high-intent visitors and segment them for follow-up campaigns.

Use the fullscreen survey before offering gated content, such as an ebook or webinar registration. Ask questions like “What’s your main challenge right now?” or “Which product feature are you most interested in?” This allows you to qualify leads and follow up with the most relevant content or offer.

3. Collect Product Insights

The fullscreen survey can also be powerful for market research—like testing the waters before launching a new product. Let’s say you’re considering releasing a new product or service. Instead of guessing what customers want, ask them directly. This survey format ensures they focus on your questions without distractions.

Show this survey to visitors on specific product category pages or to returning visitors who have shown sustained interest in certain products. This way, you can ask them what they’d like to see next or which features are most important to them.

4. Create Engagement Surveys

Fullscreen surveys are ideal for highly engaged visitors who have already shown they are interested in your content. For instance, if you’re running a blog or providing long-form educational content, the survey can appear after a user has scrolled down a large portion of the page.

Set the survey to trigger after a visitor has scrolled 75% or more down a product page, blog post, or detailed guide. At this point, they’ve invested time and are more likely to respond. Ask them, “What else would you like to see from us?” or “Did you find this article helpful?”

5. Gather Free Trial Feedback

If you’re offering a free trial for a SaaS product or membership-type product, the fullscreen survey can help gather crucial feedback just before the trial ends. This can give you insights into whether the user intends to convert to a paying customer or why they might not.

Set the survey to appear a few days before the trial expires and ask questions like “What do you like most about the product so far?” or “What would make you more likely to continue with a paid plan?” This provides valuable insights for improving conversion rates from trial to paid users.

6. Use Exit-Intent® to Get Abandonment Insights

While Exit-Intent® is often used for discount popups, for a fullscreen survey, it can work well for understanding why visitors are abandoning a pricing page or checkout page. This should be reserved for high-value pages where understanding the reason for abandonment is crucial.

Use Exit-Intent® on pricing pages to ask, “What’s stopping you from signing up today?” or on product pages to ask, “What could make this product more appealing to you?” Gathering this information will help you refine your offers or even adjust pricing if necessary.

7. Nurture Your Leads Without Friction

If you run a content-heavy website like a blog or media platform, you can use the fullscreen survey to gather reader preferences. This can inform your content strategy by asking what topics they’re most interested in or what types of articles they want more of.

Use OnSite Retargeting® to show the survey to returning visitors after they’ve read multiple articles or after they’ve spent a significant amount of time on the site (e.g., 5 minutes or more). Ask questions like, “What would you like to read more about?” or “What brought you back to our site today?”

8. Avoid Overuse

Since the fullscreen survey takes over the screen, overusing it can easily frustrate visitors. Set the display rules so that it only appears once per session or even once per user, especially on high-traffic pages. This ensures you’re collecting data without being disruptive.

If a user has already completed the survey or interacted with it, avoid showing it to them again. This helps maintain a positive user experience and keeps your feedback data clean.

Template #3: Show a Customer Satisfaction Survey (Slide-In)

The Slide-In Survey template is an excellent tool for gathering visitor feedback without being intrusive. It smoothly slides into view at the bottom of the screen, making it a less aggressive way to ask for input while visitors are still browsing your site.

The Slide-In Survey works best when you need quick feedback on specific parts of your site, such as a product page, blog post, or checkout process, but you don’t want to disrupt the visitor experience. Because the slide-in takes up less space than a fullscreen survey, it feels more like a conversation than a demand for attention. This makes it perfect for gathering insights from visitors who may not be ready for a long-form survey but are willing to provide a quick opinion.

Here’s how you can use this template effectively:

• On product pages to ask visitors how they feel about specific products.
• On content pages to ask readers if they found the article helpful or if they’re looking for more content on specific topics.
• During checkout to ask users if they encountered any issues or what might be preventing them from completing their purchase.

How to Get The Most out of This Template:

1. Trigger Surveys at the Right Time

Timing is key with slide-in surveys. You want to show the survey after the visitor has had time to engage with the content or product. For instance, triggering the survey too early may annoy visitors, while waiting too long could result in them missing the opportunity to provide feedback.

Use Scroll Trigger to display the survey after a visitor has scrolled through 50-75% of the page. This works well on product pages, blog posts, or long-form landing pages. You can ask simple questions like, “Was this information helpful?” or “What are you looking for in a product?”

2. Segment Your Audience with Smart Targeting

The Slide-In Survey is perfect for gathering targeted feedback from specific audience segments. For instance, you might want to ask first-time visitors about their initial impressions, while returning customers might be better suited for product satisfaction surveys.

Use Smart Tags and Page-Level Targeting to personalize your survey and increase the engagement rate. Ask first-time visitors, “What brought you to our site today?” and returning customers, “What could we do to improve your experience?”

3. Use Surveys for On-Site Polls

The Slide-In Survey is perfect for running quick polls to gather insights on specific products, services, or even customer preferences. For example, if you’re testing new product features or content ideas, a slide-in poll can help you gather feedback in real-time.

Trigger a slide-in poll after a visitor has spent 30-60 seconds on a product page or blog post. Ask something like, “Which feature would you like to see in our next update?” or “Would you like more articles on this topic?”

4. Ask for Checkout Feedback Without Disruption

Slide-in surveys can be used effectively during the checkout process to identify any roadblocks that might prevent a customer from completing their purchase. You don’t want to interrupt the flow with a fullscreen pop-up, but a slide-in survey at the side of the screen can be a subtle way to ask about their experience.

Trigger the survey on the checkout page to appear after a customer has been there for 30 seconds or more. Ask, “Is there anything preventing you from completing your purchase?” This can help you identify friction points in your checkout process without frustrating the customer.

5. Use Time-Based Targeting for Feedback After Key Actions

Another great use case is to trigger the survey after specific actions, such as when a visitor has completed a goal (like signing up for a newsletter or downloading a resource).

If someone downloads a guide, ask a follow-up question like, “What other resources could be helpful for you?” This allows you to gather real-time feedback on what topics and type of content your website visitors are looking for.

6. Test Different Survey Types with A/B Testing

The non-intrusive nature of the slide-in survey makes it ideal for A/B testing different question types. You can test between open-ended questions like “What are you looking for today?” and multiple-choice questions like “Which of these products interests you the most?”

Run A/B tests on different segments of your audience and track which survey type gets more responses. Use the insights to refine your messaging and improve future campaigns.

7. Create Customer Support and Satisfaction Surveys

The Slide-In Survey can also be used for real-time customer support feedback. For example, after a user has interacted with your support team via chat or email, you can trigger a slide-in survey asking about their support experience.

Trigger the slide-in survey after customer service interactions (e.g., post-chat or after reading an FAQ page) to ask, “Was this information helpful?” or “How would you rate your support experience?” This helps you gather immediate feedback on your support team’s performance.

Crush Your Holiday Sales with Our Black Friday & Cyber Monday Templates

The holiday shopping season is one of the most critical times of the year for businesses, and we’ve got exactly what you need to make the most of it. With 30 Black Friday templates and 24 Cyber Monday templates at your fingertips, you can easily turn your site into a conversion machine during this high-traffic period.

These templates aren’t just placeholders—they’re tested and proven to work by both us and our clients. Whether you’re running a massive Black Friday sale or extending the hype into Cyber Monday, these designs have been fine-tuned to grab attention, create urgency, and drive action.

Here’s how you can use our Black Friday and Cyber Monday templates to make the most of your holiday campaigns:

1. Popup Campaigns: Capture Attention, Drive Conversions

Popups are ideal for grabbing immediate attention. You can use them to promote your best holiday deals or offering exclusive discounts. Black Friday and Cyber Monday are all about urgency, and popups excel at creating that sense of “act now or miss out.”

Tip: Use Exit-Intent® technology to trigger popups just before visitors leave, offering them an irresistible deal that keeps them from bouncing.

2. Fullscreen Campaigns: Maximize Engagement with Bold Offers

Our fullscreen templates completely take over the screen, making them ideal for the biggest, most attention-grabbing offers. These are perfect for site-wide Black Friday or Cyber Monday sales where you want to ensure every visitor knows about your best deals.

Tip: Use fullscreen gamified campaigns to get your website visitors invested in the process, which will lead to more action.

3. Inline Campaigns: Seamless, On-Page Offers

If you want to keep things subtle but effective, inline campaigns are a great choice. You can embed these directly into your content, making it easy and frictionless for visitors to engage with your Black Friday and Cyber Monday offers as they browse through your website and consume your content.

Tip: Use inline templates on high-traffic blog posts or product pages to seamlessly weave in your holiday offers without interrupting the browsing experience.

4. Slide-In Campaigns: Non-Intrusive, Yet Hard to Miss

Slide-in templates are perfect for delivering offers that gently appear from the side of the screen, making them hard to ignore without disrupting the visitor’s flow. These work especially well on product pages or checkout pages where visitors are already considering a purchase.

Tip: Use slide-ins to offer limited-time discounts or free shipping as customers are browsing, giving them an extra reason to make a purchase.

5. Floating Bar Campaigns: Keep the Deal Visible at All Times

For constant visibility, floating bars are perfect. They stay at the top or bottom of the screen, keeping your Black Friday and Cyber Monday deals in view without taking up too much space. This makes them great for promoting site-wide offers, flash sales, or countdowns.

Tip: Combine floating bars with Geo-Location Targeting to show different deals based on the visitor’s location, maximizing relevance and increasing conversions.

Why These Templates Work

Our templates are crafted to do more than just look good, they’re built to convert. Whether you’re looking to grow your email list, get feedback from your visitors, promote a sale, or convert abandoning visitors… these templates are designed based on foundational marketing principles and best practices that drive action.

They’ve been rigorously tested in the real world, so you can be confident that they’ll help you get more leads and sales from your website traffic. Each template in our library is fully customizable through our Drag & Drop Builder, which anyone can use without coding or design skills.

I hear you’re in the market for a new lead generation tool — bummer about the whole Amped/Mailchimp situation, huh? I totally get it; sometimes, things just don’t work out. But guess what? My team and I at OptinMonster are here to save the day!

I’m Angie Meeker, General Manager at OptinMonster. I want to personally invite you to give us a try (and give you a special offer to make that choice easier). Think of us as the place where EVERYONE is welcome—no exclusive memberships needed, and no monkeying around!

Here’s why OptinMonster is the best Amped.io alternative

Switching platforms can be a pain in the neck. We’re here to make it as easy as possible so you never have to do it again. Let me break down why OptinMonster is about to become your new best friend:

We Play Nice with Everyone

Whether you’re on WordPress, Shopify, Wix, Squarespace, or any other platform (including Single Page Apps), OptinMonster just works. We even have an optional WordPress plugin, and WooCommerce, EDD, MemberPress, and WPForms integrations to help extend that functionality even more.

We Integrate With Your Existing Tools

You’ve got the freedom to mix and match your favorite tools at OptinMonster. Using Mailchimp? No problem, we integrate beautifully with it. Not using Mailchimp? Cool, we have 50+ native integrations with the most popular ESPs, CRMs, apps and plugins.

And if we haven’t already built a native integration for yours, you can use our Form Embeds, Webhooks, Zapier, or Uncanny Automator integrations to make it happen. If all of that STILL doesn’t get you there, we have a public API you can pass to your developers and let them have at it.

At OptinMonster, we believe in putting you in the driver’s seat. Unlike some platforms (wink wink), we’re all about flexibility. If you ever need to change your ESP integration or website platform, it’s just a few clicks at OptinMonster to move your campaigns… no need to recreate all of your campaigns ever again. Doesn’t that sound like a future you want to be a part of?

We Have Templates Galore (700+ and counting!)

At OptinMonster, the number of pre-designed, easily customized, high-converting templates in our Template Library simply dwarfs Amped’s. We just passed 700+ unique templates for pop ups, floating bars, slide-ins, inlines, welcome mats, spin-a-wheel campaigns, and even Link-In-Bio templates… all searchable by industry, goals and features.

And just like our integrations, if you don’t find one to suit your needs, you can always build one from scratch using our easy Drag and Drop Builder.

We‘ve Got The Behavioral Targeting That Produces Results

You probably loved Amped.io. I did, too! It was a great product built by a great team. But let’s be real—there were a few things missing, right? We have dozens of Targeting and Personalization Solutions that let you laser-focus where, when and for whom your campaigns display.

My PERSONAL favorite is our MonsterChains, which let you trigger campaigns based on how the user interacted with another specific campaign or group of campaigns – great for creating entire funnels of offers.

And other solutions like Smart Scripts, Smart Tags, and Exit-Intent® Technology extend the power of OptinMonster EVEN further.

We Can Show You The Money!

It’s not enough to know how many times your campaigns were seen and converted.

Every lead gen software does that.

That’s table stakes these days.

But not many show you the View Through and Click Through Revenue of every campaign like we do with Revenue Attribution. Making informed bottom-line decisions should always be this simple. And our Google Analytics integration will let you deep-dive into any other data you need.

We’ll Make This Easy For You

We know moving your campaigns from Amped is a chore akin to packing up the house and moving across the country to an unknown land. That’s why our Customer Success team is ready to be your moving crew. Need help recreating your campaigns? Let’s work together to get it done. We’ll have real humans standing by, M-F, 24 hours a day, by email and live chat, ready to make sure this move is a success for you.

And once you’re here, join us for our live weekly webinars to learn your way around, and get access to OptinMonster University, at no extra cost.

We’re All About Helping the Underdog: Small Businesses

Our mission here at OptinMonster is simple: to help small businesses grow and compete with the big guys.

And just like you, we’re a small business… privately owned, profitable with no desire or need to join the big guys.

So, if you’re tired of feeling like caged in with no options, come hang around with us. We’ve got your back!

I’d love to have you join our community of smart, savvy marketers who are driven to succeed and refuse to be boxed in. I’m offering a special welcome package for Amped.io users that includes a guided tour of our platform and help setting up your first campaign. 

So, what do you say? Ready to turn your marketing up a notch?

Click here to get started today using the codeAMPEDto save an additional 20% off your first year. And if you need more information before making a decision or there is anything I personally can do for you, come find me on Twitter or shoot me an email.

Looking forward to helping you crush it,

Angie Meeker
General Manager
OptinMonster

P.S. – Still not convinced OptinMonster is the best choice for you? Check out our 80+ OptinMonster case studies, complete with winning stats, detailed strategies, plus the exact templates and copy you can steal from learn from to win, and win more often!

The real magic happens during the nurturing process – that’s when you build a strong relationship with your prospects. To do this at the highest level possible, you need to be able to send more than just one-time emails.

Ideally, you want to track your subscribers’ entire journey to know where they come from and you want to have in-depth Email & SMS automations based on user behavior.

The more personalized you make your nurturing process, the higher conversions you’ll have.

That’s why we’re excited to announce OptinMonster is now fully Integrated with Bento!

Bento is a powerful marketing automation platform that offers a ton of high-converting features to help you grow your business through better email marketing, live chat, and advanced automation.

If you’re looking to connect with your audience on a deeper level, increase your email list ROI, retain customers and scale through email marketing… Bento is the right choice.

In fact, whether you’re just starting out, you’re an experienced marketer, or you run a company, Bento has everything you need—all in one package.

What does this mean for you?

You can instantly send the leads you generate through OptinMonster directly to Bento.

And you can leverage Bento’s advanced tools to convert more of the subscribers you get using OptinMonster.

Plus, thanks to Bento’s wide range of integrations, you can connect with other platforms or software to further improve your conversion efforts.

Bento integrates with Zapier, WordPress, Easy Digital Downloads, WooCommerce, Shopify, WebFlow, Stripe, WhatsApp, and many others.

And the best part is, the entirety of Bento’s features are included in ALL of their plans. You don’t have to pay extra to use certain features like other Email Marketing Platforms ask you to do.

Similarly, you can add your entire team at no extra cost.

To add a cherry on top, Bento can be accessed anywhere with their Web, MacOS, WindowOS, iPhone and Android apps.

And if you’re looking for a sense of community, every customer gets added to their private Discord server to connect with fellow customers and get their questions answered.

Here’s what using Bento with OptinMonster can help you achieve:

Reduce Bounce Rates and Increase Domain Authority

Nobody likes a high bounce rate. It can hurt your sender reputation, making it harder to get your emails in front of your audience.

But with OptinMonster and Bento, you can leave those worries behind.

Bento’s Spam API paired with OptinMonster’s TruLead® Verification keeps all invalid, spam, or dangerous emails away.

Only genuine, high-quality leads make it onto your list. This means fewer bounces, higher open rates, and a better chance of your emails landing in the inbox rather than the dreaded spam folder.

Plus, a cleaner, more engaged list helps boost your domain authority, which can lead to better email deliverability overall. In short, you’re not just building a list—you’re building a stronger foundation for all your email marketing efforts.

Capture Better Leads for Higher Engagement and More Sales

When you gather detailed relevant information from your prospects, you’re setting yourself up for more effective conversations that actually lead to conversions.

With Bento and OptinMonster’s Field Mapping, you can collect valuable data beyond just an email address.

You can create lead generation campaigns using any of the following field types:

1. Name
2. Email
3. Phone
4. Text
5. Text Area
6. Number
7. Dropdown Select
8. Radio Button
9. Checkbox

It’s never been easier to ask the right questions and get the insights you need. This means that when you reach out in your nurturing process, you already know what your leads are interested in, allowing you to tailor your messaging and increase your chances of closing the deal.

You can also tailor your messaging based on the medium that resonates best with your audience. With Bento, you can engage with your prospects through:

• Email broadcasts, workflows and automations
• SMS messages (even on WhatsApp)
• Live Chat
• Social Media Channels like Facebook and X

The result? A more personalized approach to your sales conversations. You get only the highest quality of leads on your email list, you understand what they’re interested in, and you can talk with them on the platform they feel most comfortable with.

This will inevitably lead to higher engagement and more conversions.

How to Use Bento with OptinMonster

The process of sending leads to Bento is quite simple. You just need to follow these steps:

Step 1: Get your Bento Keys
Before you start, you’ll need the Bento Publishable Key, Secret Key, and Site Key. You can generate and copy the keys from your Bento account using this link here.

Step 2: Navigate to Bento Integration
Go to the Integrations view in the campaign builder, search for Bento, and select it.

Step 3: Enter Bento Account Name and Keys
Enter a Bento Account Name (for your reference only) and your Bento API Key in the appropriate fields, then click the “Connect to Bento” button.

Tip: Choose a unique Bento Account Name to help you identify this specific integration within OptinMonster. If you have multiple Bento integrations, this name will help you distinguish between them.

Step 4: Configure Tags and Event Name (Optional)
Assign any tags you want by typing them in. You can also give an Event Name, which will default to “Branding Name – Campaign Name” if left blank.

Step 5: Save Your Campaign
Once you’ve completed the above steps, save your campaign.

That’s it.

Now that you’re ready to send leads to Bento, let’s take a look at a few OptinMonster campaigns ideas you can implement on your website to generate those high-quality leads.

3 Easy-to-Use OptinMonster Campaign Ideas to Grow Your Bento Email List

Once you’ve chosen Bento as your integration, it’s time to finally grow your email list.

There are many ways to do that with OptinMonster, depending on what type of website you have, what kind of business you’re running, and what products or services you’re selling.

Let’s walk through some of the most popular and high-converting campaign types, to get you set up for success.

For each campaign type, we’ll give you a real-life example.

Exit Intent® Campaign

Shockbyte, a game server provider from Australia, used an Exit-Intent® campaign to show an offer to website visitors that were about to leave the website or close their browser.

It’s a simple optin popup that asks for a single piece of information (an email address) in exchange for a nice discount, making it easier for the visitor to agree.

This simple campaign converts at 13.73%.

As you can see, it all comes down to making a good offer, at the right time, in the right place.

“Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.” – Mitch Smith, Managing Director, Shockbyte.com

2-Step Optin Popup Campaign

Cosmetic Packaging Now, a distributor of laboratory-grade cosmetic packaging containers, implemented a 2-Step Optin popup campaign to show an offer to visitors who’ve either been on the page for at least 7 seconds, have scrolled at least 20% of the page, or were going to leave the website.

It used the Yes/No view to segment the visitors: The “Yes” button takes the visitor to the “Optin” view, and the “No” button closes the campaign.

Even though this is an extra step when compared to showing the Optin view alone, it actually prompts interested visitors to follow through with signing up by employing the Zeigarnik Effect.

The result? This single campaign increased Cosmetic Packaging Now’s list by 753.8%, growing it from just 396 subscribers to 2,985!

You could easily do something similar on your website, and grow your Bento list much faster than your average competitor. Even better, you can add a Phone Number field to your campaign, and then use Bento’s SMS delivery system to send messages to your prospects. Doing this can double your conversions.

“Our conservative calculation puts our return on investment from using OptinMonster at 49,900%!” – Roman Randall, Founder, Summit Digital Marketing

Content Locking Campaign

Casey Stubbs, founder of Trading Strategy Guides, added a Content Locking campaign to one of his most popular blog posts on bitcoin trading.

Content locking denies access to content until the reader completes a specific action, for example providing their email address. Any content below the placement of the campaign will be blurred out, or removed altogether until the reader subscribes.

In just under two months, Casey added almost 7,500 subscribers to his list from this single content locking campaign.

Seems easy, right?

That’s because it actually is. OptinMonster makes it super simple to generate leads and grow your email list, even if you have no marketing or design experience.

Here’s what other businesses have done to grow their email list with OptinMonster:

• How Nick Gray Increased Conversions by up to 1000% With Smart Opt-in Popups
• How PodBike Gets 18.22% More Email Subscribers with GeoTargeting
• How DateID Increased Subscriptions by 175%

Wait!Check These New OptinMonster Templates For Easy Lead Generation

We’ve published 3 new OptinMonster campaign templates that you can use to grow your email list. All of them were tested and proven to work by our team, so you can implement them right away with full confidence.

Feature a Video (Fullscreen)

Showcase your video in fullscreen and capture your visitors’ attention instantly. Perfect for product demos, tutorials, or brand stories, the fullscreen format eliminates distractions, making your message clear and impactful.

Feature a Video (Slide-In)

Highlight your video content with a slide-in that appears in the corner of the screen. Ideal for product highlights, customer testimonials, or special announcements, this subtle format engages viewers without disrupting their browsing experience.

Offer a Coupon (Popup)

Boost conversions instantly with a coupon popup. Ideal for promoting seasonal sales, first-time buyer discounts, or limited-time offers, this campaign template drives immediate action.

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Customize these template to match your brand with our easy Drag & Drop Builder, and get full control over the look and feel of your campaigns.

OptinMonster is now integrated with the popular email service provider Omnisend.

Omnisend is an Email Marketing Provider (ESP) and Marketing Automation Platform focused on helping ecommerce businesses deliver personalized messages through email and SMS.

What does this mean for you?

You’re able to instantly send and collect the leads you generate through OptinMonster, to Omnisend.

So, if you’ve been on the fence unsure about whether to use OptinMonster because you weren’t sure how to pass leads to your Omnisend list, now you can, and with just a few simple clicks.

How to Use Omnisend with OptinMonster

Connecting OptinMonster to your Omnisend email list is a simple and straighforward process.

To send leads to Omnisend, follow these steps:

Step 1. Get your Omnisend API Key.

Before you start, you’ll need an Omnisend API Key. To generate and copy the key from your Omnisend account, follow this simple guide. Make sure to give permission for “Contacts.”

Step 2. Navigate to Integrations and select Omnisend.

Go to the Integrations view in the OptinMonster campaign builder, search for Omnisend, and select it.

Step 3. Enter your Omnisend Account Name and API Key.

In the appropriate fields, enter an Omnisend Account Name (internal use only) and your Omnisend API Key, then click the “Connect to Omnisend” button.

*The Omnisend Account Name can be anything that helps you identify the specific integration within OptinMonster. It’s possible to add more than one Omnisend integration to your account and this is an easy way to differentiate between them when assigning integrations to individual campaigns.

Step 4. Configure Optional Settings
The following options can also be configured for Omnisend:

• Tags: Assign any tags you want by typing the tag name and pressing Enter. Omnisend uses Tags instead of Lists
• Send welcome email: To have Omnisend send a welcome email when a lead is saved, check the “Send welcome email from Omnisend” box (you’ll need to configure the email in your Omnisend account).

Step 5. When you’re finished, Save your campaign.

That’s it. For a more detailed walkthrough, see our documentation.

Capture Better Leads to Increase Sales Conversations

Lead quality plays a big role in the sales process.

If your leads are poorly targeted prospects that share their 4th email address with you, your email list won’t generate much revenue.

However, if your leads are prospects interested in what you have to offer, and you’re able to gather more information from them to use in the selling process… you will have a much easier time to convert, even when sending boilerplate emails.

Easily add radio buttons, phone fields, text areas, number fields, lists, and more to your OptinMonster campaigns, then pass that data on to Omnisend automatically.

Having these additional details about your prospects will help you capture better leads every single time.

Before you begin the OptinMonster integration for Omnisend, please consider the following:

1. Custom fields are referred to as Custom properties in your Omnisend account.
2. You do not need to create custom fields in Omnisend. OptinMonster will create custom fields once you map your fields.

The following custom fields are reserved in Omnisend and cannot be mapped to:

• email
• firstName
• lastName
• Lead_Source
• privacy_consent
• phone (use the Phone field to send data to this custom field)
• coupon_code (the Coupon Code won when creating a Gamified spin-to-win campaign)
• coupon_label (the Coupon Label when creating a Gamified spin-to-win campaign)

For more details on how to do this, see our documentation.

3 Easy-to-Use OptinMonster Campaign Ideas to Grow Your Omnisend Email List

Once you’ve chosen Omnisend as your integration, it’s time to finally grow your email list.

There are many ways to do that with OptinMonster, depending on what type of website you have, what kind of business you’re running, and what products or services you’re selling.

Let’s walk through some of the most popular and high-converting campaign types, to get you set up for success.

For each campaign type, we’ll give you a real-life example.

Exit Intent® Campaign

Shockbyte, a game server provider from Australia, used an Exit-Intent® campaign to show an offer to website visitors that were about to leave the website or close their browser.

It’s a simple optin popup that asks for a single piece of information (an email address) in exchange for a nice discount, making it easier for the visitor to agree.

This simple campaign converts at 13.73%.

As you can see, it all comes down to making a good offer, at the right time, in the right place.

“Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.” – Mitch Smith, Managing Director, Shockbyte.com

2-Step Optin Popup Campaign

Cosmetic Packaging Now, a distributor of laboratory-grade cosmetic packaging containers, implemented a 2-Step Optin popup campaign to show an offer to visitors who’ve either been on the page for at least 7 seconds, have scrolled at least 20% of the page, or were going to leave the website.

It used the Yes/No view to segment the visitors: The “Yes” button takes the visitor to the “Optin” view, and the “No” button closes the campaign.

Even though this is an extra step when compared to showing the Optin view alone, it actually prompts interested visitors to follow through with signing up by employing the Zeigarnik Effect.

The result? This single campaign increased Cosmetic Packaging Now’s list by 753.8%, growing it from just 396 subscribers to 2,985!

You could easily do something similar on your website, and grow your Omnisend list much faster than your average competitor.

“Our conservative calculation puts our return on investment from using OptinMonster at 49,900%!” – Roman Randall, Founder, Summit Digital Marketing

Content Locking Campaign

Casey Stubbs, founder of Trading Strategy Guides, added a Content Locking campaign to one of his most popular blog posts on bitcoin trading.

Content locking denies access to content until the reader completes a specific action, for example providing their email address. Any content below the placement of the campaign will be blurred out, or removed altogether until the reader subscribes.

In just under two months, Casey added almost 7,500 subscribers to his list from this single content locking campaign.

Seems easy, right?

That’s because it actually is. OptinMonster makes it super simple to generate leads and grow your email list, even if you have no marketing or design experience.

Here’s what other businesses have done to grow their email list with OptinMonster:

• How Nick Gray Increased Conversions by up to 1000% With Smart Opt-in Popups
• How PodBike Gets 18.22% More Email Subscribers with GeoTargeting
• How DateID Increased Subscriptions by 175%

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the marketing automations you’d need to generate leads and sales on repeat, hands-free.

In both cases… We have a solution.

You can now automate your entire lead generation flow using OptinMonster’s Uncanny Automator Integration.

What’s Uncanny Automator All About?

Uncanny Automator is the most the most popular automation plugin for WordPress. It’s like a Zapier for WordPress but without the high cost.

Uncanny Automator’s integration with OptinMonster lets you connect OptinMonster to dozens of other WordPress plugins and applications, like Google Sheets, LearnDash, BuddyBoss, FluentCRM, OpenAI and many, many more!

The process is very simple.

You create “recipes”, which are simple if-this-then-that instructions that run automatically.

For example, if someone subscribes to your email list through an OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like send a welcome email or text, share a coupon from your WooCommerce store, or even update your CRM software (those are the “then” actions).

It saves you tons of time and makes your website lead generation a breeze!

To get started, install the Uncanny Automator plugin on the same WordPress website using our OptinMonster for WordPress plugin, then create a recipe.

Let’s take a look at some practical examples of how Automator + OptinMonster will help you WIN, and win MORE OFTEN.

The Dynamic Duo for Your Lead Generation Needs

Pair OptinMonster campaigns with Uncanny Automator, and you’ll unlock a whole new world of automated actions that you can take to engage with your website visitors, and convert them into subscribers and paying customers.

Let’s look at a few practical examples of how you can use OptinMonster together with Uncanny Automator, no matter what type of business you run.

Example 1: The Personalized Welcome

• Business: Imagine you’re running a real estate company that helps people find properties on the East Coast of the US. You already used OptinMonster’s Smart Tags feature to create a personalized campaign on your website like the one above.
• Problem: You know that the faster you respond to a lead, the more likely they are to choose you as their realtor.
• Solution: If someone completes your inquiry popup with their name and email address, OptinMonster adds them to your email list for automated follow ups, then Uncanny Automator sends their contact information via Twilio to your phone as a text, so you can immediately call the lead, no matter where you are!
• Result: You close 50% more leads because you responded before the other realtor they were considering.

Example 2: The Surprise Gift

• Business: Imagine you sell marketing and management online courses for entrepreneurs and in-house employees.
• Problem: Your customers are skeptical one-time buyers.
• Solution: If a user completes a MemberPress course and fills out the WPForms survey you created to gather feedback, then Uncanny Automator sends a trigger to OptinMonster to display a campaign that congratulates them with a reward for completing the course (ebook, voucher, etc.).
• Result: You build trust and loyalty by making customers feel special, driving repeat business.

Example 3: The Cross-Sell

• Business: Imagine you run a WooCommerce store that sells educational materials for kids.
• Problem: Low sales for one specific book.
• Solution: After a user purchases a specific book, Uncanny Automator sends a trigger to OptinMonster to display a popup with a personalized coupon code for a discount the low-selling book.
• Result: Increase your revenue and average order value, while at the same time clearing your inventory of the low-selling book so you can move on.

Example 4: The Targeted Email List Invite

• Business: You have a publishing company with multiple websites and forums in the pet niche.
• Problem: Your email list is not growing well, and website visitors don’t subscribe.
• Solution: When a user posts a topic in a specific bbPress forum, Uncanny Automator sends a trigger to OptinMonster to display a campaign that’s relevant to the topic they posted about, and ask them to subscribe to your email list.
• Result: Show visitors you have what they need, and it’s easy for them to get it.

Example 5: The Deal Closer

• Business: You’re selling high-ticket offers in the financial niche.
• Problem: It takes too long for your sales people to contact new leads.
• Solution: When a new leads submits a form on your OptinMonster campaign, use Uncanny Automator to send a notification with their contact details to your sales Slack channel.
• Result: Engage with leads quickly, increasing the chance of closing deals.

Even more ways to generate leads and drive action with OptinMonster and Uncanny Automator:

• Reward new website members for completing their profiles with special bonuses or access to exclusive content.
• Trigger popup campaigns to promote your upcoming webinar with sign-up links and teasers.
• Build anticipation for a sale or product launch with targeted popups leading up to the big day.
• Use OptinMonster campaigns to gather feedback at specific points in a customer’s journey.
• Offer proactive support popups based on specific keywords searched by your website visitors.

There are dozens if not hundreds of additional ways to automate your marketing with OptinMonster’s Uncanny Automator integration.

But that’s not the only way we’ve made it easier to grow your business this month.

New Popup Templates to Grow Your Email List

We’ve published 3 more popup campaign collections that you can use to grow your email list. All of them were tested and proven to work by our team, so you can implement them right away with full confidence.

Feature A Video Popup Collection

Do your visitors need to see it to believe it? Consider using our new collection, “Feature A Video” to tease a video collection. Share a short video that describes what the visitor will receive when they optin to receive access to the entire collection, then collect an email address and share directions for how to access the collection.

Registering for a Webinar Popup Collection

Invite your visitors to join you for an informational webinar with the new “Register for a Webinar” popup collection. Use it just as it is, or customize it to your brand using our easy drag and drop popup builder.

Subscribing for Ebooks Popup Collection

Perfect for authors, writers, illustrators, and teachers who want to build a list of engaged, repeat e-book readers, the “Subscribing for Ebooks” popup collection will help ensure your subscribers never miss a new release.

Ready to get started? Claim your FREE Done-For-You Campaign ($297 value)!

OptinMonster is the #1 Lead Generation software on the planet. It’s the easiest way to grow your lists, leads and sales without a coder or graphic designer. And we’re so confident you’ll love OptinMonster, we’ll even build your first campaign for you for free!

Plus, you get a 14-day money-back guarantee with your account. There’s absolutely nothing for you to lose in this scenario.

Register for an OptinMonster account below!

As always, we’re grateful for your continued support of OptinMonster, and we look forward to bringing you even more ways to grow your business as quickly and efficiently as possible.

They focus on getting as many “leads” as possible into their funnel.

For them, it’s all about the volume of data they get.

And they use that data to contact people with generic messages in hopes of making sales.

It’s no surprise they lose a high percentage of their prospects.

Lazy marketing brings poor results. And luckily for you, that’s the norm.

If others are lazy with their marketing, and you put a bit more effort into how you engage with your audience and prospects, you’ll get ahead.

People will pay you if you show that you understand them better, and you place their needs and interests higher than the competition does.

And that’s exactly what we’re going to help you do.

We’ve just made it possible for you to connect and engage with your leads in hundreds of new and needle-moving ways.

Introducing Zapier Field Mapping

We’re proud to announce Field Mapping is now available for our Zapier integration!

Up until this point, you were only able to send basic lead data (name, email, phone number) to Zapier. With the Field Mapping update now available for Zapier, you have access to all of these fields to enrich the information sent to Zapier:

• Name
• Email
• Phone
• Text
• Text Area
• Number
• Dropdown Select
• Radio Button
• Checkbox
• Privacy Notice

We’re always fighting for our customers’ success, and this new update unlocks hundreds of new opportunities for our users to convert their leads.

This means you can take a wide variety of actions to connect with your prospects, with the help of the thousands of integrations Zapier provides.

And all it takes is a few clicks.

Instead of focusing on the theory, let’s look at some clear examples of what you can do:

• Use lead data to target your prospects with Google, Facebook, or LinkedIn ads

You can target or retarget leads with paid advertising on multiple platforms, to push them further down your marketing funnel.

Additionally, you can create lookalike audiences, so you can find new leads that have a higher chance of converting.

• Send leads to any Email Service Provider or CRM tool that Zapier connects with

OptinMonster integrates directly with dozens of the most popular Email Service Providers and CRM tools.

However, using Zapier Field Mapping, you get access to hundreds of additional tools, so you can use the one you like best.

Even if the tool is not one of our native integrations, as long as it’s part of Zapier’s integrations, you can send your OptinMonster lead data to it. Here’s an example for Acumbamail:

This is helpful, because the more you can personalize your emails, SMS messages and overall content, the easier it will be for you to convert those leads into paying customers.

• Save your lead data in Google Drive

You can easily secure all of your lead data into a spreadsheet, which can act as a backup for those times when your Email Service Provider or Marketing Automation tool is crashing.

Each lead saved is a potential customer, that’s why doubling down on backing up your data is always a smart idea.

And if you choose to store your leads in a Google Sheet, you can use the functionality it provides to transform, analyze and visualize the data in a better way.

Here are just a few of the most common ways you can use OptinMonster lead data with Google Sheets:

• Send instant SMS messages to your new leads 

If you’re selling products or services that require a 1 on 1 conversation with your prospects, then you want to know exactly when a new lead comes in.

The longer you wait to contact a lead, the harder it will be to close a sale.

Good news is… you’ll never have to worry about this if you create a Zapier workflow that send an SMS to your OptinMonster lead as soon as it comes in.

Similarly, you can choose to send an SMS notification to your sales staff, to let them know a new prospect is ready to be contacted.

• Add lead data into Asana, Monday, Basecamp, Trello, or any other Project Management tool.

The best way to make sure your leads are being nurtured is to track the tasks you’re doing to nurture those leads. That’s why adding your leads into a project management tool can be a great move for your marketing efforts.

Keep a detailed description of each phase you’re taking your leads through, and create specific tasks that can help with the conversion process from one phase to the next.

• Save time by validating phone numbers 

Don’t waste resources on leads that won’t convert.

It’s super easy to automatically validate phone numbers for prospects that are based in the US.

• Analyze leads with ChatGPT

Give ChatGPT a set of instructions to automatically analyze the leads you’re getting, to save time and get insights into the best ways of engaging with each prospect.

You can also ask ChatGPT to write a personalized email for each lead you get from OptinMonster.

New Campaign Templates to Help You Generate More Leads

We’ve also just launched three new OptinMonster campaign templates to give you more options and opportunities for lead generation.

Free Legal Consultation

Get an Insurance Quote

Achieve Fitness Goals

If you’re looking for more templates, we have one for almost every context you can think of.

And if you want to make your campaign creation process even easier, you can give Playbooks a try. Playbooks are ready-to-use campaigns, with design, copy and display rules already implemented.

We care about YOUR SUCCESS, and introducing the Zapier Field Mapping is only the beginning. 

We’re constantly working on creating new ways for you to grow your email list, generate leads, and increase sales. Whether that’s updating existing solutions, or building new ones.

We have dozens of high-converting features, hundreds of campaign templates, and the best customer service team in the entire market.

And more updates are in the process of coming out.

So if you have a website that gets 15,000+ pageviews per month, you’re just one click away from getting a crazy good ROI.

Ready to get started? Claim your FREE Done-For-You Campaign ($297 value)!

We think OptinMonster is the #1 Lead Generation software on the planet. It’s the easiest way to grow your lists, leads and sales without a coder or graphic designer. And we’re so confident you’ll love OptinMonster, we’ll even build your first campaign for you for free!

Plus, you get a 14-day money-back guarantee with your account. There’s absolutely nothing for you to lose in this scenario.

Register for an OptinMonster account below!

As always, we’re grateful for your continued support of OptinMonster, and we look forward to bringing you even more ways to grow your business as quickly and efficiently as possible.

If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is?

Of course, because you’re a SMART marketer.

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet.

A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address.

Here’s how they work…

1. You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc.
2. Your visitor gains access to the lead magnet by joining your email list.
3. You deliver the lead magnet.
4. You continue to build a relationship with that visitor based on the needs they expressed by opting in to your lead magnet.

Lead magnets are how Social Media Examiner added over 250,000 subscribers to their list in just one month, and how Nick Gray grew his list by 600%.

It’s a bullet-proof formula that’s proven to work.

But creating and delivering lead magnets can be a complex process. It involves copywriters to create the content, designers to make the deliverable look great, and developers to automate delivery.

Not to mention the endless collection of software it takes to do all of that:

• Most small businesses cobble together Google Docs to write the content…
• Adobe Illustrator or maybe Keynote to lay out the document…
• Canva or Photoshop to create the included graphics…
• An email marketing service like Mailchimp to deliver the lead magnet…
• Plus a website to share the optin!

And before you can even start writing, you have to think of an idea for a lead magnet first! It’s a truly overwhelming process for most small businesses.

For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. Something that would let you easily create a lead magnet, then share it in your OptinMonster campaigns, on your website, in emails, on social… all of the places you already generate leads.

And for years, I’ve been quietly working on solving this problem for you…

Until today.

Welcome Beacon to the OptinMonster Family

I’m proud and excited to share that we’ve acquired the world’s best lead magnet creator, Beacon.by, as part of the OptinMonster family of products.

Beacon makes it easy for anyone to create and deliver professional lead magnets, without needing a writer, graphic designer or developer.

Here is a quick overview of the powerful lead generation solutions Beacon offers:

Lead Magnet Creator

Working with designers is great but when budgets and time are tight, it’s easier if you can create, edit and publish lead magnets independently. With Beacon’s Drag and Drop Editor, you can make stunning lead magnets without breaking a sweat by dragging and dropping elements onto the page.

With dozens of beautifully designed templates you can get started, then customize as much or as little as you want.

You can even create your own reusable templates to help reduce repetitive tasks like changing colors, fonts and uploading logos.

Don’t know what to offer as a lead magnet?

Beacon’s Blog Post Recycle will convert your best blog posts into lead magnets in just a few clicks. Work smarter, not harder by activating your existing content as lead-generation machines.

And if you don’t have any blog posts yet, sit back and let Beacon’s AI Copywriter write your lead magnet for you!

Resource Library

If you’re like most businesses, your marketing resources are scattered everywhere. Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk. Your best conversion tools end up scattered and underutilized as a result.

The truth is, if leads can’t find your best resources at the moment they need them, they may as well not exist.

But trying to build your own Resource Library is a pain!

Creating a separate landing page for each resource is time consuming, and setting up a custom library search involves developers who are expensive.

Beacon simplifies everything with its Resource Library.

Easily create and publish robust Resource Libraries that funnel leads to your email list based on the resource they downloaded.

Embed your Resource Library on your website, or share it directly from Beacon.

Use Beacon’s Analytics to learn which resources are performing best then optimize those assets…

All without needing a developer or designer.

What’s Coming Next?

Here at OptinMonster, our mission is to help small businesses grow and compete with the big guys. We think every small business deserves access to the same powerful lead generation tools that giant corporations use, but at a price you can afford.

While I have some ideas and features I’d like to add in Beacon, including a deep integration with OptinMonster itself, it’s already a fantastic product that will help grow your lists, leads and sales even now.

Whether you’re a small business owner or a marketer, I think you should give Beacon a try today. It’s free to get started at beacon.by.

As always, I want to thank you for your continued support of OptinMonster.

I am so thankful for the opportunity to help your business grow, and appreciate the trust you place in me and my team.

Just as you have come to love OptinMonster, I’m sure you will love Beacon just as much.

To your success,

Angie Meeker
General Manager, OptinMonster

Marketing is all about communication, so it’s no surprise to know that one of the biggest factors that can make or break a marketing campaign is copy.

Bad copy will instantly put off prospects.

Good copy will make them excited to take action.

That being said, writing good copy is not always easy, especially as a small business owner.

It might not be something that aligns with what you normally do in your day to day activities.

Or you might not have the time or energy needed to think, plan, and then write effective headlines, slogans, calls to action and other pieces of copy for your OptinMonster campaigns.

We get that, so we found a way to solve this problem for you.

Introducing OptinMonster’s AI Popups with Smart Optimization (It’s FREE)

With the new OptinMonster’s AI Popups with Smart Optimizations, you’ll be able to improve any piece of copy in your campaign with the click of 2 buttons.

Here’s how it works:

You go to any text field in your campaign builder, and click on the button to improve the copy inside of that field.

A modal will open with details including the text that will be improved by a Smart Optimization. When you’re ready to proceed, click on the Start Smart Optimization button.

The AI popup will improve the copy, just like an expert copywriter would.

You’ll instantly get 5 different variations for your text, and you can choose to continue with any one of them, or refresh to see additional options.

When you find the perfect piece of copy for your AI popup, you just select it and it will automatically transfer to the text field you initially chose.

That’s it.

This process works for any type of text, of any length.

We wanted to make sure you can benefit from this new feature in a way that’s straightforward and doesn’t require a lot of time investment from your part.

That being said, as you start using our AI popups, you might be faced with a dilemma. How can you know what piece of copy is good copy?

That’s a fair question to ask, and we have an answer for you, as well as a few great resources you can use to improve your campaigns, and also become a better marketer overall.

First, we programmed the AI with knowledge from our team of veteran experts, and they have decades of combined experience in creating and publishing successful OptinMonster campaigns. When we say successful, we mean campaigns that convert website visitors into leads, and leads into sales.

This means the variations you will receive from the AI popup will have a higher chance of converting, as they’re written using time-tested and proven copywriting principles.

Second, we put together a list of guides and articles to help you develop your copywriting eyes. As you learn more about what makes a piece of copy good, you’ll be able to spot exactly what you need for the type of OptinMonster campaign you want to create.

• Words that Sell: 41 Copywriting Templates For Marketers
• Email Copywriting That Sells: 17 Simple Ways to Write Better Marketing Emails
• How to Write an Irresistible Value Proposition (Tips, Examples & Templates)
• 31 Call to Action Examples + How To Write an Effective CTA
• 90 Game-Changing Headline Examples to Boost Your Click-Through Rate!
• 700+ Power Words: The Secret Sauce of Successful Copy Revealed!

And third, our Customer Success team is always available to offer you support and clarity anytime you’re stuck or have a problem to deal with.

But that’s not all.

In addition to our AI Popups, we’ve worked on improving your OptinMonster experience even more.

Better and Faster Campaign Delivery

We spent the last half of 2023 improving the one thing that’s most vital in today’s marketing landscape.

Speed.

Speed of implementation is often much more important than perfection when it comes to delivering a marketing campaign to a specific market.

Those who implement campaigns faster and with less friction tend to get better results.

This is true for OptinMonster campaigns, and also for other types of marketing strategies that use different distribution channels.

So, without boring you with too many technical details, we’ve:

1. Updated to faster servers. This allows us to serve more campaigns, at a faster rate than before. The already short downtime we had was cut even more.
2. Updated to a better, improved, and faster PHP version… which again helps us deliver your OptinMonster campaigns at record speeds.

This means your website visitors will get to engage with your campaigns quicker, which means more visitors will get to interact with your campaigns, and a higher engagement rate inevitably leads to a higher conversion rate.

In short, more speed = more conversions.

On top of all this, we also added additional layers of security thanks to the implementation of brand new technologies. We’re always on the lookout for ways to make OptinMonster better, and we don’t shy away from investing in the best there is on the market when it comes to security, experience, product development and customer success.

Our users come first.

We care about YOUR SUCCESS, and introducing AI Popups with Smart Optimizations is only the beginning. 

We’re constantly working on creating new ways for you to grow your email list, generate leads, and increase sales. Whether that’s updating existing solutions, or building new ones.

We have dozens of high-converting features, hundreds of campaign templates, and the best customer service team in the entire market.

And more updates are in the process of coming out.

So if you have a website that gets 15,000+ pageviews per month, you’re just one click away from getting a crazy good ROI.

Ready to get started? Claim your FREE Done-For-You Campaign ($297 value)!

We think OptinMonster is the #1 Lead Generation software on the planet. It’s the easiest way to grow your lists, leads and sales without a coder or graphic designer. And we’re so confident you’ll love OptinMonster, we’ll even build your first campaign for you for free!

Plus, you get a 14-day money-back guarantee with your account. There’s absolutely nothing for you to lose in this scenario.

Register for an OptinMonster account below!

As always, we’re grateful for your continued support of OptinMonster, and we look forward to bringing you even more ways to grow your business as quickly and efficiently as possible.

That’s a boatload of money that could’ve gone straight into their bank account.

They lost money because they didn’t have a good enough plan to convert those prospects into paying customers… during the busiest and most profitable period of the year.

We don’t want that to happen to you.

These high traffic days are golden opportunities to generate massive amounts of sales in a short period of time. People are mentally prepared to pay for products and services during the holidays.

In fact, most people wait for Black Friday to buy something new.

When prospects are coming to your website, they’re coming with their credit cards ready. They know they’ll buy something because they have a need or a desire to solve… they just don’t know exactly what they’ll buy, and from where.

Your offer has to get in front of them in the most compelling way possible, so when they finally decide to pay, they will pay YOU and not your competitor.

And that’s exactly what we want for you.

That’s why we’re offering you this (for free)…

OptinMonster’s FREE VIP Holiday Campaign Bundle

We hand-crafted four holiday campaigns collections (totaling TWENTY campaigns) that will help you increase your sales over this year’s Black Friday, Cyber Monday, Giving Tuesday, and New Year’s.

Each campaign has done-for-you copy, design, targeting and scheduling… and was created based on years of experience and proven knowledge creating high-converting holiday campaigns.

This way, you’ll be able to convert website visitors into paying customers this year without lifting a finger.

Here’s what you get when you claim your VIP Holiday Marketing Campaign Bundle…

For each of Black Friday, Cyber Monday, Giving Tuesday and New Year’s, your holiday bundle includes:

• An Exit-Intent popup designed to convert abandoning visitors for both Desktop and Mobile…
• A Floating Bar for both Desktop and Mobile to keep your offer top of mind as visitors browse…
• And a Desktop Slide-In to remind your visitor of your offer at the moment they’re most interested…

Black Friday Marketing Campaigns

Perhaps the most important of the Q4 holidays, Black Friday is the day shoppers have been waiting for all year long!
Scheduled to appear Friday, November 24, 2023 Visitor’s Local Time
Countdown Timers expire Saturday, November 25, 2023 at 12:00AM Visitor’s Local Time

1. VIP Black Friday 2023 Exit Popup
2. VIP Black Friday 2023 Floating Bar
3. VIP Black Friday 2023 Mobile Exit Popup
4. VIP Black Friday 2023 Mobile Floating Bar
5. VIP Black Friday 2023 Slide In

Cyber Monday Marketing Campaigns

Don’t sleep on Cyber Monday! It’s become a can’t-miss sale date, especially if you’re selling a digital product.
Scheduled to appear Monday, November 27, 2023 Visitor’s Local Time
Countdown Timers expire Tuesday, November 28, 2023 at 12:00AM Visitor’s Local Time

1. VIP Cyber Monday 2023 Exit Popup
2. VIP Cyber Monday 2023 Floating Bar
3. VIP Cyber Monday 2023 Mobile Exit Popup
4. VIP Cyber Monday 2023 Mobile Floating Bar
5. VIP Cyber Monday 2023 Slide In

Giving Tuesday Marketing Campaigns

We didn’t forget our non-profit friends this quarter! And, for the rest of you, don’t underestimate the power of offering to donate a percentage of sales to the charity of your choice to encourage sales!
Scheduled to appear Tuesday, November 28, 2023 Visitor’s Local Time
Countdown Timers expire Wednesday, November 29, 2023 at 12:00AM Visitor’s Local Time

1. VIP Giving Tuesday 2023 Exit Popup
2. VIP Giving Tuesday 2023 Floating Bar
3. VIP Giving Tuesday 2023 Mobile Exit Popup
4. VIP Giving Tuesday 2023 Mobile Floating Bar
5. VIP Giving Monday 2023 Slide In

New Year’s Marketing Campaigns

The last chance to start over, and the first chance to start anew! New Year’s Day sales were HUGE last year and are expected to be strong again this year.
Scheduled to appear Sunday, December 31, 2023 – Monday, January 1, 2024 Visitor’s Local Time
Countdown Timers expire Tuesday, January 2, 2024 at 12:00AM Visitor’s Local Time

1. VIP New Year’s 2023 Exit Popup
2. VIP New Year’s 2023 Floating Bar
3. VIP New Year’s 2023 Mobile Exit Popup
4. VIP New Year’s 2023 Mobile Floating Bar
5. VIP New Year’s 2023 Slide In

Of course, each of these campaigns is easily personalized using our simple Drag and Drop builder to match your unique offers and sales. And, once you claim your bundle, you’ll receive detailed instructions on exactly how to customize these pre-configured campaigns to match your own messaging and sales.

How to claim your FREE Holiday Marketing Campaigns?

These expertly designed, pre-configured, personalized campaigns are available to all OptinMonster Pro and Growth subscribers. Just login to OptinMonster and look for the special message from Angie for instructions to learn how to claim yours.

And if you’re not yet an OptinMonster Pro or Growth subscriber, this is your chance!

Subscribe today to unlock FREE access to these 20 Holiday Marketing Campaigns and watch your Q4 sales explode like never before!

What else?

We also created six MORE holiday template collections for your upcoming sales, available to ALL OptinMonster subscribers right now in our template library of over 400 templates. These campaigns are guaranteed to catch your visitor’s attention, create urgency, and convert browsers into sales at every opportunity.

Each collection includes a matching popup, floating bar, inline, slide-in, fullscreen, spin-to-win fullscreen, and TWO mobile-optimized templates (a slide-in and a floating bar). Everything you need to slay your Q4 holiday marketing is within these campaigns. 

We care about YOUR SUCCESS, and helping you sell more this Black Friday is only the beginning. 

We’re constantly working on creating new ways for you to grow your email list, generate leads, and increase sales. Whether that’s updating existing solutions, or building new ones.

We have dozens of high-converting features, hundreds of campaign templates, and the best customer service team in the entire market.

And more updates are in the process of coming out.

So whether you’re new to marketing online or you’re a seasoned pro, you’re just one click away from getting a crazy good ROI this holiday season.

Ready to get started and get access to your 2023 VIP Holiday Marketing Campaign Bundle?

We think OptinMonster is the #1 Lead Generation software on the planet. It’s the easiest way to grow your lists, leads and sales without a coder or graphic designer. And with these holiday campaigns in your pocket, we’re confident you’ll see a great return on your investment in OptinMonster!

So confident that we’re offering a 14-day money-back guarantee with every subscription account. If you get started using OptinMonster and aren’t completely sold on our product and our team within the first 14 days, just shoot us a message and we’ll give you a full refund, no questions asked. There’s absolutely nothing for you to lose in this scenario.

Register for an OptinMonster account below!

As always, we’re grateful for your continued support of OptinMonster, and we look forward to bringing you even more ways to win, and win more often!

Hey everyone – Thomas here from OptinMonster. Today, I have the incredible privilege of celebrating OptinMonster’s 10th birthday with you!

Honestly, it feels surreal typing this out. Blessed beyond measure doesn’t begin to describe the immense gratitude and thankfulness in my heart.

If you would’ve asked me where OptinMonster would be now 10 years ago, I wouldn’t have been able to fathom what it has become today.

Someone once said that the days are long but the years are short, and as I reflect on the last 10 years, I wholeheartedly believe that to be true.

But this post and OptinMonster almost didn’t happen…

Our Crazy Origin Story

In late 2012, I connected with my business partner Syed Balkhi at a WordCamp event in North Carolina. After the event, we exchanged emails discussing ideas for a new product. Syed was convinced that there was a market for a particular kind of marketing technology: exit-intent popups.

He had seen the power of well-timed popups on his popular blog, WPBeginner, and he wondered if that could be turned into a solution for other smart marketers and business owners to use.

At the time, existing solutions were clunky, poorly built and very difficult to use for even the most seasoned professional. And, the industry as a whole was not in good repute.

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster.

But unlike other product planning sessions, we began with a different approach: a principles-first approach to make sure we agreed on the truly important things first.

Some of those things were:

• Level the playing field. We believed that great technology should be accessible to everyone, from small business owners to DIY website assemblers.
• People first. We believed that great products begin and flourish with great relationships. We’ve been fanatical about customer support from Day One.
• No debt. We believed that long-term, strategic thinking would be the best approach for building a lasting product that customers loved.
• Easy to use without sacrificing power. Too often, we saw that products were either easy to use (but lacked the power necessary to achieve above-average results) or extremely powerful (but so difficult to use you needed a training manual with continuing education to work with it). We believed both were possible at the same time, and we were absolutely determined to make it a reality.
• Zealous for performance. We both cared deeply about website performance. Because marketing tech tools had a bad reputation for being bloatware, we believed we could flip that script and change the narrative. And by all accounts, we have – just look for OptinMonster in PageSpeed reports…you won’t find it anywhere!
• Steeped in innovation. We believed that the industry had great potential, and we wanted to change the landscape to help our customers win more often by innovating with powerful features.

Only then did we begin to plan the product.

We put together plans for popups, floating bars, slide-ins and inline content offers. We discussed the various triggers needed to display those campaigns including our signature Exit-Intent® technology that we pioneered. We discussed ways to report and allow customers to split-test to get better results.

And after a few full days of writing and refining our plans, we got started building OptinMonster.

Little did we know of the unforeseen challenge we would face along the way.

The Big Challenge

As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live.

Back in January, we had decided to build OptinMonster as a Software-as-a-Service (SaaS) product. That meant it could run on any kind of website.

We are big believers in using our own products, so we made the decision to use it on WPBeginner first, the most popular WordPress resource site.

We placed the embed pixel on the site and watched as the requests started to flood in.

It was working! People were signing up, leads were being captured and the product was keeping pace with the traffic demands.

And then things went dark.

The servers crashed, and OptinMonster stopped working.

I frantically tried to debug what was happening. We called in some additional people we knew to help us solve the problems we were facing.

And after about a week of ups and downs, we made no real progress.

We simply didn’t know how to scale a SaaS product, and we were coming to terms with that reality.

We were at a crossroads, and we had a big decision to make.

Do we cut our losses? That seemed exceedingly painful, and neither of us wanted to do that.

Do we pay someone to help us figure this out? That seemed very expensive, and we were bootstrapped. And it also seemed like it would take a lot of time…and we weren’t guaranteed the result we wanted.

Do we pivot to something else? We had seen the results, and we knew it would be a hit, so we didn’t want to shift to working on a different idea.

So, we decided to go back to our roots and do what we knew how to do best: create WordPress products.

30-Day Product Launch

It was the end of August 2013, and we had just made the decision to transform OptinMonster from a SaaS product to a WordPress plugin.

And we set a crazy deadline to do it: one month.

I worked furiously day and night to adapt what we had built and package it into a plugin to sell.

And miraculously, after three weeks, I had a working version of the plugin to use.

We put it in WPBeginner, and it worked! And not only did it work. It worked exceptionally well.

Later that week, we met together for our first company retreat together in St. Augustine, FL.

Our plan: launch OptinMonster before the end of the retreat.

We hardly slept. Powered by Mountain Dew and an awesome restaurant called Mango Mango’s, we worked to meticulously refine the product and prepare something we could be proud of for launch.

After some stressful back and forth with a payment provider, we officially launched on September 24, 2013.

But we didn’t stop at the launch. We had lots of work left to do.

Pivot

As I mentioned earlier, one of our founding principles was exceptional customer service.

We absolutely love helping our customers succeed with our tools.

As we continued to improve the product, launch new features and listen to our customers, we noticed a pattern emerging.

Many customers were buying OptinMonster, but they were requesting refunds because they couldn’t use it on their sites.

Why couldn’t they use it?

Because their website ran on something other than WordPress!

You see, we were pioneers in the advanced lead generation popup space. We blazed the trail for and popularized Exit Intent® technology. We introduced display rule triggers that no one had attempted before, like Geolocation Targeting, OnSite Retargeting® and OnSite Follow Up Campaigns®.

And the word was out. Smart marketers from every corner of the internet wanted to use OptinMonster to get more subscribers, leads and sales.

But because they used website platforms other than WordPress, they couldn’t take advantage of the proven results people were seeing.

And, our ability to innovate was being squeezed by the limitations of self-hosted products.

So we had a decision to make: do we stick with just being a WordPress plugin, or do we try our hand at a SaaS product again?

In an effort to put our customers first to help them grow and compete, we decided to change the game once more and go all-in on the SaaS route again.

And this time, we were determined to make it work.

Re-Launch and Re-Invest

We invested a lot of time and resources into developing the OptinMonster app with a singular focus: to help our customers get even more subscribers, leads and sales.

And in late April 2015, we officially launched the OptinMonster app you know and love today.

We had learned from our mistakes before, and we built the app to be more resilient and scalable than ever.

And, thanks to being platform agnostic, it allowed us to continue blazing the trail of innovation in the customer acquisition and lead generation industry.

Since then, we’ve continued to invest in the platform by building new features and solutions such as:

• Fullscreen welcome gates and welcome mats that were optimized for SEO.
• Tons of new integrations with email marketing and CRM platforms.
• Hundreds of new templates and playbooks
• Campaign scheduling, countdown timers and smart success screens
• TruLead® Lead verification and revenue attribution
• Custom field mapping and MonsterLeads
• Spin-to-Win campaigns
• Custom Domains
• …and so, so much more!

OptinMonster now serves multiple billions of requests each month and is used on well over 1 million smart websites.

And the happy truth is we’re not done innovating. We are practitioners, and we will continue to make OptinMonster better every day because we use the product just like you.

That’s just one of the reasons why G2 recently showered OptinMonster with 20 different awards including best ROI, easiest setup and market leader.

A few of the OptinMonster G2 Awards for Popup Builder Software

What’s Next + Huge Giveaway

You might be wondering: what’s next for OptinMonster?

That’s a great question, and it’s one I am very excited to answer.

(And if you’d like to play your part in shaping the future of OptinMonster, come join our team)

For starters, you can continue to expect exceptional customer service at every part of your journey. It’s part of our DNA, and that won’t be changing.

And for the product?

Well, I can’t leak all the details, but I can give you a brief sneak-peek behind the curtain:

• More AI integrations to make creating high-converting campaigns easier and quicker than ever before.
• New smart blocks and rule triggers to help you personalize campaigns like never before
• New ways to analyze your campaigns to see what’s working and take action on areas to improve
• Doubling down on our commitment to a “Core Web Vitals Approved” philosophy of performance and SEO optimization
• Expertly crafted templates to help you get more subscribers, leads and sales FASTER
• New add-ons to help you get the most out of the subscribers and leads generated with OptinMonster
• …and maybe even some new products

To commemorate this incredible milestone, the amazing team at OptinMonster has put together an epic sale and giveaway. It’s a celebration that you don’t want to miss out on!

And, since OptinMonster is part of the Awesome Motive family of products, we’ve pulled some favors to get you exclusive access to some impressive deals and prizes, too!

Thank You

None of this would be possible without you, our amazing customers.

I’m so grateful and thankful for each one of you.

OptinMonster is dear to my heart, and I hope it has been a great source of growth for you.

My promise to you is that we will do everything in our power to continue to earn your trust and business for many, many years to come.

Cheers,

Thomas Griffin
Co-Founder of OptinMonster