Digital products like audio files, eBooks, templates, stock photos, and even software can be a great stream of revenue. Without the need for inventory or shipping, you can scale your digital product sales more easily than sales of a physical product.

In this article, I’ll show you step-by-step how to sell digital products with WooCommerce, and share some pro tips for increasing your digital product sales.

• What Is a Digital Product?
• What Is WooCommerce?
• How to Sell Digital Products With WooCommerce
• Next Steps: Customize Your WooCommerce Store
• How to Sell More Digital Products

What Is a Digital Product?

A digital product is a piece of media or other asset that is sold and used on a device like a computer or smartphone.

Digital products can be educational, entertaining, or a bit of both. Some examples of digital items include:

• Apps or plugins
• Music files
• Graphics (like stock photography or illustrations)
• eBooks
• PDFs
• Online courses
• Memberships
• Content subscriptions

Digital products have several advantages over physical products.

1. You can sell unlimited quantities with little or no additional production and delivery costs.
2. There’s no need to store inventory or deal with shipping.
3. Delivery can be instant.

There are also some disadvantages:

1. It can be harder to demonstrate the purpose and value of a digital product.
2. Digital products are perceived as lower value.
3. The market for digital products tends to be crowded.

Since you’re reading this article, we assume that you’re interested in selling digital products. Let’s look at one of the best solutions to do that: WooCommerce.

What Is WooCommerce?

WooCommerce is an eCommerce platform for selling both physical and digital products on WordPress websites. In fact, as a WordPress plugin, WooCommerce itself can be considered a digital product!

The core WooCommerce plugin is free and open source. There are hundreds of other related plugins, extensions, and themes for customizing your digital store. Some of those plugins and extensions are free, while others are paid.

Many eCommerce businesses use WooCommerce to sell their products. The plugin is well supported and reliable. Like WordPress itself, WooCommerce is almost infinitely customizable. You can use it to create the perfect digital product store for your business.

Now let’s learn how to set up a WooCommerce store to sell digital products.

How to Sell Digital Products With WooCommerce (Tutorial)

Selling digital products on WooCommerce is relatively easy. We’ll walk you through the process step by step. Here’s a map of what we’ll be doing:

• Before You Get Started
• Step 1: Install WooCommerce
• Step 2: Set Up Payments
• Step 3: Configure WooCommerce for Digital Products
• Step 4: Create a Digital Product Listing in WooCommerce

Before You Get Started

First, let’s make sure we have all the necessary “ingredients.” To sell digital products with WooCommerce, you will need:

• A hosted WordPress website and domain name, which you can get from a hosting provider like Bluehost
• The WooCommerce plugin, which you can download for free from your WordPress dashboard (we’ll show you how!)
• Your digital product file
• A title, description, featured image, any additional product images, and price for your digital product
• A payment gateway account like PayPal or Stripe (you can choose more than one)

It’s good to have all the pieces ready to go before you start. That way you don’t have to stop in the middle of the instructions to look for a file or try to write new copy quickly. Once you have everything you need, let’s get started!

Step 1. Install WooCommerce

The first step I took was to install the WooCommerce plugin. From my WordPress dashboard, I navigated to Plugins » Add New.

I simply searched for WooCommerce in the search box near the top of the page.

I found WooCommerce in the search results and clicked the Install button.

Once installation is complete, the button text will change to Activate. I clicked on Activate to finish installing the plugin.

You’ll see a setup wizard. You can click to skip the wizard for now if you like, since many of the questions only apply to physical products. You’ll just need to enter your location. Don’t worry, I’ll walk you through the exact steps for selling digital products.

Step 2. Set Up Payments

Now, let’s make sure you can get paid. To start this process, I clicked on WooCommerce » Settings in the left navigation menu and then clicked on the Payments tab.

Click the toggle to enable the payment processors you want to use. I want to use WooCommerce’s payment gateway, so I found WooPayments at the top of the list and clicked the Install button.

You’ll need to follow the instructions for setting up whichever payment method you choose. If you choose WooPayments, follow the WooPayments Startup Guide.

Step 3. Configure WooCommerce for Digital Products

Next, let’s get WooCommerce set up to deliver your digital products properly. I navigated back to WooCommerce » Settings and clicked on the Products tab.

Then I clicked on Downloadable products.

You’ll see a dropdown menu for File Download method. I recommend selecting Force downloads or X-Accel-Redirect/X-Sendfile to protect your file link from unauthorized sharing. Force Download uses PHP to force the file to download without loading the file URL in the browser.

Choose a level of Access restriction. I recommend not requiring login and granting access after payment for fastest product delivery. Make sure you enable guest checkout if you aren’t going to require login. You may need different settings if you’re selling memberships or subscriptions.

If you only sell digital products, you can also turn off stock management to remove options from your dashboard that you won’t use. Go to WooCommerce » Settings » Products and click on Inventory.

Click the checkbox to uncheck Enable stock management.

Now you’re ready to create your digital product listing!

Step 4. Create a Digital Product Listing in WooCommerce

Here are all the pieces of a WooCommerce product listing and where they appear on the live page.

Now let’s build this step by step!

From the WordPress dashboard, I clicked Products in the left menu. I clicked on the Create Product button.

This is where you’ll add your product name.

Next, add your long description. This should include a detailed description of the product and how it will benefit the customer. You also want to clearly state which files they’ll get and how it will be delivered, such as instant download or email. Finally, make sure to include a call to action that recaps the benefits

Once that’s done, I’m going to configure this product as a digital product. I scrolled down to the Product data section and checked the checkboxes for Virtual and Downloadable. This will remove the options for shipping, which you don’t need, and add options for downloadable digital files. For now, I’ll stick with creating a Simple Product.

Add the price of your digital product. You can also schedule sale prices to stop and start ahead of time.

Now it’s time to add your digital product file. Click on the Add File button.

Give your file a name. This will be visible to customers, so make it informative and easy to read. The product name along with your business name should be included.

If your file is uploaded somewhere else like Dropbox or Google Drive, add the file URL. If you need to upload your file to WordPress, click the Choose file button.

When the WordPress media library pops up, click on the Upload Files tab and either drag a file into the window or click Select Files to choose one from your computer. Once it’s uploaded, click Insert file URL.

If you’d like, set the Download limit. This is how many times a customer can re-download the file after purchase. It’s convenient to allow more than 1 download in case they lose the file or need to download it onto another device. You can also leave this field blank to allow unlimited re-downloads.

You can also set the Download expiry if you want. This is the number of days before a download link expires. Setting a link expiration date motivates customers to download and start using their file quickly while they are still excited about their purchase. If you do set an expiration date, make sure to note this in the product description. If you leave this blank, the link will enver expire.

Enter a short description. This shows up at the top of the product page and may also show up on product tables and archive pages, depending on your WordPress theme and other design settings.

Now, I’ll add some product images. These are very important for digital products to give customers an idea of what they’re buying. The product image is similar to the featured image on a WordPress blog post. It’s the main image that represents the product, so choose wisely. Click on Set product image to upload a product image.

You can also add additional images in the product gallery. This is a good place to add a table of contents and sample pages for eBooks, watermarked versions of stock photos or illustrations, or a preview of what a plugin or app looks like when installed.

You can also add product tags or categories just as you would for a blog post. Here’s a tutorial for how to add categories and tags in WordPress if you need help.

Congratulations, you just added a digital product to your WordPress site!

Next Steps: Customize Your WooCommerce Store

Now that you have a digital product ready to sell, you can repeat the process for other digital products.

You may also want to consider further customizing your WooCommerce store to match your branding and workflow. There are hundreds of extensions and themes for WooCommerce to help you do that.

A full tutorial on customizing your WooCommerce store is too much to include in this article, but here are some articles on building a custom product page, creating a checkout page popup, and choosing the best WooCommerce theme.

How to Sell More Digital Products

Selling digital products is just another form of eCommerce. Many of the eCommerce optimization strategies originally meant for physical goods apply to digital products as well. Here are some of our favorite tips for boosting your conversion rates and digital product sales.

1. Capture Abandoning Visitors

One of the biggest challenges facing online business owners is cart and site abandonment. This is when visitors leave their shopping cart or your entire website without taking any action.

The good news is that both problems have an easy solution: exit-intent popups.

An exit-intent popup is a campaign that appears as users are navigating out of your website.

Imagine a visitor reaching your digital download product page. They spend a few seconds looking at it but start to leave the page. This triggers a popup to grab their attention and contact information for follow-up emails.

Here’s an example of what an exit-intent popup might look like:

Exit-intent popups have been proven to grow email lists and drastically BOOST sales. But how can you make these campaigns if you’re not very technical?

That’s where OptinMonster comes in:

OptinMonster is the best WordPress lead generation plugin that you can use to build high-converting campaigns FAST.

You start by choosing one of OptinMonster’s many campaign types. These include things like:

• Popups
• Floating bars
• Fullscreen welcome mats
• Slide-in scroll boxes
• Gamified spin-to-win wheels
• And more…

From there, you can select from any of OptinMonster’s 700+ templates:

These are all mobile-friendly and 100% responsive, so you know they’ll look and function great across devices. Plus, we offer dozens of mobile-first templates, which you can pair with our Device-Based Targeting.

Then, your campaign will appear in the OptinMonster editor. This is where you can add new features or change the text without any coding experience.

That’s because OptinMonster has a drag-and-drop editor that makes modifications EASY:

Once your popup looks the way you want it to, you can determine precisely who will see your campaign and when. You can do this in just a few clicks with our display rules.

To create an exit popup, you’ll choose Exit-Intent® in the display rules Our Exit-Intent® technology lets you show your best offers right as users are about to leave your online store. Exit popups can help you win a sale or collect a shopper’s email address, so you can continue nurturing them through email marketing.

Once you’ve selected Exit-Intent®, you’ll set the sensitivy level for the feature and save:

OptinMonster also integrates seamlessly with WooCommerce, so you can target your campaigns based on the product page your shopper is viewing, their cart total, and more.

Once you have your display setting exactly how you want them, simply publish your campaign and start seeing results!

Shockbyte used OptinMonster’s Exit-Intent® popups to double their sales and grow their business 10x!

We’re confident that you can see similar results by clicking below and starting your 100% risk-free OptinMonster account today:

2. Incentivize Your Audience

As a business owner, you have specific actions you want your customers to take. But they will only take the action if they feel like they get something out of it.

This means you need to incentivize your audience to take action. This can be done in a few ways, but the most effective is with a sale or discount on your downloadable product.

As we mentioned earlier, you can quickly create and schedule sale prices for all of your digital goods directly in WooCommerce. So an incentive could be as simple as a popup reminding them to check out the sale prices.

You can also use Advanced Coupons for WooCommerce to extend your coupon features.

Advanced Coupons lets you give your customers more exciting offers like BOGO deals, loyalty program points, URL coupons, auto-apply coupons, and much more. There’s also a free version of the plugin with limited features.

You can use OptinMonster’s many campaigns to promote these incentives across your website.

Imagine, for example, showing a sale for your digital product in a floating bar on key pages across your site:

And you also have the ability to target these campaigns to any page on your website.

Or you can let your user’s behavior determine whether or not the campaign will appear. You have 100% control over when, where, and to whom this incentive appears.

As a result, you’ll have a more personalized customer journey and more sales for your WooCommerce digital product.

3. Add Social Proof

It’s no secret that when it comes to marketing, social proof just works.

Online consumers are hardwired to look for signs of social proof to be sure others have tested (and loved) your products.

That’s why you should leverage social proof across your website to increase conversions for your digital downloads.

Social proof can take many forms, including:

• Reviews
• Testimonials
• Social media posts talking about your brand
• Case studies
• And much more…

But the most effective form of social proof comes in the form of a small notification.

These messages looking something like this:

The example above would be for physical products, but you can create the same type of notification for digital downloads, too.

How? You can quickly create social proof notifications with a tool like TrustPulse:

TrustPulse is hands down the best social proof software on the market. It lets anyone create highly effective social proof notifications in minutes.

Plus, there are no technical or coding skills required.

Once you download and activate the TrustPulse plugin, you’ll have immediate access to 4 types of campaigns:

• Recent Activity: Show a live stream of website activity like purchases, registrations, signups, and more.
• On-Fire: Display the number of people taking action on your website in a given period.
• Visitor Analytics: Highlight active interest in your site by showing real page visitors over time.
• Action Message: Show a single static notification to drive more visitors into action.

It’s no surprise that TrustPulse users have seen instant boosts in sales by up to 15%.

Ready to see it in action for yourself? Get started with your 100% risk-free TrustPulse account today!

4. Run an Online Contest

So far, we’ve looked at a few ways you can boost sales from people who are already on your website. But what about getting more people who AREN’T on your website to come visit your product page?

For that, there’s no better solution than running an online contest.

In many cases, you’d want to make the prize something your target audience really wants. So it only makes sense to create a contest around your digital product. Not only will this expand your brand’s presence online, but it will also educate more of your audience on what your product is and why it’s the perfect solution to a problem they face.

And if you use a tool like RafflePress, you can design these contests to get TONS of traction:

RafflePress is the best giveaway and contest builder plugin for WordPress.

RafflePress lets people enter contests with “entry tickets.” But each participant can have multiple entry tickets depending on the actions they perform.

You could, for example, award 1 entry ticket for users who check out your product page. But then you can add 3 entry tickets to people who sign up to your email list.

Now a single participant can have 4 entry tickets which will increase their odds of winning. As you can imagine, this gives people an extra incentive to interact with more of your calls to action (CTAs).

After the contest is over, you’ll have 1 winner. That means you’ll also have:

• 1 solid lead for a testimonial in your hands
• A long email list with warm leads who’ve shown direct interest in your product

From there, you just need to nurture your leads through some email marketing best practices.

Get started with your 100% risk-free RafflePress account today!

5. Leverage Push Notifications

If you aren’t currently using push notifications to reach your audience, then you’re missing out.

Push notifications are small messages that appear on your audience’s browser. But they also stay on their browser until there’s an interaction:

They either need to click to visit your product page or click to close the notification.

Either way, they need to click.

Plus, these messages are easy to subscribe to since your visitors only need to hit an Allow button to sign up. That means they never have to hand over personal details like their name or email address.

Imagine having an audience of thousands that you can instantly share your digital product with.

How can you make that happen? We highly recommend going with a software like PushEngage:

PushEngage is the leading push notification software on the market today.

It has everything you need to target your audience and send high-converting messages. Plus, it comes with all the bells and whistles you’d expect from a premium software such as segmentation, personalization, and automated drip sequences.

Other key features include A/B testing, campaign scheduling, cart abandonment sequences, and much more.

Want to see it in action for yourself? Try out PushEngage 100% risk-free today!

Start Selling Digital Products With WooCommerce

Now you know how to sell digital products with WooCommerce.

Digital products can be a scalable and sustainable revenue generator for your business. WooCommerce is a great solution for selling digital products, whether you also sell physical products or not.

Want to learn more about selling digital products? Here are some resources to help:

• How to Sell Digital Products Online (5 Proven Tips)
• How to Launch a Product: 14-Step Checklist for Your Next Product Launch
• How to Market Digital Products: 11 Proven Strategies

For example, here at OptinMonster, we understand that our ideal customers include entrepreneurs, small business owners and marketers, and marketing professionals at medium and large businesses. Our target audience wants to improve their website conversions with an affordable, easy-to-use tool. This knowledge helps us create buyer personas that inform all our marketing and sales efforts.

In this blog, I’ll share a step-by-step guide on how to create a buyer persona, along with free buyer persona templates and examples.

• What is a Buyer Persona?
• Why Are Buyer Personas Important?
• Types of Buyer Personas
• How to Create a Buyer Persona
• Buyer Persona Templates and Generators
• 188 Buyer Persona Questions
• Buyer Persona Examples

What Is a Buyer Persona?

A buyer persona is a detailed, fictional profile representing your ideal customer or a segment of your target audience.

Also known as a customer persona, audience persona, or marketing persona, this tool is crafted from research and data about real customers and helps you better understand and relate to your potential customers’ needs, behaviors, and preferences.

It includes information but is not limited to:

• Who your customer is
• What they do for a living
• Their basic demographic info
• What problem they need to solve
• Their buying habits

Here’s an example of what a typical buyer persona might look like:

You may have more than one buyer persona. In fact, you probably should. Most products and services are a good fit for several different “types” of people, so you’ll need to create a buyer persona for each.

That way, when you write any blog post, email, or sales pitch (or even create a new product), you’ll know precisely which buyer persona(s) you are targeting. And in turn, you’ll enjoy much higher conversion rates.

Why Are Buyer Personas Important?

Buyer personas are important for businesses as they enable personalized marketing, improve customer experiences, foster team alignment, and support data-driven decision-making.

1. Personalized marketing: A buyer persona allows a business to tailor their marketing efforts to its target audience’s specific needs and wants.

2. Improve customer experience: By better understanding their customer pain points and goals, a business can create products and services that better meet their needs and provide a better overall customer experience.

3. Align teams: A buyer persona helps teams across the organization have a common understanding of the target audience, which leads to more consistent marketing messaging and branding.

4. Make data-driven decisions: By using data and research to validate the buyer persona, businesses can make data-driven decisions about their marketing and product development strategies.

Okay, now that you know what a buyer persona is and why it’s so important for your business, let’s dive into how to create your own!

Types of Buyer Personas

Here are some common types of buyer personas:

1. The Bargain Hunter: This persona is primarily price-motivated and always seeks the best deal. They are likely to be influenced by discounts, coupons, and sales.

2. The Quality Seeker: Quality and durability of products are the main concerns for this persona. They are willing to pay a higher price for products that offer superior quality or unique features.

3. The Brand Loyalist: This persona strongly prefers certain brands and is less price-sensitive regarding their favorite brands. They often make repeat purchases and can become brand advocates.

4. The Researcher: This buyer persona spends much time researching products before purchasing. They are detail-oriented and seek out comprehensive information, reviews, and comparisons.

5. The Impulsive Buyer: Often driven by emotion, this persona makes quick purchase decisions without much prior research. They are more likely to be influenced by eye-catching marketing and time-sensitive offers.

6. The Ethical Consumer: This persona prioritizes products and brands that are environmentally friendly, socially responsible, or aligned with their values.

7. The Tech Enthusiast: Always on the lookout for the latest technological advancements, this persona values innovation and cutting-edge product features.

8. The Convenience Seeker: For this persona, ease of purchase, delivery, and use is key. They value straightforward, hassle-free shopping experiences and might prefer online shopping or products that save time.

How To Create a Buyer Persona in 4 Steps

• Step 1: Conduct Market Research
• Step 2: Identify Pain Points and Goals
• Step 3: Create a Profile
• Step 4: Validate, Refine, and Update Your Persona

Step 1: Conduct Market Research

Identify the Target Audience

The first step in creating a buyer persona is identifying your target audience. This may involve analyzing your current customer base, looking at demographic data, or conducting surveys and focus groups. The goal is to understand who your customers are and what they need from your product or service.

Gather Demographic Information

Once you have identified your target audience, gathering demographic information is next. This may include age, gender, income, education level, location, and interests. This information will help you better understand your customers and create a more accurate representation of your ideal customer.

Analyze Market Data

In addition to demographic data, iit’s important to analyze market data such as customer behavior and purchasing habits. This information will give you insights into how your customers make buying decisions and what factors influence them.

You can gather your audience’s data from your customer database, Google Analytics, and social media analytics.

Step 2: Identify Pain Points and Goals

Determine the Challenges Faced by Your Target Audience

It’s important to understand the challenges faced by your target audience, as this will help you identify their pain points. This may involve researching common problems in your industry or conducting surveys and focus groups to gather customer feedback.

Understand Their Goals and Aspirations

In addition to identifying pain points, it’s important to understand your customers’ goals and aspirations. This will give you insight into what motivates them and what they hope to achieve by using your product or service.

The sales team and customer support department are key to answering these questions. Still, another great way is to engage in some social listening and social media sentiment analysis.

Putting up search streams to track mentions of your brand, products, and competitors gives you real-time insight into what people are talking about you online. This way, you know what they love about your products or what needs to be improved.

Step 3: Create a Profile

Give Your Buyer Persona a Name

Once you have gathered all your data, the next step is creating a profile for your buyer persona.

Start by giving them a name. Giving your persona a name will help to humanize them and make it easier to refer to them when making decisions about your business.

Develop a Detailed Description of Your Persona

The next step is to develop a detailed description of your persona, including demographic information, pain points, goals, and motivations. You can also include a photo or illustration to help you visualize the persona.

The more detailed the profile, the better you’ll be able to understand your target audience and tailor your marketing efforts to their needs.

 Step 4: Validate, Refine, and Update Your Persona

Conduct Surveys and Interviews With Your Target Audience

To make sure that your buyer persona is accurate, it’s important to validate it through surveys and interviews with your target audience. This will give you additional insights and help refine your persona as needed.

Analyze Customer Feedback and Data

You can also analyze customer feedback and data to see how well your persona matches your customers’ actual behavior. You may need to revise and refine your persona based on this information.

Your buyer persona is not set in stone and should be updated as you gather more information. Continuously review and refine your persona as you collect new data and insights.

Buyer Persona Templates and Generator

There are tons of free buyer persona templates and buyer persona generators available on the internet, but here is a curated list of all the best ones.

1. Xtensio’s User Persona Creator

Xtensio’s User Persona Creator is a neat app that offers a buyer persona template that allows you to enter your persona’s demographics, goals, frustrations, bio, motivations, preferred channels, and brands. You can even add modules to the avatar as you see fit. Register for a free account to get started with the tool.

2. Digital Marketer’s Customer Avatar Worksheet

Digital Marketer’s Customer Avatar Worksheet is the buyer persona template we use here at OptinMonster. It includes all the important areas in a simple PDF format that you can fill on your computer.

3. Demand Metric’s Buyer Persona Template

Demand Metric’s Buyer Persona Template is an Excel spreadsheet that includes multiple tabs for multiple consumer personas. It’s a great way to view all of your target customers at a glance, with all relevant information. They’ve even included a video with helpful instructions for filling it out.

4. Marketo’s Marketing Persona Cheat Sheet

Marketo’s Marketing Persona Cheat Sheet is unique because it includes a fill-in-the-blank map for creating your consumer persona. It also contains instructions for how to create a customer journey, along with a buyer journey template.

5. Filestage’s Buyer Persona Template

Filestage’s Buyer Persona Template is simple and elegant. Some unique features of this template are sections for a tag cloud, archetype, and product adoption group. It also comes with a PowerPoint version as well as a PDF version.

6. “MakeMyPersona” Buyer Persona Generator

MakeMyPersona is a buyer persona generator by HubSpot. All you have to do is click on the “Start Making My Persona” button, and it will ask you a series of questions about your ideal customer. Once you’re done, they’ll send you a PDF with a headshot for your customer avatar.

188 Buyer Persona Questions

While the above buyer persona templates are excellent starting points, sometimes you’ll want to go more in-depth than the questions covered by any generic template.

Depending on your industry and your products, certain “niche” buyer persona questions are important for your business to answer.

To help you discover these questions, we’ve compiled a comprehensive list of every possible question you want to ask about your target customer. The list is broken down into categories, so focus on your business’s relevant categories and questions.

Demographics

1. What is your name?
2. What is your age?
3. What is your gender?
4. Where do you live?
5. What is your racial/ethnic heritage?
6. What is your annual income?
7. What is your highest level of education?
8. What is your occupation?

Back Story

1. What is your birthplace?
2. Where did you grow up?
3. Was it a rural, suburban, or urban area?
4. What kind of house did you grow up in?
5. Who raised you?
6. What did your parents (or primary caregivers) do for a living?
7. Are your parents still married?
8. Did your parents have a permissive or authoritarian parenting style?
9. Do you have any siblings?
10. What is your birth order?
11. What are your favorite childhood memories?
12. What were your favorite childhood activities?
13. What was your favorite subject in school?
14. What was your least favorite subject?
15. What grades did you get in school?
16. Do you enjoy learning new things?
17. Did you have a lot of friends, a few close friends, or no friends?
18. Did you get in trouble at school?
19. Did you attend college?
20. If so, what did you major in?
21. What college did you attend?
22. Did you enjoy your college experience?
23. What did you do after high school if you didn’t attend college?
24. What stopped you from going to college?
25. What was your first job?

Personal Life

1. What is your marital status?
2. Are you happy about your current marital status?
3. Do you have any children?
4. If so, how many and how old are they?
5. Are they boys or girls?
6. Do your children live with you?
7. If you don’t have children, do you want to have children in the future?
8. Are you likely to have children in the future?
9. Do you have any pets?
10. If yes, how many and what are they?
11. What type of housing do you currently live in?
12. Who lives in the house with you?
13. Are you happy with your current situation or wish it was different?
14. How close are you to your extended family?
15. Do you currently have many friends, a few friends, or no friends at all?
16. Do you see your friends often?
17. Who are the most important people in your life?
18. Are you religious?
19. What is your political orientation?
20. Are you actively involved in politics?
21. Do you make an effort to stay fit and healthy?
22. What type of exercise do you do?
23. If you don’t exercise, why not?
24. Do you play any sports?
25. Do you care about your appearance?
26. What hobbies do you currently pursue?
27. What do you like to do in your free time?
28. What social groups/activities do you participate in?
29. Are you environmentally conscious?
30. What is your favorite TV show?
31. What is your favorite movie?
32. What type of music do you listen to?
33. Do you enjoy reading?
34. Are you a morning person or a night owl?
35. What do you do first thing in the morning?
36. Do you cook at home or eat out?
37. Are you a neat freak, or are you OK with messes?
38. How much time do you spend at work and at home?
39. How do you spend your weekends?
40. Where do you shop?
41. What do you read for fun?
42. Do you drink?
43. Do you smoke?
44. Do you experiment with recreational substances?
45. What do you wish was different about your weekly routine?
46. Are you tech-savvy?
47. What news sources do you read?
48. Do you enjoy traveling?
49. Do you regularly go on vacation?
50. If so, where do you go?
51. Have you ever been backpacking?
52. What is your current literacy level?
53. Do you prefer baths or showers?

Career

1. What is your industry?
2. What is your job title?
3. What are your responsibilities?
4. Who do you report to?
5. What is the size of your company?
6. What skills are required for your job?
7. What metrics are you responsible for/how is your job measured?
8. What does a typical workday look like?
9. What knowledge and tools do you use in your job?
10. What are your challenges at work?
11. How do you learn new information about your job?
12. How do you prefer to interact with vendors?
13. How did you arrive at your current position?
14. What is your salary?
15. Do you feel like you’re compensated fairly?
16. Do you like your boss?
17. Do you like your coworkers?
18. Do you like the work you’re assigned to?
19. What would you change about your job, if you could?
20. What does your career path look like?
21. Are you considering a career change?
22. What is your dream job?
23. Do you have plans to pursue your dream job?
24. What work-related associations do you participate in?
25. When do you plan to retire?

Personality

1. How would you describe your personality?
2. Are you an introvert or an extrovert?
3. Are you optimistic or pessimistic?
4. Are you more right-brained or left-brained?
5. Are you quiet or boisterous?
6. Are you practical or prone to flights of fancy?
7. Do you prefer to follow the rules or challenge boundaries?
8. Do you like to take risks or play it safe?
9. Are you an innovator or someone who tends to go with the flow?
10. Are you flexible or rigid in your thought patterns?
11. Are you spontaneous, or do you prefer pre-determined plans?
12. Are you motivated by your achievements or by what others think of your efforts?
13. How affected are you emotionally by other people’s judgments?
14. What would it take for you to deem your life a success?
15. What would make you think your life was a failure?

Web/Purchase Behavior

1. What social media sites do you use?
2. How do you use the internet to search for products or vendors?
3. Could you describe a recent purchase?
4. How do you prefer to make online payments?
5. Are you concerned about online privacy?
6. How adept are you at using technology?
7. Do you tend to embrace new technologies or prefer to stick with systems you know?
8. Are you a fluent internet user?
9. What operating system do you use?
10. What internet browser do you use?
11. What mobile devices do you use?
12. What is your preferred search engine?
13. What is your preferred method of communication?
14. What sites do you usually shop on?
15. Do you use your cell phone to make purchases?
16. Where do you go to learn about a product or service?
17. How important is it for you to get a good deal?
18. What indulgent or luxurious purchases do you make?

Finances

1. What is your net worth?
2. Do you have debt?
3. If so, what type?
4. Do you make purchase decisions carefully, or are you loose with your money?
5. How do you feel about your current spending habits?
6. What factors drive you to make a purchase?
7. Are you the main breadwinner in your household?
8. Are you the financial/purchase decision-maker?

Goals, Challenges and Pain Points

1. What are your goals in life?
2. What are your career goals?
3. What do you hope to gain from using our product?
4. What accomplishments are you proudest of?
5. What are the top three things on your bucket list?
6. What is the most frustrating part of your day?
7. What regular activities do you find stressful?
8. What makes you nervous?
9. What do you worry about?
10. What makes you feel scared?
11. What is the fastest way for someone to make you angry?
12. What is the least favorite part of your job?
13. What is the worst job you can imagine?
14. What is the worst customer service experience you’ve ever had?
15. What purchase did you most regret?

Product Insight/Objections to the Sale

1. What objections do you have for our product?
2. What factors might make you choose a competitor’s product over ours?
3. How can we help you to solve your unique challenges?
4. How does our product help you become your ideal self?
5. How do you prefer to communicate?
6. How can we meet your needs through onboarding?
7. What questions would you ask yourself before buying a product?
8. What is your number one concern when deciding whether or not to make a purchase?
9. How do you prefer to make a purchase (online, over the phone, or in person)?
10. When making a purchase online, what is your preferred payment method?

Questions To Ask Your Sales and Marketing Teams

1. What technical and demographic information do you have about our website, and visitors?
2. How are you currently marketing to our target customers?
3. What marketing campaigns have been the most successful?
4. What marketing campaigns have been the least successful?
5. Which blog posts have received the most traffic/social shares/comments/etc.?
6. What are the most frequently asked questions on the blog or from customers?
7. Which pages on our website receive the most impressions?
8. What types of customers do you typically meet?
9. Why do different types of customers typically make a purchase?
10. What reasons do customers cite for selecting us over our competitors?
11. What are the most common objections you hear?

Buyer Persona Examples

Now, let’s take a look at some concrete buyer persona examples.

Shared by Indie Game Girl

Shared by Mallory Haack

Shared by Buyer Persona Institute

Shared by Buffer

Shared by Buffer

Shared by Single Grain

That’s it! In this detailed guide, we have walked you through the meaning of buyer persona, its importance, and how to create a buyer persona for your business.

We also shared some buyer persona templates, a comprehensive list of questions to ask about your target customer, and some examples of buyer personas.

Now it’s your turn. Follow the steps above to create your buyer persona and clearly understand the individuals you serve.

Buyer Persona FAQ

1. What are the 4 types of buyer personas?

The 4 types of buyer personas are:

1. The Economic Buyer: Focuses on cost-effectiveness and ROI.
2. The Technical Buyer: Seeks detailed, technical information about products or services.
3. The User Buyer: Emphasizes usability and how the product or service fits into their daily routine.
4. The Coach (Influencer): Not a direct buyer but influences others in decision-making.

2. What best describes a buyer persona?

A buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers.

3. What do you write in a buyer persona?

Content in a buyer persona is:

• Demographic information (age, occupation, location)
• Behavior patterns and lifestyle choices
• Pain points and challenges
• Goals and aspirations
• Preferred channels of communication

4. What are the key components of a buyer persona?

Key components of a buyer persona are:

• Background: Job, career path, family
• Demographics: Age, gender, income level
• Identifiers: Communication preferences, demeanor
• Goals: Primary and secondary goals
• Challenges: Main obstacles they face
• How We Help: How your product/service solves their challenges
• Real Quotes: From interviews or surveys
• Common Objections: Reasons they might not buy
• Marketing Message: How to describe your solution to them.

5. What is negative persona?

Negative personas or negative buyer personas represent those who you dont want to target as a customer

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• The Ultimate Beginner’s Guide to Content Marketing
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Good marketing content has become a lot more engaging lately. Audiences don’t just want to look at content. They want to experience it. Mediafly’s recent study on content engagement found that interactive content gets 52.6% more engagement, meaning that gamification in marketing can have big results.

Games and marketing may sound strange, but they’re actually a match made in heaven. Visitors have fun interacting with their favorite brands. Companies increase customer engagement. Everybody wins.

Ready to learn more? Read on to learn about gamification marketing and how it can be used to convert.

• What Is Gamification in Marketing?
• Key Components of Gamification Marketing
• The Benefits of Gamification Marketing
• Why Gamification Marketing Is Effective?
• Gamification Marketing Examples
• Gamification Marketing With OptinMonster

What Is Gamification Marketing?

Gamification marketing is a strategy that uses game-like elements, such as points, badges, and rewards, to engage and motivate customers. Marketers use gamification to drive actions like purchases, sign-ups, or content sharing. This approach makes marketing campaigns more fun by tapping into people’s love for competition and achievement, ultimately increasing customer loyalty and engagement.

At its core, gamification marketing takes the elements that make games appealing and addictive. It applies those elements to non-game contexts like purchasing products, engaging with a brand on social media platforms, or participating in promotional activities.

By doing so, marketers can transform otherwise ordinary interactions into compelling, enjoyable user experiences that encourage the target audience to engage more deeply and frequently with a brand.

Even if you’ve never heard of it before, you’ve probably experienced gamification at some point.

Remember when McDonald’s and Hasbro came together to create a fast-food Monopoly game?

That’s gamification. Those concepts can be actual games, trophies, or even points. The idea is that marketing content that mirrors games is better at engaging visitors.

Key Components of Gamification Marketing

Key components of gamification in marketing include:

1. Points: These serve as a quantifiable measure of progress or achievement. Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities.
2. Levels: Levels indicate a user’s progression and are often tied to increasing rewards or status. As consumers accumulate points or complete specific tasks, they can “level up,” unlocking new benefits or exclusive offers.
3. Badges: Badges are visual symbols of accomplishments or milestones. They can be used to recognize and reward a wide range of actions, from simple tasks like signing up for a newsletter to more complex achievements such as completing a series of purchases or challenges.
4. Leaderboards: Leaderboards rank users based on their achievements or points, fostering a sense of competition and community. They can motivate users to increase their engagement in pursuit of recognition or rewards.
5. Challenges and Quizzes: These are specific actions or trivias that users are encouraged to complete or answer. Challenges and quests can add a narrative element to the engagement, making the interaction more intriguing and enjoyable.
6. Rewards: Rewards are incentives that motivate continued engagement. They can be tangible, like discounts or free products, or intangible, such as exclusive content or status recognition.

By integrating these game elements, gamification in marketing creates a more dynamic and interactive relationship between consumers and brands.

It not only incentivizes specific behaviors but also enhances the overall customer experience, making interactions with the brand more memorable and enjoyable.

Does gamification work, though? Let’s look at its benefits to find out.

The Benefits of Gamification in Marketing

Gamified content makes your marketing sales funnel better.

It’s engaging, so people remember it. This, in turn, creates greater brand awareness.

Customers start to think more about your brand, which gets them curious. They subscribe to newsletters, buy one or more of your products. All of a sudden, you converted a visitor into a customer and it’s all because of gamified marketing.

How effective is gamification strategy at helping brands meet their goals? Very effective, according to the gamification marketing results we’ve seen:

• After using points and badges to gamify their website, Verizon Wireless boosted browsing time by 30% among half their users.
• Gamification helped Volkswagen China’s crowdsourcing project go viral. As a result, they garnered over 33 million hits and nearly 120,000 ideas submitted.
• Ford Motors increased sales by more than $8 million and boosted Facebook likes by 600% with gamified content.

These statistics prove gamification and marketing go together like peanut butter and jelly. Or Vegemite and toast, if you’re Australian?

Now, back to our initial question. What are the benefits of gamification in marketing?

• It increases customer engagement. That reduces the likelihood that visitors will scroll past your content. We call that “banner blindness” and it’s a real problem.
• Conversion rates skyrocket as visitors become motivated to complete tasks for reward. That reward could be a cool badge or trophy, points, or a special feature.
• Brand awareness and brand loyalty increase as visitors interact more with your content.
• Games are a fun experience.

Want to exceed your sales and marketing goals? Gamify it. It’s actually one of the most effective ways to growth hack your eCommerce business.

Why Gamification Marketing Is Effective?

What makes gamification so appealing to the average person?

For starters, most examples of gamification in business are interactive. And who doesn’t love interactive content?

Think about all the times you’ve come across gamified content. If you’re like most people, you clicked it just to see what would happen.

It’s hard not to. Games make everything better. After all, how irresistible is the minigame in Google Chrome that pops up every time a website times out?

According to this report by Demand Gen, 93% of marketers love gamification. In contrast, only 70% believe static, or non-interactive, content engages visitors. But that’s not all, here are a few other key takeaways from the report:

• 81% of marketers believe interactive content is more attention-grabbing than its static counterpart.
• 88% of B2B marketers plan on converting 10 to 30% of their material to interactive content.
• Roughly 70% of marketers believe interactive content is successful at converting visitors.

In short, people enjoy interactive experiences and they enjoy playing games. Gamified marketing combines the two. It gives visitors a unique experience that doesn’t exist in traditional marketing.

Even something as simple as badges can motivate people to do more. Check out the picture below to see how Dropbox used cute badges to get their marketing team to reach target goals.

And guess what. It works! People want to feel a sense of accomplishment. When they complete each task, it feels like they’ve achieved something great.

Additionally, gamified marketing makes customers feel like they’re in control. They get to choose how they interact with your content. This adds a whole new layer of fun and excitement that isn’t often available elsewhere.

Sold on gamified marketing? Great! Let’s look at some examples of how you can bring it into your own marketing campaigns.

Gamification Marketing Examples

Gamification has been successfully implemented in various marketing strategies across different industries, turning routine interactions into engaging experiences. Here are some notable examples:

1. Starbucks Rewards

Starbucks Rewards is a prime example of gamification in the retail sector. By using a mobile app, customers earn stars for every purchase, which can be redeemed for free drinks, food items, or merchandise. The program features levels (Green and Gold), with customers advancing to the Gold level after earning a certain number of stars. This level-up mechanism, combined with limited-time challenges and the ability to earn bonus stars, keeps customers engaged and encourages frequent purchases.

2. Nike+ Run Club

Nike+ Run Club app gamifies the experience of running. Users can track their runs, set goals, and participate in challenges with runners worldwide. The app offers badges for achievements like running certain distances or completing a number of runs in a month. This gamification strategy not only motivates individuals to stay active but also fosters a sense of community and brand loyalty among users.

3. Duolingo

Duolingo, a language learning platform, uses gamification to make education fun and addictive. Learners earn points (XP) for completing lessons, advance through levels, and receive virtual coins that can be used to unlock bonus skills or buy streak freezes. The app also features a leaderboard where users can compete against friends or other learners worldwide, adding a competitive edge to the learning process.

4. M&M’s Eye-Spy Pretzel

M&M’s launched a successful gamified marketing campaign with the “Eye-Spy Pretzel” game. In this campaign, users were challenged to find a pretzel hidden among a sea of M&M’s candies in an image posted online. This simple yet engaging game not only went viral but also effectively promoted the new pretzel-flavored M&M’s, demonstrating how gamification can enhance brand awareness and engagement through social media.

5. Sephora Beauty Insider

Sephora’s Beauty Insider program incorporates gamification elements to enhance customer loyalty. Members earn points for every purchase, which can be redeemed for rewards like exclusive products, samples, and experiences. The program features tiers (Insider, VIB, and Rouge), with each level offering more exclusive benefits and rewards. Seasonal savings, birthday gifts, and access to special events are part of the gamified experience, encouraging customers to increase their spending to reach higher tiers.

6. Domino’s Pizza Hero

Domino’s Pizza introduced the “Pizza Hero” app, a game that allows users to design their virtual pizza by kneading dough, spreading sauce, and adding toppings. Players’ creations could be ordered from Domino’s in real life. The game also featured challenges and leaderboards, turning pizza ordering into a fun and interactive experience. This innovative approach not only engaged customers but also drove sales.

These examples illustrate the versatility of gamification in marketing, showing how it can be applied across different industries to engage customers, enhance brand loyalty, and drive specific consumer behaviors.

Gamification Marketing With OptinMonster

Gamification isn’t some secret that only top companies know about. You don’t have to be a game developer for Nintendo to use it. It’s actually very easy to weave into your current marketing strategy.

Below are our favorite gamification examples in sales and marketing anyone can use.

1. The “Spin-to-Win” Wheel

The spin-to-win discount wheel turns lead generation into a fun game that visitors love. That’s because it gives them a chance to earn rewards by giving contact information.

Moreover, the spin-to-win optin stands out. It’s fun and unique, so visitors are less likely to ignore your popups. And that’s great for reaching your conversion goals.

What’s more, you have complete control over the wheel’s setup. You choose what prizes you want to give and how many wheel slices to include. You can add anything from discounts to special offers and free shipping.

Related ContentCreate a “Spin to Win” Optin to Easily Boost Engagement

This converts visitors into leads and encourages them to finish their purchasing journey. Because, if they’ve earned 25% off a product, they might as well go ahead and buy it.

Use OptinMonster to integrate our ready-made wheel template into your marketing campaign. Feel free to use it as is, or customize your wheel any way you see fit. Then, watch your conversion rates skyrocket with a few clicks of a button.

By the way, we’re not joking when we say, “a few clicks of a button.”

Look at how easy it is to customize rewards on your discount wheel with OptinMonster.

2. The Completeness Meter

The completeness meter is another great gamified element that’s straightforward and effective. Google, Dropbox, and LinkedIn have all used completeness meters in their marketing campaign. The example shown above is LinkedIn’s meter, in the form of a progress bar.

The goal of this meter is to get the reader to complete all steps on a particular journey. In the case of LinkedIn, that journey is fleshing out your profile. When you add a picture, work history, your location, education, and so on, you complete the meter. And when you complete it, you get a trophy.

You can use a completeness meter for almost any action that involves two or more steps. Here are some examples:

• Getting visitors to complete questionnaires and service quotes.
• Sending customers down every step of the purchasing journey.
• Having visitors complete an optin for your mailing list or event.

The possibilities are endless.

Are you an eCommerce site on WordPress? Creating and implementing a progress bar only takes a couple of minutes with the help of WPForms. Gamifying progress has never been easier.

3. Digital Badges

Badges are one of the most popular types of gamification. They’re seen everywhere, from Ebay’s star rating system to Facebook’s trophies for top fans.

Badges are great for building brand loyalty. That’s because they recognize the work your customers put into using your product. It’s like saying “Thank you for your support. Here’s a cool trophy.”

Customers look at earning badges as an accomplishment. They’re fun to collect, so customers interact with your product even more to unlock new badges. For this reason, digital badges have been successfully used as motivation tools for:

• Employees in the workplace.
• Students taking online learning courses.
• Customers in eCommerce loyalty programs.

The Khan Academy created a wide range of digital badges for students. They can earn a new badge after completing a task or earning a set number of points.

Naturally, it worked like a charm. Students were motivated to do more than complete assignments. They actually wanted to collect badges to show to their peers.

Badges are very popular on education-related platforms. That’s something to consider if you’re promoting academic courses or training programs. Of course, you can use badges outside of education as well. They’re great for acknowledging:

• Supporters who share your content on social media.
• Brand ambassadors who onboard friends and family.
• Loyal customers who spend a lot of money on your services.

In other words, any task that goes above and beyond what’s expected is something you can reward with a badge.

Best of all, creating badges isn’t as hard as you think. The WordPress plugin BadgeOS lets you build an achievement program with badges in minutes. No need to burn the midnight oil coming up with a comprehensive set of badges like the Khan Academy’s.

Sign up for your 100% risk-free OptinMonster account today!

Ready to Level up Your Marketing Efforts?

If you want your brand to last the test of time, you have to keep up with customer expectations.

Many customers value enjoyable experiences, which is as important as the product itself. It’s up to you to deliver those experiences in your gamified campaign. Fortunately, you can do that with gamified content that makes your optins fun and engaging.

Want to know how?

Here’s the real ProTip.

You can give your marketing strategy a mega-power boost with OptinMonster’s smart lead generation tools. OptinMonster has everything you need to create gamified content that promotes growth and engages visitors.

Imagine being known as the brand with awesome optins. With OptinMonster, you can.

If you enjoyed this post, you might also want to check out the following resource: How to Create a Discount Wheel Popup (the Easy Way).

That will have everything you need to create your gamified popup in minutes.

Ready to get started? Sign up for your 100% risk-free OptinMonster account today!

Also check out:

• 8 Digital Marketing Best Practices
• 3 Easy Steps to Awesome User-Generated Content
• 8 Website Metrics to Track to Boost Conversions and Explode Your Growth

Whether you’re looking to grow your email list or boost sales, the right type of popup can be pivotal in reaching your goals.

If you’re new to popups and want a quick overview, check out our beginner’s guide to website popups. It covers everything you need to know to get started.

In this article, I’ll explore 11 types of popups that deliver real results. I’ll also cover how each popup format works and provide actionable tips for using them on your site. Along the way, you’ll see 15+ website popup examples, so you can get inspiration for your own strategy.

• What Are the Types of Popups?
• Types of Popups by Function
• Types of Popups by Goal

What Are the Types of Popups?

The types of popups can be categorized based on how they work or based on what they aim to achieve. Here’s how I’m breaking them down in this post:

• Types of Popups by Function: These popups are defined by their design and how they appear on your site, such as lightbox popups, slide-ins, or fullscreen overlays. They focus on the user’s experience and interaction with the popup itself.
• Types of Popups by Goal: These popups are categorized by the specific marketing objectives they help you achieve, like growing your email list, recovering abandoned carts, or promoting limited-time offers.

Understanding these categories will help you choose the perfect popup type for your website. Let’s start with popups by function.

Types of Popups by Function

In this section, I’ll explore the 5 most popular types of popups categorized by how they function on your site. These are tried-and-true formats that can work across industries and website types.

1. Lightbox Popups
2. Slide-In Popups
3. Fullscreen Popups
4. Gamified Popups
5. Exit Popups

1. Lightbox Popups

Lightbox popups are centered overlays that dim the background, drawing the visitor’s full attention to your message. These popups are excellent for capturing leads or promoting an offer.

Lightbox Popup Example

OptinMonster customer Nick Gray used this popup to build his email list and promote his book. This lightbox popup converted a fantastic 10.59% of visitors! Overall, OptinMonster helped Gray increase his monthly email subscribers by 600%. Read the full Nick Gray case study.

How to Use Lightbox Popups Effectively

• Keep It Simple: Highlight one message, such as a discount or a lead magnet, and include a clear CTA.
• Target Smartly: Use OptinMonster’s advanced targeting rules to show relevant offers to visitors. For example, Page-Level Targeting lets you show popups based on which webpage your visitor is viewing.
• A/B Test for Success: Experiment with different headlines, colors, and CTAs using OptinMonster’s built-in split testing. Find out what resonates with your audience and optimize every aspect of your popup.

2. Slide-In Scroll Box Popups

Slide-in Scroll Box popups enter from the side or bottom corner of the page, offering a subtler alternative to lightbox popups. They’re ideal for maintaining engagement without fully interrupting the visitor.

Slide-In Popup Example

Here’s an example of a slide-in popup we’ve used here on OptinMonster’s website. This campaign encourages blog readers to sign up for our weekly live webinar. As you can see, the popup remains on the side of the page and doesn’t prevent the visitor from reading the blog content.

How to Use Slide-In Popups Effectively

• Time It Right: Trigger the popup after the user scrolls a certain percentage of the page with OptinMonster’s Scroll Trigger feature.
• Add Context: Use these popups to suggest related blog posts or promote signups for a webinar based on the user’s behavior.
• Personalize Content: Combine slide-in popups with OptinMonster’s Page-Level Targeting to make them hyper-relevant to the visitor’s interests.

3. Fullscreen Popups

Fullscreen mat popups take over the entire screen, making them impossible to ignore. They’re a powerful option for promoting major campaigns or high-value offers.

Fullscreen Popup Example

Here’s an example of a fullscreen welcome message that I created using one of OptinMonster’s 700+ premade templates. I started with the fullscreen version of our Tech Discount template and customized it in our easy drag-and-drop builder. OptinMonster’s robust display rules let you target campains like this one specifically to first-time visitors. This fullscreen popup welcomes new visitors and catches their attention with an enticing offer.

How to Use Fullscreen Popups Effectively

• Focus on High-Value Offers: Reserve fullscreen popups for important messages like seasonal discounts, limited-time sales, or free resource downloads.
• Include a Clear Exit Option: Avoid frustrating users by making the close button highly visible.
• Optimize for Mobile: Use OptinMonster’s mobile-responsive and mobile-optimized templates to ensure fullscreen popups display beautifully on all devices.

4. Gamified Popups

Gamified popups, like spin-to-win wheels, add an interactive element to engage users and increase conversions. These popups combine fun with functionality.

Gamified Popup Example

This OptinMonster template asks visitors to enter an email address to spin a coupon wheel. OptinMonster offers dozens of gamified templates, and you can also add a coupon wheel to any campaign in our drap-and-drop builder.

How to Use Gamified Popups Effectively

• Offer Meaningful Rewards: Use prizes like discounts or free trials to entice users to spin the wheel.
• Leverage OptinMonster’s Gamified Templates: Quickly design an engaging campaign without needing a designer.
• Customize your prize odds: OptinMonster lets you decide the odds for landing on each prize.

5. Exit-Intent® Popups

The types of popups above are based on what they look like. This popup type is based on when and how it appears. Exit popups display when visitors are about to leave your website. They give you one final opportunity to engage the user before they go.

OptinMonster’s powerful Exit-Intent® technology uses mouse movements and mobile scroll to detect when visitors are trying to leave.

Exit Popup Example

This exit popup is from Shockbyte, a game server provider. This simple campaign converted 13.73% of abandoning visitors into email subscribers! Shockbyte used this and other OptinMonster popups to over double their sales. Read the full Shockbyte case study.

How to Use Exit Popups Effectively

• Offer Discounts: Encourage new visitors to make their first purchases with a coupon code.
• Promote Lead Magnets: Use exit popups to offer downloadable resources, and capture email addresses before users navigate away.
• Target cart and checkout pages: Reduce cart abandonment with exit popups promoting special offers. Convince shoppers to complete their purchases!

Types of Popups by Goal

Different popups can help you achieve specific marketing objectives. Below, I’ll explore key popup types categorized by their goals, and I’ll share actionable tips for using them effectively.

6. Lead Generation Popups
7. Cart Abandonment Popups
8. Sales Conversion Popups
9. Bounce Rate Reduction Popups
10. Customer Feedback Popups
11. Content-Gating Popups

6. Lead Generation Popups

Lead generation popups are designed to collect visitor information, such as email addresses. They often include a lead magnet, which is an offer something valuable like a free resource or exclusive content in exchange for an email address. They can also simply promote the value of the brand’s email newsletter.

Here are 2 examples of successful lead generation popups:

Lead Generation Popup Example 1: American Bird Conservancy‘s Pledge Popup

The American Bird Conservancy (ABC) used OptinMonster to improve their lead generation by 1,000%. The targeted Yes/No popup was a big part of that growth.

ABC has a section on their website dedicated to educating people about the importance of keeping their pet cats indoors. This popup only showed up for visitors who had been reading those pages. Visitors who clicked the “I Want to Protect Cats & Birds!” CTA button were redirected to a landing page. There, they could sign a pledge to keep their cats indoors.

To take the pledge, each user enters their name, physical address, email address, and phone number. By collecting this information, ABC creates a strong new lead. And they have all the data they need to add this lead to the proper segmented lists. Read the full American Bird Conservancy case study.

Lead Generation Popup Example 2: OptinMonster’s Lead Magnet Popup

Here’s one of OptinMonster’s own popups where we offer an in-depth PDF guide in exchange for an email optin. In fact, this popup is part of a strategy we use throughout our site, specifically our blog:

1. We create long-form cheatsheets, checklists, and ebooks related to important topics related to our product.
2. We offer these lead magnets in popups on our blog posts related to that topic.

Users reading any of our articles about email marketing have already shown that they want to learn more about the topic. By offering them a related lead magnet, we move those visitors further through our sales funnel.

Tips for Lead Generation Popups

• Offer Value: Provide an incentive, like a checklist or an ebook, that aligns with your audience’s interests.
• Target Specifically: Use OptinMonster’s Page-Level Targeting to match popups with the content visitors are engaging with.
• Make it Easy: Use a simple form that doesn’t overwhelm users with too many fields.

7. Cart Abandonment Popups

Did you know that over 70% of all online shopping carts are abandoned? Popups are one of the best ways to win back some of those shoppers. Cart abandonment popups appear when users attempt to leave a site after adding items to their cart. They aim to recover lost sales by addressing user hesitation. Usually, cart abandonment popups use Exit-Intent® technology to catch shoppers before they leave your site.

Cart Abandonment Popup Example 1: HelloFresh‘s “Plan in Your Cart” Popup

The meal delivery service HelloFresh uses exit popups to stop cart abandonment. This popup is triggered when these 2 actions happen:

1. A user has customized their own meal plan
2. That user attempts to leave the HelloFresh website without making a purchase

HelloFresh knows that exit popups are one of the best ways to recover abandoned carts. OptinMonster integrates with platforms such as Shopify, WooCommerce, and BigCommerce, so you can precisely target your eCommerce popups.

Cart Abandonment Popup Example 2: OptinMonster’s “Complete Your Checkout” Popup

OptinMonster specializes in helping businesses create effective popups, so we definitely put that expertise to good use on our own website. Let’s look at how this cart abandonment popup works:

A website visitor has browsed our pricing page and selected a plan they’re interested in. If they start to leave the page without finishing their purchase, they’ll see this popup, offering a 20% discount.

Exit-Intent® is included in OptinMonster’s Pro and Growth Plans, so sign up today!

Tips for Cart Abandonment Popups

• Highlight Benefits: Reinforce what makes your product or service valuable.
• Offer Incentives: Use discounts or free shipping to reduce purchase friction.
• Integrate with your eCommerce platform: OptinMonster integrates with Shopify, WooCommerce, and BigCommerce for precise targeting.

8. Sales Conversion Popups

Cart abandonment popups are extremely important, but that’s not the only scenario when you can use a popup to encourage website visitors to buy right now. Sales conversion popups are designed to drive purchases by offering discounts, highlighting urgency, or nudging users to go ahead and make a purchase today.

Sales Conversions Popup Example 1: ShotKit’s Coupon Code Popup

Many popups require users to enter an email address in order to receive a coupon code. However, if your primary goal is to drive immediate sales, you can offer the code right in the popup, without any optin requirement. You can create an OptinMonstre popup like this one from Shotkit. It not only provide the coupon code, but it also includes a button to apply the code. Read the full Shotkit case study.

Sales Conversion Popup Example 2: Countdown Timers from OptinMonster

Here’s an example of an OptinMonster template for a sales conversion popup. It includes a Countdown Timer to create urgency and encourage visitors to act now. Over 150 OptinMonster templates include countdown timers. Plus, you can use our drag-and-drop builder to easily add a countdown timer to any campaign:

Countdown timers can be a game-changer for your conversion rates. For example, Cracku used them to increase their conversions by 300%! Read the full Cracku case study.

Tips for Sales Conversion Popups

• Create Urgency: Use countdown timers or limited-time discounts to prompt immediate action.
• Use Exit-Intent®: Trigger popups when users are about to leave, ensuring you don’t interrupt their browsing.
• Personalize Offers: Tailor discounts or messages based on where users are in the sales funnel.

9. Bounce Rate Reduction Popups

This type of popup focuses on keeping visitors on your site for longer. These popups help you reduce your bounce rate, or the percentage of visitors who leave your site before engaging with any links or offers. They often include links to related content or products and are targeted based on what the visitor has shown interest in.

Bounce Rate Popup Example: Olyplant‘s Popup for Google Users

Olyplant is a Greek company that sells organic plants. They wanted to reduce their bounce rate for visitors who found their strawberry tutorial via Google search. This eye-catching popup from them reads:

Do you love strawberries?

Discover all the strawberry varieties that produce and cultivate your own now …

Yes, I want to try it!

No, I do not eat strawberries.

This popup linked to their archive of posts related to strawberries.

Olyplant used 3 OptinMonster Display Rules to determine who would see this popup and when:

• Page-Level Targeting: This popup only displayed on their tutorial on planting strawberries
• Referrer Detection: Only visitors who found the page through Google search saw this message
• Scroll Distance: The popup displayed when a visitor had scrolled through 50% of the page

Olyplant chose these targeting and triggering settings with 1 goal in mind: to keep their organic traffic on the site for longer.

Often, when a visitor finds one of your web pages via Google search, they scan that page only and leave your site without taking any action. Olyplant turned that around with this popup. A whopping 17% of readers clicked the YES button on this campaign, and they viewed an average of 5.08 pages per session. That gave Olyplant more opportunities to convert those visitors into customers.

Read the Olyplant case study.

Tips for Bounce Rate Reduction Popups

• Engage with Questions: Use attention-grabbing prompts like “Do you love [topic]?” to pique curiosity.
• Use Scroll or Timed Triggers: Display popups when users have shown a high level of engagement.
• Promote Related Content: Link to other pages, articles, or products to keep users engaged with your site.

10. Customer Feedback Popups

Customer feedback popups help your business gather insights from visitors and shoppers. You can then use that feedback to improve user experience, uncover issues, or understand why users abandon certain actions, such as completing checkout. To learn more about why this is so important, check out our guide: How to Collect Customer Feedback on Your Site (7 Tips).

Customer Feedback Popup Example 1: Kennedy Blue‘s Improvement Survey

Kennedy Blue is an online retailer of bridesmaid dresses. They used this OptinMonster exit popup to ask their website visitors to complete a feedback survey. The popup converted 7% of abandoning shoppers on their shopping cart page. With this survey, Kennedy Blue got vital feedback from these users, who could explain why they changed their minds about purchasing.

Learn how Kennedy Blue increased their sales by 50% with OptinMonster

Customer Feedback Popup Example 2: Feedback Template from OptinMonster

The Kennedy Blue popup includes a link to a survey webpage. However, you can also embed survey fields directly in your OptinMonster campaigns. For example, the template above asks visitors to type up a quick survey response. You can include a wide variety of field types, including checkboxes, radio buttons, and dropdown menus.

Tips for Customer Feedback Popups

• Keep it Brief: Limit feedback requests to a few easy-to-answer questions.
• Trigger Thoughtfully: Display feedback popups after users browse for a set amount of time or abandon a cart.
• Make it Worthwhile: Offer small rewards, like coupons, for completing surveys.

11. Content-Gating Popups

Content-gating popups require visitors to perform a specific action before they can access specific content. Usually, visitors have to enter an email address or create an account in order to view the material. This strategy is effective for generating leads and building a dedicated audience. Learn more about this process in our guide to gated content.

Content-Gating Popup Example: Storyly’s Gated Demo Video

Storyly uses this content-gating popup to lock access to their quick demo video. Visitors must enter their email address to watch the video, and they have the option of requesting a call with a sales rep. This popup has a phenomenal 14.57% conversion rate. Overall, Storyly has used OptinMonster to grow their email list by 45%. Read the full Storyly case study.

Create the Best Popups for YOUR Website!

At the end of the day, popups are one of the most powerful tools in your marketing arsenal. And as we’ve seen, there is no one-size-fits-all approach. Each type of popup has its own uses, so experiment to see which ones work best for your audience.

We encourage you to mix and match the goals, targets, and triggers we covered here. You should also use A/B testing to help you perfectly hone your popup campaigns.

With OptinMonster, we give you the freedom to choose what works best for your business at a price you can afford.

Want to learn even more about website popups? Here are a few resources to check out:

• How to Create a Lightbox Popup to Grow Your List
• Email Popups That Convert: Creative Ideas to Grow Your Email List Fast
• Popups That Work: How to Increase Sales and Recover Abandoned Carts
• Mobile Popups Demystified: Best Practices for a Better User Experience

Want to get started? Sign up for OptinMonster today, risk-free with our 14-day money-back guarantee!

Scarcity marketing works because it increases the perceived value of a product. When something feels rare or exclusive, we tend to want it more. This can lead to higher sales and a competitive edge for businesses that use it effectively.

In this article, I’ll share 34 scarcity examples to help you boost conversions and increase revenue. These are real-life examples of businesses that have scarcity marketing strategies, so you can get ideas for your own marketing efforts.

• What Is Scarcity Marketing?
• 34 Scarcity Marketing Examples

What Is Scarcity Marketing?

Scarcity marketing is a strategy that leverages the fear of missing out (FOMO) by creating a sense of urgency through limited availability or time-sensitive offers. It’s a powerful technique for increasing perceived value and driving immediate action.

Here’s how it works:

• Limited Supply: This could involve limited quantities of a product, exclusive collections, or limited-time offers.
• Time Pressure: Countdown timers, flash sales, and “only a few left” notifications create a sense of urgency and encourage people to buy before it’s too late.
• Exclusivity: Making a product or service feel exclusive can make it more desirable. This could involve VIP access, limited edition releases, or high-end products.

By using these tactics, scarcity marketing aims to:

• Increase Demand: When something feels scarce, people are more likely to want it, leading to higher sales.
• Boost Perceived Value: Limited availability suggests a product is more valuable or desirable, making people more willing to pay a premium.
• Drive Action: The fear of missing out encourages people to make a purchase decision quickly before the opportunity disappears.

Scarcity marketing can be a powerful tool, but it’s important to use it ethically. If done wrong, it can come across as manipulative or inauthentic.

Let’s take a look at 34 examples of scarcity marketing.

Scarcity Marketing Examples

We have curated these scarcity examples from real-life brands that have used the scarcity principle in their online campaigns. The examples offer several ideas on how to apply the scarcity principle in your marketing.

1. Cracku: Urgency Through Countdown Timers
2. Wildist: 50% Discount for 2 Days
3. Tinder: Fear of Missing Out
4. Booking.com: Book Before It’s Too Late
5. Chemical Guys: Beat the Clock Sale
6. Bud Light: Limited Edition Pack
7. JACK1T: Only 2 Pieces in Stock
8. Clubhouse: Invite-Only Sign-Ups
9. Amazon Prime: Discount While Supplies Last
10. Bed Bath & Beyond: Top Deals Are Scarce
11. BookMyShow: Seats Filing Fast
12. Netflix: Only On Netflix
13. Tesla Apparrel: Notify When Available
14. MasterClass: BOGO Meets Limited-Time Offer
15. Coke: Share a Coke
16. Airbnb: Rare Find
17. Float: Request Access
18. Moto Z: Limited Time Offer
19. HappySales: Join the Waitlist
20. Nokia: Black Friday With a Twist
21. Amazon: Today’s Lightning Deals
22. Ninety9: Happy Hour Deals
23. Best Buy: Flash Sale
24. iHerb: 13 Sold in 24 Hours
25. Fleet Feet: Clearance Sale
26. Thread Up: End-of-Year Sale
27. Pulp & Press: Abandoned Cart Email
28. Asos: Black Friday Deal
29. Catalina Crunch: Early Access SMS Marketing
30. Jeffree Star: A Different Take on Scarcity
31. G Fuel: Giveaways Worth $10,000
32. Eightvape: Christmas Holiday Offer
33. Udemy: Sale Ends Today
34. Growth Marketing: Last Chance to Register

1. Cracku: Urgency Through Countdown Timers

Countdown timers are the best scarcity examples in marketing. Cracku, an online student coaching portal, used OptinMonster to create countdown timers on its website.

They combined it with a limited-time offer and increased conversions by 300%.

2. Wildist: 50% Discount for 2 Days

Wildist offers people to sign up for its workshops at half price, but only for 2 days.

Notice the testimonials from past customers on the top-right of the page. Social proof earns you trust and improves website conversions by 34%.

Pro-Tip: Check out this list of social proof notification apps you can use to add credibility to your site! We recommend TrustPulse. It’s the best social proof notification tool out there.

3. Tinder: Fear of Missing Out

Tinder uses a push notification for its mobile app users to improve product adoption. They notify inactive users that their profiles won’t be visible to possible matches if they don’t start using the app.

The clever use of scarcity triggers fear of missing out (FOMO) in buyers. Research suggests that about 69% of millennials experience FOMO, and 60% make impulsive purchases because of it.

In other words, FOMO works wonders in convincing people to take action.

Pro-tip: Want to create push notifications like Tinder’s? Take a look at PushEngage. It’s the world’s best push notification software that’s easy to install and set up.

4. Booking.com: Book Before It’s Too Late

Scarcity examples are more common in marketplaces with fluctuating supply and demand of goods and services. For instance, the travel and hospitality industry.

Booking.com is a master at scarcity marketing. Take a look at how they imply that this deal on a hotel won’t be available for very long.

5. Chemical Guys: Beat the Clock Sale

Car detailing company Chemical Guys creates urgency for website visitors with multiple limited-time offers.

The sooner buyers book a service, the more discounts they get.

6. Bud Light: Limited Edition Pack

Bud Light collaborated with the Philadelphia Eagles to launch a special edition commemorative beer pack to celebrate the team’s Super Bowl victory.

The beverage company produced 20,418 packs to honor the victory date: 02/04/2018. Special edition marketing also allows brands to sell products at higher prices. Fans don’t mind buying limited quantities of special merchandise at a premium.

7. JACK1T: Only 2 Pieces in Stock

JACK1T lets you know when they are running low on a particular item. This is a good scarcity example that highlights how creating urgency in marketing can improve conversions.

8. Clubhouse: Invite-Only Sign-Ups

Remember when Clubhouse was a rage? One of the reasons it became so popular in such a short time was because it created an illusion of exclusivity.

Only people who had an invite from existing Clubhouse members could join the social audio platform. This drove a huge demand for Clubhouse sign-ups.

Clubhouse had another level of scarcity baked into its platform. Initially, it was available only in iOS. A year later after its launch, it was launched on the Android platform.

Although the craze for the platform has died down, it remains a shining example of how to use a sense of scarcity and exclusivity to increase sign-ups.

9. Amazon Prime: Discount While Supplies Last

Amazon Prime Now has a weekly ad with a time-sensitive discount.

For more examples like these, read our post on how to use discount codes to increase conversions.

10. Bed Bath & Beyond: Top Deals Are Scarce

Bed Bath & Beyond uses a unique promo offer for each product category in its website’s Top Deals section. All deals have footer text to create urgency in buyers:

• Limited time
• Valid thru 2/2
• While supplies last

This is to let the buyers know they’ll get the most value for their money if they buy sooner.

11. BookMyShow: Seats Filing Fast

India’s largest online movie and events booking platform BookMyShow uses a popup to convert movie lovers to buy its most expensive tickets.

Let’s see how it works.

The most expensive seats have better reclining, extra leg room, and the best view of the screen. The booking page suggests that people might lose out on the premium experience if they don’t act fast.

They also use ember color text for the fast-selling seats. This is an example of demand-induced scarcity. What color you choose for CTA buttons can impact conversions.

12. Netflix: Only On Netflix

Netflix knows that movie lovers will go to any extent to watch their favorite movies and shows. It buys the copyright of high-demand content like Kill Boksoon and Money Heist.

It even has an entire genre called Only On Netflix for non-subscribers to browse. Netflix drives new subscriptions by making high-demand content available only on its platform.

13. Tesla Apparrel: Notify When Available

Tesla has an eCommerce shop that sells vehicle accessories, battery chargers, and apparel. The website has a functionality for buyers to receive an email notification for out-of-stock items.

This is a genius scarcity marketing example on many levels.

• First, it implies that out-of-stock products are scarce resources. People are more likely to opt in for notifications if they think it’s going to fly off the shelves.
• Second, it’s also a lead generation technique. Buyers who optin for a notification will also start getting marketing emails from Tesla for other products in the future.

Pro-tip: Want to target and convert website visitors based on their past interactions? Use OptinMonster’s Onsite Retargeting®. It lets you optimize campaigns for returning visitors and boost your eCommerce sales.

14. MasterClass: BOGO Meets Limited-Time Offer

Buy one get one (BOGO) is a great way to convert customers and increase your average order value.

In this scarcity example, MasterClass offers 2 memberships for the cost of 1. It combines the discount with a holiday offer that’s ending soon.

Product bundling like this gets buyers to convert faster because they get a 2x return on investment (ROI) on their purchase.

15. Coke: Share a Coke

The world-famous beverage company Coca-Cola’s Share a Coke campaign was a hit when it came out. The campaign allowed customers to buy Coke bottles with the names of their friends and family members.

The campaign sold 1.25 million drinks in the U.S. and improved sales by 11% in a year.

Coke ran the campaign at the expense of replacing its brand name from the bottles. It’s a classic example of scarcity advertising coupled with emotional intelligence.

Depending on where you live, you can still order personalized Coke bottles from their website. Notice not 1 but 2 website notification bars on the website.

The company sure knows how to create multiple sale opportunities on a website!

16. Airbnb: Rare Find

Airbnb makes its customers feel lucky to find properties that aren’t sold out. It’s the company’s way to highlight resource scarcity for their premium property listings.

17. Float: Request Access

Float asks new users to request access to the app instead of handing out free signups. This means their platform isn’t easy for everyone to sign up for.

The message is clear: you might not be allowed if you don’t fit the bill. The scarcity of access makes it immediately appealing.

18. Moto Z: Limited Time Offer

Moto Z offers its customers a scarce opportunity to buy its new smartphone for only $200.

Limited-time offers convert like crazy.

An online clothing company ran an experiment offering one of its products with and without a limited-time next-day shipping offer. The one with the relative scarcity offer increased sales by 226%.

19. HappySales: Join the Waitlist

HappySales is a business-to-business (B2B) sales technology software that’s yet to launch. Its website allows users to join the private beta. When you click the CTA button, it takes you to a sign-up form.

But instead of asking users to sign up for free, Happysales encourages joining privately. This implies that they don’t entertain everyone. It’s an exclusive circle of users.

20. Nokia: Black Friday With a Twist

Nokia sent this marketing email to its customers a few years back. Instead of offering instant discounts or pre-orders, Nokia made it easy for customers to create a personalized wishlist.

This is among the best Black Friday-related scarcity examples.

21. Amazon: Today’s Lightning Deals

Amazon’s “Lightning Deals” are offered daily for only a few hours.

22. Ninety9: Happy Hour Deals

Protea Hotel in Kampala uses happy hour discounts to drive traffic to its retro bar. You can get amazing discounts on a limited variety of drinks, but only between 5-7 pm.

23. Best Buy: Flash Sale

Best Buy’s flash sale offers multiple scarcity examples rolled into one.

The sale is live only for 48 hours. The website notification bar lets users know the exact time and date when the sale will start and end. This heightens the sense of scarcity.

Best Buy also reminds buyers of the limited availability of products. And that they won’t accept rainchecks.

24. iHerb: 13 Sold in 24 Hours

iHerb’s website has multiple cues to convert visitor traffic. It uses a notification bar to offer a 20% discount, While also reminding buyers that the offer ends on a specific date.

Further down, iHerb lets people see the number of products other buyers have bought in the last 24 hours. If you don’t act on time, the product might run out of stock.

The limited availability of resources is one of the causes of scarcity.

Pro-tip: Are your customers dropping off of your website due to out-of-stock products? Read our guide on how to win more sales with out-of-stock pages.

25. Fleet Feet: Clearance Sale

A lot of online retailers use clearance sales to sell surplus products at reduced prices. Online apparel stores especially have clearance sales because they are closing down or need to clear old stocks to make room for new product inventory.

In any case, a clearance sale implies that the discounted offering is going to run for a short time. Here, Fleet Feet has an entire product category called Clearance with discounted products.

26. Thread Up: End-of-Year Sale

End-of-year sales are similar to clearance sale campaigns. Thread Up, a second-hand apparel store, combines its year-end sale with multiple other promotions.

The copy on the website offers a discount code and free shipping. It also reminds customers about the sale ending date and time to trigger buyers’ scarcity mindset.

27. Pulp & Press: Abandoned Cart Email

Pulp & Press sends buyers a limited-time discount on their orders to reduce cart abandonment. This is a great way to create artificial scarcity and convert lost opportunities into sales.

28. Asos: Black Friday Deal

Asos offers a Black Friday discount code. It follows its promotion by reminding people to stay safe and be ahead of the surge.

This is among the best scarcity examples that explicitly communicate the limited resources and time.

29. Catalina Crunch: Early Access SMS Marketing

Catalina Crunch offers users early access to its Black Friday deals. When visitors click on the signup button, the website asks them to enter their phone number.

These kinds of optin campaigns are trade-offs between what buyers want and what sellers can offer.

30. Jeffree Star: A Different Take on Scarcity

Jeffree Star has a different take on creating scarcity.

Instead of creating scarcity with limited-time offers or discounts, they do it with delivery times.

Jeffree Star uses a website alert banner to let customers know that orders after 12/19 will be delivered after Christmas. This means the earlier people place their orders, the earlier they will receive them.

Nice way to evoke scarcity!

31. G Fuel: Giveaways Worth $10,000

G Fuel runs a giveaway contest on its website for visitors to enter a chance to win 1 grand prize. Or, they can enter to win 10 runner-up incentives.

Either way, G Fuel’s scarcity example is not based on time. It’s built on the probability of winning by participating in the sweepstakes and answering a simple question.

Pro-tip: Do you want an easy way to run giveaways in WordPress? Get RafflePress. RafflePress is the best plugin that lets you run successful giveaways in WooCommerce.

32. Eightvape: Christmas Holiday Offer

Eightvape displays a banner on its website hero section, offering customers tempting Christmas offers for a limited period.

The website also uses a Yes/No campaign to convert visitors into leads. Yes/No campaigns offer people a no-brainer choice: to choose an easy option or skip it for an opportunity cost.

33. Udemy: Sale Ends Today

Udemy has a one-day flash sale for visitors to enroll in one of its online courses. The website also offers a discount code and has a notification bar with a countdown timer.

34. Growth Marketing: Last Chance to Register

Growth Marketing’s email uses an image of a clock to suggest the need to act fast and create urgency. The CTA adds to the sense of scarcity further.

These CTAs work well both on your site and in your email marketing copy. Read our guide to creating the perfect call to action for more tips to improve conversions.

Time Is Running Out: Use These Scarcity Marketing Examples Now

See what we did there? Scarcity can be a great incentive for buyers to act sooner. Take inspiration from the examples in this post to apply in marketing your business.

If you want more tips to help you sell more fast, here are some helpful resources:

• What Is Upselling? 15 Upselling Tips & Examples to Boost Revenue
• How to Increase Sales With Social Media: 9 Expert Tips
• Average Order Value: Guide to AOV + 8 Proven Strategies

If you’re new to marketing, you may also want to check out our comprehensive lead generation guide. Lead generation is the starting point for most things in marketing.

If you’re already running lead generation campaigns on your website, get started with OptinMonster. OptinMonster is the #1 lead generation tool that helps you build marketing campaigns to capture leads through popups, floating bars, sidebar optins, and more.

Showing when your content was last updated can build trust with readers and help you climb the search engine rankings. 

Not only does Google prioritize recently updated webpages, but your website visitors also want to know that they’re reading up-to-date information.

In this tutorial, I’ll show you how to display and change the last modified date of your posts in WordPress. I’ll cover multiple options for how to display your date, as well as several methods.

• Why You Should Display the Last Updated Date on WordPress Posts
• Difference Between Publish Date and Last Updated Date in WordPress
• How to Change the Publish Date on WordPress Posts
• How to Display Date as “Last Updated on” Instead of “Published on”
  • With Your WordPress Theme’s Appearance Settings
  • With a Site-Specific Plugin
  • With WP Last Modified Info Plugin
• How to Display Both the Original Published Date & the Last Updated Date
  • With Your WordPress Theme’s Appearance Settings
  • With a Site-Specific Plugin
  • With WP Last Modified Info Plugin
• BONUS: How to Control the Last Updated Date With AIOSEO
• FAQs

Why You Should Display Last Updated Date on WordPress Posts

As part of the content team at OptinMonster, I’ve been paying close attention to the importance of regularly updating posts and displaying the “last updated” date. 

In fact, we just launched a new website, and we changed the date display from looking like this:

To looking like this:

As you can see, we’ve always displayed a published date on our blog posts. Now, we’ve shifted the language to “last updated” to demonstrate that we are regularly monitoring our content and keeping it up-to-date.

Displaying the last updated date on your WordPress posts is an important factor in enhancing your website’s credibility, SEO performance, and user engagement. Here’s why it’s so important:

SEO Benefits

Up-to-date content is absolutely vital to your SEO efforts. Here are some of the SEO benefits of showing a last updated date on all your posts.

• A displayed recent date signals to search engines that your content is current, positively impacting search rankings.
• Fresh content is more likely to be indexed and ranked higher by Google.
• Regular updates increase the chances of your content being discovered by users.

User Trust

When it comes to winning over readers, a recent last updated date accomplishes the following:

• Builds credibility by showing visitors that you’re staying on top of updating your content.
• Reassures users that they are getting the latest and most accurate information.
• Encourages visitors to stay longer on your site, instead of leaving when they see the content is undated or out-of-date.

Content Relevance

Regular updates to your WordPress posts help you:

• Keep your content up-to-date with changing trends, statistics, and best practices.
• Maintain your authority in your niche by providing accurate, relevant information.
• Increase the likelihood of users returning to your site and recommending it to others.

Reduced Bounce Rates

A high bounce rate is the enemy of any content marketer, and displaying a recent update date at the top of your posts can help improve your bounce rate. Here’s why:

• Visitors are less likely to leave quickly if they see a recent update date.
• When you show that you’re regularly updating your posts, it encourages users to explore more of your content, improving engagement metrics.
• When users spend more time on your site, it sends positive signals to search engines about your site’s value and relevance.

Difference Between Published & Last Updated Dates in WordPress

Before I dive into my tutorials, let’s be clear on the difference between the published date and last updated date in WordPress.

The published date refers to the original date when the post or page was first made live and available to the public. This is the date when the content was initially created and shared with your audience. On the other hand, the last updated date reflects the most recent time that you changed and saved that post or page.

WordPress automatically tracks the published date and last updated date in the metadata for your posts and pages.

How to Change the Publish Date on WordPress Posts

With all of the potential benefits I listed above, it’s important to change the date on your WordPress posts each time you make a significant update or change.

First, let’s say you’re not interested in changing your settings or adding any coding or plugins. You just want your published date on your posts to reflect your most recent update. I’ll show you how to accomplish that in both Gutenberg and Classic editors.

Important note: Changing the published date on a post will also change the post’s placement in your blog feed. For instance, if you update a 3-year-old post to today’s date, it’ll display at the top of your feed as your most recent post.

How to Change Post Date in WordPress Block Editor (Gutenberg)

Whether you’re using Gutenberg or the Classic editor, you can change your post date in just a few clicks.

1. Open your WordPress dashboard and select Posts in the left navigation panel. Then, click on the blog post that you want to update.

2. Once you’ve made the changes to your post, you can change the date. You should see a settings panel on the right side of the screen. If you don’t, click on the dark gray button at the upper right, directly next to the blue Update button. Make sure that the Post tab is selected, and click on the date listed under Summary.

3. You’ll see a small popup window that lets you choose a new Publish date and time. Once you’ve set the new date and time, click the Update button. Clicking update will push all of the changes you’ve made live, including the new date. This change will affect the timestamp metadata of the post, which is crucial for SEO as it updates the snippet seen in Google search results.

How to Change Post Date in WordPress Classic Editor

If you’re still using the Classic editor, the process is still nearly identical:

1. In the WordPress dashboard, select Posts in the left navigation menu and choose the post you want to update.
2. Update your post content with new, relevant information.
3. In the panel on the right, you’ll see a Publish section. Click the Edit button beside or underneath the date.
4. Change the date and time, and click the blue Update button.

How to Display Date as “Last Updated on” Instead of “Published on”

By default, many WordPress themes will display a standalone date or introduce the date with “Published on.” If you regularly update your posts and change the publish date, readers will see that your content is recent.

However, the phrase “Last Updated” indicates to readers that you’re monitoring and regularly updating your content. Let’s go over a couple of ways to change how your website displays your date.

Method 1: Use Your WordPress Theme’s Appearance Settings to Display Last Updated Date

Your WordPress theme may let you change how your published date is displayed. Not all of them offer a “Last Updated on” option, and the exact steps will vary for the themes that do. But here are some general steps to find this setting for your WordPress theme:

1. Click Appearance in the left navigation menu in your WordPress Dashboard
2. Click Customize.
3. Look for theme settings related to post settings or date display.
4. Change the settings to display “Last Updated On.”
5. Save and publish the changes.

Method 2: Create a Site-Specific Plugin to Display “Last Updated on” instead of “Published on”

If your theme does not provide built-in options to display the “Last Updated On” date, you can create a site-specific plugin. Creating a site-specific plugin lets you add custom functionality to your WordPress site without modifying your theme files. This method ensures your custom code remains intact even if you change or update your theme. Here’s how to create a site-specific plugin to display the “Last Updated On” date instead of the “Published On” date.

If you already know how to create a site-specific plugin, here’s the PHP code you need to add:

function wpb_last_updated_date( $content ) {
    $u_time = get_the_time('U'); // Original publish time (Unix timestamp).
    $u_modified_time = get_the_modified_time('U'); // Last modified time (Unix timestamp).

    // Check if the post was updated at least 24 hours after being published.
    if ( $u_modified_time >= $u_time + 86400 ) {
        $updated_date = get_the_modified_time('F jS, Y'); // Format: Month Day, Year.
        $updated_time = get_the_modified_time('h:i a');   // Format: Hour:Minute AM/PM.
        
        // Append the "last updated" message to the content.
        $custom_content = '<p class="last-updated">Last updated on ' . $updated_date . ' at ' . $updated_time . '</p>';
        $custom_content .= $content; // Append the original content.
        return $custom_content;
    }

    return $content; // If not updated, return the original content.
}

// Add the filter to modify post content.
add_filter( 'the_content', 'wpb_last_updated_date' );

If you’re not sure how to use a site-specific plugin, follow this great step-by-step guide. I promise it’s easier than it sounds!

Method 3: Show Last Updated Date With WP Last Modified Info Plugin

You can also use a premade plugin to show the last modified date. I recommend WP Last Modified Info, which is free to use and highly rated.

Here’s how to set it up.

Step 1: Install and Activate the Plugin

WP Last Modified Info is available from the WordPress plugin repository. Go to Plugins » Add New Plugin.

Search for “WP Last Modified Info” and click on Install Now.

The button will change to say Activate after installation. Click on Activate.

Step 2: Configure the Last Modified Date

WP Last Modified Info will live under Settings in your left navigation panel. From the WordPress dashboard, go to Settings » WP Last Modified Info.

Under “Post Settings, turn on the Show Info on Frontent toggle to start displaying the last modified date.

Customize the display settings as you wish.

• Display Method: You can place the last modified date before or after the content, replace the published date, or insert manually with a shortcode
• Date Format: You can choose Traditional Format (shows the date) or Human Readable Format (shows how long ago)

Depending on whether you choose the Traditional or Human Readable format, different settings will appear for you to configure.

You’ll also want to customize the HTML template accordingly. This will help make sure that the text makes sense.

For example, the HTML template for traditional format might look something like:

<p class="post-modified-info">
    Last Updated <strong>on</strong> %post_modified% by 
    <a href="%author_url%" target="_blank" class="last-modified-author">%author_name%</a>
</p>

On the other hand, the HTML template for human readable format could look like this:

<p class="post-modified-info">
    Last updated %post_modified% <strong>ago</strong> by 
    <a href="%author_url%" target="_blank" class="last-modified-author">%author_name%</a>
</p>

Make sure to click Save Settings when you’re done.

Now you will see the last modified date on all of your posts!

How to Display Both the Original Published Date & the Last Updated Date

So far, I’ve shown you how to change the date on your WordPress posts and how to make that date say “Last Updated on.” However, you may want to display both the date your post was originally published and the date of its most recent update. Doing so has several benefits:

• Demonstrates topical authority: Let’s say your blog post shows that you originally published it 5 years ago and that your most recent update what 3 months ago. By displaying this info, you show that your site has a long history of researching and writing about the post topic.
• Shows commitment to accurate content: Similarly, this tactic also signals to readers that you’re commited to keep all information on your site up-to-date, even if it was originally published years ago.
• Provides transparency: Displaying both dates is the most transparent way to show the history of your content.

Next, I’ll share multiple methods for displaying both the “Originally Published on” and “Last Updated on” dates on your WordPress posts.

Method 1: Use Your WordPress Theme’s Appearance Settings to Display Both Dates

Once again, you should first check your Appearance settings for your WordPress theme to see if your theme already offers this customization.

1. Navigate to Appearance > Customize: From your WordPress dashboard, go to Appearance and click on Customize.
2. Look for options to display Both dates: Search for settings related to post meta information. These settings are often found under sections like “Layout,” “Blog,” “Single Post,” or similar categories depending on your theme.
3. Adjust settings: If your theme supports displaying both the original published date and the last updated date, you will find options to enable these settings. Select the appropriate options to display both dates.
4. Save your changes: Once you have made the changes, click the Save & Publish button to apply the settings.

Method 2: Create a Site-Specific Plugin to Display Both “Last Updated On” & “Originally Published On”

I explained earlier how a site-specific plugin lets you change how your published date will display, and your settings will remain stable even if you update or change your theme. Use the following code to display both the “Originally Published on” date and the “Last Updated on” date on your WordPress posts:

function show_published_and_modified_dates($content) {
 $published_date = get_the_date('F j, Y');
 $modified_date = get_the_modified_date('F j, Y');
 $content .= '<p class="published-date">Originally published on ' . $published_date . '</p>';
 if ($published_date !== $modified_date) {
 $content .= '<p class="modified-date">Last updated on ' . $modified_date . '</p>';
 }
 return $content;
}
add_filter('the_content', 'show_published_and_modified_dates');

Once again, if you need detailed instructions on creating a site-specific plugin, check out this guide from WPBeginner.

Method 3: Use WP Last Modified Info Plugin to Show Both “Last Updated On” & “Originally Published On” Dates

Last, I’ll show you how to use the WP Last Modified Info plugin to display both of these dates on your WordPress posts.

1. Install and Activate the Plugin: Follow the same instructions I shared in the previous section on using this plugin.
2. Configure the Plugin Settings:
   • Go to Plugin Settings:
     • Navigate to Settings > WP Last Modified Info from the WordPress dashboard.
   • Enable Display Options:
     • In the settings page, you will find several tabs. Ensure you are on the Posts tab.
     • Toggle the “Enable for Posts/Pages on Frontend” switch to activate the display for posts and pages.
   • Customize the Display Method: Go through the page and select how and where you want your dates displayed.
3. Configure the HTML Template: In the “HTML Template” section, you can customize how the dates are displayed. Use the following template to show both dates. %post_published% will be replaced with the original published date. %post_modified% will be replaced with the last modified date.

<p class="post-modified-info">
    Originally published on %post_published% | Last updated on %post_modified%
</p>

After configuring the settings and customizing the HTML template, scroll down and click the Save Changes button to apply your settings.

BONUS: How to Control the Last Modified Date With AIOSEO

If you use any of the methods outlined above, your posts will automatically show the last modified date.

But sometimes you may not want to show every single update, such as small proofreading corrections. Or perhaps you add a new category to your site and need to recategorize older posts. You wouldn’t necessarily need to show that all of those posts were “updated” just because the category changed.

Fortunately, it’s also easy to “freeze” the last modified date when making small updates or minor tweaks.

When you use the best SEO plugin AIOSEO to manage your site’s search rankings, you get an added bonus! You can easily keep the post modified date the same.

Read our full AIOSEO review and learn how to get started optimizing your content for search.

FAQs

What does “last updated” mean on a website?
“Last updated” on a website refers to the most recent date and time when the content of a webpage was significantly altered or corrected. This timestamp indicates to users and search engines that the content is being maintained and reflects the latest information, enhancing the site’s credibility and SEO value.

How can I tell when a website was last updated?
To find out when a website was last updated, you can often look for a “last updated” date usually displayed near the top or bottom of the content. If it’s not visible, the page’s HTML source code might contain a timestamp in the metadata under “last-modified” which browsers can interpret. This date provides insights into the recency of the content’s relevance and accuracy.

How can I see an older version of a webpage, from before that page was last updated?
To view an older version of a webpage, you can use services like the Internet Archive’s Wayback Machine. This service archives copies of webpages over time, allowing you to access previous versions of a site by entering its URL and selecting a date. It’s a useful tool for comparing historical webpage versions or retrieving information that has since been updated or removed.

Is there a way to automate the display of the last updated date on WordPress?
Yes, you can automate the display of the last updated date on your WordPress site by using plugins like WP Last Modified Info. This plugin can automatically append the last updated date to your posts and pages, ensuring that readers always see the most recent update timestamp. It allows customization on how and where the date appears, such as before the content or within the post metadata.

Where should I display the last updated date on my WordPress posts?
For the best user experience, your last updated date should be quickly visible to website visitors. Ideally, the updated date should be displayed in the header of the post, close to the title or the publication date. This placement immediately reassures readers that the content they’re about to read is current.

Should You Put the Last Updated Dates on Blog Posts?

Yes, you should always show your last updated dates on your blog posts, and you should regularly update your posts’ content. With this article, you now know several different ways you can accomplish this goal, depending on how you want your date displayed.

Regular content updates are vital for your site’s SEO. Want to learn more tips for improving you search engine rankings? Here are a few resources:

• Beginner’s SEO Guide: Learn the Basics & Most Important Tips
• Cracking the Code: Unveiling 10 Powerful SEO Ranking Factors
• On-Page SEO Checklist: How to Fully Optimize Your Posts
• What Is Off-Page SEO? 15 Proven Off-Page SEO Tips to Boost Rankings

Once you’ve nailed your SEO efforts, you need to convert those organic visitors into subscribers and customers.

That’s where OptinMonster comes in! OptinMonster is the #1 lead-generation software available. You can use our popups, floating bars, and other onsite campaigns to show the right messages to the right visitors at just the right time. Then, you can get more email subscribers, promote your best content, and drive more sales.

I’ve worked in digital marketing for over a decade, and I’ve thoroughly reviewed the top plugins to help you make the right choice. In this guide, I’ll cover the 7 top WordPress popup plugins, so you can choose the best popup builder tool for your business.

• Why Use a WordPress Popup Plugin?
• How To Choose a WordPress Popup Plugin
• 7 Best WordPress Popup Plugins
  • 1. OptinMonster
  • 2. Thrive Leads
  • 3. Bloom by Elegant Themes
  • 4. PopupAlly
  • 5. Elementor’s Popup Builder
  • 6. TrustPulse
  • 7. UserFeedback
• FAQs

Why Use a WordPress Popup Plugin?

Here are some compelling reasons to integrate a popup plugin into your site:

1. Increase Email Subscribers: One primary use of popups is to encourage visitors to subscribe to newsletters or email lists. A well-timed and designed popup can significantly boost your subscription rates.
2. Promote Special Offers: If you have a sale, discount, or special event coming up, a popup is an excellent way to ensure your visitors are aware of it.
3. Reduce Cart Abandonment: For e-commerce sites, popups can offer discounts or deals just when a user is about to leave the site without completing a purchase, thereby reducing cart abandonment rates.
4. Improve User Engagement: Popups can highlight popular posts, products, or services, guiding visitors to the content they want to see and increasing their time on your site.
5. Gather Feedback: Using popups, you can easily collect feedback from your visitors, helping you understand their needs and preferences better.
6. Targeted Messaging: With advanced popup plugins, you can target specific user groups based on their behavior, location, or other criteria, ensuring that the right message reaches the right audience.
7. Easy Integration: Most WordPress popup plugins seamlessly integrate with other tools and platforms, such as email marketing services, making it easier to manage and analyze your campaigns.

Using a WordPress popup plugin is not just about creating attention-grabbing popups. It’s also about enhancing user engagement, driving conversions, and achieving specific goals on your website.

How To Choose a WordPress Popup Plugin

When you’re searching for the best WordPress popup plugin, you need to keep a few things in mind:

1. Template Quality: Check whether the plugin offers responsive and eye-catching templates that are easy to customize. You’ll need a plugin with a wide range of designs and drag-and-drop editing tools for a stunning popup.
2. Targeting & Triggers: Make sure the plugin offers advanced targeting and triggers to show the right message to the right person at the right time. Otherwise, you might annoy your visitors rather than improve user experience and conversions.
3. Integration & Compatibility: A good plugin should seamlessly integrate with your favorite email marketing service provider. On top of that, it should be compatible with most WordPress plugins and themes.
4. Performance: Choose a WordPress popup plugin that offers powerful conversion features without slowing down the site is necessary. Performance is also crucial, as many WordPress popup plugins can cause slow page speed, negatively affecting SEO rankings.
5. Hosting Environment Compatibility: Finally, it is important to make sure that the chosen popup plugin for WordPress works with the WordPress hosting environment. Many poorly coded popup plugins may not be compatible with advanced caching solutions that hosting companies now use.

Considering these factors while looking for a popup plugin for WordPress can help you make the right choice.

WordPress popup plugins must be selected cautiously, as poorly developed popup tools can ruin the user experience and harm your brand reputation.

7 Best WordPress Popup Plugins

Let’s have a look at the best popup builder tools for WordPress.

WordPress Popup Plugin	Best for	Free Version	Pricing
1. OptinMonster	Unparalleled targeting & ease of use		Starts at $7/month
2. Thrive Leads	Lead generation popups		Starts at $99/year
3. Bloom	Elegant Themes users		Starts at $89/year
4. PopupAlly	Basic popups for beginners		$99/year
5. Elementor Popups	Elementor users		Starts $79/year
6. TrustPulse	Social proof popups		Starts at $5/month
7. UserFeedback	Customer and visitor feedback		Starts at $49.50/year

1. OptinMonster

OptinMonster is the best WordPress popup plugin for generating leads and driving conversions. With its 700+ stunning popup templates and intuitive drag-and-drop builder, you can create eye-catching popups in minutes, even if you have no coding or design experience. OptinMonster works on any type of website, but the plugin makes it especially easy for WordPress users.

What really makes OptinMonster stand above the rest is its robust targeting and triggering rules. With just a few clicks, you decide precisely which visitors see your popups and exactly when they see them. This lets you show the right message to the right visitors at just the right time.

It’s why over 1 million sites use OptinMonster to increase their leads and drive revenue.

For example, let’s say you have a popular blog post about SEO tips, and you want to turn those visitors into email subscribers. You can use OptinMonster to:

• Create a popup that offers an SEO checklist as a lead magnet.
• Use Page-Level Targeting to show that popup to visitors reading your SEO tips blog.
• Use OptinMonster’s powerful Exit-Intent® Technology to display the popup before visitors leave the page, converting casual readers into subscribers that you can nurture through email marketing.

And this is just one simple example of what you can easily accomplish with OptinMonster. OptinMonster doesn’t just help you capture more leads. It ensures those leads are highly engaged, increasing your chances of converting them into loyal customers.

Key Features:

• Multiple campaign types: Choose from multiple types of popups, such lightbox popups, fullscreen mats, slide-in boxes, and more.
• 700+ templates: Pre-made popup templates make it simple to create campaigns for any goal.
• Drag-and-drop builder: Customize any template in minutes. You can also choose to create campaigns from scratch.
• Advanced targeting: Personalize campaigns based on the page your visitor is viewing, their physical location, how they found your site, their interactions with other popups, and more.
• Campaign triggers: Use your site visitor’s behavior to make campaigns appear at the right time. In addition to Exit-Intent®, you can trigger popups based on the time spent on a page or scroll percentage.
• Mobile popups: Every campaign is responsive for all devices, and there are templates specifically for mobile popups.
• A/B testing: Optimize every aspect of your popup with OptinMonster’s built-in split testing
• Conversion analytics: Get in-depth insights into the performance of every campaign.
• Seamless integrations: Connect OptinMonster to any major email marketing platform or CRM.

Pros:

• Intuitive and beginner-friendly with a drag-and-drop builder.
• Offers unmatched targeting and trigger options for precise audience segmentation.
• Integrates seamlessly with email marketing tools and CRMs.

Cons:

• Requires a slightly larger investment for advanced features. However, there’s a 14-day money-back guarantee, so you can try OptinMonster 100% risk-free.

Real Results:

OptinMonster’s features deliver proven results. For instance, Storyly used OptinMonster to grow their email list by 45% and increase conversions by 80%!

Read the full Storyly case study to learn more. Or browse our case study library for more real-life success stories.

Pricing:

• Starts at $7/month for the Basic plan.
• For advanced features like Exit-Intent®, choose the Pro plan ($29/month) or higher.

Ready to grow your business? Start creating targeted, high-converting popups in minutes with OptinMonster.

Get OptinMonster now!

2. Thrive Leads

Thrive Leads is a WordPress popup plugin designed specifically for lead generation. With its drag-and-drop editor and variety of opt-in types, Thrive Leads gives you the tools to grow your email list and capture leads effectively. The plugin offers targeting features to display personalized popups based on specific posts, categories, or tags.

Thrive Leads can also be purchased as part of the Thrive Suite, which includes additional tools like Thrive Architect, Thrive Quizzes, and Thrive Apprentice. Thrive Suite offers an all-in-one solution to build, optimize, and market your WordPress site.

Key Features:

• Multiple Campaign Types: Create lightbox popups, inline forms, slide-ins, content locks, scroll mats, and screen filler overlays.
• Advanced Targeting Options: Show popups based on page-level rules like categories, tags, or post types.
• A/B Testing and Analytics: Test different versions of your forms and track performance to find the most effective design and message.
• Trigger Options: Display popups based on user behavior, including exit intent, scroll depth, time spent on the page, or clicks.
• Mobile-Friendly Design: Responsive popups ensure an optimized experience on smaller screens.
• Integration with Popular Email Services: Connect with tools like Mailchimp, ActiveCampaign, and more.

Pros:

• Wide range of campaign types and targeting options for personalized lead capture.
• Option to completely build your WordPress website through Thrive Suite.

Cons:

• Steeper learning curve for display rules, especially compared to OptinMonster.
• Can strain site performance due to its reliance on local resources.

Pricing:

• Starts at $99/year for a single site license.
• Thrive Suite option available at $299/year, including additional tools like Thrive Architect and Thrive Quizzes.

Thrive Leads and Thrive Suite are excellent options for WordPress users who need an all-in-one lead generation plugin, though their standalone nature can sometimes strain hosting resources on high-traffic sites.

Get started with Thrive Leads!

3. Bloom by Elegant Themes

Bloom, created by Elegant Themes, is a WordPress popup plugin designed to help bloggers and website owners grow their email lists. Known for its clean design and user-friendly interface, Bloom offers multiple opt-in types and integrates with popular email marketing tools.

This plugin is available as part of the Elegant Themes membership, which includes access to other tools like the Divi theme and Monarch social sharing plugin. If you’re already using Elegant Themes products or looking for a comprehensive toolkit for your site, Bloom can be a convenient and cost-effective addition.

Key Features:

• Multiple Opt-In Types: Create lightbox popups, slide-ins, sidebar forms, inline forms, below-post forms, and content locks.
• Basic Targeting and Triggers: Show popups based on time delay, scroll depth, or specific posts and pages.
• Pre-Built Templates: Choose from over 100 customizable templates to match your site’s branding.
• Email Integration: Connect with major email marketing services.
• Standalone WordPress Plugin: All functionality is hosted directly on your WordPress site.

Pros:

• Wide variety of opt-in types and templates for flexibility.
• Simple drag-and-drop builder makes designing popups easy.
• Integrates seamlessly with other Elegant Themes products.
• Affordable as part of the Elegant Themes membership, which includes additional tools.

Cons:

• Standalone plugins rely on your server resources, potentially slowing down performance on high-traffic sites.
• Basic targeting and trigger options lack the advanced segmentation found in other tools like OptinMonster.
• Interface can be confusing due to the number of settings for configuring display rules.

Pricing:

• Elegant Themes Membership: Starts at $89/year for access to Bloom, Divi, Monarch, and more.
• Lifetime Access: One-time payment of $249 for lifetime updates and support for all Elegant Themes products.

Bloom is a great option for users already invested in Elegant Themes or those looking for an easy-to-use popup solution with a variety of form types.

Get started with Bloom.

4. PopupAlly

PopupAlly is a WordPress popup plugin that focuses on creating polite, reader-centric popups. The free version offers all the essentials to design effective popups, while the Pro version adds advanced features like a drag-and-drop editor and smart targeting options. It’s a great choice for bloggers and smaller websites looking for a simple yet functional popup solution.

Key Features:

• Opt-In Form Types: Create exit-intent, time-delayed, and embedded forms.
• Email Marketing Integration: Connect with major platforms like Mailchimp, ActiveCampaign, and more.
• A/B Testing and Basic Stats: Test and analyze form performance to improve conversions.
• Drag-and-Drop Editor: Available with the Pro version for easier customization.
• Smart Subscriber Recognition: Avoid showing popups to visitors already on your list (Pro version).

Pros:

• Free version includes core functionality for basic popup needs.
• Pro version adds advanced features like click-to-open popups and smart targeting.
• Integrates directly into the WordPress dashboard for easy management.

Cons:

• Interface can feel clunky compared to more modern tools like OptinMonster.
• Limited customization options in the free version.
• Standalone plugin may slow down site performance, especially on shared hosting.

Pricing:

• Free Plugin: Basic functionality available forever.
• Pro Plan: $99/year with access to advanced features like drag-and-drop editing, smart targeting, and click-to-open popups.

PopupAlly is a solid entry-level option for WordPress users who need straightforward popups.

Sign up for PopupAlly

5. Elementor’s Popup Builder

Elementor’s Popup Builder is a powerful tool for WordPress users who want to create custom popups as part of their overall site design. It’s built into Elementor Pro, the premium version of the popular page builder plugin, and leverages Elementor’s drag-and-drop interface for seamless popup creation.

Whether you need a simple email opt-in form or a sophisticated, targeted popup campaign, Elementor gives you the tools to design and deploy popups that align perfectly with your website’s branding.

Key Features:

• Drag-and-Drop Editor: Build completely custom popups using Elementor’s intuitive page builder interface.
• Multiple Popup Types: Design lightbox popups, full-screen overlays, slide-ins, floating bars, and more.
• Advanced Targeting and Triggers: Show popups on specific pages or posts with conditions like exit intent, scroll depth, clicks, or time delay.
• Professional Templates: Access a library of pre-designed popup templates for quick setup.
• Full Site Integration: Design popups that seamlessly match the rest of your Elementor-built website.

Pros:

• Fully customizable popups integrated directly into Elementor’s site-building workflow.
• Includes a wide range of triggers and targeting options for precise control.
• One tool for both popup creation and site design, reducing the need for additional products.

Cons:

• Requires Elementor Pro and likely isn’t the best choice for WordPress sites using other themes or builders.
• Customization can be overwhelming for beginners unfamiliar with Elementor’s advanced features.

Pricing

• Elementor Pro: To access the popup tool, you’ll need at least the Advanced Solo Website Builder plan, which is $79/year.

Elementor’s Popup Builder is a great choice if you’re already using Elementor to build your site or want an all-in-one solution for design and popups. However, it may not be cost-effective for users who only need a popup plugin without additional site-building features.

Get started with Elementor Popup Builder.

6. TrustPulse

TrustPulse is a unique WordPress popup tool focused on social proof, helping you build trust and boost conversions by showcasing real-time user activity. Unlike traditional popup builders, TrustPulse creates small, less intrusive notifications to display actions like recent purchases, signups, or other engagement on your site.

Because TrustPulse specializes in social proof popups, it works best as a supplement to a primary popup tool like OptinMonster, offering a powerful way to enhance trust and encourage conversions alongside traditional popups.

Key Features:

• Social Proof Notifications: Display real-time actions such as purchases, signups, and other user activity to create trust and trigger FOMO (Fear of Missing Out).
• Real-Time Event Tracking: Automatically track user actions on your site and turn them into engaging notifications.
• Smart Targeting: Show social proof popups to the right users at the right time based on location, behavior, and more.
• Customizable Design: Use the default templates or customize your notifications to match your site’s branding.
• Asynchronous Loading: Popups load from the cloud, ensuring they don’t affect your site speed or performance.

Pros:

• Boosts conversions by leveraging social proof and urgency.
• Extremely lightweight with no impact on your site’s performance.
• Simple setup process with an intuitive interface.
• Complements traditional popup tools for a comprehensive conversion strategy.

Cons:

• Limited to social proof popups. Not a replacement for traditional popup builders.

Pricing:

• Free Plan: Includes 500 sessions per month.
• Premium Plans: Start at $5/month for higher session limits and advanced features.

TrustPulse is an excellent add-on for websites looking to enhance trust and drive more conversions with social proof notifications. While it’s not a traditional popup builder, it’s a valuable complement to tools like OptinMonster for a well-rounded marketing strategy.

Get started with TrustPulse!

7. UserFeedback

UserFeedback is a WordPress popup plugin specifically designed for collecting feedback from your website visitors and customers. Whether you’re looking to improve user experience, gather insights about your audience, or collect ratings and reviews, UserFeedback provides a simple yet powerful way to capture real-time input.

With UserFeedback, you can create popups for everything from customer satisfaction surveys to post-purchase reviews. This tool is ideal for businesses that want to better understand their audience while seamlessly integrating feedback collection into their WordPress site.

Key Features

• Feedback-Focused Popups: Create popups for surveys, star ratings, Net Promoter Score (NPS), content engagement, and more.
• Customizable Form Fields: Add multiple-choice questions, free-form responses, email capture fields, and star rating options.
• Pre-Built Templates: Choose from 20+ templates, including website feedback, satisfaction surveys, and lead forms.
• Advanced Targeting and Scheduling: Show popups on specific pages, target certain users, or schedule surveys for defined periods.
• Post-Submission Options: Redirect users to a custom page or thank-you message after they complete a form.
• Reporting and Analytics: Built-in reporting tools plus integration with Google Analytics and MonsterInsights for deeper insights.
• Unlimited Popups and Responses: Create and collect as many feedback responses as you need.

Pros

• Ideal for audience insights and customer satisfaction surveys.
• Lightweight script ensures minimal impact on site speed.
• Simple setup with pre-built templates and an intuitive interface.
• Affordable pricing for businesses of all sizes.

Cons

• Limited functionality outside of feedback collection, so not suitable as a general popup tool.
• Free version lacks some advanced features, such as scheduling and targeting rules.

Pricing

• Free Plan: Includes basic features to get started.
• Premium Plans: Start at $49.50/year with additional features like scheduling, targeting rules, and detailed reporting.

UserFeedback is a fantastic choice if your primary goal is to collect actionable insights from your audience. While it’s not a replacement for traditional popup tools, it complements them perfectly for businesses prioritizing audience feedback and data collection.

Get started with UserFeedback!

FAQs

Q1) Which is the best WordPress popup plugin?

Based on our established criteria, OptinMonster emerges as the best WordPress popup plugin, offering exceptional tools to increase conversion rates and being the fastest popup builder.

Additionally, OptinMonster stands out for its user-friendly interface, featuring stunning popup templates and a robust drag-and-drop builder. The plugin integrates with leading CRMs, email marketing platforms, top WordPress form plugins, custom HTML forms, and other tools.

The effectiveness of popups hinges on displaying them to the right users at the right time. OptinMonster addresses this need through powerful page-level targeting options, personalization, and event-based triggers.

Q2) How do I add a popup to WordPress?

To add a popup to WordPress using a plugin:

1. Choose a Plugin: Start by selecting a reliable WordPress popup plugin from the WordPress Plugin Repository or a trusted third-party source.
2. Install and Activate: Navigate to your WordPress dashboard, go to ‘Plugins’ > ‘Add New’, search for the chosen plugin, install and then activate it.
3. Configure the Popup: Once activated, you’ll find a new menu item related to the popup plugin on your dashboard. Click on it to configure the popup’s design, content, and triggers.
4. Set Display Rules: Define when and where the popup should appear. This could be based on user actions, time spent on a page, or specific pages where the popup should be displayed.
5. Publish: Save and publish the popup once you’re satisfied with the settings. It will now be live on your website.

Q3) What are WordPress popup plugins?

WordPress popup plugins are specialized tools designed to create and manage popups on a WordPress website.

These popups can serve various purposes, such as collecting email addresses, promoting offers, displaying notifications, or even showing videos.

The plugins offer a range of customization options, allowing users to design popups that align with their brand and website design.

Additionally, they often come with features like targeting specific audiences, setting display triggers, and integrating with other marketing tools.

Q4) How to add a popup in WordPress without a plugin?

If you prefer not to use a plugin, you can add a popup to WordPress using custom HTML, CSS, and JavaScript. Here’s a basic outline:

1. Create the Popup Content: Write the HTML content for your popup. This could be a simple form, text, image, or any other content you wish to display.

<div id=”customPopup” class=”popup-content”>
<!– Your popup content goes here –>
</div>

2. Style the Popup: Use CSS to style the popup. Make sure it stands out but also fits with your website’s design.

.popup-content {
display: none;
position: fixed;
top: 50%;
left: 50%;
transform: translate(-50%, -50%);
padding: 20px;
background-color: #fff;
z-index: 1000;
/* Add other styles as needed */
}

3. Add Interactivity: Use JavaScript to control when the popup appears and disappears.

document.addEventListener(‘DOMContentLoaded’, function() {
setTimeout(function() {
document.getElementById(‘customPopup’).style.display = ‘block’;
}, 5000); // This will display the popup after 5 seconds
});

4. Integrate into WordPress: Add the HTML code to the location where you want the popup to appear (e.g., footer or header). Add the CSS to your theme’s style.css file or a custom CSS section, and the JavaScript can be added to your theme’s footer or a custom scripts section.

Remember, while this method gives you more control over the popup’s design and functionality, it requires a good understanding of coding.

If you’re uncomfortable with this, using a plugin, like OptinMonster might be more straightforward and efficient.

Get Started With WordPress Popups

If you want the very best popup builder tool for WordPress, OptinMonster is the best choice. In fact, it can be used on any website, so it’s the best popup tool even if you don’t use WordPress. With our 700+ templates, easy drag-and-drop builder, and robust targeting and triggering rules, you can start turning your website traffic into subscribers and customers. And you can do it fast!

Learn More About Popups:

• 40 Exit-Intent Popup Strategies to Keep Visitors Engaged and Boost Sales
• Email Popups That Convert: Creative Ideas to Grow Your Email List Fast
• eCommerce Popups That Work: How to Increase Sales and Recover Abandoned Carts

At OptinMonster, we’re experts in lead generation, helping small businesses like yours engage potential clients and turn them into loyal customers. In fact, OptinMonster helped real estate company Woodside Communities increase their leads by 476% and revenue by $294,435 in just 2 months!

In this guide, I’ll show you how to get real estate leads with 9 powerful, easy-to-implement strategies. These tips will help you build a pipeline of qualified leads, so you can focus on what you do best: closing deals.

• What Is Real Estate Lead Generation?
• Why Online Lead Generation Is Essential for Real Estate
• 9 Best Online Lead Generation Tips for Real Estate

What Is Real Estate Lead Generation?

Real estate lead generation is the process of attracting and nurturing potential clients, whether they’re buyers, sellers, landlords, tenants, or investors. Lead generation is the first step in the real estate marketing process. Before you can sell a property, you need to connect with homeowners interested in selling. To earn commissions as a buyer’s agent, you must first identify and engage buyers looking for a new home. Essentially, lead generation is the foundation of a successful real estate business.

Because real estate transactions can take time, lead generation is an ongoing process. Some clients may take months to make a decision, and others may decide not to proceed at all. That’s why real estate professionals must maintain a steady pipeline of potential clients and always work to attract and nurture new leads.

Why Online Lead Generation is Essential for Real Estate

Real estate is a competitive industry, even when market conditions are favorable. To get more clients and sales, you need to think about ways to get more leads online.

While traditional methods like cold calling, direct mail, and open houses still play a role, they’re often limited in reach and cost-effectiveness. Online lead generation, on the other hand, allows real estate professionals to attract leads 24/7, tap into broader audiences, and build lasting relationships with potential clients.

For example, open houses allow you to meet potential buyers. However, they have limitations, as you can only be in one place at a time. Other traditional methods, like postcards, may leave an impression, but they’re costly and often overlooked.

With online lead generation, you can reach a virtually unlimited audience, many of whom are already actively searching for real estate solutions. Unlike direct mail or local events, online strategies let you connect with high-intent leads anytime, without the need for constant, hands-on effort.

By optimizing for organic search, you can attract leads at little to no cost. With the right strategies, online lead generation becomes a scalable and cost-effective way to build a steady stream of new clients.

9 Best Online Lead Generation Tips for Real Estate

Next, I’ll share my top tips for generating more leads for your real estate business. Feel free to use these links to jump to the tip you’re most interested in:

1. Optimize Your Website for SEO
2. Start an Email Marketing List
3. Add Lead-Capturing Popups and Forms to Your Real Estate Site
4. Offer a Lead Magnet
5. Target Your Lead-Generation Campaigns Based on Geolocation
6. Run Targeted Google and Social Media Ads
7. Create Dedicated Landing Pages for Ad Campaigns
8. Feature Client Testimonials for Social Proof
9. Add a Vendor Directory to Your Site

1. Optimize Your Website for SEO

Search engine optimization (SEO) is a powerful way to attract high-quality real estate leads without the ongoing cost of ads. You can target SEO keywords like “homes for sale in [your area]” and “real estate agent in [your city].” These keywords can drive traffic from people actively looking for real estate services in your area.

Create dedicated webpages for neighborhoods or property types to showcase local expertise and improve rankings for location-specific searches. For instance, a page titled “Homes for Sale in Downtown Chicago” can attract buyers interested in that area.

Additionally, high-quality content like blog posts, neighborhood guides, and market updates can engage visitors and boost search rankings. With a well-optimized website, you’ll build a steady stream of organic traffic and attract more leads over time.

2. Start an Email Marketing List

Before you start turning your website traffic into leads, you’ll need to set up an email list. Email marketing is the marketing channel with the highest ROI, and getting started is incredibly easy.

You’ll need to sign up for an email service provider, such as Constant Contact or Brevo (formerly Sendinblue). These services let you send mass emails, segment your email list for targeted campaigns, and automate your email marketing.

You’ll also need a way for people to subscribe to your list through your website, which I’ll cover in the next step.

3. Add Lead-Capturing Popups and Forms to Your Real Estate Site

You’re driving traffic to your website, and you’re set up to start emailing your leads. Next, you need a tool to convert your website visitors into subscribers and buyers.

OptinMonster is the #1 lead generation software for growing your list of real estate leads. You can use our 700+ pre-made templates to add a variety of lead-capture campaigns to your site, such as:

• Lightbox Popups
• Floating Bars
• Fullscreen Welcome Mats
• Slide-In Scroll Boxes
• Inline Forms
• and more!

For example, you can create a popup like this one for your real estate newsletter:

With OptinMonster’s easy drag-and-drop builder, you can customize any template in minutes.

If you have a decent designer on your team, you can even create campaigns from scratch. Either way, OptinMonster makes it easy to create eye-catching popups and other lead-generation campaigns that are optimized to convert.

OptinMonster integrates with all major email marketing platforms, so your new leads will automatically be added to your email list.

You can do more than just collect email addresses for your list, however. For example, you may want to follow up with your real estate leads individually. Your OptinMonster campaign can include any kind of contact form or survey questions that you need.

Woodside Communities added this OptinMonster popup to their website:

This friendly, personal popup helped them increase their monthly new leads from 46 to 116 in just 2 months. And because they reached out to each lead individually, they increased their revenue by $294,435 in that same time span.

You might be wondering what to send to your new leads once they subscribe to your email list. Your email marketing doesn’t have to be complicated! Just share what potential buyers and sellers are most curious about:

• New listings in the area
• Recent sales in their neighborhood (including final sales prices!)
• General market conditions
• Tips for preparing their home for sale
• Checklists for moving out of or into a house
• First-time home buyer guide

4. Offer a Lead Magnet

One way to build your email list quickly is to offer a lead magnet. A lead magnet is something you give subscribers in return for their contact information. So rather than simply asking them to subscribe, you make a compelling and valuable free offer.

Some lead magnet ideas for real estate include:

• Home sale checklist
• Buyer documents checklist
• Preferred vendor directory
• An email course on staging a home for sale
• Personalized home valuation or market report by phone, email, or even in person

OptinMonster has multiple templates available for offering lead magnets, such as this one:

Lead magnet campaigns let you offer value in exchange for your visitor’s contact information, which incentivizes them to sign up. Once they’re on your email list, follow up with helpful content and clear opportunities to work with you.

5. Target Your Lead-Generation Campaigns Based on Geolocation

Like they always say in real estate: location, location, location! Geolocation marketing is a key part of any real estate lead generation strategy. After all, you need to specifically reach people who are looking to buy or sell in the areas you serve.

Thankfully, OptinMonster lets you target and personalize your onsite campaigns based on your website visitor’s location.

OptinMonster’s Geolocation Targeting rules let you show different campaigns and forms based on the visitor’s location. Even better? You can set up your Geolocation rules in just a few clicks.

You can also use OptinMonster’s Smart Tags to reference the location your lead lives in:

Personalized campaigns like this catch your visitors’ attention and encourage engagement. In fact, Expat.com grew its membership by 30,000 people a month using OptinMonster’s personalized campaigns.

Your onsite campaigns are only one way to use geotargeting. You can also use geolocation to target your online ads, which I’ll cover next.

6. Run Targeted Google and Social Media Ads

No matter how good your SEO strategy is, there’s a limit to how much organic traffic you can bring to your site. But you can also boost your real estate leads with pay-per-click (PPC) ads on Google and social media. By focusing your ads on specific demographics, locations, interests, and behaviors, you can connect with potential clients actively seeking real estate services.

Google Ads: With Google’s audience targeting options, you can reach users based on their search behavior and online activity. Just like OptinMonster, Google lets you choose which locations you want to target or exclude from your ads. You can also create remarketing campaigns to re-engage visitors who previously explored your website. This is a great way to remind people of your services as they continue their property search. Check out our guide to retargeting your Google Ads campaigns.

Social Media Ads: Platforms like Facebook and Instagram offer advanced targeting features, allowing you to define your audience by location, age, interests, and more. Retargeting ads can remind users of properties they’ve viewed or encourage them to complete a contact form. Check out this guide on optimizing Facebook ads for conversions.

Targeted ad campaigns, especially when combined with tools like OptinMonster, can skyrocket your real estate leads and help you guide those leads through your sales funnel.

7. Create Dedicated Landing Pages for Ad Campaigns

If you’re running ads to drive traffic to your site, make sure to send that traffic to dedicated landing pages instead of your homepage. A landing page is a standalone webpage on your site, created for a specific ad or campaign and focused on a singular goal.

A targeted landing page can dramatically boost your conversion rate by matching the ad’s message and focusing on a single, clear call-to-action (CTA).

For example, if you’re running an ad targeting first-time homebuyers, create a landing page specifically for them. Include a headline like “Start Your Homeownership Journey” and a call-to-action encouraging visitors to schedule a consultation or download a first-time buyer’s guide. This approach keeps the experience relevant and increases the chances of turning visitors into leads.

Need an easy way to create landing pages fast? SeedProd is the best landing page builder for WordPress, giving you everything you need to create high-converting, professional landing pages.

Its drag-and-drop editor is easy to use, and it comes with pre-made templates optimized for conversions. You can quickly add elements like testimonials and contact forms, which are ideal for capturing leads on real estate pages.

With SeedProd, you get a streamlined way to create dedicated landing pages that align perfectly with each ad campaign, helping you capture and convert more real estate leads. Get started with SeedProd.

8. Feature Client Testimonials for Social Proof

Client testimonials are essential for generating real estate leads. By sharing real stories of satisfied clients, you build trust with potential buyers and sellers and show them exactly why you’re the right choice for their real estate needs.

Testimonials are powerful examples of social proof, the psychological concept that people are influenced by the actions and opinions of others. Social proof statistics consistently show that customers are more likely to sign up or buy when they see recommendations from real people.

You can add testimonials to OptinMonster campaigns, landing pages, and throughout your website. We do exactly that on our own website:

In real estate, a positive testimonial from a homebuyer or a seller who had a smooth transaction can make a huge impact. These real stories show prospects that you’re trustworthy and capable, increasing the likelihood that they’ll reach out to you.

9. Add a Vendor Directory to Your Site

Our final real estate lead generation strategy is a variation on traditional networking: publishing a vendor directory on your website.

While some real estate companies jealously guard their favorite plumbers or interior designers, we think that sharing some of your professional network is a better idea. When you publicly recommend a vendor, they’re more likely to return the favor and refer business to you.

Plus, you may be able to capture some of their search volume. Someone searching for a local electrician could end up on your vendor directory page and find other helpful information. This makes them more likely to remember and reach out to you when they’re ready to work with a realtor.

To make the directory a better list-building strategy, you could use gated content. This means that parts of the directory are hidden until someone enters their email address. You then have the perfect opportunity to send a complete vendor list to their email along with other lead nurturing content.

OptinMonster makes it easy to create gated content with a simple content-locking campaign:

Start Generating Real Estate Leads Today

With the right online lead generation strategies, growing your real estate business can be both efficient and cost-effective. By implementing these tips, you’ll attract high-quality leads who are already interested in buying, selling, or investing in real estate. Your website and ads will do lead-generation work for you, and you can focus on closing deals.

OptinMonster is here to make lead generation easy. With our powerful tools, you can create targeted campaigns, capture leads, and nurture them through automated follow-ups, all designed to help you grow your real estate business.

What are you waiting for? Start building your list of real estate leads today with OptinMonster!

Related Resources

• 32 Best Lead Generation Software and Tools
• 11 Proven Ways to Generate Organic Leads and Increase Traffic
• 14 Lead Generation Form Examples (Convert Visitors Into Customers)

These marketing podcasts are well-established, popular, and full of great tips and information. But more importantly, I included podcasts that approach marketing from a variety of angles. That way, you can decide which marketing podcasts will help you reach your goals and that you’ll enjoy listening to.

1. The Digital Marketing Podcast
2. Online Marketing Made Easy
3. Social Media Marketing
4. The Mindful Marketing Podcast
5. Marketing Over Coffee
6. Duct Tape Marketing
7. Perpetual Traffic
8. Marketing School

8 Best Marketing Podcasts in 2025

1. The Digital Marketing Podcast with Ciaran Rogers, Louise Crossley, and Daniel Rowles

Best for: A broad range of digital marketing topics
Average episode length: 20-30 minutes
Episode frequency: Weekly

If you want a marketing podcast that will cover everything from SEO and AI to email marketing and social media, then The Digital Marketing Podcast is a great place to start. It’s created by Target Internet, which is a hub for online digital marketing courses. You have to pay to access the courses, but the podcast is completely free. And it’s ad-free!

Here are just a few of the topics that The Digital Marketing Podcast has covered in 2024:

• Crafting Killer Titles: Hook, Rank, and Convert
• The State of Email Marketing
• How to Start a Digital Marketing Career
• Complete Guide to Affiliate Marketing
• GA4 News, Tips and Tricks

This is just a glimpse of the podcast’s breadth. You can find an episode on just about any digital marketing topic, and the hosts keep the tone conversational. It’s a great podcast for anyone in the marketing field, and it offers value to beginners and seasoned experts alike.

2. Online Marketing Made Easy with Amy Porterfield

Best for: How-tos and actionable tips (especially for course creators)
Average episode length: 25-50 minutes
Episode frequency: Tuesdays and Thursdays

Amy Porterfield is an entrepreneur who has built a $100 million business offering digital courses for other entrepreneurs. How has she accomplished this? By being an expert marketer and a great teacher. These attributes make Online Marketing Made Easy a can’t-miss podcast for digital marketers. Porterfield is a top-notch digital course creator, and she uses those skills to walk podcast listeners through each episode’s topic.

Online Marketing Made Easy does skew heavily toward topics related to online courses, with episodes like “How to Deliver a Digital Course Your Audience REALLY Wants.” Even though I don’t sell online courses, I still learned helpful tips about conducting market research and understanding your target audience. Plus, episodes like “How to Have Emails EVERONE Opens (Which Means MORE Money!)” are extremely helpful for any marketer. Even if you don’t plan to listen to every episode, Porterfield’s podcast is worth having in your subscription feed.

3. Social Media Marketing with Michael Stelzner

Best for: The latest in social media marketing
Average episode length: 45 minutes
Episode frequency: Every Thursday

Host Michael Stelzner founded Social Media Examiner way back in 2009, and he’s been a leading voice in the digital marketing industry ever since. In each episode of the Social Media Marketing podcast, Stelzer interviews a marketing expert on a different social media topic. If social is a major focus of your digital marketing strategy, then this is the podcast you should be tuning in to.

Episodes include social-specific topics such as “Using LinkedIn to Increase Your Sales” and “Leverage Emotions in Your Facebook Ads for Better Results.” However, many episodes are broader. For instance, “Embracing Humor in Your Writing: The Funny Side of Business” includes tips you can apply to copywriting for any marketing channel.

4. The Mindful Marketing Podcast with Andréa Jones

Best for: Thoughtful discussions about the realities of marketing
Average episode length: 30-60 minutes
Episode frequency: Every Tuesday

The Mindful Marketing Podcast used to be called the Savvy Social Podcast. Host Andréa Jones rebranded to reflect her primary focus: the real people doing the marketing and the real people you’re marketing to.

Here’s an example: In the episode “Ignite Your Marketing Curiosity with Emily Aborn,” Aborn says that “Marketing is relationships.” Jones agrees and adds, “It’s not about trying to push something on someone. It’s about helping them in some way.” The episode goes on to provide plenty of specific tips to evoke curiosity and nurture new leads. However, the tips focus on how real people respond to marketing rather that just providing cold data.

Another episode I particularly enjoyed is “Marketing Automation Secrets from the Experts.” Jones leads a discussion with 3 different marketers, who share stories about how automation helped their business and made their lives easier. If you want to hear how real marketers reach their goals and avoid burnout, then you should be listening toThe Mindful Marketing Podcast.

5. Marketing Over Coffee with John J. Wall & Christopther S. Penn

Best for: Laid-back rundown on the latest in marketing, plus expert guests
Average episode length: 20-30 minutes
Episode frequency: Every Thursday

Listening to Marketing Over Coffee feels like chatting with friends. That is, if your friends were marketing gurus who sometimes brought other experts with them to your coffee meet-up. Not only will you learn a ton of great information, but you’ll also enjoy it, as the hosts maintain a friendly, casual tone and an easy-to-follow pace.

Wall and Penn cover old-school marketing topics, along with the latest marketing tech. For example, one recent episode features Katie Robbert, CEO of Trust Insights, a data and analytics company. Robbert discusses the very traditional marketing topic of creating ideal customer profiles. However, she also shares how her company built a large language model (LLM) to help clients automate and improve the process. That intersection of old and new is common in Marketing Over Coffee.

6. Duct Tape Marketing with John Jantsch

Best for: Expert insights into running and marketing a small business
Average episode length: 10-25 minutes
Episode frequency: Wednesdays and Thursdays

John Jantsch has been advising small and medium-sized businesses for 30 years, and he’s hosted Duct Tape Marketing since 2005. In each episode, he interviews a marketer or entreprenuer on a different helpful topic. For example, in “How to Master Product Launches,” Jantsch interviews Jeff Walker, the author of the book Launch. Walker discusses his recently revised edition of the book and the changes he’s made to his product launch formula.

Jantsch asks interesting questions to make the most of his interviews. In the “Marketing for Supervillains” episode, Jessee Wroblewski encourages small business to see themselves as supervillains who need to differentiate themselves from the big-business superheroes. Jantsch helps Wroblewski connect his ideas to real-life brand examples for the audience. Episodes like this make Duct Tape Marketing one of the best marketing podcasts for small businesses.

7. Perpetual Traffic with Ralph Burns & Lauren Petrullo

Best for: Lead generation strategies, especially through paid traffic
Average episode length: 30-60 minutes
Episode frequency: Tuesdays and Fridays

The hosts of Perpetual Traffic are founders and CEOs of their own marketing agencies. That means they’ve helped a wide variety of clients improve their marketing, and they share that expertise in each episode. Perpetual Traffic focuses specifically on lead generation. While this is a narrower topic than many marketing podcasts, it’s an absolutely universal one. They also regularly interview expert guests.

I particularly like Perpetual Traffic‘s focus on strategy and outcomes over vanity metrics. For example, one recent episode is called “How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads).” That may sound counterintuitive for a lead generation podcast. However, the episode helps you learn how to make sure your leads are high quality, and it gives tips on filtering out leads who will never buy from you. Burns and Petrullo’s advice keeps businesses from wasting time and money trying to market to bad leads.

8. Marketing School with Neil Patel & Eric Siu

Best for: Brief discussions on the very latest in digital marketing, SEO, and AI.
Average episode length: 15-20 minutes
Episode frequency: Almost daily

Neil Patel and Eric Siu are big names in digital marketing. They publish on a near-daily schedule, and each episode covers a few precise topics. Marketing School‘s quick production schedule means you get insights on the most important things happening right now in digital marketing.

I’ve noticed one major flaw in Marketing School‘s approach: the hosts often focus on flash-in-the-pan controversies and their personal opinions on them. This can feel a bit indulgent and isn’t helpful to listeners who want actionable marketing tips. I suggest looking through each week’s episodes to see if any topics are relevant to your business, rather than listening to each daily episode in its entirety. Regardless, Marketing School is the go-to podcast when you want immediate analysis of the latest digital marketing news.

Learn Even More About Marketing

The best marketing podcasts are easy to listen to, cover the topics you want to learn about, and help you improve your marketing strategy. While there are plenty more great options out there, these 8 marketing podcasts are a great place to start.

Of course, podcasts aren’t the only way to learn about digital marketing. Here at OptinMonster, our blog and email newsletter provide helpful marketing tips to help you get more traffic, leads, and sales.

Here are just a few of our posts that will help you nail your marketing strategy and grow your business:

• Ultimate Beginner’s Content Marketing Guide
• 8 Digital Marketing Best Practices
• SEO Ranking Factors: 10 Factors to Help You Rank in Search
• 11 Proven Ways to Generate Organic Leads and Increase Traffic
• Make Your Site POP: 11+ Website Popup Examples to Boost Conversions

If you’re already driving traffic to your website, the next step in your marketing plan is to convert those visitors into subscribers and customers. OptinMonster is the best lead generation software on the market, helping you grow your email list and move leads through the customer journey.

Using OptinMonster, Storyly increased conversions by 80% and grew their email list by 45%! Find out how in our Storyly case study.

When you’re ready to see those kinds of results, give OptinMonster a try, with our 14-day money-back guarantee.

In this article, we’ll explore some of the top Leadpages alternatives designed specifically for WordPress. These tools can help you create stunning landing pages, popups, and forms to grow your business, without the limitations you might encounter with Leadpages.

• What Is Leadpages?
• Why Choose a LeadPages Alternative?
• 6 Best LeadPages Alternatives for WordPress
  • 1. SeedProd
  • 2. Thrive Architect
  • 3. Divi
  • 4. Unbounce
  • 5. ClickFunnels
  • 6. OptinMonster

What is Leadpages?

Leadpages is a drag-and-drop platform designed to help businesses generate leads and conversions. It allows users to create high-converting landing pages, popups, and alert bars without needing any coding skills. Its features include pre-designed templates, A/B testing, and built-in analytics, making it a go-to tool for marketers looking to grow their online presence quickly.

Why Choose a LeadPages Alternative?

While Leadpages offers a straightforward way to create landing pages, WordPress users might find it limiting. Leadpages’ customization options are restricted, which can hinder the creation of unique, brand-specific designs. Additionally, its integration with WordPress isn’t as seamless as native plugins, potentially complicating site management.

WordPress-specific alternatives can provide greater flexibility and control. These tools often offer deeper customization, better performance, and more cost-effective solutions tailored to WordPress environments. By choosing a plugin that integrates directly with WordPress, you can streamline your workflow and enhance your site’s functionality.

Leadpages is a drag-and-drop platform designed to help businesses generate leads and conversions. It allows users to create high-converting landing pages, popups, and alert bars without needing any coding skills. Its features include pre-designed templates, A/B testing, and built-in analytics, making it a go-to tool for marketers looking to grow their online presence quickly.

6 Best LeadPages Alternatives for WordPress

Below, I’m sharing the best Leadpages alternatives that you can try for your business website.

Note: Prices reflect the current offers at the time of the last update to this post. Check each tool’s website for up-to-date prices.

1. SeedProd

SeedProd is the perfect Leadpages alternative for creating beautiful landing pages. It’s fast and unlike other landing page builders, it does not add any bloat to your landing pages.

The plugin comes with a simple drag-and-drop builder with a visual editor, so you get a live preview of your webpage design.

It also offers more than 300 templates, so you can quickly start building your responsive web pages. The templates can be used to design any page on your website, including single pages, archive pages, 404 pages, and even a coming soon page.

SeedProd seamlessly integrates with your favorite email marketing tools and plugins.

Pricing: The free plugin offers basic functionality. For more advanced features, premium plans start at $39.50/year.

2. Thrive Architect

Thrive Architect is the perfect alternative to Leadpages for creating landing pages, sales pages, and other types of conversion-focused pages.

With its powerful drag-and-drop builder and pre-designed templates, Thrive Architect makes it easy for businesses and individuals to create custom pages that are tailored to their specific needs.

Thrive Architect offers a wide range of customization options, including advanced design options and the ability to add custom HTML code.

Unlike Leadpages, Thrive Architect integrates directly with WordPress, giving you complete control over your website and the ability to add custom functionality and design elements.

Pricing: Starts at $69/year. Get the full Thrive Suite for $209/year.

3. Divi Builder

Divi Builder is a famous page builder that you can use to create beautiful and engaging landing pages. It comes bundled with other Divi products like Bloom, Monarch, and Divi WordPress themes that help you create a conversion-focused website.

Divi Builder is an excellent Leadpages alternative because it offers more than 200+ drag-and-drop elements and 2000+ pre-built layouts.

Since it offers theme-building features, you can edit the headers, footer, and sidebars of your website using their theme builder. If you’re a small or medium business, you’ll quickly find a readymade template matching your business needs.

Pricing: Starts at $89/year or $249 for lifetime access.

4. Unbounce

Unbounce is a landing page builder platform with innovative AI builder features. It helps you create beautiful landing pages in just a few clicks.

With Unbounce, you need to provide basic information about your campaign, and their smart builder offers ready-to-use layouts. You can easily customize the colors and typography settings to match your brand style. Besides, you get 100+ readymade landing page templates that you can edit using their drag and drop builder.

Unbounce seamlessly integrates with all the leading eCommerce platforms like Shopify, Stripe, PayPal, Unsplash, Vimeo, and many more. You can also access other Unbounce products like Smart Builder, Smart traffic, and Smart Copy.

Pricing: Starts at $74/month, making it a pricer option.

5. ClickFunnels

ClickFunnels is a famous sales funnel builder that helps you create landing pages, generate leads, and sell products online. You get a dedicated website hosting, drag and drop builder, and email marketing tool that sync together, making it a complete sales funnel platform.

The platform offers many ready-to-use sales funnel templates that you can easily customize using their drag and drop builder.

ClickFunnels is compatible with many webinar platforms, making it easy to conduct online webinars.

Pricing: Starts at $81/month, making it the most expensive tool on this list.

6. OptinMonster

OptinMonster is the #1 premium lead generation tool for creating high converting forms and popups. You can use these campaigns to turn any page into a landing page.

You can embed an inline optin form onto a landing page, or use a fullscreen welcome mat to generate leads.

Plus you have access to OptinMonster’s many other conversion-boosting features, such as:

• Exit-Intent® Technology
• Discount spin wheel campaigns
• Countdown timers
• Page-level targeting
• A/B testing

and much more!

Pricing: Starts at $7/month

Click below to start getting more leads and sales today.

Get More Leads and Sales Today!

Choose the Best Leadpages Alternative for Your Business

These are the best Leadpages alternatives that you can use to create a robust sales funnel on your website. We recommend SeedProd for building landing pages and sales funnel on your site. You can use it in conjunction with OptinMonster to skyrocket your email list and sales.

We hope you enjoyed this post. If you did, you might want to check out these other detailed articles as well:

• 18 Proven Ways to Increase Your Conversion Rate Throughout Your Sales Funnel
• How to Start an Affiliate Program: Your Complete Step-by-Step Guide
• How to Write a Sales Page That Converts

Want to build effective sales funnels that convert more audiences? Get started with OptinMonster today risk-free with a 14-day money-back guarantee.